Downtown Barbecue
Downtown Barbecue serves California barbecue with a southern twist, using authentic southern cooking techniques and applewood to pit smoke all meats. After the smoking process, flavors are enhanced to represent the flavor profiles found in the multicultural city of Santa Rosa. Menu items range from Vietnamese wings and fried Korean sticky ribs to West African baby back ribs and Oaxacan-style tacos. Enjoy indoor or outdoor seating; the spacious building is also well suited for large parties and private events.
downtownbbqsr.com
FEATURES
W elcome
We’re an urban hub nestled in the heart of California wine country, offering farm-fresh fare, incredible weather, an abundance of activities, and comfortable accommodations (p. 44). Experience our beautiful natural spots (p. 14), take part in our biking and hiking communities, and don’t miss our family-friendly museums and attractions (p. 12). On the culinary front, savor our rich and diverse dining options, featuring everything from farm-to-table plates to international cuisine (p. 28). And although we’re home to a delightful array of wineries (p. 34)—we are in Sonoma County, after all—our beer scene is truly unmatched (p. 38). Not to mention, our arts and entertainment take center stage, with live music, theater, and galleries showcasing local talent (p. 22). Whether you’re here for a weekend or a leisurely stay, Santa Rosa warmly invites you to explore, play, and experience all that our city has to offer.
Cheers TO BEING HERE, THE VISIT SANTA ROSA TEAM
Look for the Rose
Look for Santa Rosa’s signature rose throughout these pages to learn about the city’s rich history and interesting fun facts.
Theater, dance, singing, and more:
Experience our vibrant arts scene.
Whatever you’re in the mood for, we’ve got the eats and drinks. ARTS & CULTURE
Local flavors abound in Santa Rosa.
TO SANTA ROSA!
WHAT ’ S INSIDE
VP, MARKETING & COMMUNICATIONS Janelle Meyers
MARKETING & COMMUNICATIONS MANAGER Kevin Stoll
DIRECTOR OF BUSINESS DEVELOPMENT Lindsay Musco
VISITOR SERVICES & MEMBERSHIP MANAGER Denise Aver-Phillips
CONTENT & SOCIAL MEDIA COORDINATOR Chelsea Wood
Contact us
9 Fourth Street, Santa Rosa, CA 95401 707-577-8674
VisitSantaRosa.com
Did You Know?
The California Welcome Center is located in a 120-yearold railroad depot.
VISIT US
Stop by the California Welcome Center (9 Fourth Street) located in Historic Railroad Square. Our knowledgeable concierges can offer local tips and insight on what to do, see, eat, and experience.
FOLLOW US
For all the latest happenings, news, events, and more, follow us on our social channels. And be sure to share your adventures with us by using #VisitSantaRosa @VisitSantaRosa VisitSantaRosa @VisitSantaRosa
ON THE COVER
This photo was taken at Belly Left Coast Kitchen & Taproom, courtesy of Visit Santa Rosa.
PUBLISHERS
Nicole Bordges & Martha-Page Althaus
nicole@wanderlustcontentstudio.com marthapage@wanderlustcontentstudio.com
MANAGING EDITOR Lauren Bonney
DESIGN DIRECTOR Letizia Albamonte
BUSINESS DEVELOPMENT MANAGER Lisa Jones
COPY EDITOR Camryn Diagonale
PHOTO EDITOR Hazel McMillan
wanderlustcontentstudio.com @wanderlustcontentstudio
Visit Santa Rosa and Wanderlust Content Studio have made every effort to ensure the accuracy of information presented in the guide, but assume no responsibility for errors, changes, or omissions.
Hyatt Regency Sonoma Wine Country
Whether you’re in Santa Rosa for business or pleasure, this full-service hotel is an ideal home base for a Sonoma County getaway. Spacious rooms and suites offer scenic views, plush bedding, and rainfall showers. The hotel’s convenient location provides easy access to hundreds of Sonoma County wineries and is within walking distance to Historic Railroad Square and downtown Santa Rosa. Start your day with a bike ride, play in the outdoor heated pool, then toast to a day well spent with a glass of local wine outside by the courtyard fire pit. And with 40,000 square feet of indoor and outdoor event space, Hyatt Regency Sonoma Wine Country is the perfect backdrop for special events, from corporate meetings to enchanting weddings. hyatt.com
@hyattregencysonomawinecountry
@hyattregencysonoma
Take advantage of the free bike rentals to explore Sonoma County.
Deluxe king patio guestroom
Mark Your
Be a part of the community at these signature events.
Calendar
MARCH/APRIL
Russian River Brewing Company’s Pliny the Younger Release
Perhaps the most highly anticipated beer release around, Russian River Brewing Company’s Pliny the Younger draws crowds from near and far. Join other beer lovers in line at the Santa Rosa brewpub and Windsor brewery to get a taste of this coveted brew (available for only two weeks out of the year) and to take home a few bottles for yourself. Fair warning: Wait times can be long, especially on the weekends. So, come prepared with snacks, water, and warm layers. russianriverbrewing.com
JUNE
Sonoma County Pride Parade & Festival
FEBRUARY
FeBREWary
The entire month of FeBREWary is all about Santa Rosa craft beer and community. Now in its ninth year, the Santa Rosa Beer Passport celebrates our city’s impressively delicious brews. This mobile-exclusive passport is a curated collection of participating local craft beer locations. Every time you use the passport to check in and, hopefully, drink some beer, you collect points. Those points can then be redeemed for a prize: a collectible medal that doubles as a beer opener. visitsantarosa.com/beerpassport
Kick off Pride Month with a dazzling display of unity, hope, and a whole lot of sparkle. Sonoma County Pride is a weekend of events that honors the contributions, resilience, and achievements of our LGBTQ+ community. The celebration begins with our annual parade, where you can dance, sing, and let those colors fly all along the downtown route. The festivities continue at the festival, featuring queer and ally performers, local food and beer vendors, and the Sonoma County Pride Artwalk. Don’t miss this vibrant celebration of love and community! sonomacountypride.org
CLOCKWISE FROM BOTTOM LEFT: COURTESY OF VISIT SANTA ROSA (2); JEN SALTZER
Santa Rosa Community
Mural by Mural Décor at 1021 Hopper Avenue
Sonoma County Pride Parade
Country Summer Music Festival
Dust off your boots and get ready to two-step at the Country Summer Music Festival at the Sonoma County Fairgrounds and Event Center. This three-day festival is sure to promise outstanding musical acts (past performers include Blake Shelton and Little Big Town), great food, and a good time. Festival goers are invited to stay in town (see page 44 for accommodations) or camp just south of the fairgrounds. countrysummer.com
Summer on the Square
From June to July, gather at Old Courthouse Square for Monday movie night. Bring a blanket or some lawn chairs and settle in for a family-friendly, open-air screening. Prior to showtime, grab a bite to eat and a refreshing drink from local purveyors and enjoy some preshow entertainment. There’s also a few kid-friendly activities set up so little ones can get their wiggles out before settling in for the film. downtownsantarosa.org
JULY
Sonoma County Hot Air Balloon Classic
Don’t forget to look up during this annual hot air balloon festival!
For two days, visitors can come watch colorful balloons take to the skies. Set up on the lawn at the Sonoma County Fairgrounds to watch these behemoths soar, and be sure to ask about day-of balloon rides. Note: This is an early morning event (gates open at 4:00 a.m.), but it’s worth it to see the Glow Show and Main Launch. schabc.org
Play & Stay
AUGUST
Santa Rosa Marathon
Lace up your sneakers for a 5K, 10K, half, or full marathon. Race through scenic miles of vineyards and pastures on this mostly flat course before setting a new personal record in downtown Santa Rosa. (Don’t forget to collect your finisher medal!) Head to the post-race party in Old Courthouse Square for some well-deserved refreshments. santarosamarathon.com
SEPTEMBER
Hall of Flowers
As “the world’s premier cannabis trade show,” Hall of Flowers is a two-day expo celebrating and elevating the cannabis industry. The first day is a business-to-business industry event, but the second day transforms into a festival experience open to cannabis novices and passionate consumers alike. Visitors can expect legal, on-site sale and consumption of cannabis, as well as live entertainment, speakers, rides and games, culinary experiences, and more festival fun. To learn more about cannabis in Santa Rosa and Sonoma County, turn to page 19. hallofflowers.com
NOVEMBER/
DECEMBER
Winter Lights
Winter Lights is a season-long series of holiday fun that kicks off the day after Thanksgiving. Celebrate the spirit of the holidays with the annual tree lighting and skating on the square in the heart of downtown Santa Rosa. Skate your way around the outdoor synthetic rink before grabbing a snack at the on-site snack shack. (Skate rentals are included with your ticket purchase.)
downtownsantarosa.org
For a complete list of events, scan the QR code or go to VisitSantaRosa.com/events
La Quinta Inn & Suites by Wyndham Santa Rosa is located right off U.S. 101. Ask for an east-facing room for views of Taylor Mountain.
Looking for even more things to do while you’re here? Check out these other events.
SPRING
Wine Road Barrel
Tasting Weekend
California Artisan Cheese Festival
Battle of the Brews
Luther Burbank Rose Parade
SUMMER
Wednesday Night Market
Snoopy’s Senior World Hockey Tournament
Gay Wine Weekend
Sonoma County Fair
FALL
Pride n’ Vino
Sonoma County Harvest Fair
WINTER
Beer City Festival and Half
Winter WINEland
Tattoos and Blues
Country Summer Music Festival
Sonoma County Hot Air Balloon Classic
Ledson Winery & Vineyards
Family roots run deep at Ledson Winery & Vineyards, where five generations—and counting!—of Steve Ledson’s family have contributed to the winery’s success. Today, Steve Ledson is at the helm, producing high-scoring wines from estate vineyards. The winery is housed in a 16,000-square-foot French Normandy-style castle, with coffered ceilings and cathedral-style windows. The iconic property is surrounded by vineyards and oak trees, and various tasting rooms are named after Steve’s family members. Book a private tasting in the Virginia Suite, a cozy space that pays homage to his mother, or in the William Suite, in honor of his great-grandfather. Round out your wine tasting with a cheese and charcuterie board from the on-site gourmet marketplace. This is hospitality at its finest.
ledson.com @ledsonwinery
Like a Local
Ever visited a new place and wondered where the locals go? Well, we put together a handful of locally recommended things to do, see, and experience in town.
