Sample Sales Pitch

Page 1

Prepared for

401 EAST 60TH STREET

APARTMENT 10A

Presented by

ANNIE CION GRUENBERGER

LICENSED ASSOCIATE REAL ESTATE BROKER

GLOBAL LUXURY SPECIALIST

JANE KATZ

LICENSED REAL ESTATE SALESPERSON

GLOBAL LUXURY SPECIALIST

When the local expertise of Warburg Realty’s real estate masters aligns with the prestige of Coldwell Banker and the reach of an international network in 40 countries and territories, the extraordinary is possible.

EXPERIENCED REPRESENTATION

LUXURY LEADERS

MARKETING MASTERS

GLOBAL CONNECTIONS

BRAND POWER

This is the Coldwell Banker Global Luxury program at its essence.

EXPERIENCED REPRESENTATION

Annie Cion Gruenberger & Jane Katz

25+ years as a consistent top-producing broker at Coldwell Banker Warburg.

TOP 10

ranked producer firm-wide by closed sales in 2023.

Top 2% of Coldwell Banker agents worldwide in 2022.

ANNIE CION GRUENBERGER

LICENSED ASSOCIATE REAL ESTATE BROKER GLOBAL LUXURY SPECIALIST

212.439.4527 | 917.543.4268 | agruenberger@cbwarburg.com

Nobody works harder for their clients than Annie Cion Gruenberger. Year after year, spanning a three decade career, Annie has ranked among the residential real estate industry’s top producing brokers. She was recognized by REAL Trends as one of America’s Top Real Estate Professionals by Sales Volume in 2022. Just recently, after another successful year (and in a challenging market(, Annie was honored as Coldwell Banker Warburg’s No. 4 agent and ranked in the top 2% of all Coldwell Banker agents worldwide for 2022.

Many of Annie’s clients are repeat customers or referrals, often spanning several generations. The reason is simple: once you work with Annie, she becomes like family. She has helped many of her clients buy and sell multiple properties over the years and eventually their children and friends become clients as well. And well after a sale is successfully completed, she continues to be an invaluable life resource, providing recommendations for contractors and painters, physicians, tailors and restaurants.

One of her recent clients said it best when she recently wrote of her experience with Annie:

Annie is a hard-working, patient, and nononsense broker. She responded almost immediately to my every text, and she made herself or a colleague available at a moment’s notice. Annie respected my parameters and did not try to push me toward something outside of my comfort zone. She highlighted both benefits and disadvantages of the apartments that I viewed, which helped me to prioritize my wishlist. There was never a hint of impatience or fatigue. Perhaps most fortunate for me was that Annie’s broad network of connections allowed us pre-listing access to an apartment that turned out to be “the one.” (SK, 7/23/22)

Annie is a longtime New Yorker and while she continues to live in Manhattan full time, she has recently formed a team of colleagues near her second home in Boca Raton, Florida to serve her many clients and friends in both locations. In either marketplace, she will leave no stone unturned in satisfying her clients’ needs.

NOTABLE SALES & LISTINGS

1170 FIFTH AVENUE, APT 6B sold, $5,625,000 9 WEST 84TH STREET sold, $11,200,000 401 EAST 60TH STREET, 9D sold, $1,855,000 450 EAST 83RD STREET, 22A sold, $2,255,000 250 WEST 71ST STREET rented, $40,000/month.

