H&M Head Quarters Work Place Process

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SAVANNAH WORKPLACE DESIGN INSPIRED BY & FOR WOMEN PROCESS BOOK

MARYAM AFZAA / VIVIAN MOWGWANJA INDS 320-02 / PROFESSOR SARA BOEHM / WINTER 2016

ABOUT THE DESIGNERS MARIAN CO. is led by interior designers Maryam Afzaa and Vivian Mogwanja, aspiring young designers who are pushing the limits of innovative design and blurring the lines between efficient design and high art.

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TABLE OF CONTENTS PHASE I

H&M The Company

H&M The Workplace

H&M Conscious Introduction

H&M Visual Department

Introduction

Site and Building Analysis

Physical Model Analysis

Concept

Concept Model PHASE II

Adjacency Diagrams

Block Diagrams

Parti Diagrams

Vertical Circulation

Preliminary Schematic Plans

Visual Department Developmental Sketches

Visual Department Sketches

Conscious Foundation Developmental Sketches

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PHASE III

Choice and Personalization

Noise Control

Human Factors and Ergonomics

Sensory Change and Variability

Access to Nature, Views and Daylight

Visual Department Final Designs

Visual Department Final Furniture Plans

Visual Department Material Selections

Visual Department Furniture Selections

Visual Department Perspectives

Conscious Foundation Final Designs

Conscious Foundation Final Furniture Plans

Conscious Foundation Material Selections

Conscious Foundation Furniture Selections

Conscious Foundation Perspectives

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PHASE I

THE COMPANY

H&M H&M is a Swedish, Multinational retail clothing company. Its merchandise includes women’s, men’s, and children’s clothing as well as shoes, handbags and other fun accessories.

H&M is available in fast fashion styles. It brands itself as a bridge between cost and high fashion.

“FASHION AND QUALITY FOR THE BEST PRICE!” Founded in 1947 in Sweden by founder, Erling, H&M is a retail company for fashionable and trendy consumers. Their most popular segment is women between ages 20 -27 but they target all demographics of people. The customer basis averagely have occupations of blue collar and over and are mostly both high school and college graduates. They shop at H&M for the price, quality, style and advertising.

The retail company has over 3700 stores in 61 different countries. Consequently to support such a thriving business they employ over 132,000 employees worldwide.

Fun Fact: Did you know that all H&M employees (yes, even the CEO) are required to work inside the store twice a year?

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THE WORKPLACE

H&M as a Co-Operation

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What is H&M as a corporation about? Their employees! The retail company allows each employee the opportunity to advance within the company. Additionally, they are each entitled to such as shopping discounts, birthday holidays, health insurance, partner coverage, paid vacation, commute benefits, pet insurance and 41K benefits.

About The Working Environment

The company has four main divisions:

Featured Positions involve handling customer relations both in store and on-line.

These positions include Store Managers, Sales Advisors and Online Customer Service Agents.

Logistics Positions involve handling the business aspects of the business. These positions include Associate and Managerial employees.

Production Positions involve handling the production of merchandise a. These positions include Product Managers, Quotations Merchandiser and Sustainability Auditor.

Corporate Positions involve handling the management of H&M brand image and identity world wide. These positions include Interior Designers, Communication and Press position and Human Resources Department.

The H&M life is a demanding one. 40% of employees average that they work up to 40 hours a week. 50% of employees believe they over 40 hours a week! Employee reviews comment that the work is over whelming and demanding which subsequently effects employees work - life pattern making it imbalanced.

The H&M environment is a supportive one. There is a heavy emphasis on collaborative work, prioritizing collaboration over the individual. Therefor there are constantly impromptu meetings and gatherings to share ideas and review one another’s work.

ABOUT THE H&M EMPLOYEE Demographics of within H&M Employees are asked at interviews “What is your Style?�

Creativity and Individualism is embraced within the H&M family.

However there are characteristics that can be found to be common within the H&M work force. 78% of the H&M work force is made up of women. Even the Board Members have a staggering 50% population of female members.

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Southeastern US Employee Demographics -Broughton Street As the site of the Savannah, Georgia H&M Head Quarters will be on Broughton Street, a study of the employee demographic will allow us to understand more about who will be working within our space. According to the latest census of Broughton Street the median age is 32 years old. The majority of the work force is made up of women, with the female population leading with 52% versus the male 48%. These employees household composition is averagely 2.53 persons. Car is the preferred mode of transportation, followed by bus and then bike.

