creative case example for Nederlandse Gasunie based on Seac02’s AR-technology
target to share Nederlandse Gasunie activities in Europe
tech Seac02’s Augmented Reality
for Gasunie
promo app, on Seac02’s flash based augmented reality
application tab
Alias on AppStore location
application tab
Alias on AppStore location
Downloaded from the AppStore and running on iPad application in connection with iPad rear camera, when pointing the camera at burning gas stove, performs pattern recognition in framework of augmented reality scenario
pattern recognition
Downloaded from the AppStore and running on iPad application in connection with iPad rear camera, when pointing the camera at burning gas stove, performs pattern recognition in framework of augmented reality scenario
photorealistic rendering of 3D-emulate, flash based, and performed well by the Seac02’s technology LinceoVR, image fragment of gas compressor station is attached (instead of "marker") to the recognized image (camera captured and existing in reality) of a gas burner.
make a screenshot and place it in your "wall" on Facebook, some Twits, and also check-in in Foursquare (photo added to the chek-in automatically) by using the Social plugins contained in the promotional app.
and of the thousands mini-gas-compressor-station-on-table photos (generated by different users), in Facebook, Twitter, Foursquare, going to not just "global virtual pipeline", but is generated and imperceptibly good buzz, which may affect the reputation of Gasunie already in business community as a very socialized, caring about the image and "advanced" company
thanks!
If you have a questions:
©2011 NV Nederlandse Gasunie ©2011 Seac02 ©2011 Vladimir Dobrovinsky (case idea, creative, visualisation)