14
Designer Liz Isabelle Marti.
/ Wednesday, March 16, 2022
At the Intersection of Fashion, Technology, and Sustainability Metaverse couture makes an entrance with the first Puerto Rican NFT fashion designer
G
“
Zoe Landi Fontana, The Weekly Journal
randpa, do you think this will make a change?” she asks. “We don’t know for sure, but we will try,” he replies. They’ve kept this tradition for years - collecting a variety of containers, washing them, and bringing them to a special center to be recycled properly - despite the lack of an islandwide recycling program. Fast-forward, and that girl - Liz Isabelle Marti, marketing consultant turned fashion designer - is still on a mission to take ownership of her island, and her planet. By tapping into the community of crypto-nomads in Puerto Rico, and carrying on the legacy of environmental awareness from her grandfather, she’s been expanding the boundaries
of traditional sustainability efforts and what it means to be a fashion designer.
Alluring Peacock
“We’re designing the future of clothing,” Liz explained in an interview with THE WEEKLY JOURNAL, “It’s common to think about clothing in a very physical sense.” That might seem like an obvious comment, but the reality is that the fashion industry is increasingly going digital. This tendency was also identified in McKinsey & Company’s 2022 The State of Fashion Report, which named the top three opportunities this year to be in digital, sustainability, and consumer engagement. The designer is currently in the research and development phase of her fashion label Alluring Peacock. “The peacock spiritually symbolizes respect, honor, and integrity, as well as [being an] animal that invites us to practice self-love, kindness, and compassion - characteristics that are strongly aligned with my core values as a human being. Alluring - that’s the way I want women to feel with my creations,” Lix said of the influences behind the brand’s name. Alluring Peacock is founded on a philosophy of “slow-fashion” i.e., garments made from durable,
We’re designing the future of clothing. -Liz Isabelle Marti Fashion Designer
responsibly sourced, high-quality materials, that will hold up over time. She will use NFTs to present and sell her creations.
NFTs in Fashion
One of her potential projects is based around individual pieces, instead of an entire collection. Clients could see the ensemble online, purchase the NFT, then the clothing would be made to their specific measurements - Metaverse couture. She is also considering creating a 24 piece collection - smaller than a conventional collection, which would ensure she keeps to the sustainable tenants that are her foundation. “This is really early. I’m still trying to convince