ARTS & CULTURE
Art at the Source and Sonoma County Art Trails
These art showcases provide locals and visitors alike with the opportunity to visit artists in their studios. Tour through Santa Rosa and beyond and learn firsthand how artists create their work. See page 27 for more.
Free Art Friday Santa Rosa
Hit the town on Friday nights for an art scavenger hunt. Local artists hide their creations—from stickers and keychains to painted phones and canvases—around the area, sometimes dropping hints on the @freeartfridaysr Instagram page. Whether you see the artists’ clues or come across a piece labeled as “free art,” you get to keep your new find.
SOFA Art District
Discover the vibrant visuals of the South of A Street (SOFA) Art District, where every corner is a canvas. Get up close to towering murals in this creative hub.
“The music offerings in downtown, the Santa Rosa Wednesday Night Market, or related events are always fun, and you can enjoy the music while sitting outside at a downtown restaurant (like Beer Baron, La Rosa, or Belly) if you don’t want to be deep in the crowd.”
ENTERTAINMENT
Vintage Space at the Flamingo Resort & Spa
Go old-school cool at this vibey lounge for live music, comedy shows, and more.
In addition to live music, be sure to stick around for renowned standup acts and dance performances.
The California This theater venue not only hosts theatrical performances but is also the place for live music, dances, burlesque shows, and more.
Proof Lounge
Need a good laugh? Head to this club for weekly comedy nights as well as karaoke and live music. (p.25)
Juilliard Park
Don’t miss out on the Live at Juilliard concert series during the summer.
PRO TIP: Stay at the retro-cool The Astro Motel and walk right across the street to Juilliard Park.
Fun Fact
Juilliard Park is the oldest park in Santa Rosa and Hotel E’s clock tower is from the city courthouse, dating back to the early 1900s.
—DEBBIE GESUALDO, COO at Santa Rosa Metro Chamber
Barrel
Luther Burbank Center for the Arts
Quail Gate by Alina Nuebel in SOFA Art District
FOOD & DRINK
Mitote Food Park
Experience regional Mexican cuisine at this food truck park. Come for the tacos, tamales, and aguachile, stay for the live music and community events. See page 31 for more.
Breweries
Santa Rosa is fondly dubbed “Beer City.” Belly up to the bar and mingle with a local over a fresh brew. Flip to page 38 for a list of breweries.
Wineries
Oh! And our wines are good, too! See what’s pouring at a local tasting room. Go to page 34 for all things wine.
Downtown Dining and Beyond
Take in downtown Santa Rosa’s nightlife with our foodie-focused residents. For all the best local places to eat, turn to page 28.
OUTDOORS
Trione-Annadel State Park
Go for a hike or a bike ride with other nature lovers at this state park. While here, you can fish at Lake Ilsanjo, spot wildlife, and discover ruins of an old quarry used to supply cobblestones for the streets of San Francisco. See page 14 for even more ways to get outside.
Bees N Blooms
Meander through a lavender labyrinth and admire an acre of the purple blooms before settling in among the bees for a picnic.
Armstrong Redwoods State Natural Reserve
Even locals like to visit spots just out of town. For a dose of redwood majesty, head roughly 30 minutes northwest to see these evergreen giants.
SANTA ROSA BY THE NUMBERS
There’s even more to experience!
Santa Rosa has:
78 state, regional, and city parks
22 sports fields
18 tennis courts
14 baseball diamonds
12 basketball courts
10 dog parks
5 community gardens
2 aquatic facilities
2 historic estates
2 skate parks
1 boating center
FAMILY FRIENDLY
Howarth Park
Train rides, multiple playgrounds, an animal barn, hiking trails, and so much more await at this locally loved spot. Turn to page 13 for more about the community park.
Poppy Bank Epicenter
This 130,000-square-foot entertainment center is a massive hit with local and visiting families alike. Don’t miss out on Sky Zone, the center’s trampoline park. See page 13 for more.
Charles M. Schulz Museum and Research Center
Take a docent-led tour with other Peanuts fans and check out the museum’s community events, which include monthly visits from professional cartoonists. See page 12 for more.
Stay Downtown!
Looking to be in the heart of local life? Check in to one of downtown’s many comfortable accommodations. Hotel E is right in the center of town, while AC Hotel Santa Rosa Sonoma Wine Country, Hotel La Rose, Courtyard by Marriott Santa Rosa, and Hyatt Regency Sonoma Wine Country are all near downtown. See page 44 for even more places to stay.
Howarth Park
Charles M. Schulz Museum and Research Center
The Children’s Museum of Sonoma County
SANTA ROSA Play in
By Lauren Bonney
From kid-approved activities to outdoor adventures to even some time at the spa, playtime has never been so, well, fun!
9Things for Families
Museums, parks, and high-flying adventures: Discover your kind of family fun.
1.
Charles M. Schulz Museum and Research Center
Step into the world of Peanuts ! Explore the life and work of cartoonist (and Santa Rosa resident!)
Charles M. Schulz with hands-on exhibits, a re-creation of his studio, and beloved comic strips that bring Snoopy, Charlie Brown, and the whole gang to life. This museum is a delightful trip down memory lane for kids of all ages.
Good Grief!
2.
Snoopy’s Home Ice
For even more Peanuts, glide your way around Snoopy’s Home Ice. This iconic ice rink offers public skating, figure skating, and hockey (players must be 16 or older and accompanied by a parent or coach) sessions in a charming, alpine-themed setting.
3.
The Children’s Museum of Sonoma County
This museum is primed for learning and imaginative play. Here, kids can explore interactive exhibits like a mini cafe and kitchen, a giant lightup peg wall, a replica of the nearby Russian River, and a 15-foot-high, floor-to-ceiling air-powered maze.
There are more than 70 life-size Peanuts characters around town. Can you spot them all? Snap a pic and tag us on Instagram (#VisitSantaRosa) for a chance to be featured.
4.
Safari West
A safari? In Santa Rosa? Yes! Perfect for budding zoologists and animal lovers, Safari West is a 400-acre wildlife preserve home to a variety of African animals, including giraffes, rhinos, ostriches, and cheetahs. Take a jeep tour and get up close with these awesome creatures.
5.
Sonoma Zipline Adventures
It’s a bird, it’s a plane, it’s … your kid on a zipline. Located roughly 30 minutes west of Santa Rosa, Sonoma Zipline Adventures takes you and your family up into the treetops and on a zipline tour of the surrounding woods. Novice zip-liners will love the Forest Flight Tour, but for a bit more heart-pumping excitement, consider the thrilling Tree Tops Tour.
7.
Glamp Out
Spend the night in luxe, tent-style accommodations— complete with viewing deck, en suite bathroom, and hardwood floors—at Safari West, and drift to sleep to the sounds of the Sonoma Serengeti.
6.
Poppy Bank Epicenter
Dive into endless entertainment at Poppy Bank Epicenter. With bowling, laser tag, arcade games, and an indoor sports complex, there’s something for everyone. Don’t forget to check out the trampoline park and rock climbing wall!
Stay Awhile
8.
Session Climbing
At this premier indoor rock-climbing gym, kids can burn through some energy clambering up, down, and across walls. With routes for all skill levels, Session is a great place for families to bond and challenge themselves in a fun, supportive environment.
Environmental Discovery Center
Located just inside the Violetti Road entrance to Spring Lake Regional Park, this natural history center features interactive exhibits on Sonoma County’s ecosystems. After your kiddos are done touching a sea star in a tide pool and participating in Science Saturday (sessions are on the second Saturday of each month), head out on a naturalist-led hike to learn about local flora and fauna.
9.
Howarth Park
Howarth Park might be the perfect spot for all-day play. The 138-acre community park boasts everything from a lake with boating and fishing (boat rentals are available at the boathouse) to a carousel, animal barn, and train rides to playgrounds, picnic areas, and scenic trails.
For easy access to a bunch of family-friendly activities, book a room at Best Western Plus Wine Country Inn & Suites or Hampton Inn & Suites Santa Rosa Sonoma Wine Country. See page 44 for a complete list of accommodations.
Get
Being active and taking in the area’s natural beauty is a way of life in Santa Rosa. Here’s how visitors can experience all that Mother Nature has to offer.
Outside TAKE A HIKE
Lace up those boots and pack a snack before hitting the trails.
Trione-Annadel State Park
This expansive park offers more than 40 miles of trails through oak woodlands and chaparral. It’s a favorite for mountain bikers (p. 16) and hikers looking for challenging routes and beautiful landscapes. Head out on the Rough Go Trail to reach Lake Ilsanjo. Double back or make it a roughly six-mile loop, hitting Lake Trail to Spring Creek Trail. Or, go for a trail run during quieter times of day along the Orchard Trail and Cobblestone Trail loop. Local tip: There’s a “hidden” overlook between the two trails that gives you a great view of Santa Rosa.
WHEN TO GO: This park is beautiful year-round but extra stunning during spring and fall. And if you’re here in the summer, make sure you head out early to avoid the heat of the day.
ACTIVITIES LEGEND: Use the color-coded legend for available activities.
Take a hike in Santa Rosa’s outdoor spaces.
Hiking
Fishing Wildlife Viewing
Biking
Swimming Horseback Riding Leashed Dogs Allowed
Picnic Area ADA Accessible
Taylor Mountain Regional Park and Open Space Preserve
Covering 1,100 acres, this park offers a mix of lush grasslands, steep trails, and trickling creeks. The preserve is not just a prime spot for observing local wildlife but also for rounds of disc golf. Take the Western Trail to the summit of Taylor Mountain for a challenging hike with rewarding panoramic views of Santa Rosa and beyond.
WHEN TO GO: The preserve is delightful yearround, although spring and fall are ideal for comfortable weather.
Spring Lake Regional Park
This popular 320-acre park features a large reservoir, picnic areas, and a seasonal swimming lagoon (for humans and pooches!). Stop into the Environmental Discovery Center (p. 13) and take a stroll around the lake. Or, embark on a trek on one of the many multiuse trails. (All-terrain wheelchairs are available.)
WHEN TO GO: Spring and summer offer great weather for water activities, while fall is sure to bring colorful foliage. But the quiet of the lake during winter is lovely.