H&M CONSCIOUS H&M Conscious is founded on H&M 7 Seven Ideologies.

1.Reduce, Reuse, recycle 2.Use Natural resources responsibly 3.Be Climate smart 4.Provide Fashion for conscious customers 5.Choose and reward responsible partners 6.Strengthen Communities 7. Be ethical

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H&M CONSCIOUS FOUNDATION H&M Conscious is an initiative began by H&M Co. to provide an earth friendly, people focused retail company. With the marker of a green tag in stores, shoppers can buy and support H&M’s push to embrace and protect both our earth and our local communities. The Conscious Foundation is an independent organization that works to drive long-lasting, positive change for individuals and communities. The current focus areas for this work include education, environment, and empowerment for women. They envision and work towards a world where fashion is sustainable.

The H&M Conscious Foundations within the South Eastern Head Quarter that are proposed to be set up in Savannah, Georgia will be heavily focused on meeting space with donors and office spaces for the employees to achieve their tasks.

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Positions and Program Space Requirements Regional Director Executive Director Human Resource Manager Director of Finance IT Staff Program and Meeting Coordinator Marketing Director Donor Relations Analysts Administrative and Communications Manager Accountant Bookkeepers Administrative Assistants Volunteer Staff Campaign & Sector Management Reception/Lobby Server Room Conference Room Circulation Stairs Restrooms Refreshment Stations Copy/supply room Breakout Spaces/ Quiet Spaces

THE VISUAL DEPARTMENT 10

Positions and Program Space Requirements

H&M Visual Department consists of different teams working together to enhance the shopping experience, maximize sales, and strengthen the H&M brand. The Visual Presentation and Styling Team are the central group that are the driving force of the H&M Visual Department. This group works on presenting H&M fashion collections in the store environment by choosing the placement and presentation of products, as well as the themes displayed in-stores. Visual Support Team are made up of all the other positions that make up the Visual Department. In this group, members ensure that the local and global visual concept aligns in all H&M markets by communicating and sharing best practice with colleagues all over the world.

The H&M Visual Department within the South Eastern Head Quarter that are proposed to be set up in Savannah, Georgia will be heavily focused on the large group, the Visual Presentation and Styling Group which will be made up of photographers, stylers and other designers within the Fashion Industry. The space will need to cater to their specific needs with large surfaces and light.

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Regional Visual Merchandiser Manager District Visual Manager Assistant Visual Merchandisers Manager Visual Presentation and Styling Group Studio Store Visual Manager Trainers Store Visual Managers Visual Merchandiser Interns Buyers Administrative Assistants Reception/Lobby Mail Room Conference Room Circulation Stairs Restrooms Refreshment Station Break room/cafe Copy/supply room Breakout Spaces/ Quiet Spaces

SITE & BUILDING ANALYSIS

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Our site is located on the corner of Jefferson Street and Broughton Street, with a Broughton Street entrance for the first two floors retail purposes. As Broughton Street is a frequently trafficked area for tourists and shoppers in the Savannah Area, the location is perfect! The offices are above the noisy street level however will still allow employees to quickly access restaurants and leisure spots nearby. They can also frequent the close by Ellis Square for relaxation purposes. There are both parking spaces and bus stops available close by.

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BUS

GREENERY

PARKING

NOISE

VEHICULAR TRAFFIC

PEDESTRIAN TRAFFIC

ABOUT 240 W. BROUGHTON ST.

Zoning Diagram Analysis These diagrams shows the spaces that are necessary public spaces versus the private spaces where offices and work stations would be located to ensure employee productivity. Coupled with a study of where the highest intensity of exposure to daylight would be, we were able to understand the relationships between the public/ privacy and where daylight would be available.

BOTH PUBLIC &SERVICE SPACES

PUBLIC SPACES

PRIVATE SPACES

EXPOSURE TO DAYLIGHT

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THIRD FLOOR ZONING

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FOURTH FLOOR ZONING

Views Diagram Analysis These diagrams show the hierarchy of spaces as well as the inside to outside relationship as regards to the foot traffic that is guaranteed within the space. These built on the previous diagrams with Zoning, realizing that hierarchy is influenced by exposure to daylight. Therefore the hierarchy increases with the proximity to the south facing windows. The conclusion of this study resulted in us understanding how sunlight may influence our space planning and thus, what is the focus in the space.

