April 2018
Barbara Viteri Is she the Interior Design Industry’s Biggest Secret?
New York City London Seoul
shows how easy it is to re-energize your home
The Style Issue
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Easy ways to transition your wardrobe to Spring 1
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Socialize with us and see another side of
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90 16 FEATURE ARTICLES
DEPARTMENTS
Style From Within . . . 16 by Klay S. Williams
Editor’s Letter . . . . . . . 5
Street Style: New York . . . . . . . . 22 Re-Energize Your Home for Spring. . . . . . . . . 52 by Francesco Bilotto
Contributors . . . . . . . . 6 Travel Trends: Blush and a Hush of Gray . . . . . . . 8 by Ksenia Skvortsova
Street Style: London. . 58
Food: Savor the Fresh Flavors of Spring. . . . 98 by Chef Karista Bennett
Spotlight Feature: Barbara Viteri is the Interior Design Industry’s Biggest Secret. . . . . . 90
Style: 7 Easy Ways to Transition Your Wardrobe to Spring . . . . . . . . . 142 by Soneca Guadara
Chiyoko Takada is Delivering Style Nirvana One Client at a Time. 104
Opinion: Fashion Week Etiquette. . . . . . . . . 146
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104 52
Street Style: Seoul. . . 112
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On the Cover: Barbara Viteri Photo by Alan Barnett 4
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don’t know about you but I’m so ready for Spring! As I look out my window while writing this, I see snow falling with a forecast that’s more like January than April. So to help us prepare for the Spring season, whenever it gets here, we’ve devoted our latest issue to Spring Style and all its many facets. While we often think of fashion when it comes to style, it really encompasses so much more. Style is an essence, an inner confidence, a genuine way of projecting oneself. It extends so much further as style also translates into our everyday surroundings from fabrics, decor and simple arrangements that reflect our personality for the season. Style also reflects how we cook for the season and of course, how we travel when we’re ready to get away. So in this style-inspired issue, we’re featuring the stories of some incredible individuals, starting off with our spotlight story on Barbara Viteri who we’ve dubbed the interior design industry’s “best kept secret”. We’re also sharing the inspiring story of Klay S. Williams who shows us that it all starts from within, and then we’re jet-setting to Japan to meet style consultant Chiyoko Takada to chronicle her personal transformation and how she helps others in return. Finally, while we’ve focussed on the runways of Fashion Week these past few months, this issue is all about street style (the fashion shows outside the runway venues) and we’ll take you to three different continents to show the diversity, creativity and confidence on the streets of NYC, London and in Seoul, South Korea. Our team of global photographers has you covered! Stay warm my friends. Spring can’t be far way! All my best,
Volume 4 / Number 4 Publisher & Editor-in-Chief Danny de la Cruz Creative Director MJ Cadiz Food Editor Karista Bennett NYC Editor Ksenia Skvortsova Travel Editor Jim O’Donnell
Contact Us VRAI Magazine LLC P.O. Box 62 Techny, IL 60082 General Inquiries editor@vraimagazine.com Advertising Inquiries advertising@vraimagazine.com
VRAI Magazine is a digital lifestyle publication that delivers food, travel and style inspiration. With a team of creatives, storytellers, authors and talented contributors, we curate stories that represent the Style of True Living. © VRAI Magazine LLC. No part of this publication may be reproduced, distributed or transmitted in any form or by any means including photocopying, recording or other electronic methods without the prior written permission of the publisher, except in the case of brief quotations embodied in digital and print reviews.
Danny de la Cruz Publisher & Editor-in-Chief
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Soneca Guadara
Klay S. Williams
Francesco is a Manhattanbased Interior Designer & Entertaining Expert who is a reoccurring guest on ABC’s GMA, The View and on NBC’s TODAY.
Soneca is a personal fashion stylist who graduated from NYC’s top fashion institution the Fashion Institute of Technology. Soneca loves everything about fashion! From working backstage at fashion shows at NYFW, to working on location at shoots and contributing as an on-air fashion expert not to mention as a style writer. You can follow Soneca on Instagram @stylebysoneca to get more style tips.
Coined as the decathlete of all-things-lifestyle, Klay S. Williams is a media personality, author and holistic lifestyle expert specializing in personal and professional development. Klay has created a lifestyle consulting firm that is a one-stop-shop for the entire person. Whether he’s leading a conversation on spiritual progression of the self, supporting clients with closing the gap between their past and present or having a full service image/wellness conversation, it all points towards living what he calls, one’s “Plan A”. Learn more at klayswilliams.com
Learn more about him at francescobilotto.com
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writers
writers
Francesco Bilotto
Michelle is a Swedish photorapher based in London, UK. See more of her work on her website,
Audrey de la Cruz Audrey is a Chicago based photographer.