Hood Mountain Regional Park and Open Space Preserve
Hood Mountain is one of the highest peaks in the area, and the more than
2,000-acre park is a haven for experienced hikers seeking solitude and adventure. The 7.9-mile, out-and-back Hood Mountain Trail to Gunsight Rock is sure to offer hikers challenging terrain and stunning views—on clear days you can see all the way to San Francisco.
WHEN TO GO: Spring and fall offer pleasant hiking conditions, and quieter times abound in the mornings and midweek. ● ● ●
Laguna de Santa Rosa Trail
Connected to neighboring Sebastopol’s Laguna Wetlands Preserve, this 1.8-mile portion of trail is technically in Santa Rosa. Take in the lush grassland, dotted with oaks and eucalyptus, as distant views of Mount Saint Helena lie on the horizon. And for all you nature lovers and birders, don’t forget those binos and cameras!
WHEN TO GO: Spring and fall are great times of year for active wildlife viewings, while winter rains transform the landscape with vernal pools.
Did You Know?
Sugarloaf Ridge State Park has a 25-foot waterfall after fall and winter rains. Just be prepared for an hour-long hike!
SEE SPOT RUN
For a tail-wagging good time, head to the dog park.
A Place to Play: large open space with water stations, benches, and small and large dog areas
DeTurk Round Barn Park: fully fenced dog area with shade, benches, and water stations
Doyle Community Park: fenced lawn area, separate
small and large dog areas, bathrooms and water fountains; ideal for socializing
Finali Park Dog Park: small, wood-chipped park; bring your own water
Galvin Community Park: fenced lawn, water stations, picnic tables, bathrooms, and shaded areas
Pack It In, Pack It Out
Help us keep our green spaces clean! Take your trash with you and don’t forget to bring a reusable water bottle.
Water Play!
Splash, swim, and float at Spring Lake Regional Park.
Take the kiddos (and your pup!) to Spring Lake for a bit of fun. From Memorial Day weekend through Labor Day, the swimming lagoon transforms into a floating water park, complete with inflatable slides, an obstacle course, climbing walls, and a sport court. You can also swim around the lagoon under the watchful eye of on-duty lifeguards or sunbathe on the beach. After Labor Day, the lagoon turns into Water Bark, a dog-only swimming spot where pups can splash around for a bit of off-leash play. If you prefer to stay dry while enjoying time on the water, cruise around the 72-acre reservoir in an electric-motor boat (a paved boat ramp is available at the Newanga Avenue entrance) or cut your own current with a kayak, canoe, or paddleboard. Pro tip: Rent a kayak or paddleboard, from Memorial Day weekend through Labor Day, at the rental launch near the Violetti Road entrance.
Northwest Community Park: large, fenced-in area with multiple water stations, small and large dog areas, shade, and bathrooms
Rincon Valley Community Park: spacious lawn with shade, water fountains, bathrooms, picnic tables, and swimming pond
Spring Lake Regional Park
GO FOR A RIDE
Santa Rosa is a top cycling destination! Set out on two wheels to explore these mountain biking trails.
2
Spring Lake Loop
LENGTH: 2.1 MILES
DURATION: 30–45
MINUTES
DIFFICULTY: EASY
ELEVATION: 29 FEET
This easy, scenic loop around Spring Lake is perfect for families and casual riders. Expect smooth paths, serene water views, and abundant wildlife. Take a leisurely pedal before settling down for a lakeside picnic. Open 7 a.m. to sunset, yearround; $7 parking fee.
Bennett Valley Overlook
LENGTH: 3.3 MILES
DURATION: 1.5–2 HOURS
DIFFICULTY: MODERATE ELEVATION: 669 FEET
This moderate outand-back trail in North Sonoma Mountain Regional Park takes you through Bennett Valley’s rolling hills and offers spectacular vistas of the vineyards and countryside. The terrain is a mix of gentle climbs and descents. Open 7 a.m. to sunset, year-round; $7 parking fee.
3
Warren Richardson Trail
LENGTH: 5.2 MILES
DURATION: 2–2.5 HOURS
DIFFICULTY: MODERATE
ELEVATION: 823 FEET
The Warren Richardson Trail offers a delightful ride through Trione-Annadel State Park’s diverse landscapes, including oak woodlands, open meadows, and rocky sections. A good mix of moderate climbs and gentle descents, this trail is perfect for intermediate riders. (Don’t miss the vibrant wildflower displays in the spring!) Open 8 a.m. to sunset, year-round; e-bikes are not allowed in the park.
4
Taylor Mountain via Western Route
LENGTH: 3.9 MILES
DURATION: 2–2.5 HOURS
DIFFICULTY: MODERATE TO DIFFICULT ELEVATION: 1,102 FEET
A moderately challenging ride for adventurous bikers, this loop trail climbs Taylor Mountain in east Santa Rosa. While the ascent is steep and demanding, your reward is a breathtaking overlook of Sonoma Valley and beyond. Open 7 a.m. to sunset, year-round; $7 parking fee.
5
Lake Ilsanjo Buick Meadow Loop via Canyon Trail
LENGTH: 13.1 MILES
DURATION: 5–5.5 HOURS
DIFFICULTY: DIFFICULT
ELEVATION: 1,666 FEET
Get your heart pumping on this loop, featuring Lake Ilsanjo and Buick Meadow, in Trione-Annadel State Park. Riders can expect diverse terrain, from smooth trails to rocky paths, and enjoy the tranquility of the lake and the lush meadow. This trail is ideal for intermediate to advanced riders seeking a bit of variety. Open 8 a.m. to sunset, year-round; e-bikes are not allowed in the park.
Trione-Annadel State Park
Group Rides
If you’d rather join an organized cycling group or want a road-biking route, consider clipping in with these folks.
Santa Rosa Cycling Club
This road-cycling crew offers detailed maps and turn-by-turn instructions of 10 fantastic rides in Sonoma County. Check out the library of rides on the club’s website. And if you prefer to ride with a group, the Santa Rosa Cycling Club hosts free Friendly Friday Rides on the first Friday of each month, weather permitting. Visitors and members alike are welcome to join. srcc.com
Biker Chicks
Part of the Sonoma County Bicycle Coalition, Biker Chicks is a ladies-only cycling club dedicated to getting more women on bikes. The group typically rides on the third or fourth weekend of the month and offers routes of various distances. All paces are welcome, and no chick is left behind. bikesonoma.org
TRAVEL ON TWO WHEELS
Book a private excursion with Getaway Adventures to explore Sonoma County. Consider signing up for the Sip ’n Cycle tour of Healdsburg’s wineries, or, if you prefer to explore on your own schedule, reserve an e-bike, hybrid, or road bike.
Going the Distance
If you want to take on a real cycling challenge, sign up for the annual Wine Country Century—a fullday cycling event with routes that take you through Sonoma County.
Will Ride for Tacos Pedal your way through the heart of Santa Rosa during the Taco Tuesday Ride. Start in the Junior College area before ending up at Mitote Food Park for some welldeserved eats. Go to VisitSantaRosa. com for more info.
Fore!
If your idea of the great outdoors involves manicured greens, book a tee time at Valley of the Moon Club
The Santa Rosa Cycling Club rides throughout Sonoma County.
Getaway Adventures
A Little Me
Santa Rosa offers a variety of luxurious spa and wellness experiences, perfect for unwinding after a day on the trails or sightseeing. Here are a few ways to pamper yourself.
Osmosis Day Spa Sanctuary is a true haven of tranquility. Set amidst a serene, Kyoto-inspired garden, this spa is famous for its signature cedar enzyme bath. This unique treatment involves immersing yourself in a soft and fragrant blend of cedar, rice bran, and enzymes. Originally from Japan, the treatment is said to relieve aches and pains, reduce tension and stress, and clarify the skin. After your treatment, reset in the meditation garden before strolling along Salmon Creek.
Luxury and comfort meet at Vintners Resort’s Vi La Vita Spa. This spa offers an array of indulgent treatments, like the signature 80-minute massage. (If this full-body, tension-melting session doesn’t help you unwind then nothing will!) Add-ons like CBD oil or gua sha are an extra treat. Post-treatment, unwind in the elegant relaxation lounge before continuing on with your day. The Spa at Flamingo is the perfect combo of retro charm and modern wellness amenities. Say yes to a full
The Spa at Flamingo
Time
menu of muscle-melting massages and hydrating body wrap and polish treatments that will leave you feeling rejuvenated. To take your personal wellness a step further, the resort also offers daily yoga sessions, fitness classes, and personal training. But guests are also more than welcome to sit back and relax by the pool. Wellness isn’t just about facials and manicures (although don’t get us wrong, a little self-care does
wonders). Sometimes sipping on a cocktail while reading a book poolside is just what the doctor ordered. Luckily, guests can do just that at The Sandman Pool House & Bar. But if your idea of relaxing involves a bit of stretching and breathwork, then don’t miss out on the hotel’s Sunday morning yoga sessions in the Wellness Dome or the Friday yoga and wine events for an extra dose of zen.
ELEVATED EXPLORATION
For a different kind of wellness, consider exploring Santa Rosa’s cannabis scene.
Santa Rosa, and Sonoma County in general, is home to a vibrant cannabis scene. We invite canna-curious folks and flower connoisseurs alike to explore this growing local industry safely and responsibly. Visit 365 Recreational Cannabis, Aloha Aina, and JANE Dispensary for a wide selection of high-quality products. For an immersive experience complete with sculpture installations, lighting designs, and projected digital wall art, head to Doobie Nights . Or check out the Hall of Flowers festival, showcasing top cannabis brands and products at the Sonoma County Fairgrounds and Event Center. And if you’re interested in learning the full breadth of cannabis culture in Northern California, explore The Cannabis Trail (thecannabistrail.com), which stretches from Santa Cruz to Weaverville.
365 Recreational Cannabis
365 provides the best cannabis for the best prices. Enjoy 30% off a diverse selection of flower, edibles, extracts, and topicals on your first visit. For more, call 707-999-9420 and let the experts at 365 do the research so you don’t have to.
365recreational.com/santa-rosa @365santarosa
The Sandman Pool House & Bar
Ready, Set, Explore
From museums and art exhibitions to live performances and outdoor activities, Santa Rosa is chock full of things to do. Head to VisitSantaRosa. com for a complete list of attractions.