HIERARCHY OF SPACES FROM YELLOW = LOWEST AND RED = HIGHEST IN HIERARCHY INSIDE/OUTSIDE RELATIONSHIP - TRAFFIC PATTERNS 11

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THIRD FLOOR VIEWS

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FOURTH FLOOR VIEWS

FOCUS WITHIN THE SPACE

BUILDING ANALYSIS SOUTH

WEST Sun Path Diagram The greatest effect that we found to the space was the exposure to light. With windows in both the front and the back on the space only, space planning will be imperative to ensure that the priority spaces are offered natural light exposure.

Additionally, studying the sun path diagram of the Northern Hemisphere with a specific interest in the site building on Broughton Street, we were able to understand that the light will be able to travel deeper within the space within the winter month and light can be distributed to the interior space at the heart of the building if ceiling heights are regarded carefully.

E N A

L S S

E R G

W. EAST 15

N O C

EQUINOX

NORTH

WINTER SOLACE

SUMMER SOLACE

PHYSICAL MODEL ANALYSIS 16

Vehicular and Pedestrian Traffic The physical model was able to help us understand more of the correct proportion of the building in comparison to the below vehicular and pedestrian traffic. As Broughton Street is a key road in Savannah city, the heavy traffic may cause noise control problems within the interior space we are designing.

CAR TRAVELING ON THE RIGHT HAND SIDE OF THE ROAD

CAR TRAVELING ON THE LEFT HAND SIDE OF THE ROAD

STATIONARY CAR

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PEDESTRIAN TRAFFIC ON BLUE ZONED AREA

STUDIES ON HIERARCHY & LIGHT Our studies of our Physical model continued from our previous 2D studies of the site.

We especially focused on zoning and focus in regards to natural light. The structural column elements that are already existing in the space were painted yellow, orange and red to show the progression forward in the space toward the sunlight. The figures in the space show how users may focus on the views available at the window and the sun light exposure.

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This sun study was to further understand where and when the space would be exposed to what light. The morning light is not directly available to the south facing windows therefore it is represented with blue tissue paper. Mid day light is yellow and evenly distributed in the space. The orange shows the afternoon light which would be the strongest, most direct light the space will receive therefore illustrates with a strong orange tissue paper.

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CONCEPT 20

These are our conceptual images that we found within our every day lives. We were inspired by textures and strong linear shapes as well as organic moments that one could be influenced by when designing.

EVOLVE EMPHATICALLY

We want to design an environment based around women that enables them to be Confident, sophisticated, bold, smart, and Distinctive because the environment also shares these characteristics. Our concept is to encourage the user to “Evolve Emphatically�. The space will encourage the user to thrive within their workspace Allowing them to produce great work both Individually and with other employees within H&M. Majority of workers at both H&M and on Broughton Street are women. We want to create an environment in which the H&M employee, who will more than likely be female, can thrive and be accommodated more than ever.

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Our Concept Story When embarking on the conceptual journey, we began with our research about both the H&M and the Savannah employee demographic.

Our research found that there was an overwhelming female influence; from the largest demographic that H&M clothing appeals to, the outnumbered statistic of women in comparison to men within the H&M body as well as the same statistic being reflected on the Broughton Street workforce demographic. With such overwhelming numbers, how could we not be inspired by the strong H&M woman?

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Our concept model was embodying the idea of the female body as both a strong element and a changing one. The white curves that emanate from the abstract feminine form show the evolution aspect of our concept on a very firm, rigid shape.

CONCEPT MODEL 23

PHASE II 24

Our Design Process This next phase is about our design process using the research we found on both our client and workplace design as well as influence from our concept statement and ideas. The design process took a drastic change in the middle of the development when we received helpful critique from students and professors alike at midterms. Therefor some of the schematics and sketches that are within this section may not reflect what is in the final design but influenced us within the design journey.

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VISUAL DEPARTMENT ADJACENCY DIAGRAM

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H&M CONSCIOUS ADJACENCY DIAGRAM

Adjacency Diagrams These diagrams forced us to study the H&M’s program seriously and understand the purpose of each program and their relating programs.

In this hand rendered sketches, our thought process is visible. Factors like acoustical requirements, natural light exposure and entry were considered to help us develop this stage to the next step.