Yula Jung
Yula is a New York City based photographer studying fashion design at Parsons.
photographers
michelleaarlaht.com
Jaeyeon Kang
Lea Kim
Suin Kim
Jaeyeon is a New York City Lea is a New York City based photographer. based photographer.
Suin is a New York City local tour guide and snap, portrait photographer. Find her work at suinkimnyc.com.
Ohkyeong Kwon
Rakmin Lee
Jun Oh Yu
Ohkyeong is a New York City based photographer.
Rakmin is a New York City based photographer.
Jun Oh is a Virginia based photographer.
Ashanti Jason
London based Ashanti is a diverse photographer running photography lifestyle blog Adorngirl. She loves to shoot catwalk and street style just as much as product and lifestyle setups. She has previously shot for LancĂ´me, Lavazza and drinks group Sovereign Brands.
photographers
Michalle Aarlaht
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ravel rends:
Blush and a Hush of Gray by Danny de la Cruz and Ksenia Skvortsova
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e put our NYC Editor, Ksenia Skvortsova, to the test of helping us identify some seasonal color trends in the area of travel products and accessories. She’s always on the go so we knew she’d be the right person to get us pointed in the right direction. With a trip to the NY Now event, a tradeshow for home, lifestyle and gifts, she found some inspiration to get us started and we found a few other products in a range of price points for any budget to keep you stylish for the season whether you’re on the road for business, or hopefully even better, on a relaxing getaway.
Away Suitcases Aluminum Edition in Medium, $575 (left) The Bigger Carry-on in Blush, $245 (right)
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Paravel Grand Tour Duffel - Cadet, $385
Raden Raden A22 Carry in Light Pink, $295
Tumi Tumi V3 International Expandable Carry-On in Grey floral print, $525.00
Samsonite Samsonite Eco-Nu Wheeled Underseater Carry-on in Raspberry, $180.00
Luggage
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Tumi For the guys -- Tumi Split Travel Kit in Pewter, $95
Bags Cuyana Leather Travel Case Set in Soft rose, $110
Jansport
Dylan Tote in Rose Gold, $50
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Coach Coach X Keith Haring Camera Bag in Bright Pink/Black Copper,$275 (right) Rogue in Peony/Brass, $795 (below)
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Sunnies
Alice and Olivia Madison Floral Snglasses in Blush, $525 (above) Mulholland Sunglasses in Blush, $225 (below)
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Warby Parker Hunt Large, Paloma Crystal with Brown Gradient Lenses in Pink, starting at $95
Ray-Ban Ray-Ban Gold and Pink Mirror, $178 (above) Chromance in Black and Pink Gradient Mirror, $293 (below)
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Accessories Swell Swell Traveller Collection in White Marble Available in 12 oz /16 oz /20 oz, starting at $30
Cuyana Sunglass Case, Pebbled Leather in Blush, $85 (above) Slim Leather Passport Case, Pebbled Leather in Blush, $75 (below)
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Anthropologie Cabana Luggage Tag in Pink, $24 (top left) Canyon Sunset Journal in Pink, $24 (top right) Cabana Pouch in Pink, $24 (bottom left) Sunset Pen Set in Pink, $12 (bottom right)
Moleskine Cahier Journal in Grey, $9.95 (left) Luggage Tag in Pink, $9.95 (below)
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STYLE from within
by Klay S. Williams / Photos by Andre L Perry
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ou’re welcome. You are worthy. These are statements I often heard from my mother and father growing up in Detroit, MI whenever I offered my thanks for an act of kindness. It was the phrase “You are worthy,” that stayed with me, as I never quite understood what it meant as a child. However, I knew it was something that made me feel good, important and aware that I was a part of something bigger than myself. Therefore, my dreams and imagination were wild. One year I wanted to be an open heart surgeon, then a lawyer, a talk show host, a writer, a fashion influencer, while later settling in on the idea of becoming a pastor. 16
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Seminary
After completing a study abroad stint in Madrid, Spain, I wanted to connect with people on a deeper level, understand their dreams, struggles and life experiences. I would then enroll at Princeton Theological Seminary for a Master of Divinity degree. Seminary was a space that stripped me of everything that I knew to be true–rocking my sense of identity, comfort and “safe” dreams. I was forced to find truth in my sexuality as a gay, black man while often times wondering, “What am I doing here? I do not feel deeply connected to working in a church, but the work of deepening my spirituality resonates strongly with me!”