The Children’s Museum of Sonoma County
This interactive museum features indoor and outdoor exhibits centered on science, art, and nature for children aged 10 and under. Explore exhibits such as Ella’s Art Studio, Space Odyssey, Mechanical Waterways 2.0, Mini Russian River, Dino Dental Lab, and Jessie’s Train Station.
cmosc.org @cmosc.org @childrensmuseumsonomacounty
Valley of the Moon Club
Nestled in beautiful Sonoma Valley wine country, Valley of the Moon Club boasts some of the most picturesque views in the region. With two golf courses, you’ll find experiences for golfers of all ages and abilities.
playvom.com
@valley– of – the – moon – club
Museum of Sonoma County
Located in downtown Santa Rosa, MSC welcomes visitors to experience regional history and contemporary art. The museum campus, centered on the city’s historic 1910 post office, features two buildings, multiple galleries, and a sculpture garden.
museumsc.org @museumsc
Charles M. Schulz Museum and Research Center
Spend the day with Snoopy and the Peanuts gang! See original Peanuts comic strips, explore Charles M. Schulz’s studio, create your own comics, and enjoy exhibitions for all ages.
schulzmuseum.org @schulzmuseum
Transcendence Theatre Company
Santa Rosa Symphony
The Santa Rosa Symphony is one of the Bay Area’s leading nonprofit performing arts organizations. Each season, the Symphony presents more than 40 performances and offers a robust portfolio of music education programs that inspire and engage 50,000 people.
srsymphony.org
@srsymphony
Transcendence’s Broadway Under the Stars is California wine country’s premier live entertainment experience, 13 years and counting. With original outdoor musical revues every summer, an indoor holiday show every winter, and more, Transcendence creates extraordinary evenings featuring the best talents from Broadway and beyond.
bestnightever.org
@ttcsonoma @transcendencetheatre
Live from
From classical symphonies to contemporary performances, Santa Rosa knows how to put on a show.
Santa Rosa
Steeped in history with an eye toward the modern, Santa Rosa’s theater troupes and entertainment venues transport audiences with a keen flair for the dramatic. Dubbed “Broadway in Sonoma,” Transcendence Theatre Company lives up to its name with captivating performances featuring top talent from Broadway and beyond. Grab tickets to the company’s annual winter holiday show in Santa Rosa (It sells out fast!), or catch a show at the Field of Dreams in neighboring Sonoma for a truly magical experience. Since its inception in 1981, Luther Burbank Center for the Arts has wowed thousands of theatergoers with world-class performances, award-winning education programs, popular community events, and much more.
The newest kid on the block, Barrel Proof Lounge brings a fresh take on entertainment to downtown Santa Rosa. Opened in early 2023, this comedy venue is the go-to spot for local and touring comedians, stand-up shows, karaoke, open mics, and live music. Elsewhere, The California looks to Santa Rosa’s vaudeville roots for inspiration. The cabaret-style venue hosts an array of unforgettable entertainment, including bawdy comedy shows and burlesque theater. For more fun times, check out 6th Street Playhouse. Operating in a 107-yearold cannery renovated for stage productions, the Playhouse formed in 2004 when two of the city’s oldest theater companies teamed up to better share their craft with the region. Today, the group puts on a stellar lineup of family-friendly favorites and edgy modern hits.
If you’re more into the classics, the city’s got that, too. Founded in 1928, Santa Rosa Symphony is one
of the oldest orchestras in the United States and helped establish Sonoma County as a cultural destination, thanks to its dedication to musical tradition, innovation, and community engagement. Catch a concert at one of three venues—Luther Burbank Center for the Arts and the Jackson Theater at Sonoma Country Day School in Santa Rosa, or Weill Hall at the Green Music Center in Rohnert Park.
High-Rolling Fun
If your kind of entertainment involves a bit of risk and Lady Luck, hit the slots or poker tables at Twin Pine Casino & Hotel or Graton Resort & Casino. And don’t miss both casinos’ calendar of events.
On the Silver Screen
Santa Rosa and Sonoma County have starred as the filming locations for several popular movies, including Alfred Hitchcock’s Shadow of a Doubt and Francis Ford Coppola’s Peggy Sue Got Married
Santa Rosa Symphony
On Display
FOR THE HISTORY BUFFS
With its mission to “weave native culture into the future,” the California Indian Museum and Cultural Center retells the story of the region from the perspective of Native Americans. Powerful exhibits share the history and cultures of California’s Indigenous peoples, while highlighting the modernday resurgence of native cultures.
WHAT’S ON VIEW: Ishi: A Story of Dignity, Hope, and Courage, permanent exhibition
Learn about the history of Ishi, a member of the Yahi tribe, whose story has often been misinterpreted. This exhibit reclaims his legacy of survival and hope.
With a permanent collection of more than 18,000 items, including artifacts from Fountaingrove, the famed utopian colony founded near Santa Rosa in the late 1800s, a sculpture garden, and local and international art, the Museum of Sonoma County is a must-visit for lovers of history and art.
WHAT’S ON VIEW: Sonoma County Stories, permanent exhibition
Capturing the diverse history of Sonoma County, this exhibit highlights the work of Gaye LeBaron, a trailblazing journalist who spent three decades amassing oral histories of local residents.
Did You Know?
The Museum of Sonoma County is located in a historic 1910 post office building.
Experience
Santa Rosa’s rich heritage at these local museums.
Explore the world of art at the Santa Rosa Junior College Multicultural Museum. Its collection of more than 5,000 items spans the globe, from pottery crafted in the Southwest to sculptures and masks sourced from Africa to original serigraphs from the Pacific Northwest.
WHAT’S ON VIEW: Breaking Traditions, Saving Traditions: Elsie Allen and the Legacy of Pomo Basketry, permanent exhibition
Born in Santa Rosa in 1899, Elsie Allen was a Pomo tribe member who mastered the art of basket weaving after learning it from her mother and grandmother. This exhibit showcases her intricate baskets alongside the history of her advocacy for Native American causes.
Family Fun
Looking for things to do with the kiddos?
Check out The Children’s Museum of Sonoma County for imaginative play. Turn to page 12 for more.
Museum of Sonoma County
FOR THE YOUNG (AND YOUNG AT HEART)
Charles M. Schulz Museum and Research Center chronicles the life and work of the beloved cartoonist behind Peanuts, with original art by Schulz, a Snoopy labyrinth, and an education room where you can draw your own comic strips.
WHAT’S ON VIEW: Wrapped Snoopy House, permanent exhibition
After Schulz paid tribute to artists Christo and Jeanne-Claude in a comic strip in 1978, the duo responded 25 years later with a wrapped life-size doghouse.
Take to the skies at the Pacific Coast Air Museum , an open-air museum dedicated to aviation history. Although the museum is open year-round, the best time to visit is during one of the Open Cockpit weekends (held once a month except for September and January), when you can sit inside any of the museum’s 35 historic aircraft.
WHAT’S ON VIEW: Artifacts from Local Aviators, permanent exhibition
After you’ve perused the airplanes and helicopters, step into the museum to view aviation artifacts from the early 20th century.
FOR THE NATURE LOVERS
Stop and smell the roses—and a lot more— at Luther Burbank Home & Gardens
Dedicated to the famed 19th-century horticulturalist, the museum includes Burbank’s longtime Santa Rosa home and more than an acre of gardens showcasing some of the 800-plus plant varieties he developed during his career. And perhaps best of all, admission to the gardens is free.
WHAT’S ON VIEW: Home and Garden Tours
Explore Luther Burbank’s home, greenhouse, and gardens as you learn the story of this remarkable man of science. Tours are available Tuesday through Saturday, 10 a.m. to 4 p.m., and Sunday, 1 to 4 p.m.
ARTISTIC ADVENTURES
Explore the city’s art scene, from street murals to open studios.
Dazzling sculptures, intricate ceramics, larger-than-life murals—everywhere you look in Santa Rosa, creativity flourishes. Start your sightseeing at the city’s artistic heart— the SOFA Arts District in downtown Santa Rosa. Located on South A Street, the one-time industrial hub has since become an enclave of nearly 40 artist studios, a handful of galleries (including the district’s anchor, the Santa Rosa Arts Center), a theater, and plenty of cafes and restaurants to keep you refreshed as you take in the sights. Swing by for First Friday, held—you guessed it—the first Friday evening of every month, when you can tour the studios, meet the artists, and perhaps take home a piece of artwork. Or, plan your trip to take in the wonders of WinterBlast, a yearly event featuring art, live music, and the one-of-a-kind electric sofa parade. Put on your walking shoes and get your steps in on a selfguided walking tour of Santa Rosa’s 59 (and counting!) public artworks—from delightful mosaics and marvelous murals to massive, abstract sculptures. For more artistic pursuits, check out the annual Sonoma County Art Trails. Taking place over two weekends every fall, the sprawling exposition invites you to explore wine country’s artistic side as more than 100 artists across multiple cities open their studios to the public.
ART SPOTLIGHT: The Mural Project Founded in 2021 by Santa Rosa residents and artists MJ Lindo-Lawyer and Joshua Lawyer, The Mural Project has transformed buildings around town into vibrant canvases. Find their work on the walls of Shady Oak Barrel House, Barrel Proof Lounge, and more! themural-project.org @the.mural.project
Scan the QR code to get the official public art walk map.
Part of The Mural Project, this work by Ricky Watts is on the side of Tía María panadería.
SAVOR Santa Rosa
Santa Rosa’s culinary scene is farm-fresh, innovative, diverse, approachable, and crazy delicious. Here are the top places to eat and drink, as well as a few chef recs.
By Ethan Fletcher
Bird & The Bottle
DRESS IT UP, DRESS IT DOWN
Whether you’re looking for something upscale or casual, there’s a spot for you.
With its peaceful vineyard setting and farm-to-table fare, John Ash & Co. has been the Santa Rosa destination for a special occasion meal for 45 years. Or, grab some wings and a pizza at the relaxed brewpub outpost of Russian River Brewing Company, home of legendary IPA Pliny the Elder (see page 39 for more).