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PARTI DIAGRAM 28

Parti Diagrams When approaching our Parti Diagrams, we began with our concept, specifically the forms and shapes in our Concept Model. We had been inspired by the female form when building the model; we demonstrated the angular form of the female body with sharp edges as well as the soft curves that represented the evolution aspect that our concept embraced. Therefore in our Parti Diagrams, we embraced those two ideas. We each tried an angular, linear parti and a more curvaceous, movement focused Parti Diagram

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VISUAL DEPARTMENT BLOCK DIAGRAM

Block Diagrams in relation to our Parti Diagrams The block diagram was a merge of the Parti digram with our adjacency study . It was an exploration of how the two ideas may merge.

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H&M CONSCIOUS BLOCK DIAGRAM

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Block Diagrams After our initial exploration of our block diagrams, we then refined the ideas to begin with an initial floor plan layout. This schematic considers the main spaces that the space needs as well as a consideration for square footages.

VISUAL DEPARTMENT BLOCK DIAGRAM 32

MARKETING DIRECTOR DONOR RELATIONS ANALYST

ACCOUNTING

ADMIN. COMMUNICATION

DIRECTOR OF FINANCE BOOKKEEPERS IT DN

DN

EXIT STAIR

EXIT STAIR ADMIN. ASSISTANT

ELEVATOR

CIRCULATION STAIR

REGIONAL DIRECTOR

EXECUTIVE DIRECTOR

RECEPTIONIST

CAMPAIGN MANAGEMENT

RR __ 7 " 16

_ 11 4"

IT

SERVER

PROGRAM COORDINATOOR

INFORMAL SEATING

INFORMAL SEATING

CONFERENCE ROOM

QUIET SPACE

H&M CONSCIOUS BLOCK DIAGRAM 1

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Level 4 1/4" = 1'-0"

VOLUNTEERS

HUMAN RESORCES QUIET SPACE

BALCONEY/ SITTING SPACE

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VERTICAL CIRCULATION 35

Our vertical circulation was heavily influenced by our model and our conceptual ideas. We took the circular shapes of the evolving element of the model and decided to create a circular stair connecting the two floors. The angular elements can be viewed in section.

Schematic Development Developing the floor plan and space planning the Visual Department Space called for an understanding of open floor office design and collaborative spaces. The plan changed from a plan that obeyed the parti more than it allowed for functional work space. In the schematic on the right, the two main group functions were made adjacent to one another . This improved upon the close proximity of the two main group functions on the left, in the previous floor plan.

VISUAL DEPARTMENT SCHEMATIC PLANS 36

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VISUAL DEPARTMENT DEVELOPMENTAL SKETCHES 38

EARLIER PERSPECTIVES

Our design evolved from an initial plan that changed drastically. However there were elements within the design that were very strong. The circular stair and the built in entrance to the conference space shown on the left all evolved in our final design. The page on the left shows elements such as the sitting nook, assembly space and small seating moments that were all began within the first plan and evolved into the final design.

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These quick sketches show spaces that are not critical enough to render however explain more about the space. Starting from the left, we can see the small meeting space for two to meet, the circulation space leading to the Visual Presentation Styling Group and the open floor plan space for the Assistant Visual Managers Space.

VISUAL DEPARTMENT SKETCHES 41

Schematic Development In developing the floor plan for the H&M Conscious Foundation, an in-depth understanding of the program was required. The Conscious Foundation required more closed offices, for privacy.

The initial plan was very directly influenced by the parti diagrams, but then evolved to accommodate the program a little more than the parti. The plan also required more “break-out� lounge areas and casual work spaces.

CONSCIOUS SCHEMATIC PLANS 42

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CONSCIOUS DEVELOPMENTAL SKETCHES 45

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PHASE III

This is the final phase of our design process. At this point, we had chosen materials, furniture and have our final design settle on. As the design phase did not develop without extensive research into human factors that are considered with all interior structures, our work shows how we took this into consideration.

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Personalization within individual spaces is possible. In the closed spaces on Level Four, the office layout can be shifted around as the user chooses. The same choice is possible for the more open plan individual spaces on the Third Level. The screens, surface, seating and storage are all mobile therefore allowing H&M employees to create their best suited work environment.

Additionally, clear screens give users the choice to interact with their peers or tack a personal poster up and disconnect from them

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The yoga studio that was placed in the Fourth Floor Mezzanine is all about Personalization. As our concept was based around the working woman, we added this program in our space to allow employees to have a space where they could break and exercise, catering to the specific exercise of yoga as it is a popular exercise with the modern day woman.