Polo Ralph Lauren
Princeton was expensive, so I took a job at Banana Republic across the way from campus. While working for a few weeks, I was approached by a store manager, at the yet-to-be-opened Polo Ralph Lauren (also across the street), posing as a pretend shopper. After revealing the truth of her store visit, she gave me a card with her contact information and told me to meet her on my lunch break. I did and the rest was history. I loved everything about Ralph Lauren! The brand, attention to great detail and immense creativity were enough to have me second guess my education at Princeton. But, I knew that it was something, much deeper that Ralph Lauren was present in my life to teach me. Connection. Clients would start to fill my daily space with their life stories, joys, concerns and dreams as we shopped for an ensemble or gift. Before I knew it, I was starting to find a deepening of my spirituality at Ralph Lauren, now informing my theological studies at Princeton. There had to be a way that I could nurture the interior while image consulting the exterior–thus was born my work with Plan ASM. After respectfully declining a job at the Tom Ford flagship store set to open in New York City, a phase of depression, a quick move back to MI and so many moments of extreme uncertainty, I took the plunge with $500 and couched surfed my way in NYC to create a lifestyle firm that allowed me to use all of my gifts and talents, that felt true for me. The struggle has been real. And, I’m not here to water down the absolute difficulty, moments of walking on water, faith and extreme hardship this journey has brought me. But, how could I look my clients in their face, be an expert on a tv show or write books about 19
this work if I asked people to do things that I have not done or was willing to do?
Plan A
SM
Nurturing the interior portion in my work with Plan A looks a lot like: What is my purpose and calling in life? My dreams? How do I make sense of my relationship to my intuition, higher self, God/The Universe? How can I close the gap between my past and present? What is holding me back from fully being an authentic person? How can I make an impact using my gifts and talents? What tools do I need in order to realize my Plan A? How do I persevere in the face of resistance? What are my intentions? Who am I…really? Image consulting the exterior is rather simple. How do I express my brand, my dreams and best self to the world, through my authentic style, appearance, health and demeanor? What no longer serves me and my visions of forward progression? Working with an exceptional team of the industry’s best, Plan A offers clients the space to dig deep, do the work and expand their sense of self in order to serve. Style serves. Every time I walk out of my house, I lead with the intention of being comfortable in my own skin. I have a full biker dude rugged look, a bespoke suit with bright colored accessories, city gear or athleisure. Style-for-life inspires others to present their personal truth to the world and offers permission to take risks. Risk taking in style choices, often transcends to taking risks in our careers. It is the unsung hero of modern day women and men. As 2018 takes shape, one piece of advice that I would offer each reader is probably what my mother and father often told me as a child: you are worthy. Embracing, adopting and living in the true space of understanding your worth often times will shake up things in your life. You’re forced to live in your authenticity in a different way. Simply put, worth has the power to kick your ass and point you towards the highest possible dream that you could ever experience. Living a life that says, “There Is Only Plan A” does not say that there aren’t diverse paths towards accomplishing one’s dream. However, it does say that having a plan b, c, d, p or z, does not serve the greatest height of who we are destined to become or humanity. If we all sought courage and took the risk of going after our Plan A, there would be no need for competition, but an extreme desire to create, create and create. In turn, we serve, serve and serve, while showing up in our best light.
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By understanding your inner self, by acknowledging your self worth and by creating that Plan A, you can better define your exterior persona and convey an authentic style to the people and the world around you.
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Our team of NYC photographers hit the streets of New York Fashion Week Men’s and New York Fashion Week to capture some of the hottest moments outside of the runways. And you know that even rain won’t keep the fashionistas away! Special thanks to our Contributing Photographers: Yula Jung Audrey de la Cruz Jaeyeon Kang Lea Kim Suin Kim Ohkyeong Kwon Rakmin Lee Junoh Yu 23
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Re-energize Your Home for Spring by Francesco Bilotto
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pring is here which means it’s time to re-energize your home with color! But what color combos work best for you?
The best way to spark your inspiration and see what suits you is to head to any fabric store and let your inspiration go wild. Take your favorite selections and get swatches to use as your inspiration board when sourcing any new spring items. Mixing softer, more colorful tones like a pink, green or blue with a bold black balance is always a win + on trend this season. Which is why I always say “Go Bright and Bold with color combos”. An instant upgrade to freshen up any space is to streamline your color palette with two opposite choices. For example: soft romantic pink tones juxtaposed with rich black accents or trim.
This is also a great time of year to clean your windows, walls and washables with safe cleaners in and for your home like ECOS. Once things are clean and refreshed, take a few moments to rearrange your furniture, pack up and store your winter throws, pillows and organize any mantle and coffee table clutter. This alone can instantly freshen up your floorplan.
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Another way to freshen up your space this time of year is to “Rethink, Rearrange and Re-upholster”. Ottomans, pillows and drapes are easily switched out seasonally and you can do it affordably as well. Places like wayfair.com have great selections of styles plus offer speedy delivery. You can use there “view in room” on their app to even see how things will look in your home before purchasing. Here are some pillows from wayfair.com
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Now that you’ve achieved a great start to winning spring at home, you want to “Go for the Gold”. Gold metallic accents warm up and bring decadence to any space while still giving it a fresh finish. Pull out items you may have already like trays and frames or a little retail therapy in search of these accent pieces is always a fun afternoon.