Escargot, coq au vin, and other French classics are executed with old-world charm in a white-tablecloth setting at La Gare French Restaurant. Or, enjoy Italian crowd-pleasers such as fettuccine alfredo, spaghetti with clams, and penne with sausage at one of the two Santa Rosa outposts of family-friendly go-to Mary’s Pizza Shack
Start with a handcrafted cocktail, move on to fusion bites, and stay for the DJ-fueled afterparty at downtown hotspot Perch + Plow. Or, catch the game with an ice cold beer and charbroiled burger at longtime neighborhood hub Ausiello's 5th Street Bar & Grill. And for good drinks, pizza, and a family-friendly atmosphere, there’s Ausiello’s Homeslice
19Ten Bar & Provisions takes an upscale, contemporary approach to its cocktails and New American fare served inside a preserved historic brick building in Railroad Square. Or, dig into the blackened salmon or New York strip steak at Bennett Valley Golf Course’s Iron & Vine Restaurant, Bar & Events
BEATS & EATS
Chef Gray Rollin perfectly blends his rock-star vibes and love for the West Coast at Belly Left Coast Kitchen & Taproom.
As a touring chef for such bands and singers as Black Eyed Peas, Katy Perry, and Mötley Crüe, Gray Rollin has traveled the globe—nearly 70 countries. The Northern California native’s heart, however, remains in Sonoma County. So, when an opportunity arose to nab a prime restaurant space in downtown Santa Rosa—which he heard about while on tour in Sweden— Rollin pounced. The result: Belly Left Coast Kitchen & Taproom, which has proved to be a smash hit with locals and visitors alike since it debuted in 2013.
The West Coast-influenced, New American hotspot dishes seasonal, hearty fare with influences from the five “left coast” states: Alaska, Oregon, Washington, California, and Hawaii. Those last two in particular are near and dear to Rollin. He spent several years cooking in Maui after graduating from culinary school, inspiring him to use chocolate heart acacia wood from the Big Island of Hawaii for the main bar countertop. (Rollin immediately hopped on a plane to Lahaina to help with relief efforts following 2023’s devastating fire). The restaurant’s other bar top, meanwhile, is crafted out of a nearly 2,000-year-old sequoia redwood from the Guerneville area (approximately 20 miles northwest of Santa Rosa).
Belly features almost exclusively Sonoma County wines, offers a robust selection of Northern California beers on tap, and features seasonal California and Hawaiian ingredients in its food and specialty cocktail menu.
The restaurant similarly reflects the now 48-year-old chef’s remarkable rock-star double life. Belly regularly hosts live music on the outdoor patio, while the bar area’s high-top chairs are named for both loyal customers and prominent figures from Rollin’s past—including members of the band Linkin Park, for whom he served as a touring personal chef for a decade. And, with Belly still thriving after more than eleven years in business, Rollin is perhaps living proof that you really can come home again.
John Ash & Co.
Gray Rollin
FATHER KNOWS BEST
From taco trucks to drinks with good vibes, chef John Ash dishes on his must-visit spots.
John Ash is called the “father of wine country cuisine” for a reason.
Since debuting at Vintners Resort in 1980, his John Ash & Co. restaurant is renowned for its elegant, seasonal farm-to-table fare. Although he sold his stake in the restaurant in 2000, Ash has remained a hyper-engaged presence in, and advocate for, the North Bay and greater Bay Area culinary scene. He’s cohosted the “Good Food Hour” on KSRO for 38 years, making it the longest running radio food talk show in the country. In addition to private cooking instruction and consulting, he has taught at the Culinary Institute of America at Greystone, served on the board of Monterey Bay Aquarium’s Seafood Watch, and written six cookbooks—two of which received James Beard awards.
Try stir-fried udon noodles.
AROUND THE WORLD ON A PLATE
International dishes are on the menu across Santa Rosa.
Barbecue platter at Downtown Barbecue
From California barbecue classics to fried Korean-style sticky ribs, taste a little bit of everything at this new joint.
Vegetarian combo at Abyssinia
Ethiopian Restaurant
So where does this iconic chef eat, drink, and shop in his limited spare time? On Sundays, you might find Ash shopping (and occasionally holding guest chef demos) at the Sebastopol farmers market. His favorite restaurant to enjoy the seasonal bounty is none other than his namesake John Ash & Co., which taps local farms and on-site culinary gardens for its hallmark ingredient-driven fare.
For non-wine country cuisine, Ash recommends a couple of fun international spots. The first is Mitote Food Park, a daily alfresco gathering of Mexican food trucks in the Roseland neighborhood dishing out regional specialties from Oaxaca, Michoacán, Jalisco, Yucatán, and Mexico City, among others. He’s also a fan of Osake, a Santa Rosa institution where chef-owner Gary Chu takes a fresh California cuisine approach to his fusion-y take on Japanese cuisine. If you’re in the mood for Italian, Ash loves the generous, rustic fare at LoCoco’s Cucina Rustica in Historic Railroad Square, as well as the wood-fired Neapolitan pies (and famed veal and pork meatballs) at Rosso Pizzeria. And for a nightcap, Ash tips the bar at Flamingo Resort & Spa’s Lazeaway Club for offering one of the “great ambiences” in Santa Rosa.
Rich Ethiopian spices enliven a medley of veggies served with injera—a pancake-like flatbread.
Fish or shrimp tacos at La Rosa Tequileria & Grille
Warm corn tortillas overflow with blackened salmon or tiger shrimp dressed with creamy avocado aioli and pickled red onion.
Pollo al horno at El Coqui
Puerto Rican Cuisine
Rice and beans, caramelized plantains, and avocado salad accent chicken thighs cooked to fall-apart tenderness.
Soupe à l'oignon at Pascaline
French Bistro & Patisserie
Pair your pastry with a hearty cup of scratch-made French onion soup capped by a decadent layer of melted Gruyère.
Dim sum at Hang Ah Dim Sum
Shrimp dumplings, barbecue pork buns, and all manner of Cantonesestyle dim sum are available for lunch and dinner inside or on the shaded patio.
Udon at Ippinn Udon & Tempura
Toothsome, scratch-made Japanese noodles can be enjoyed stir-fried or immersed in homemade broths— from dashi to curry.
Kalbi at Han Bul Korean BBQ
Thinly sliced, marinated, bone-in short ribs are grilled to savory, tender goodness and served with rice and traditional Korean banchan side dishes.
Bangers and mash at The Goose & Fern
This British tavern’s pub classics also include Scotch egg, fish and chips, and shepherd’s pie, which is best enjoyed with a Guinness.
Potato leek latkes at Grossman’s Noshery & Bar
Served with sour cream and applesauce, these latkes are one example of the Jewish fare offered at this New York-style eatery.
John Ash
COMMUNITY EATS
Eat, drink, and celebrate cultural heritage.
Located in west Santa Rosa, Mitote Food Park is a vibrant foodie destination that celebrates the culinary diversity of Mexico. Touted as the “place for food trucks and fiesta,” the food park is a contemporary approach to Mexican regional cuisines, art, and music. Mitote comes from the ancient Nahuatl language and roughly translates to “party or gathering.” And what a gathering it is. Savor everything from authentic street tacos and tlayudas to birria and churros (and a margarita or two!), all in a lively, family-friendly atmosphere. The park is more than just a place to eat: it’s a communal hub that hosts live music, cultural events, and family activities. Pro tip: Participate in the weekly Taco Tuesday Ride (p. 17) from downtown to the food park.
“
Mitote Food Park is my new go-to place to bring friends from out of town. There’s a variety of regional Mexican foods and even vegetarian options!”
—CHELSEA WOOD, content and social media coordinator at Santa Rosa Metro Chamber
BARGAIN BITES ($-$$)
Although the city overflows with upscale wine country cuisine, Santa Rosa also has plenty of options for all budgets.
WITH A SIDE OF FRIES:
You can’t go wrong with Acme Burger, where fresh-ground patties are grilled up for under $10. And a plant-based “chicken” sandwich or veggie burger is a steal at vegetarian-friendly Amy’s Drive Thru.
SWEET TREATS:
Crumbl Cookies offers more than 120 rotating cookie flavors, but you can’t go wrong with semisweet chocolate chunk. And who can resist a red velvet cupcake from Blondie’s Bakery Boutique ?
RICE MEETS MEAT:
Falafel Hut’s shawarma plates are served with yellow rice, cucumber salad, hummus, and pita. Whether its pork chashu or chicken karaage, the mini donburi bowls at Raku Ramen & Rolls will fill you up.
BETWEEN THE BREAD:
Canevari’s, Mac’s Deli & Cafe, and Ulia’s Delicatessen draw lines for generous subs that don’t break the bank— the same goes for the Vietnamese banh mi sandwiches at Golden Bun.
HARVESTS APLENTY
Share in the regional bounty at these farmers markets.
Santa Rosa Original Certified Farmers Market
Wednesday and Saturday, 8:30 a.m. to 1:00 p.m., year-round at Luther Burbank Center for the Arts
Santa Rosa Community Farmers' Market Wednesday and Saturday, 9:00 a.m. to 1:00 p.m., year-round at Farmer’s Lane Plaza
Oakmont Certified Farmers' Market Saturday, 9:00 a.m. to 12:00 p.m., year-round at Oakmont Drive and White Oak Drive
NOODLE DELIGHT:
A heaping plate of Royal China ’s beef chow mein or prawn Singapore noodle is enough for two, while Chinese, Vietnamese, and Thai noodle dishes all offer great value at Noodle Palace .
Mitote Food Park
RISE DINE and
Morning coffee and breakfast options are endless in Santa Rosa, and the city’s thriving cafe and bakery scene delivers seven days a week.
Johnny Doughnuts
MONDAY
Johnny Doughnuts
The Equator coffee drinks are great, but merely a footnote to the oversized raised, old-fashioned, and filled doughnuts (not to mention fritters, cinnamon rolls, and cronuts) at this North Bay sensation.
TUESDAY
Brew Coffee and Beer House
Start the week off with the bright, balanced notes of fresh-roasted Ritual coffee—you’ll also be tempted by the popular English muffin breakfast sandwiches served all day.
WEDNESDAY
Crooks Coffee
Shake things up with a crème brûlée, lavender rose, or golden milk latte at this downtown a.m. institution, which offers a diverse lineup of seasonal and specialty drinks. Quick bites include sandwiches and locally sourced baked goods.
THURSDAY
Tía María Panadería y Pastelería
Located in the Roseland neighborhood, this colorful eatery serves organic coffee, Mexican pastries like conchas and churros, and other baked goods. And don’t miss out on the gorgeous cakes.
FRIDAY
The Branch Line
Prior to popping into the California Welcome Center, order a seasonal coffee creation and a lavender chocolate scone at this plant-based cafe.