CHOICE & PERSONALIZATION 49

Our design choices made for difficult noise control.

In Level Three, there are spaces that have exposed ceiling that causes lots of echoing. In Level Four, with the mezzanine added there is a cavity created above the offices highlighted allowing lots of echo as well.

To address this, we focused heavily on our choice of materiality. Walls and floors are laid with sound insulation to minimize reflection of noise. Additionally, these materials have vibration insulation to add extra noise capturing techniques. This all allows Acoustic quieting .

NOISE CONTROL

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HUMAN FACTOR & ERGONOMICS Human Factors and Ergonomics was critical for us to consider the users health.

With the most recent office design research focusing on “Sitting as the new Smoking�, we concentrated our efforts on creating work spaces where one can sit, stand and lounge. Through a variety of choices of furniture and built in standing bar stool elements, we are able to create a variety of work station choices to encourage users to change their style of work.

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The change in levels from the Third Level to the Cafe space is a mere one foot difference.

However the sensory difference by taking a step up from what would be associated as the working floor creates a variation that can be appreciated by users.

The sensory change by moving from interior to exterior space adds an additional variation . By allowing the sensory change from the quiet, cool interior space to the street noise and heat of Savannah’s Broughton Street, the users are able to have different sensations bombard their oral and touch senses as well as the change in visual views that Broughton street would allow .

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Within our design we heavily considered the change of materiality from our floor materials, ceiling materials and our wall materials. Our wall materials would especially feed into the sensory changes within the design as the users are able to have immediate, physical contact with the walls. We also decided to have an interactive material, Cork, that features within our space to accommodate the visual nature of the Visual Department as well as personalization for users.

SENSORY CHANGE & VARIABILITY 55

Statistics have shown that access to natural light during the working day allows employees to have more hours of sleep per night. Yes, light in this case helps you rest more. The health benefits from direct interaction with daylight, nature and different views are unmatched. Therefore in our design we focused our spaces around getting the user the most natural light possible as well as blocking the critical spaces near windows. The view of Broughton street, shown above, can be appreciated from south facing windows and the balcony space.

NATURE, VIEWS AND DAYLIGHT EXPOSURE 56

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The final floor plan design for the third level Visual Department Headquarters was designed to be modern and foster the artistic nature of the Visual Departments program. Therefore a lot of light was required for productive work environment. This can be seen in the Reflected Ceiling Plan displayed. Additionally the Final floor plan allows users to explore the space by providing different moment within the design.

VISUAL DEPARTMENT FINAL DESIGN 59

Natural Hickory Armstrong wood choice for Visual Presentation Spaces and private offices

Linoluem - Marmorette Atmosphere Armstrong flooring for Waiting Area

Global Reclaim - Worldly Hue Armstrong Laminate choice for Cafe and open work floor space

Metalmorphic Tile Mohawk Group carpet tile for meeting spaces, the Photography Studio and IT Staff

Mahogany Used in built in bar elements as well as part of the reception desk

Concrete Material on floor spaces in circulation areas and lobby

Cork Surface of built-in wall elements as well as wall surfaces

Crescendo Camaberley Limestone Armstrong Vinyl tile choice for bathrooms and Kitchen Space

Black Varnished Wood Beams Surface material for built in benches and nooks

Linoluem - Marmorette Fireball Armstrong flooring for Waiting Area

VISUAL DEPARTMENT MATERIAL SELECTION 60

Our material choices aimed to lead users through the space as well as designating spaces. We chose materials that would reflect the sleek nature of the H&M brand with red pop and the polished concrete.

The wood element hearkens back to our concept of Evolve Emphatically, as the organic nature of wood demonstrates the change and strength that we want to inspire within the users. Changing the floor material allows users to feel they have moved into a different space whilst still allowing the collaborative nature of an open floor plan.

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Regional Visual Manager’s Office Herman Miller Collection Nelson Eight Drawer Cabinet

Herman Miller Canvas Office Landscape Furniture Systems

Herman Miller Saiba Conference Chair (Mid & High- Back) in Milaner

Herman Miller Collection Nelson Thin Edge Cabinet

Buyer - Visual Department Space Herman Miller Canvas Office Landscape Furniture Systems Thin Edge Rectangular

Haworth Zody Task Chair

Haworth Harbor Work Lounge Chair

Herman Miller Canvas Group Glazed Standing Screen

Waiting Area and Casual Working Space Hightower Nadia Bob Chair

High Tower Maven Arm Chair

High Tower Insula Coffee Table

Herman Miller Eames Molded Plastic Side Chair

Cafe Seating Space

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Herman Miller Lyra Stool

Herman Miller Steelwood Table

Herman Miller Osso Chair

Our furniture was chosen with the client and program in mind. H&M Co. is a trendy, hip and current company and their office space should reflect that. Therefore we chose furniture pieces from youthful and innovative companies, Haworth, Herman Miller and Hightower Furniture Companies.