860

880

920

969

1036

1050

1070

1199

220

244

288

310 Lexington Avenue (x2)

1435

110 Third Avenue

1160 Third Avenue (x2)

1441

1623

1641

425

401

205

220

200

201

315

150 East 69th Street

169 East 69th Street

205 East 69th Street

301 East 69th Street

515

343

SALES EXPERIENCE

201 East 79th Street (x2)

239 East 79th Street (x3)

325 East 79th Street

515 East 79th Street

40 East 80th Street (x4)

178 East 80th Street

510 East 80th Street

131 East 81st Street

15 East 82nd Street (x4)

122 East 82nd Street

350 East 82nd Street

66 East 83rd Street

201 East 83rd Street

450 East 83rd Street (x2)

144 East 84th Street (x2)

145 East 84th Street (x2)

171 East 84th Street (x24)

200 East 84th Street (x4)

401 East 84th Street

3 East 85th Street

38 East 85th Street

300 East 85th Street

25 East 86th Street (x2)

108 East 86th Street (x2)

240 East 86th

535

170 East 87th Street (x5)

245

250 East 87th Street (x4)

181 East 90th

200

340

363

370

201

205

400

500

425

148

225

201

301

15

235

505

EASTSIDE
EXTENSIVE
Fifth Avenue
Fifth Avenue
Fifth Avenue 1158 Fifth Avenue 1170 Fifth Avenue
1010
Park Avenue
Park Avenue
Park Avenue
Park Avenue
Avenue
Park
(x2)
Park Avenue
Madison Avenue
Avenue
Madison
Lexington Avenue
Lexington Avenue
Third Avenue (x2)
Avenue
Third
Third Avenue
York Avenue 35 Sutton Place
Sutton Place South 52 East End Avenue
East 54th Street 333 East 55th Street
East 56th Street
East 57th Street
East 57th Street
1725
45
420
400
200
320
East 58th Street (x2)
East 60th Street (x4)
East 63rd Street
East 65th Street (x5)
East 66th Street
East 66th Street
East 68th Street (x3)
188 East 70th Street
East 72nd Street
East 72nd Street (x2)
East 74th Street
(x2) 530
200
East 74th Street (x2)
East 75th Street
East 75th Street
East 76th Street (x3)
130
330
240
East 76th Street (x2)
East 76th Street
East 77th Street (x3)
East 77th Street
East 77th Street
East 77th Street
Street
East 86th Street
Street
East 87th
Street
Street
East 92nd Street
East 93rd Street (x2)
East 90th
(x9) 166
245
East 93rd Street
East 95th Street
East 96th Street 215-217 East 96th Street (x2) DOWNTOWN 1 Irving Place (x2) 120 Greenwich Street 147 Waverly Place 49 Chambers Street (x2) 148 Chambers Street 160 Wooster Street 2 Tudor City Place 250 Mercer Street (x2) 32 Gramercy Park South 66 Leonard Street 80 Elizabeth Street 88 Bleecker Street 53 North Moore Street (x2) 69 West 9th Street 105 West 13th Street (x2) 211 West 14th Street 22 West 15th Street (x3) 124 West 23rd Street 11 Fifth Avenue 60 East 8th Street 20 East 9th Street (x3) 115 East 9th Street 77 East 12th Street (x2)
27
21
East 13th Street (x2)
19th Street
East
East 19th Street (x2)
East 21st Street (x2)
East 22nd Street
East 25th Street
East 26th Street 201 East 28th Street (x2) 111 East 30th Street 201 East 37th Street 330 East 38th Street WESTSIDE
201
15
Central Park
336 Central Park West
Central Park
West End
West End Avenue
West
400
West 150
Avenue (x2) 185
West End
Avenue (x2)
West End Avenue
West End Avenue
595
53rd Street
55th Street
West 66th Street
West 71st Street
West 71st Street 170 West 76th Street (x2) 15 West 81st Street 9 West 84th Street 535 West 110th Street (x2) 889 Broadway 2000 Broadway 125 Cabrini Boulevard 140 Cabrini Boulevard 80 Riverside Boulevard (x5) 100 Riverside Boulevard (x2) 200 Riverside Blvd (x6) 220 Riverside Blvd (x2) 240 Riverside Blvd (x2) 252 Seventh Avenue
159 West
345 West
10
171
250

EXPERT REPRESENTATION

It is with pleasure and gratitude that we share comments on our experience with Annie Gruenberger in the listing and sale of our coop. While we have purchased and sold a number of as we have never before encountered such a level of experience, professionalism and attention to detail while selling our past coop apartments.

Each phase of the sales effort was superior, such as screening of bid proposals, effective showings, proactive facilitation during the sale negotiations, final negotiations and assembling of the buyers coop board package. All of these tasks, whether businessrelated or interpersonal, were accomplished with a high degree of attention to detail and integrity.

It is a pleasure to recommend Annie as she consistently delivers satisfaction with every transaction. Fifteen years ago, I was a newly-married professional when I met Annie as her neighbor on the Upper East Side. Since then, Annie has advised my family through multiple sales and purchases as our space needs expanded. As her client, I truly appreciate Annie’s professionalism and integrity, and respect her deep knowledge of the market and excellence in negotiations. She has the experience, judgment and finesse to successfully navigate complications and resolve differences with diplomacy and fairness.

Annie took care of all details in our apartment search from the first minute until the very end. She set up many showings for us despite the low inventory of available apartments. We highly recommend her if you are ready to buy in the city and we’ll also definitely call her again when we’re ready to upgrade.

I am so thankful for Annie’s help in making a speedy sale, and ensuring the walk-through was smooth sailing! Although I was initially very sad to sell my apartment-I am absolutely thrilled to be on the Upper West Side. I adore the neighborhood, the building, plus have a larger apartment! It is true…Everything works out for the best!

Energetic, responsive, and super savvy about NYC real estate, Annie was our secret weapon when it came to selling our condo and buying a new home within a really tight timeframe. Each step of the way, she helped to inform our decisions, manage our expectations, and calm our nerves. Thanks to her expertise, we sold for a great price and found a new home that we love. She’ll be the first one we call if we move again.

It is my pleasure to write this letter of recommendation on behalf of Annie Cion Gruenberger, a real estate broker with Coldwell Banker/Warburg. Annie represented me in connection with my recent purchase of a co-op apartment on East 72nd Street. From the moment we first spoke, Annie made it her business to get to know me. She provided realistic feedback about the housing market and what I could expect to find at the price point I set forth. Another benefit of working with such an experienced broker was Annie’s almost encyclopedic familiarity with every building that I visited.