SATURDAY
Café Frida Gallery
Jazz up your weekend at this lively destination in Santa Rosa’s downtown arts district, where morning drinks, pastries, and breakfast and lunch items share equal billing with rotating art exhibits inside and live music and dancing on the back patio.
WE ALL SCREAM
Cool off with exotic flavors—or just plain-old vanilla— at these Santa Rosa ice cream favorites.
Lavender honeycomb is a popular example of Nimble & Finn’s Handmade Ice Cream's whimsical, seasonal scoops made from Straus Family Creamery organic dairy. (Adults can indulge in creative ice cream cocktails, too.)
Homemade pies, cupcakes, and cookies share billing with small-batch ice cream in classic (homemade Oreo, Swiss chocolate) and not-so classic (black sesame, Lucky Charms) flavors at Noble Folk Ice Cream & Pie Bar
SUNDAY
Jeffrey’s Hillside Cafe
Treat yourself to a full helping of eggs Benedict, chicken fried steak, sticky bun French toast, or other expertly executed brunch staples at this neighborhood favorite. And why not top that mocha with some whipped cream? It’s Sunday after all.
Liquid nitrogen is used to freeze ice cream to order at Dave’s Gourmet Ice Cream . Now on the menu at Goguette Bread : French-style organic, custard ice cream, often in seasonal flavors, with homemade toppings. Passion fruit, rose petal, and merlot chocolate chip are among the 45 flavors of ice cream and popsicles served at Frozen Art Gourmet Ice Cream
Finally, if you’re just in the mood for something old school, you can’t go wrong with a chocolate-dipped soft serve at one of Santa Rosa’s two Fosters Freeze locations.
RAISE YOUR GLASS
From locally made wines to handcrafted cocktails, when you’re in the mood for a tasty libation, Santa Rosa is pouring. | By Kimberly Olson
W ine Time
Here are just a few local wineries and tasting rooms that should be on your radar.
St. Francis Winery & Vineyards
Sample St. Francis’ fruit-forward wines in its Mission-style tasting room, where the vineyard views and mountain vistas are divine. Or treat yourself to a wine tasting and food pairing, with seasonal dishes featuring ingredients from the winery’s estate garden. To explore as you sip, hop aboard the pedal trolley for a vineyard tour and tasting.
4th Street Cellars
This popular tasting room is set in a centuryold building in Historic Railroad Square. Savor your sips in the restored wine room or on the outdoor patio, where you can groove to live music on Thursday, Friday, and Saturday nights.
Kendall-Jackson Wine Estate &
Gardens
When visiting this bucolic winery (part of Jackson Family Wines), you might think you’ve landed in the French countryside. Stroll the estate’s fragrant gardens before your tasting experience.
Trecini Winery
Stop into Trecini’s downtown shop to buy a bottle of its distinctive offerings. Open on weekdays.
Ledson Winery & Vineyards
Pair a glass of award-winning wine with vineyard views at this magical estate, complete with a Normandy-style castle and
century-old oak trees. Ledson offers various expert-led wine-tasting experiences, including one with cheese and charcuterie.
Paradise Ridge Winery
Imbibe and wander through a sculpture garden at this hilltop winery. Paradise Ridge hosts a Wine & Sunset Series (May–October), with live music on the patio.
Martin Ray Vineyards & Winery
Cabernet sauvignon fans gush about Martin Ray, but this family-owned winery produces many standout wines. See for yourself with a glass at the 12-acre estate, perched atop Laguna Ridge.
Mother Earth Approved
Underlying the region’s reds and whites is an approach that’s positively green: 99% of Sonoma County vineyards are certified sustainable.
St. Francis Winery & Vineyards
YEAR-ROUND VINO EVENTS
No matter the season, you’ll find lively, wine-centric events— barrel tastings, grape stomps, harvest dinners—in and around Santa Rosa.
In mid-January, dozens of Sonoma County wineries participate in Winter WINEland (a Wine Road event), offering on-site tours, wine tastings, live music, and more. June brings Taste of Sonoma at Kendall-Jackson Wine Estate & Gardens, with wine seminars, tastings from 100-plus wineries, food trucks, and garden tours. Prepare for three days of fun, including winery tours, drag brunches, and winemaker dinners, during July’s Gay Wine Weekend. Come autumn, keep an eye out for harvest events like the Valley of the Moon Vintage Festival in the city of Sonoma, where you can stomp grapes and dig into a harvest dinner—with wine, of course! For more events, turn to page 4.
TASTE ROUTE 116
Enjoy the area’s stunning natural beauty while exploring the wineries along Highway 116. Visit Balletto Vineyards for a patio tasting, Hook & Ladder Winery for wine with rustic vibes, Harvest Moon Estate & Winery for a flight of bubbles, or DeLoach Vineyards, where you can explore a 20-acre biodynamic farm.
Drinks,Anyone?
Seeking out your new favorite cocktail? The options are vast—and the quality high—in Santa Rosa.
Head to Perch + Plow to enjoy farm-to-table cuisine and handcrafted cocktails like the Lavender Bliss— vodka, lavender, and sparkling rosé wine—while gazing out onto Santa Rosa’s historic downtown square. Also on the square is Beer Baron Whiskey Bar & Kitchen, serving a whopping 600-plus whiskeys along with beer, wine, and specialty cocktails.
If you’re yearning for the tropics, check out the Lazeaway Club at the Flamingo, serving signature cocktails like its coconut-espresso martini. Foodies flock to Bird & The Bottle, just east of downtown. Helmed by James Beard-award semifinalists Mark and Terri Stark, the eclectic menu—with options like barbecued octopus and Korean fried mushrooms—is matched by next-level cocktails, several enhanced with infused liquors, uniquely flavored syrups, and drinking vinegars.
The Front Room Bar & Lounge—part of Vintners Resort—gets buzzing during happy hour from 3 to 5 p.m.
The cozy, clubby, Mission-style bar—rich woods, leather seats, a fireplace—serves wine and seasonal cocktails. Make sure to try their Divine Martini. And for a drink after a friendly 18 holes, there’s Iron & Vine Restaurant & Bar at Bennett Valley Golf Course.
LEARN, TASTE, BUY
More to Sip
For even more tasting options, there’s Sonoma-Cutrer Vineyards and Notre Vue Estate Winery in Windsor, Rodney Strong Vineyards in Healdsburg, or Castello di Amorosa in Calistoga.
Try that bourbon you’ve been hearing about. Discover some new craft beers. Order wine by the glass. And do it all under one roof at Wilibees Wine & Spirits, a specialty bottle shop—complete with a deli and taproom—near Old Courthouse Square.
Hummin' Bird cocktail at Bird & The Bottle Kendall-Jackson Wine
Taste along Route 116.
Eat, Drink, Be Merry
For a complete list of eating and drinking establishments, head to VisitSantaRosa.com/eat .
Ausiello’s 5th Street Bar & Grill
Family owned and operated, Ausiello’s 5th Street Bar & Grill in downtown Santa Rosa has greeted their patrons with cold beer, fresh cocktails, great burgers, and friendly faces since 2000. With more than 25 TVs, Ausiello’s prides itself as the place “where everyone knows your game.” Cheers!
ausiellos5thstreetgrill.com @ausiellosbarandgrill
Mary’s Pizza Shack
Established in 1959, Mary’s Pizza Shack is a Sonoma County legend, known for its fromscratch Italian food and warm hospitality. With two Santa Rosa locations (3084 Marlow Rd., 707-573-1100; 535 Summerfield Rd., 707-538-1888), you’re never far from Mary’s hand-tossed pizza and homemade pastas, salads, and sandwiches. Mary’s Pizza Shack is still family-owned and carries on founder Mary Fazio’s legacy by supporting local organizations.
maryspizzashack.com @maryspizzashack
Ausiello’s Homeslice
This new restaurant and bar is an ode to the owner’s neighborhood, Rincon Valley, in east Santa Rosa. Family-friendly yet cocktail forward, Ausiello’s Homeslice welcomes all to enjoy wood-fired pizza, shareable plates, local wines, and cocktails.
ausielloshomeslice.com
Ausiello’s Homeslice Restaurant & Bar @ausiellos – homeslice
Russian River Brewing Company
This iconic brewery is celebrating 20 years in downtown Santa Rosa! Enjoy awardwinning beers like Pliny the Elder, STS Pils, and limited-release brews paired with tasty pizzas, chicken wings, or sandwiches in a cozy, friendly pub environment. Open daily from 11 a.m. until 10 p.m.
russianriverbrewing.com @russianriverbrewing @russianriverbrewingofficial
to BEER CITY
By Lauren Bonney
Santa Rosa has amazing beer—full stop.
As producers of some of the best and most anticipated suds around (we’ve got the accolades to back it up), there’s a reason why so many people flock here just to try our brews. Find out for yourself as you taste your way through Beer City.
TO GOOD BEERCheers
From tiny taprooms to big-name breweries, here’s where to taste some spectacular suds.
With more than a dozen places to grab a pint, choosing where and what to drink can be a little daunting. So we tapped local beer expert Herlinda Heras for some help. Heras hosts a number of suds-focused radio shows—including Brew HaHa on Wine Country Radio—and podcasts, and is a domestic and international beer judge and a certified tourism ambassador for Sonoma County. In short, she knows a lot about beer. From experimental brews to popular mainstays, here are Heras’ top recs.
➺ Fogbelt Brewing Company
t he details: Beer brewed for environmental causes (save the redwoods!); limited-release and experimental beers
what to drink: If you have the chance to try a seasonal wet-hopped beer (when freshly picked hops are added into the brewing process), do it! It’s delicious. But for a flagship favorite, the Del Norte West Coast IPA doesn’t disappoint.
➺ HenHouse Brewing Company
the details: Great can art and clever names; themed beer series (like the music series Virtuoso); regularly anticipated releases
what to drink: The Walrus Is Paul IPA is all about big aroma and flavor and a touch of musical nostalgia, while Frozen Envelope IPA is high on haze and drowning in juiciness.
➺ CUVER Belgian Brewers
the details: Belgian-style brews from a Belgian brewer; family-owned; small space, big beers
what to drink: Order anything made with Pink Boots Society, a nonprofit that supports women and nonbinary individuals working in the fermented beverage industry. Or, go for the Pepperwood session saison—light and refreshing with notes of California bay leaf—or the award-winning Tripel golden abbey ale.
