media kit 2018 JOB S
Local KEEP IT
CO
S ES IN
W IT STARTS
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» FOR READERS
VivaTysons connects readers with the community they live, work and play in. Our publication brings our community of residents, businesses, and services together offering a connection few can match. Readers enjoy the updates on our area’s development, the best in merchandise and services, selections of exceptional professionals and exciting real estate opportunities.
» FOR ADVERTISERS
BU S ITH YOU!
VivaTysons celebrates and illuminates a region teeming with Entrepreneurs and Professionals, using today’s best practices in all industries and follows and reports on the creation of America’s next great American City including surrounding areas of McLean, Vienna, Falls Church, Great Falls and points along the Silver Line.
VivaTysons offers and provides a targeted, local and costeffective way for local businesses and service providers to reach those consumers with the discretionary incomes to support their enterprises. Our practice of hand selecting and mailing over 16,000 of the area’s most affluent consumers and new movers is your guarantee that your investment and message reaches a receptive and affluent consumer.
info@vivatysons.com www.vivatysons.com
703-448-7323 7921 Jones Branch Drive, McLean, VA 22102
media kit READER DEMOGRAPHICS
$163,484
AVERAGE HOUSEHOLD INCOME1
$614,755 MEDIAN HOME VALUE2
51%
49%
Female
Male
GENDER1
READERSHIP
VivaTysons’s readers are the most affluent, educated and connected. Our practice of mailing 16,000+ to the best addresses at our expense is your assurance your message reaches the right demographic at the right time for the right price. Indigenous to the market we serve, these readers look to us and expect from us an enjoyable read packed with information relevant to home.
EDITORIAL
It started ten years ago. From the start our intention was to elevate and illuminate the small, independent special businesses and professionals that make Tysons a special place. By combining the design, editorial content and passion for our community with the look and feel of a National magazine, our area independent businesses and readers find a community connection they trust. Topics covered include:
»Real Estate »Tysons Premier »Finance
38
Years
AVERAGE AGE1
»Catering »Music »Style »Gadgets & Gizmos »Tyson’s Update »Taste of Tysons »Around Town »Wine »Home and Design
info@vivatysons.com www.vivatysons.com
»Pet Care
703-448-7323
»Health & Beauty
7921 Jones Branch Drive, Ste 311 McLean, VA 22102
»Education
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Circulation and Distribution Published six times a year, VivaTysons Magazine is sold by subscription and twenty-one thousand (21,000) copies of each issue are distributed through the following channels: » 15,500 COPIES are mailed to subscribers, prospective
subscribers, and community and business leaders.
» 5,500 COPIES are made available in prominent public places,
such as doctors and dentists’ offices, gyms, salons and hotels. » COPIES are sold in Barnes and Noble bookstore.
» 52,500 READERS! Each issue is read by an average of 2.5 people.
info@vivatysons.com www.vivatysons.com 703-448-7323 7921 Jones Branch Drive, Ste 311 McLean, VA 22102
media kit Our clients say it best...
ADVERTISING If your business or services extends to the Tysons area (McLean, Great Falls, Vienna, Falls Church, Oakton and N. Arlington), VivaTysons can illuminate and celebrate your brand by providing a cost effective and targeted means to get your brand noticed and respected. VivaTysons is individually addressed to our area’s most affluent readers a few miles from your doorsteps. No wasted dollars on markets you don’t serve-our publication establishes your brand as “a hometown favorite.” Learn more: www.tysons247.com
We are very pleased with the results we are getting by working with Johnny and his team at VivaTysons to build our brand awareness here in the
Advertising Deadlines
Tysons Corner area. The recent article they published about one of our clients’ custom home has created lots of buzz for us, so we are pretty excited about this. Thank you VivaTysons!
”
-Francisca V. Alonso, Co-Founder & CEO of AV Architects
VivaTysons MAGAZINE OFFERS TWO WAYS TO ADVERTISE: » DISPLAY ADS
(in a variety of sizes) » PROFILES
(in full, 2/3 page, or 1/3 page sizes)
info@vivatysons.com www.vivatysons.com 703-448-7323 7921 Jones Branch Drive, Ste 311 McLean, VA 22102
YOUR AD IS SURE TO BE SEEN AND READ. » More than 60 percent of each issue will consist of compelling editorial content, so there’s no ad clutter.
»
January/February Articles Due 11/15 Ad Space Deadline 11/23 Artwork Due 11/30
»
March/April Articles Due Ad Space Deadline Artwork Due
1/16 1/23 1/30
»
May/June Articles Due Ad Space Deadline Artwork Due
3/15 3/22 3/29
»
July/August Articles Due Ad Space Deadline Artwork Due
5/16 5/23 5/30
»
September/October Articles Due 7/16 Ad Space Deadline 7/23 Artwork Due 7/30
» November/December Articles Due 9/14 Ad Space Deadline 9/21 Artwork Due 9/28
media kit It never fails. I place my ad, they call, they come, they buy. VivaTysons Magazine has exactly the demographic we need to sell our eco-friendly line of quality bedding. Their readership of mostly home owners in the best address in the Tysons area allows us to target and reach the best prospects for our brands. The combination of of a high quality readership with only the best businesses in the area are a tough act to beat. We’ve been with them since we opened.
