Advertise in the 2025/2026 Official Visit Big Bear Lake Visitors Magazine
The Big Bear Lake Visitors Magazine received the
from The Content Council for “Most Effective: Travel and Leisure” publication worldwide.
VISIT BIG BEAR generates thousands of leads through print and digital marketing. We are thrilled to unite the two for the Official 2025/2026 Big Bear Lake Visitors Magazine. Advertising will appear in a native content format, blending seamlessly with editorial to tell the story of Big Bear Lake. Together, editorial and native
advertising will live on via Visit Big Bear’s digital channels, including newsletters, social media, and Visitor Center kiosks, reaching exponentially more potential travelers and exposing them to your message.
CLICK HERE TO SEE THE 20242025 VISITOR MAGAZINE
75% of respondents said the DMO Official Visitor Guide was very important in their decision to visit a destination.
(Destination Analysts, 2021)
750,000+
• Through thousands of BigBear.com requests (5.4 million page views on BigBear.com)
• At California Welcome Centers in key feeder markets
• In restaurants, hotels, and visitors centers throughout Big Bear Lake and drive-market destinations
• Sent directly to meeting planners, tour operators, and travel agents
• Provided on FAM trips to visiting journalists and industry professionals
• With geographic and demographic targeting, Visit Big Bear will reach their desired audience and market the magazine via social media.
readers will see your message! Industry research shows that visitors guides and other specialty magazines receive an average of five or more pass-along readers per copy. 150,000 copies will be distributed over a period of one year, reaching a qualified audience while they are making travel decisions.
Print magazine ads stimulate emotions and desires. Readers have more focused attention, less distraction, and higher comprehension and recall.
• Mobile-friendly digital magazine
(The Association of Magazine Media Factbook 2021)
2025 Rates
Native Advertising: How It Works
1. You decide how much space you would like to reserve. Cost to participate includes writing, editing, design and production.
2. Our native content editor will reach out to discuss the direction of your ad.
3. You supply high-resolution (300 dpi) images for inclusion.
4. You will receive the prepared content to review, with two rounds of revisions.
EARLY BOOKING RATES ARE COMMUNICATED VIA PROPOSAL. INQUIRE WITH SALES TEAM. *EARLY BOOKING RATES SHOWN IN BLUE BELOW.
PREMIUM PLACEMENTS
2-PAGE SPREAD 200 words maximum + 2–4 images $14,444 *$13,000 FULL PAGE 100 words maximum + 1–2 images $7,683 *$6,915 1/2 PAGE 50 words maximum + 1 image $4,004 *$3,640 1/3 PAGE 35 words maximum + 1 image $2,845 *$2,560 1/6 PAGE (CO-OPS) 15 words + 1 image
WHEN: Must book Visitor Magazine placement by early booking deadline to qualify for added value
WHO: New advertisers, or return advertisers who place the same size or larger are eligible
WHAT: Choose ONE of the following:
• Option 1: Sponsored content placement in Visit Big Bear’s bi-weekly consumer newsletter (53K subscribers, blackout dates apply). Small feature content block includes a smal image
with 40 words, max.
• Option 2: Social media post for Facebook (192,000+ followers) and Instagram (58,000+ followers)
• Option 3: Portrait Placement on Digital Kiosk (one month)
• Option 4: Static image and copy on the Visitor Center’s 82-inch digital flatscreen
• Note: All content and timing must be approved by publisher + Visit Big Bear
DEADLINES
• Early Booking & Renewal Deadline: Confirm by date in proposal from sales team
• Payment Due: Sales rep will communicate deadline; payment plans available
• Image and copy points due: Refer to proposal
• Issue Date: May 2025, for a full year of exposure