Tray and frames from wayfair.com
The last thing I would do when finishing up a room’s design is to “Curate Collections”. Simple items like books and flowers can create a wonderful new vibe simply by displaying them in a thoughtful way. Rather than stacks of books on a coffee table or console, open a few of those books to your favorite, colorful pages or even written quotes. Don’t shy away from using several small vessels filled with florals on a tray versus one large vase filled with flowers.
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Coming this Holiday Season! The next issue of Ally’s Boho Living For more information or to advertise, contact us at advertising@vraimagazine.com
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Take a trip with us across the pond to check out the street style outside the catwalks of London Fashion Week. We hope you enjoy the amazing moments captured by our talented Contributing Photographers, Ashanti Jason and Michelle Aarlaht.
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Barbara Viteri
is the Interior Design Industry’s
Biggest Secret 90
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Photo c redit: A lan Ba rnett
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ow can a non-interior designer be a force to be reckoned with in the world of interior design? She can be when she’s Barbara Viteri and one of the design industry’s leading influencers. With no choice but to fully embrace her unapologetic authenticity, her unfiltered, undisputed opinions and vision to pioneer a unique movement of focussing on the celebrity side of interior design, Barbara has proven you can’t hate the player for revolutionizing the game.
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Barbara, a native New Yorker raised in Brooklyn’s most volatile housing projects, is a self-made businesswoman with an unwavering entrepreneurial mindset. She seized the opportunity to launch her brand, Designerlebrity™ in 2014 and pioneered a path to innovate and cultivate a digital platform that provides an unfiltered spotlight on celebrity interior designers and the design industry. While creating a new media space, she partnered with The Design Network in 2014 to become the creator, executive producer, and host of a talk show called Designerlebrity™ Talk. It became the industry’s first cutting edge online talk show that captivated media attention. And in October 2016, Barbara launched Designerlebrity.com which focuses on celebrity interior designer news, headlines, products, events and exclusives. Becoming more than a media source for entertainment as well as an interior design TV correspondent, the online media platform is also known for its unique industry parties and unconventional panel discussions. Barbara is known in the industry as being “uncomfortably real”, but as she would respond...”I’m comfortable with that.” Let’s get to know her even more.
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VRAI Magazine: Can you tell us about Designerlebrity™? What was the impetus for taking that leap of faith to launch the brand? Barbara Viteri: Designerlebrity™ is a multimedia platform that puts a pop culture style spotlight on celebrity interior designer news, products, events and exclusive stories. Because we live in an interactive efficacious world of celebrities influencing our lives, I was surprised there were no credible sources talking about celebrity interior designers doing the same. There are a plethora of media outlets that dwell on fashion, food, music and even cosmetics, but none explicitly for interior design. So having over two decades of experience working in the design industry and the same public fascination, I sought to pioneer this niche and see what happens. I had no idea Designerlebrity™ would garner such attention and support. It’s quite amazing and I am enjoying it. VRAI: Why focus on the designer instead of the end product? What is it about the designer that intrigues you? Barbara: The simplest answer is there is no product without the designer. The craziest yet honest answer is there is no designer without a bit of celebrity. I take full responsibility on sharing what I feel is good and not good when I talk about designerlebrities. From the products they want us to buy to the TV shows they want us to watch, it all boils down to the designer partaking in the creation. I report about the designerlebrity first and then their product. VRAI: At VRAI Magazine, a large component of our Style section comes from the runways of NY and London, to name a few. How do you see a connection between this and the style that you focus on in the creations from Designerlebrities? Barbara: The infusion of fashion has always been more prevalent in interior design than the reverse. But that is slowly changing now to combine the two industries almost equally. Last year Badgley Mischka introduced their new home collection
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literally on the same runway showcasing their Fall fashion collection. It was spectacular. Interior designers too are taking to the runway with home decor fabrics designed to be worn as fashionable garments. Designerlebrity Danielle Rollins is making quite a business for herself doing both. I love that I can connect the two industries so cohesively in forms of style for both fashion and interior design. You can’t talk about one without talking about the other in this new product launching approach. It’s kind of cool. VRAI: Are there any up-and-coming Designerlebrities you are loving now and want the people to know about? Barbara: I’m fascinated by an interior design powerhouse company called Studio McGee. They haven’t really been on the scene for more than a few years, but their fame is rising fast. They’re this cute, but almost HGTV formulated couple that is dominating the interior design industry and now the public is starting to learn more about them. I’m thrilled Designerlebrity was the first to introduce them to a recent design bloggers’ conference and we continue to spotlight them because they are brilliant at growing their brand. They are definitely ones to watch. VRAI: For everyday people who can’t afford to hire an interior designer or designerlebrity, what options do they have for access? Barbara: I do these television segments called #shoplikeadesignerlebrity where I show off the hottest home decor items and where you can shop them. I share these segments on Designerlebrity. com. But I also share scoop on designerlebrities that do these fun, social media type shows either on YouTube, Instagram or Facebook that are not just about giving free design advice, but are also entertaining. I’m obsessed with designerlebrity, Karin Bohn who has a YouTube reality show called #bohnifide that is befitting of Netflix binging levels. It’s soooo good and she delivers great design tips and tricks to her over 21K subscribers.
