Big Bear's namesake lake sparkles.
“By embracing responsible travel principles, visitors can ensure their actions promote kindness, respect, and care for Big Bear. By helping to care for Big Bear, it’s possible to make vacation experiences more purposeful and meaningful while also helping to ensure Big Bear is a place future generations may enjoy.” —Jessica Blotter, Board Member of the Center for Responsible Travel and CEO & Co-Founder of Kind Traveler
Ask a Local
Daniel Morello, Big Bear Business Owner People who choose to live and work in Big Bear are passionate about the place they call home. Business owner Daniel Morello is among the community of like-minded outdoor enthusiasts who have rallied behind the Care For Big Bear initiative. A resident for more than 20 years, the avid hiker, dirt biker, and paddleboarder explains why it matters and how easy it is to get involved and make a positive impact.
Q: Why did Big Bear need an initiative like Care For Big Bear? A: A few years ago, we started seeing more disrespect to the area. When I saw that
TAKE OUT THE TRASH DISPOSE OF YOUR TRASH AT THESE CONVENIENTLY LOCATED DUMPSTER SITES:
• Aspen Glen Picnic Area • Bartlett Parking Lot • Cougar Crest Trailhead
• Juniper Point Picnic Area • Woodland Trailhead
trash was becoming an issue, I wanted to correct it. It was impossible to overlook. Some people saw Big Bear like a city park; they expected someone to clean up after them. But that’s not how it works here.
Q: Why are you so passionate about the project? A: This program encourages everyone to be more respectful and responsible. This is a finite area with finite resources. Now, we’re able to look down the line and make sure we’re preserving this land.
FROM TOP: ROOK PRODUCTIONS; VISIT BIG BEAR
Q: What kind of impact has Care For Big Bear made on the Valley? A: As the Care For Big Bear program grows each year, more visitors—not just
us locals—are getting involved. The changes are quite apparent, the forest and the lakeshore look amazing!
Q: How can visitors do their part? A: Helping out is as simple as bringing a bag and picking up trash on your next hike.
CARE & SHARE
INDUSTRY RECOGNITION
SHOP SMART
Tag @careforbigbear so we can share how you #careforbigbear when you're here.
Visit Big Bear was awarded Visit California’s 2022 Poppy Award for Destination Stewardship & Sustainable Travel, a credit to Care For Big Bear's success.
STOP BY THE BIG BEAR VISITOR CENTER TO PURCHASE A C.A.R.E. KIT and #careforbigbear merch. All proceeds from the sale of these goods fund community-wide clean-up initiatives.
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