PRINT ADVERTISING DISPLAY ADS
Display advertising in VivaTysons puts and keeps your message “Top of Mind” and into the homes and hearts of consumers with the discretionary incomes to afford your enterprise. Our stores are upbeat, indigenous to the our area, and “Upscale” bringing your brand to the top when consumers are looking for the best names and “Home Town Favorites.” Our “New Mover Initiative” brings your brand to the attention of our area’s new movers. “New Movers” are recession proof consumers-consumers who need to forge new relationships.
DISPLAY AD SIZES 2-page spread Full page 2/3 page (Vertical) 1/2 page 1/3 page (Square or Vertical) 1/6 page (Vertical)
”
-Nathaniel Hoelk, Proprietor “ Get someone else to blow your horn and the sound will carry twice as far.” - Will Rogers
info@vivatysons.com www.vivatysons.com 703-448-7323 7921 Jones Branch Drive, Ste 311 McLean, VA 22102
PROFILES SCHEDULE
PROFILES
Profiles are today’s “professional” way to bring your message to today’s consumers. In a crowded field of service providers, businesses need to give the prospective customer more information on “Why Us?” Every profile is published in our print magazines and on our digital issue with live links to your practice. Profiles include a photo and write up written by our professional staff and subject to your approval.
PROFILE SIZES Full page 2/3 page 1/3 page
» January/February Faces of Tysons » March/April Top Realtor Profiles » May/June Top Dentists Profiles » July/August Top Senior Care Facilities » September/October Women in Business Profiles » November/December Top Doctors Profiles
media kit Thank you, thank you, thank you...
advertising specs SIZES
Spread
2-PAGE SPREAD 16.75” X 10.875” (requires .125” bleed)
...for being the best local magazine ever! You hit the mark with your NovemberDecember issue. Finally, a
Full Page
FULL PAGE AD 8.25” X 10.875” (requires .125” bleed)
magazine that lists all the cool
Page Trim Edge Bleed Edge (.125") Safe Margin (.5")
holiday events coming up. Since the Post eliminated...the Friday Weekend section of things
2/3 Page
2/3 PAGE AD 4.75” X 9.75”
to do...I never know what is going on. But you saved the day with your events. [I] loved everything in this whole issue.
1/2 Page
Thanks for everything you publish. You are the BEST.
”
-Linda H, Reader from Falls Church
1/3 Page 1/3 Page
1/6 Page
info@vivatysons.com www.vivatysons.com 703-448-7323 7921 Jones Branch Drive, Ste 311 McLean, VA 22102
1/2 PAGE AD 7.25” X 4.75” 1/3 BOX AD 4.75” X 4.75” 1/3 VERTICAL AD 2.25” X 9.75” 1/6 PAGE AD 2.25” X 4.75”
Email your 300dpi CMYK PDF under 10MB to ads@vivatysons.com. For all ads and inserts, full bleed, full color, and design work are always free. If you would like a member of our team to design your ad for you, please contact us at (703) 448-7323.
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2018 EDITORIAL CALENDAR
In Every Issue
Special Sections
Special Sections
Real Estate Tysons Premier Finance Catering Music Style Gadgets & Gizmos Tyson’s Update Taste of Tysons Around Town Wine Home and Design Pet Care Education Health & Beauty
JANUARY-FEBRUARY Articles & Ad Space Deadline: Nov. 22
JULY-AUGUST Articles & Ad Space Deadline: May 16 Artwork Deadline: May 30
Summer Camps Designing the Perfect Bathroom The Faces of Tysons Green Diamonds Taste of Tysons Spa Feature Fitness Apps Winter Skin Care Healthydermis
MARCH-APRIL Articles & Ad Space Deadline: Jan. 23 Artwork Deadline: Jan. 30 Choosing a Wedding Planner What’s Trending in Gardening Philly Flower Show The Boro Top Realtor Profiles Capon Springs Resort Beauty Backfires, Austin-Weston The Facts of Highlighting Dieting Apps
MAY-JUNE Articles & Ad Space Deadline: Mar. 15 Artwork Deadline: Mar. 29
info@vivatysons.com www.vivatysons.com 703-448-7323 7921 Jones Branch Drive, Ste 311 McLean, VA 22102
Cooking with Wine, Restaurants Share their recipes Food Trends Dining Al Fresco Home Improvement Middleburg Spring Race Why We Love Tysons Editors Picks—Profiles Summer Festivals/Destinations Top Dentists Treatments for Hair Removal Skin Care Layering Scouting Bathing Suits
Dining Issue Focus on the Chesapeake Live Music Venues Taste of Tysons—Fast Casual Dining Feature Meet the Chef Interviewing Seniors enjoying Senior Care Facilities, 1st person accounts Senior Care Profiles Live Music Venues Comparing Skin Treatments for Sun Damage Scouting out Hats
SEPTEMBER-OCTOBER Articles & Ad Space Deadline: July 16 Artwork Deadline: July 30 Senior Care—Signs that Mom or Dad is Ready for a Senior Care Facility Best Foliage Apple Picking Fall Festivals Cox Farms Women in Business Treatments for Fuller Hair Scouting out Sweaters
NOVEMBER-DECEMBER Articles & Ad Space Deadline: Sept. 14 Artwork Deadline: Sept. 28 Holiday Event Guide Out and About on Thanksgiving, What to do with the family after Turkey Test of Time—Hometown Favorites Private School Feature Going through with plastic surgery Profiles on Surgeons Scouting out Boots
info@vivatysons.com www.vivatysons.com 703-448-7323 7921 Jones Branch Drive, Ste 311 McLean, VA 22102