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Doug Wilson and Barbara
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Barbara Viteri and Designerlebrity™ have an amazing pulse on what’s Here & Now and what’s Hot & Not with undeniable honesty! - Doug Wilson of Trading Spaces
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Produc tion Photo credit: Nextro und
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Marsin credit: to o h P o/ Santiag David d n a Barbara
lski
Mogie
“Designerlebrity has the essence of keeping it real. Truth be told... none better in the business than Barbara Viteri.” - David Santiago, VP of Interior Design Society NY Chapter
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I know there are incredible interior designers out there that are able to work with everyday people because there are companies like Homepolish and from the general contractor end, a fabulous company called Sweeten trying to make the process of obtaining these professionals easier for folks. Designerlebrity has got you covered. Best to follow us on all our social media platforms and on our website for any updates. VRAI: How do you see Designerlebrity growing and evolving in the next few years? Barbara: I really enjoy collaborations and developing great partnerships. I’ve been building Designerlebrity as a party of one for sometime, now it’s in need of team. There is great potential to expand the brand from producing show content to product creation. It’s all there, but the facilitation of putting together a great team and working with amazing companies is where I am leading the charge for Designerlebrity at the moment. Wish me luck! VRAI: We understand you grew up in Marcy Projects in Brooklyn, NY which was also the home of notorious rapper and business mogul Jay Z. Growing up in such a volatile environment, what has it taught you? Barbara: Living in a such an environment with limited to no opportunities, you have no choice but to develop your gut instincts and survival skills. I’ve learned from a very young age that you can’t hope or even expect your hard work will give you what you deserve. You simply have to take it. I may not have an ounce of success as my old neighbor Shawn Carter (aka Jay Z) has today, but trust we both got out of the projects and are living our best lives because we created opportunities that didn’t exist for us. Our vastly different levels of accomplishments still prove you can create your own purpose and success from absolutely nothing. VRAI: At VRAI Magazine we’re not just about style, we also focus on food and travel. We’d’ love to know about your favorite foods and where you like to travel.
Barbara: Although I grew up poor, my family made sure we traveled within the five boroughs of NY for the best cuisines. Let’s face it, New York is the melting pot of amazing cultures and has access to authentic food. Now I do the same with my family. I really don’t have a favorite region of food I like to eat, but I do travel for it. Last year I took my family to Hawaii and enjoyed delicious Hawaiian ambrosia. This year we’re off to Mexico to do the same and ready to enjoy authentic Mexican food. Maybe it’s because of my upbringing to explore and learn to love something from all cultures that I enjoy the food aspects of it when I travel. For me it’s always about exploration and experiencing it with family and friends. VRAI: It’s been such a pleasure getting to know you and being able to share your wonderful story with our readers. Where can we see more of Barbara Viteri and Designerlebrity? Barbara: I’m social! You can find me where Designerlebrity is on social media platforms like Instagram, Facebook and Twitter, but you can also become a Designerlebrity Insider by subscribing to our bureau on Designerlebrity.com. I love to connect and I love VRAI Magazine for connecting us. Cheers!