➺ Russian River Brewing Company
the details: Huge beer fan following and international renown; lots of R&D beers at two locations (Santa Rosa and Windsor)
what to drink: Of course Pliny the Elder is always on tap, but consider ordering something you can’t get anywhere else. Happy Hops IPA is always a classic, and the O.V.L. stout and Shadow of a Doubt imperial porter are winter favorites.
➺ Shady Oak Barrel House
the details: Barrel-aged and sour beers in downtown; fun events like vinyl swaps and drag shows
what to drink: Virtues and Vices New England-style IPA—it’s fresh and sexy with some dank, ripe stone fruit, citrus, and melon.
HenHouse Brewing Company
Herlinda Heras
➺ Cooperage Brewing Company
the details: Fun music and murals; multiple seating areas (indoor and outdoor); video game stations; good vibes all around what to drink: Cooperage is always doing cool beer collabs, so if you see one on the menu, order a pint. And you can’t go wrong with whatever pale ale (regular or hazy) is on rotation.
➺ Iron Ox Brewing Company
the details: Impressive calendar of events and food truck lineup; fun collabs
what to drink: You can’t go wrong with any of Iron Ox’s tropical lagers and, around the holidays, the More Naughty Than Nice Christmas ale is a must.
➺ Civilization Brewing Co.
the details: Fantastic downtown taproom with oldschool vibes; music and comedy nights what to drink: Olompali lager and Super Lemon Haze hazy IPA are super fresh, but for something a little different, try the Peach Rings hard seltzer—it tastes just like those peach-flavored gummy candies.
➺ Old Possum Brewing Co.
the details: Italian winemaker turned brewer; known for collaborations with other breweries what to drink: Get the Garibaldi IPA. It’s named after the California state fish and is crazy crushable, not super hoppy, and oh-so fresh. And for the wintertime, there’s the Interstellar stout.
➺ Parliament Brewing Company
the details: Family-owned brewery with owl-themed logo and art (fun fact: a parliament is a gathering of owls)
what to drink: Order the Kaleidoscope hazy IPA. It’s fresh and complex and not sweet or cloying. It’s utterly delicious.
➺ Moonlight Brewing Company
the details: Oldest brewery in Sonoma County; Old World-style brews and a family-friendly vibe what to drink: Don’t miss the flagship Death & Taxes black lager (it’s dark but surprisingly light-bodied) or the crushable Reality Czeck pilsner. And the seasonal selections are always fresh.
➺ Seismic Brewing Company
the details: Owned by wine-country royalty; located in the Golden State Cider taproom; fun atmosphere what to drink: Lighter on alcohol but not on flavor, Tremor California light lager is a lemony-tasting beer made with regionally sourced hops and malt.
➺ OLD CAZ
the details: Kid- and dog-friendly; good food and fun trivia nights; unique and unexpected beers like a lavender sour
what to drink: You can’t lose on the crisp, dry, and bright One Way IPA, but don’t forget the award-winning Chismosa Mexican amber lager, which took home gold at the World Beer Cup and best lager from Rolling Stone Spirits Awards.
PRO TIP
STILL THIRSTY?
Plenty of bars and taprooms tout exceptional beer programs. Check a few of them out.
• Beer Baron Whiskey Bar & Kitchen
• Belly Left Coast Kitchen & Taproom
• Flagship Taproom
• Brew Coffee & Beer House
• Rincon Valley Tap Room & Bottleshop
Beer Responsibly When exploring Beer City, leave the driving to someone else. Book a driver with a company like Pure Luxury Transportation, or hop on and off the SMART (SonomaMarin Area Rail Transit) train, which offers three stops in Santa Rosa.
Enjoy FeBREWary
Do you love local beer? Sign up for the Santa Rosa Beer Passport! Starting in February, collect points by checking in at participating breweries to win a prize. Turn to page 4 for more.
Of course it’s fun to order what you know, but Heras recommends trying an R&D (research and development) or seasonal beer. “An R&D beer is a really fun way to try what the brewer is testing out, and you get to be the guinea pig,” she says.
Cooperage Brewing Company
EVERYTHING’S BETTER BY MOONLIGHT
Meet Brian Hunt and Erin Latham-Ponneck, rule breakers and makers of really good beer.
“I think a good beer is a thing of beauty. Just looking at that glass is evocative. Drinking [it] brings delight and just makes your day instantly better. Creating that and sharing that beauty and delight is the best part of brewing for me.”
—BRIAN HUNT, founder of Moonlight Brewing Company
“I just wanted to make beers that I wanted to drink.” This straightforward desire was the impetus for Brian Hunt to launch Moonlight Brewing Company in 1992.
Hunt is a bit of a beer industry icon, not just in Santa Rosa but in the craft brew world at large. That’s likely because, according to his daughter and brewery co-owner, Erin LathamPonneck, he “doesn’t play by the rules.” Thanks to his fad- and trend-shirking tendencies, Hunt has made a name for himself and Moonlight, producing extremely quaffable beer that’s made slow and tastes ridiculously good. Although he’s no longer the one making mash and lagering the brews, his techniques are still in place, including using a copper kettle, a brewing method from England. We caught up with Latham-Ponneck to ask her why her dad’s beers are so timeless and how beer enthusiasts and casual imbibers alike can enjoy Moonlight and the greater Santa Rosa brew scene.
Q: From brewing techniques to beer styles, Moonlight has an old-school vibe. Is that intentional?
A: Absolutely. Nothing is automated, and while I think that some of our brewers would rather we were a little more automated, we like making it more “difficult” for ourselves because it makes the beer that much more beautiful. We take a long time to lager our beers—they age a couple weeks more than what most other breweries do. We really take our time, and it's not done
Q A
until it's done. It's all about beautiful beer.
Q: As a family-run, locally owned business, how do your company values spill over into the taproom experience?
A: Working with family can be trying, but we really mesh. I learned so much from [my dad] about the kind of boss that I wanted to be. His thing was all, beyond making good beer, creating a space where people want to keep working. We have employees that have been here 10 years or more. We want them to feel comfortable and like family. And the same goes for our visitors. We're definitely a dog-friendly and kid-friendly brewery. I think we've created a space where anyone can come here and have a good time. Plus, we regularly have live music, food trucks, comedy nights, and a lot more.
Q: Santa Rosa is producing some spectacular beer. What’s the best way for folks to enjoy the area’s brews?
A: I would say it's kind of like wine tasting: Pick two or three breweries within a close radius of each other, and make a weekend or week of it. (Just make sure you get a DD or an Uber.) So, for example, from Moonlight you can visit Cooperage or Iron Ox. Further south, you've got Shady Oak and Fogbelt and Russian River on Fourth Street. Then up north you've got CUVER and Russian River Windsor. Be sure to check out brewery websites and calendars to see what they've got going on.
Brian Hunt and Erin Latham-Ponneck
hoppy HISTORY
Long before Sonoma County was known for its rolling vineyards and award-winning wines, the humble hop was the region’s most popular crop.
1900s
What’s a Hop?
A hop is a cone-shaped flower of the hop plant used primarily as a flavoring and stabilizing agent in beer. Hops impart bitterness to balance the sweetness of malt and add aroma and flavor to beer. Different varieties of hops can produce a wide range of flavors and aromas, including floral, citrus, and pine notes.
In the Beginning Hops were a key agricultural crop in the area from the 19th to early 20th century. Although New York and Wisconsin were historically the centers of U.S. hop production, the crop was introduced to Sonoma County in 1858 and, within 15 years, the region was commercially producing more than a million pounds of hops a year.
A Diverse Crew Hop picking was a tough, thankless job, but the boom Sonoma County experienced drew a myriad of folks to yearly harvests. Over the years, hop harvests saw Indigenous, African American, and Chinese contractors; Japanese workers from Hawaii; Dust Bowl refugees; and even local housewives and high school students.
Photos: (Clockwise from top) Grace Bros. Brewing Co. workers, circa 1900; Wohler Ranch hop pickers, circa 1920; Talmadge “Babe” Wood during a hop harvest, circa 1918
The Age of the Machine
After a field worker strike brought harvest to a grinding halt, tinkerer and hop grower
Florian Dauenhauer invented a mechanical hop picker out of his machine shop in Santa Rosa in 1940.
Prohibition and Other Bummers
Sonoma County was a national leader in hop production by the early 1900s, but by the 1920s, Prohibition lowered demand. Although there was a resurgence during WWII, the industry declined again in the 1950s due to changing tastes (folks wanted lighter beers with low bitterness). The local hop community was also devastated after a poor growing season and downy mildew outbreak in 1953.
A New Era
In 1976, New Albion Brewing Company started making beer in Sonoma using old dairy tanks, old Coca-Cola barrels, and cast-off equipment, essentially launching the first modern microbrewery in the United States. New Albion inspired a whole wave of local and national brewers and is often considered the godfather of modern
1970s
brewing. You can see an original New Albion sign at the Russian River Brewing Company brewpub in downtown Santa Rosa.
Oldest Tap in Town
Started in 1992, Santa Rosa’s Moonlight Brewing Company is the oldest brewery in Sonoma County. Stop by to see what’s being poured at the casual, family-friendly space (p 41).
Oh, Hoppy Day
Hop growing is returning to the area! Several brewers in the late ’90s started experimenting with small hopyards, but growing efforts increased in 2015 with the formation of the NorCal Hop Alliance. There are currently two dozen members in Sonoma County alone.
EXTRA, EXTRA!
Santa Rosa was named the 10th Best Beer City in the nation by USA Today Readers’ Choice Awards, making us the #1 beer city in California.
Photos: (From left) Florian Dauenhauer with a hop picker, circa 1940; Jack and Suzy of New Albion Brewing Company
WHERE TO STAY
From quaint boutique inns to retro classics to luxe stays, rest your head in Santa Rosa.
Thanks to our central location, Santa Rosa is the ultimate spot to stop and stay awhile. We offer a variety of comfortable accommodations that fit everyone’s style and budget. So whether you want to catch up on some Zs or hit the ground running, we’ve got a place for you.
Look for the paw print for dog-friendly hotels.
