Sample Marketing & PR Plan

80 RIVERSIDE BLVD, PH1 MARKETING PROPOSAL

Listing LAUNCH PREP

As soon as an agreement is signed, we will execute a custom and comprehensive go-to market plan: Professional listing photography

Creation of a professional floor plan

Detailed listing description highlighting your listing's unique attributes in addition to information about the building and neighborhood

Production of a listing video that features your listing's best attributes to be used across all ad channels to increase engagement

Production of a 360-degree virtual tour

Public relations consultation with Warburg’s publicist as needed

Custom Marketing Materials

Our in-house marketing team will create a suite of custom marketing assets to showcase your listing at the highest industry standards including:

One-of-a-kind brochures and show sheets complete with final photography selects, property floor plan and detailed listing description

Announcement postcards

Custom digital e-newsletters

Various print and digital advertising assets

Digital Listing Syndication

On the listing date, your property will be:

Co-brokered with 15,000+ real estate agents in NYC from over 300 firms via the RLS

Syndicated to hundreds of top local, national and international consumer-facing real estate portals to maximize the global exposure of your luxury home

Featured on CBWarburg.com, ColdwellBankerLuxury.com, and all CBWarburg social media channels

LISTING Announcements

Digital: Prior to launching, Coldwell Banker's global roster of 90,000+ luxury agents in 40+ countries will have an exclusive look at your property

Print: Once your property is listed, a postcard will be sent to surrounding buildings to capture leads from current neighborhood residents who may be interested in moving within their community or wish to let friends or relatives know of nearby availability

Digital: Distribute e-newsletter to brokerage community with complete listing details the day it hits the market, subsequent emails will be sent on a regular basis

Targeted Print & Digital: Using Coldwell Banker's proprietary Buyer Locator tool, we will identify potential buyer matches for your property and target them with a postcard mailer and digital ads

80 RIVERSIDE BLVD, PH1 MARKETING PROPOSAL

Print Advertising options

Preferred placement in CB Warburg’s full-page print ads in The Wall Street Journal and/or Hamptons Magazine

Featured in Coldwell Banker's flagship publication Homes & Estates Wall Street Journal / Mansion Global: Experience Luxury | $985/page

Social Media & Digital Advertising

A targeted digital advertising campaign will be run to promote your property on Facebook, Instagram and popular consumer websites to relevant prospective buyer matches

Showings

We will accommodate all private showing requests from brokers and prospective buyers We will meticulously track and report feedback on a regular basis

Public Relations Strategy

Option 1: Pitch the press solely about the listing understanding the likelihood that they will include the previous owner's name as it is listed in public records and many publications, like the New York Post and real estate’s The Real Deal, have researchers that comb all new listings on a daily basis to identify anything notable

Option 2: Do not pitch the press at all, however, there is still the chance they will pick up the listing once it hits the market and mention the previous owner's name

Option 3: Pitch to the press with the estate's permission and/or a statement from them about listing the apartment

BOARD PACKAGE PREPARATION

CB Warburg is New York City’s leader in preparing and delivering board packages that lead to closed sales. With decades of experience in this area, and a support staff that understands all the nuances involved in the process, you are in the best possible hands when it comes to the complexities of the board approval process.