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You can’t underestimate her. When she says she’s doing something, she gets it done. - John Starck, Owner of Showcase Kitchens
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Savor Spring the Fresh Flavors of
by Chef Karista Bennett
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find the flavors of spring slightly intoxicating. The fresh, sweet flavors of this new season’s produce awakens my palate from a long winter’s rest. The soft hues of color inspire dreamy visuals of spring brunches and warm afternoon gatherings—where the season’s new produce makes its appearance once again. Spring Vegetable Panzanella Salad with Goat Cheese Croutons will charm your guests and delight their senses. Tender spears of fresh spring asparagus are tossed with plump, sweet peas, grilled artichoke hearts, spicy green onions and peppery arugula. I’ve added a smidge of bacon and chopped toasted hazelnuts to the salad along with the traditional cubed Italian bread. Garnish with slices of radish and serve with lush Goat Cheese Croutons for an exquisite spring meal. For more great seasonal recipe inspiration, visit karistaskitchen.com
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Spring Vegetable Panzanella Salad
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Goat Cheese Croutons 101
Spring Vegetable Panzanella Salad with Goat Cheese Croutons
Serves 4-6 Ingredients • 1 pound asparagus, trimmed, cooked and cut into 2 inch pieces • 1 jar (about one cup) grilled artichoke hearts, drained • ½ - ¾ cup spring peas • ¼ cup chopped green onions • 4 cups baby arugula • ½ cup diced cooked bacon or pancetta • 2-3 cups cubed Italian bread or baguette • ¼ cup chopped toasted hazelnuts • Sliced radishes for garnish • Poached egg, optional • Serve with Goat Cheese Croutons Lemon Vinaigrette • 3 tablespoons fresh lemon juice • 1/2 - 2/3 cup extra virgin olive oil • 1 tablespoon Dijon mustard • 2 tablespoons honey • 1 clove garlic, minced • 1 tablespoon chopped fresh parsley • Salt and black pepper to taste Goat Cheese Croutons • 8 ounces firm goat cheese (in log form), sliced into 8 rounds 102
• • • •
¼ cup all-purpose flour 2 eggs whisked with 1 teaspoon water ½ cup Panko breadcrumbs 1 cup avocado oil for frying
Directions 1. To prepare the croutons, dust the goat cheese rounds with the all-purpose flour. Then dip into the egg wash and roll in the breadcrumbs, pressing the breadcrumbs into the cheese a bit. Lay them on a parchment lined baking sheet and then place them in the freezer for at least an hour. 2. To fry the goat cheese croutons, heat a skillet over medium high heat and then add the oil. When the oil is hot, fry the croutons until golden brown on each side. About 1-2 minutes each side. They should be soft, but not melted. Gently transfer them to a paper towel lined plate. Let them cool. 3. Next, add the lemon juice, mustard, oil, honey, minced garlic and chopped fresh parsley to a small bowl and whisk until blended. Season to taste with salt and pepper. 4. In a large bowl, toss together the asparagus, artichoke hearts, peas, green onions, arugula cooked bacon, bread cubes and hazelnuts. Drizzle with the vinaigrette and transfer to one large platter or individual plates. Garnish with fresh, sliced radishes and serve with the goat cheese croutons.
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Socialize with us and see another side of
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Style Nir Chiyoko Takada is Delivering
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Photo credit @yui.ak
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One Client at a Time by Danny de la Cruz
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ashion shows are more than just the designers and their runway collections. They’re also a great opportunity to meet dynamic and interesting individuals from around the globe. The most recent London Fashion Week was no exception, as I had the pleasure of meeting Japanese stylist Chiyoko Takada. Chiyoko describes herself as a free spirit, super optimistic and high on life. This is exactly what drew me to her; I wanted to get to know her better and share her story with all of you. Chiyoko is the Founder of Beatitudo Inc. Japan, a company that she started in 2015 to introduce new products to the Japanese market. The following year, she launched her personal styling consultancy targeting primarily women in their 30s and 40s who want to differentiate themselves from other people. They often come to her because they need guidance with their fashion. When I look at Chiyoko Takada, I see a flawlessly stylish, cosmopolitan, confident woman, who is perfect for the job of helping other women find their true sense of style. This would not have been the case when she was in Southern California where she lived a laid back, casual lifestyle in which she mostly dressed in jeans, shorts, t-shirts and flip-flops for most of her 20s. I also would have never guessed that at one time, she worked as a financial analyst in Tokyo and Singapore where her “uniform” was one she described as “very minimal, yet professional”—a simple shirt and pants. She eventually moved into Sales and Marketing for her role in a cosmetic start up in Singapore, which required her to evolve her wardrobe to dresses, often with flowery prints for a more lady-like appearance. Eventually, she caught the travel bug and she quit her job to travel the world for a few years before deciding on her next move. 106
After starting Beatitudo in 2015, personal styling seemed like the next logical progression for Chiyoko. But I had to ask her based on her SoCal roots, what really prompted her style transformation and interest in helping others in this area? “It was my partner who changed my fashion style,” she said. “He is French, so he naturally encouraged me to dress a little more chic and elegant. I embarked on a different lifestyle in Europe, so I started to buy more feminine and classy clothes that looked more age appropriate.” A Pivotal Transformation She started out with a personal stylist who totally changed her life. It was a process of identifying who she wanted to be and how she wanted others so perceive her. The result— Chiyoko’s style changed dramatically and she loved it! All her friends started to notice the change in her right away and she wished that she had learned all this much earlier in life. She also realized that many Japanese women wear the same clothing styles throughout their week simply because they don’t know what else to wear. She quickly realized that this was a big opportunity for her. She started by taking classes to become a personal stylist in Tokyo. After completing the classes, she went to London to take classes from Conde Nast Fashion College, Vogue fashion styling and business courses to learn more about the real fashion world. She started to attend London Fashion Week to give herself a competitive advantage in Japan. Her goal was to share real time world fashion trends and introduce designers that weren’t yet known in Japan. Generally speaking, Japanese people love and adore European fashion. Today, Chiyoko helps to style people just like you and me. When she attended Vogue fashion courses, she got to see and work on the editorial side. “While
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“the key
to fashion is
how you style items in your own way.”