SANTA ROSA HOTELS
AC Hotel Santa Rosa Sonoma
Wine Country
America’s Best Value Inn South
Best Western Garden Inn
Best Western Plus Wine Country Inn & Suites
Country Inn
Courtyard by Marriott Santa Rosa
Extended Stay America North
Extended Stay America South
Flamingo Resort & Spa
Hampton Inn & Suites Santa Rosa
Sonoma Wine Country
Hillside Inn
Holiday Inn Express Santa Rosa North
Hotel E
Hotel La Rose
Hyatt Regency Sonoma Wine Country
La Quinta Inn & Suite by Wyndham
Santa Rosa
Motel 6 North
North Bay Inn Santa Rosa
Park Inn by Radisson, Santa Rosa South
The Astro Motel
The Sandman Hotel
Travelodge by Wyndham Santa Rosa
Wine Country
Be a Kind Traveler
OTHER HOTELS IN THE AREA
Benbow Historic Inn
Geyserville Inn
Oxford Suites Sonoma County–Rohnert Park
San Francisco North/Petaluma KOA
The Inn at the Tides
The Lodge at Bodega Bay
Vintners Resort
Scan the QR code for more information on where to stay.
You can make a difference in Santa Rosa, even with your hotel stay. Did you know that every stay at Hotel E or Vintners Resort gives back? Each stay includes a donation to Farm to Pantry, a local nonprofit that collects produce from local farms before donating it to local food banks. If you want to take your stay a step further, you can join Team Glean for an out-of-the-ordinary team-building and -bonding activity. All the tools and training will be provided for this three-hour service adventure. Not only is it a beautiful outdoor, stress-relieving experience, but it also gives back to the community you are visiting. Check out kindtraveler.com to learn more about this social impact opportunity.
Vintners Resort
The Sandman Hotel
Explore Sonoma Wine Country from this newly renovated boutique hotel. Conveniently located off U.S. 101, The Sandman is an affordable, inviting place to stay that’s located within minutes of the region’s best wineries and breweries, restaurants, outdoor adventures, and downtown businesses.
The Sandman recently underwent a multimillion dollar transformation that goes beyond the surface—it’s a renewal of spirit, a celebration of individuality, and a commitment to providing guests with unique experiences. Relax at the Pool House & Bar, play arcade games in the Guest Lounge, find zen in the Wellness Dome, settle into an Adirondack chair, or play a round of bocce ball in the hotel’s lush backyard space.
sandmansantarosa.com @thesandmanhotel
Pool House & Bar
Lobby
Bocce ball court
MEETINGS & EVENTS
Cheers to MEETING HERE
Boutique lodging, world-class dining, and so much more: Why wouldn’t you want to meet in Santa Rosa?
Whether you’re reconnecting with family, gathering your team, getting married, or hosting an end-of-the-year extravaganza, Santa Rosa might just be the perfect place to stay and play. With so many things to see and do here, the hardest part about your meeting, wedding, or event is having to leave.
Back to Nature Bond with your teammates by exploring the great outdoors. Santa Rosa’s extensive trail system, parks, lakes, and easy access to the coast offer you so many ways to get outside (p. 14) after a day in the boardroom.
Raise a Glass
If your preferred way to unwind after a day of conferences is with a libation, kick back with a glass of wine from Ledson Winery & Vineyards, a cocktail from Perch + Plow, or a pint from Russian River Brewing Company. Pro tip: Consider hosting your all-hands at a winery or your post-wedding celebrations at a brewery.
Office Space
WHY SANTA ROSA?
You should plan your next event in Santa Rosa because we have: 1 airport in town and 4 international airports nearby
20 signature events throughout the year
256 sunny days a year
175 k+ square feet of indoor and outdoor meeting and event space
If you’d rather work at a desk than from your hotel bed during your business trip, consider a day pass to coLAB , a communal workspace.
Need More Ideas?
Scan the QR code for a comprehensive overview of Santa Rosa’s meeting options.
Celebrate the Arts
Ditch the suit and tie and hit the town. For a dose of arts, culture, and entertainment, experience Santa Rosa like a local (p. 7)— watch a Transcendence Theatre Company performance, catch a show at Luther Burbank Center for the Arts, go mural hunting downtown, or explore the Museum of Sonoma County
Eat Through Town
Refuel after a full day of meetings at any of Santa Rosa’s incredible dining options, or get your event catered by a local restaurant. From fresh fare to global flavors to food truck eats (p. 28), whatever you’re in the mood for, we’ve got you covered.
Say I Do
Imagine holding your nuptials with views of Sonoma Valley at Paradise Ridge Winery or among the vines at St. Francis Winery & Vineyards Or, perhaps you’re looking for a full-service venue in a country-club setting, like Fairview Valley of the Moon. Whatever your dream wedding looks like, Santa Rosa can make it happen. Go to VisitSantaRosa.com/ weddings for more.
Be Our Guest
Santa Rosa hotels can accommodate a variety of group sizes. For large groups, consider putting a room block at the Hyatt Regency Sonoma Wine Country, Flamingo Resort & Spa, or Vintners Resort. Turn to page 44 for more accommodations.
Fairview Valley of the Moon
This scenic venue offers rich mountainscapes and verdant surroundings for your special celebration. The club’s event spaces, all-inclusive wedding packages, and experienced event staff combine to create an unforgettable wedding experience.
fairviewevents.com/valley-of-the-moon @fairview.valleyofthemoon
PLAN YOUR TRIP
Whether by plane, train, or car, getting to Santa Rosa is a breeze.
Located just 55 miles north of San Francisco, Santa Rosa is perfectly situated in the heart of wine country. You can get here by several different routes and transportation methods.
By Airplane
For a hassle-free travel experience, fly into Charles M. Schulz Sonoma County Airport (STS). This efficient airport has short lines, ample parking, and ground transportation connections, as well as several major carriers, including American Airlines, Alaska Airlines, United Airlines, and Avelo Airlines, that offer nonstop flights in and out of STS. We are also within easy access to San Francisco International Airport (SFO) and San Francisco Bay International Airport (OAK). Schedule a pickup with Groome Transportation to and from any of these airports to get to where you need to go.
By Car
If you flew into one of the international airports nearby or are arriving from elsewhere in California, you’re in luck. Santa Rosa is conveniently situated between U.S. 101 and State Route 12. These main thoroughfares can be reached from pretty much any major city in the Golden State, including San Francisco, Oakland, San Jose, and even Los Angeles. Plus, thanks to Santa Rosa’s central location, you can easily take day trips to other Sonoma County destinations like Bodega Bay, Sonoma, Healdsburg, Petaluma, and Sebastopol. And, if you arrived in Santa Rosa without an auto, book a rental car from the STS terminal. Pro tip: Get a
croissant and eclair prior to your departure from Costeaux On the Go, just adjacent to the airport.
By Train
Take the stress out of traveling and hop aboard the Sonoma-Marin Area Rail Transit (SMART) system. The SMART train is the North Bay’s premier rail line stretching 45 miles north to STS and south to Larkspur, with multiple stops in other Sonoma County destinations (there are three centrally located stations in Santa Rosa alone!). If you brought your bike, SMART train cars can accommodate your set of wheels, and stations also offer bike racks and lockers. If you are arriving from further afield, Amtrak is another great transportation option. Take the Amtrak San Joaquins line to Martinez before connecting with Amtrak Thruway Motorcoach
These buses are timed to meet trains and offer connections to points in Southern California, San Francisco, the Central Coast, and more. Make your Amtrak connection from the Thruway Motorcoach stop at 917 Edwards Avenue in Santa Rosa.
Did You Know?
Santa Rosa banker and resident Frank Doyle is considered to be “the father of the Golden Gate Bridge.” He ultimately helped connect Santa Rosa to San Francisco and the surrounding Bay Area.
GET AROUND TOWN
From public transportation to private charters, travel around town with ease.
For motoring around town, try the Santa Rosa CityBus intercity routes. If you prefer to travel by bike, get your gear from The Bike Shop or book a bike tour with Getaway Adventures. For a charter or private transportation, consider GOGO Charters San Francisco, San Francisco Charter Bus Company, National Charter Bus, Wine Country Roads, or Pure Luxury Transportation
CHARGE UP! Scan the QR code below to find the nearest electric vehicle charging station.
Arrive in Santa Rosa on the SMART train.
St. Francis Winery & Vineyards
For more than 50 years, St. Francis Winery & Vineyards has crafted elegant, fruit-driven wines that reflect Sonoma’s unique terroir. As a 100% certified sustainable producer, St. Francis is committed to exceptional wine quality and preserving Sonoma County’s natural beauty for future generations. St. Francis is a beloved destination for wine enthusiasts, known for its award-winning wines and authentic wine country experiences. The winery was voted Best Winery and Tasting Room in the Bay Area in 2024 by SFGATE readers.
With its iconic bell tower, the Mission-style Sonoma Valley tasting room sits on 140 acres, surrounded by sprawling vineyards and majestic mountains and offering unforgettable views. Visitors can engage in various activities, from premier wine tastings and guided vineyard tours to acclaimed dining experiences.
St. Francis Winery’s elevated culinary experiences showcase exquisite seasonal dishes masterfully paired with the winery’s artisanal wines. The pairings are sourced from the winery’s Estate Culinary Farm, providing a remarkably fresh, multicourse, farm-to-table wine pairing guided by the winery’s knowledgeable wine educators.
Nature enthusiasts can enjoy either the 1.2-mile self-guided Vineyard Adventure walking tour through the breathtaking Wild Oak Estate Vineyard, or join the Tour de St. Francis Trolley Tour & Tasting. This roving bar on wheels combines guided wine tastings with an immersive tour aboard a fully sustainable trolley and allows guests to gain insights into the winery’s sustainable winemaking practices.
stfranciswinery.com (707) 833-0242
@stfranciswinery
Vineyard adventures
Culinary experiences
Trolley tours and tastings
St. Francis was recently named Best Winery and Tasting Room by SFGATE’s Best of the Bay Area Awards.
The Astro Motel
Discover The Astro Motel, nestled in Santa Rosa’s burgeoning arts district, labeled “Sonoma County’s next big destination neighborhood” by the San Francisco Chronicle. This stylish, 34-room remodel of a 1963 motor lodge features original midcentury modern furnishings, an inviting interior garden, and amenities catering to cyclists. Affordable and urban, The Astro welcomes pets and offers a prime location near Juilliard Park and downtown Santa Rosa. Owned, designed, and managed by Sonoma County locals, the property provides an intimate gateway to the region’s natural beauty and vibrant community of artisans and innovators. Experience the essence of Sonoma County at The Astro Motel.
theastro.com @theastromotel