Additionally, our furniture selections fed into the program of the space.

Work spaces had more rigid lines and ergonomic focus such as the Buyers Zody Task Chair. The more casual seating and resting spaces had more organic shaped selections with lots of warm wood choices.

VISUAL DEPARTMENT FURNITURE SELECTION 63

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VISUAL DEPARTMENT PERSPECTIVES 65

Our renderings were focused on explaining the pivotal spaces in the design. Shots such as the open floor plan space and the cafe space that are shown on this spread show the different experience within the work environment and the rest environment.

On the two previous pages, we focused creating the H&M experience with clear branding and the first experience when entering the office in the reception space.

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Our final design demonstrated the sophistication that the H&M brand exudes. As this was the floor for the H&M Conscious Foundation, we wanted to bring elements of greenery into the interior desing. Addiotnally, the earthy aesthetic of the design reflects the program of this floor. In our Reflectected Ceiling Plan allows for productive work environment by creating even, distributed light.

CONSCIOUS FOUNDATION FINAL DESIGN 69

Red Plastic For Herman Miller Eames Molded Plastic Side Chair in Red used in offices

Knoll Studios Soliloquy in Shadow Fabric covers cork walls in offices, breakout spaces, conference areas, and some columns

Shaw Contract Group “Sewn” 7155 For all offices and entire mezzanine floor (except yoga studio) for noise control and comfort

Glass For office walls that aren’t laminate or cork.

Certain glass wall in offices are opal etched for a little more privacy.

Cork For personalization on office walls, conference spaces, breakoutspaces.

Armstrong Rustics Premium L6620 White Washed Commercial Laminate Flooring

White Glossy Laminate For office walls that aren’t glass or cork.

Polished Steel/Chrome For desk legs to complement steel columns

Knoll Atlas in Alabaster For Knoll Saarinen Executive Arm Chair with Swivel Base

Knoll “Atlas In Crimson” Herman Miller Swoop Lounge Chair

CONSCIOUS FOUNDATION MATERIAL SELECTION 70

With the third floor, H&M Conscious Foundation, we wanted to remain true to the H&M Brand aesthetic by emulating modern and chic materials. The red brand color also sipped into our materiality to reinforce the brand idea. Additionally, we want to elevate the design by adding a luxurious factor as the Conscious Foundation constantly has guests over a certain class.

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Herman Miller Canvas Office Landscape Furniture Systems Thin Edge Rectangular

Haworth Lounge Trapezoid

Bernhardt Design Oxford Lounge Chair

Herman Miller Swoop Lounge Chair

Casual Work and Lounge Space

Living Room Style Conference Room Bernhardt Design Argon Bench

Knoll Saarinen Executive Arm Chair with Swivel Base

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Knoll Studio Richard Schultz Topiary Lounge Chair

Haworth Openest Sprig Table

Haworth Plume Openest Screens

Teknion Studios Fractals With Power

Volunteer and Campaign Management Space Knoll Studio Richard Schultz Petal Dining Table

Knoll Studio Richard Schultz Fresh Air Chairs

Herman Miller Canvas Office Landscape Furniture Systems

Knoll Studio Richard Schultz Fresh Air Dining Table

Herman Miller Saiba Mid Back

Knoll Studio Bertoia Barstool-Counter Height, without seat pad

Balcony

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CONSCIOUS FOUNDATION FURNITURE SELECTION

These furniture choices reflect the same separation of program between work and lounge with an additional element of out door commercial furniture choices.

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CONSCIOUS FOUNDATION FURNITURE SELECTION 75

When choosing the perspectives for the fourth level and its mezzanine, we wanted to show moments that showed travel within the office space.

We displayed how the users the would connect with one another even when they are within their individual offices through showing the glass wall seperations. The reception area also demonstrates the moment created when the user first enters the space. Futhermore, the balcony creates a different experience by adding the exterior, outdoor moment.

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