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Photo credit @yui.ak
glamorous and exciting, I realized my passion was to help every day people feel special because they are special,” stated Chiyoko. “I want everybody to be happy and confident and to realize fashion is one of the easiest ways to feel good about yourself!” Her styling services consist of two hours of counseling and two hours of shopping. Clients can also add on two additional hours for sorting through their closet. During these hours of counseling, Chiyoko tries to really understand who they are and identify their goals. The process also helps her clients to understand themselves and oftentimes, they learn something new about themselves. During the session, she also identifies what color and fashion style best suit their body type and skin tone. Each body type is different, so she aims to help her clients understand that what they like doesn’t always mean it is what they should wear. “Ladies in their 30s and 40s tend to get lost in their fashion style, just like I was,” said Chiyoko. “In their 20s, they can wear almost anything and get away with it because they are young, but once they enter their 30s and 40s, a lot of things change—body shape, maturity and confidence level. The problem is often a mismatch in the way they look versus who they are inside. I feel like this gap tends to diminish people’s confidence.” During the rest of the counseling process, Chiyoko and her client finalize the number of items to buy and determine a budget. She’ll then go out to find these items ahead of time alone and on a later date, take her client to the stores that she has chosen. “I never push them to buy anything, I encourage that they only buy suggested items if they really like them,” stated Chiyoko. “I have noticed a lot of people think they need to buy clothes simply because they tried it on. They are also intimidated to shop at stores because the sales reps put pressure on them to make a purchase or falsely tell them how amazing they look, it is truly unfortunate. My clients feel safe with me because I protect them and I give them space to decide.” One important bit of advice Chiyoko shares is that when it comes to clothes, you never know how it looks until you try it on.
year in advance. For Chiyoko, it is very important to understand what the trend will be in the upcoming year so she can help her clients know what to invest in. “There are a lot of trend analysis seminars that I can attend in Tokyo or anywhere in the world, but those are based on this event,” said Chiyoko. “I would rather be there in person to see and feel it for myself. I feel like this is my competitive advantage… I can attend this event and transfer it to my clients directly.” In addition to Premier Vision, Chiyoko also regularly attends Fashion Week. Not only does she get inspired by the designers’ catwalks, where she sees how the fabrics from Premier Vision are transformed by the various designers, but she also pays close attention to street style. “I think the key to fashion is how you style items in your own way,” stated Chiyoko. “There are lots of creative people who style uniquely that I sincerely admire and I get inspired by what I see.”
A Competitive Edge Beyond her styling services, Chiyoko sets herself apart by attending the Premier Vision event in Paris each year, the world’s largest textile event. This event introduces textile, fabric and color trends a 109
Photo credit @yui.ak
Chiyoko’s favorites
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favorite
restaurants
London I love to go to “The Cinnamon Club”. It is a fusion Indian restaurant and absolutely amazing. There are lots of incredible restaurants in London but it is on my MUST visit list. Paris “Epicure” is incredible! Super expensive, but totally worth it! Seoul “Louis Cinq” is a French fusion restaurant and is definitely another MUST visit. When I am in Seoul, I usually go at least twice. Tokyo “Yamawarau” is a shabushabu restaurant. Each person gets a pot so you don’t need to share with others. The quality of the meat is also very nice. “Tsurutontan” is an Udon noodle place. They serve it in a gigantic pot and up to three servings are the same price. The variety of broth is just overwhelming. “Hacienda del Cielo” is a Mexican restaurant/bar on the rooftop in a super hip area called Daikanyama.
travel
destinations 5 great
reasons to
visit Tokyo
I love to travel and when I really need to recharge myself, I usually go to an island for a few weeks. I need to be in nature with sun, blue sky and crystal, clear water. My ultimate favorites are the Brando in Polynesia and Amanpulo in the Philippines. New Zealand is another place that I would like to go back to and spend more time. The Blanket Bay in Queenstown had the best pan chocolate I ever had in my life.
1. Tokyo is a busy but super safe city. 2. People are very nice and respectful. 3. Tokyo is very clean. 4. Transportation is well organized. 5. My favorite thing about Tokyo or Japan is the FOOD and service! I think the quality of the food is really good even at the cheap restaurants. There is no “you get what you pay for” thing in Japan. Even Yoshinoya is amazingly delicious (but please don’t compare it with the ones in the US -- LOL) The service is impeccable and they don’t accept tips!
Discover more about about Chiyoko and her styling services at chiyokotakada.com and follow her on Instagram @chiyoko.takada
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street style Our final Fashion Week stop is in Asia to capture more street style moments during Seoul Fashion Week. Special thanks to Contributing Photographer Audrey de la Cruz.
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Let’s hear it for the boys.
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There’s always time for a selfie!
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WEAR BRIGHT COLORS The temperature may not quite be spring outside but adding bright colors can certainly add spring to your wardrobe. Perhaps add a hot pink scarf to your all black outfit, or maybe wear a bright yellow sweater in light cotton or even a bright pair of shoes. The key is to look cheery and say I’m ready for spring!
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Easy Ways to Transition your Wardrobe to Spring by Soneca Guadara
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o the calendar says it’s officially spring, yet outside it still feels like winter. You’re dying for the weather to be warmer, but because Mother Nature has been misbehaving, we all have to deal with this weird weather. It’s cold, it’s hot, it’s warm, which is it? The million-dollar question becomes “what do I wear today?” So to help you ponder how to dress, here are seven easy tips to help transition your winter wardrobe to spring.
Agnes B Spring/Summer 2018
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BREAK OUT THE LIGHT WASH DENIM Now that it’s officially spring and the days are longer, no need to use dark denim anymore. Using a lighter wash makes you feel like spring is in the air.
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Thom Browne Spring/Summer 2018 DRESS IN LAYERS This allows you to take off and put on as needed. For instance I love turtlenecks. You can wear it under your slip dress or with a v-neck sweater so you can see more of the piece. Just use a light wear style that makes layering easy to pair with anything without adding bulk. Another idea is to add a cardigan under your jacket. This way when you’re too hot, just take off your jacket.
Rejina Pyo Spring/Summer 2018
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DON’T PUT AWAY YOUR OVER THE KNEE BOOTS That’s right, don’t pack these too quickly, they look great with light airy dresses or skirts make from chiffon. They will keep you warm and at the same time show off some skin. Tres Chic!
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Vivienne Tam Spring/Summer 2018
INVEST IN A SPRING JACKET Whether it be a boyfriend blazer, a denim jacket or even a trench coat, they key is to have an outer layer that is lightweight but will keep you warm from the elements.
Shown during Mashama Spring/Summer 2018
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WEAR CROP PANTS Crop pants are fun and a great way to show off your ankles. You will still feel comfortably warm but get to show off some skin too!
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Dorateymur Spring/Summer 2018 UTILIZE OPEN TOE SHOES/MULES/BOOTIES It’s not quite sandal season yet, but if you’re dying to show off your pedicure, open toe shoes are a great transition. Mules keep your toes warm and at the same time your feet can breath by not being fully exposed. Booties, yes are a winter favorite, but worn with a skirt or dress can also be a great transitional piece as well. So there you have it, a few suggestions, on how to transition your winter wardrobe for the spring. The key is always to look fashionable and feel fabulous! Francesca Liberatore Spring/Summer 2018
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Fashion Week Etiquette by Danny de la Cruz
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ne aspect of your style is how you handle yourself in public. And one thing I’ve been noticing lately, as I’ve been attending fashion shows for several seasons now, is that etiquette and common courtesy sometimes fly out the window. Sit Down. Everyone attending a fashion show wants a good view of the models. If you’re lucky enough to get a seat, please stay seated as you watch the show because there’s bound to be someone behind you, either seated or standing, who’s also trying to see the models and snap up photos for social media. If you really want a better view for that photo, give up your seat to someone else who’s just itching to be seated and stand in the back. No Big Hats. What more do I need to say? But I will. When you get invited to a fashion show, you’ll know if you’re seated or standing. If you’re one of the lucky “front row” guests, please don’t wear a massive headpiece that will block the vantage point of everyone behind you—unless you’re able to take it off. And on the subject of big hats, I’ve also witnessed firsthand a few guests with incredibly big hair (or wigs). Enough said. Punctuality. Fashion shows are notorious for starting late. I won’t say which shows, but a show starting 15 minutes behind schedule is actually on time. I’ve attended many show that are at least 30–40 minutes late and once this starts, it impacts the schedule of other shows during that day. With that said, arrive early or at least be in your seat by the designated start time of the show. Don’t wander in as the lights are dimming expecting to find a seat because by that point, any empty seats will have been given away to those who had the courtesy of arriving on time. The team coordinating the guest list has enough on their plate to worry about than where to seat you if you show up late. Uncross Your Legs. Now this one is for the photographers at the end of the runway working hard to capture that runway photo. If you’re in the front row, please uncross your legs so that your foot isn’t captured on the runway image. Fashion shows don’t last that long so please uncross your legs and the photographers won’t have to yell at you. Did I miss anything? I’m sure you’ll let me know.
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Socialize with us and see another side of
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