Annie is a hard-working, patient, and no-nonsense broker. She responded almost immediately to my every text, and she made herself or a colleague available at a moment’s notice. Annie respected my parameters and did not try to push me toward something outside of my comfort zone. She highlighted both benefits and disadvantages of the apartments that I viewed, which helped me to prioritize my wish-list. There was never a hint of impatience or fatigue. Perhaps most fortunate for me was that Annie’s broad network of connections allowed us pre-listing access to an apartment that turned out to be “the one.”

An added bonus of working with Annie is her delightful sense of humor and winning personality. I did not expect to have fun in the process of apartmenthunting, or to make a new friend, but both things happened. In short, I highly recommend Annie for her experience, professionalism, persistence and responsiveness.

— Sally Keller

Annie Cion Gruenberger was absolutely fantastic to work with. She walked us through the entire process from preparing, decluttering, pricing, working with the building, lawyers all the way through to a terrific sale that we were thrilled with. She was always professional but I now truly feel she is a friend. I will recommend her to all my family and friends in the future.

FREQUENTLY QUOTED

JANE KATZ

LICENSED REAL ESTATE SALESPERSON LUXURY PROPERTY SPECIALIST

212.439.5184 | 917.887.5309 | jane.katz@cbrealty.com

Jane Katz is a lifelong New Yorker with the in-depth personal knowledge in real estate that she gained from her father who was a successful real estate developer. Before bringing her talents to real estate, Jane was Associate Publisher for Interview magazine. Over the course of her decades-long successful career, Jane sold hundreds of millions of dollars of advertising space and event sponsorships to Fortune 500 and luxury goods companies for well-known publications including Harper’s Bazaar, Playbill and Interview. And in just 6 years in residential real estate, Jane has achieved notable success as a sought-after realtor representing a discreet clientele of buyers, sellers, owners and tenants. Jane is regularly quoted as a trusted real estate expert in various publications and websites including New York Post, Forbes. Robb Report, Variety, Brick Underground, Apartment Therapy, Curbed and StreetEasy. Jane knows the ins and outs of New York’s diverse neighborhoods after living in many of

them ¬from the West Village to Midtown East to the Upper West Side to the Upper East Side and currently as a resident of Carnegie Hill.

Jane is the President Emeritus and current member of the Board of Directors of the Sisterhood Division of Congregation Kehilath Jeshurun, one of the Manhattan’s largest and most influential congregations. During her tenure as President, she developed fundraising programs to generously support domestic and international charities. Jane is also an active alumna of University of Pennsylvania, where she earned a Bachelor of Arts degree and is Penn Alumni Ambassador and conducts alumni applicant interviews on behalf of the university. Jane stays active with her sons’ school and is always counted on to regularly volunteer with their many initiatives. Jane loves to entertain and prides herself on being a serial host and spontaneous chef. When not working, volunteering or entertaining, Jane loves to travel with her family.

SELECT RECENT SALES & RENTALS

422 EAST 84TH STREET, TH on the market, $5,950,000

401 EAST 60TH STREET, APT 9D sold, $1,855,000

EAST SIDE

809 Madison Avenue

303 East 57th Street

401 East 60th Street

420 East 61st Street

167 East 67th Street

211 East 70th Street

305 East 72nd Street

525 East 72nd Street

205 East 77th Street

205 East 78th Street

135 East 83rd Street

171 East 84th Street

155 East 93rd Street

343 East 93rd Street

200 East End Avenue

50 RIVERSIDE DRIVE, APT 9A sold, $3,600,000

225 EAST 19TH STREET, APT 403 sold, $2,225,000

BROOKLYN

35 Claver Street

WEST SIDE

25 Central Park West

135 Central Park West

203 West 90th Street

30 Riverside Boulevard

50 Riverside Drive

356 West 56th Street

225

450

THE HAMPTONS

DOWNTOWN 1 Fifth Avenue
East 19th Street
West 17th Street
48 Harvest Lane 46 Main Street

EXPERT REPRESENTATION

I have never worked with a broker who is so responsive, so empathetic, or who works as hard as Jane Katz. Working with Jane was like having a clear roadmap to the selling and buying process. With skill and steadfast determination, Jane put my apartment into contract in less than 10 days and sold it over asking price. Jane brainstormed with me and gave me smart recommendations, and her drive to keep me thinking practically and long-term when searching for my new home was particularly valuable. I would confidently recommend Jane to any buyer or seller who wants a true partnership, and who wants to get the job done with practicality and style.

— E. Fuchs

We first met Jane through a mutual friend in May 2021. While in the city for just a few days from Paris, we wanted to visit a few one-bedroom apartments in the West Village, Greenwich Village to University Place area. In just a few hours, Jane showed us a couple real gems, but we were not quite ready to put in an offer. We left Jane with a very tight, specific brief of what our dream apartment and buildings would be, and we left the city. Not more than two weeks later, Jane contacted us with not just any apartment profile but THE apartment profile in THE building on our dreams on lower Fifth Avenue. She got us in before the listing was on the market. She mastered a FaceTime visit with us in Paris, and within just a few days, we made an offer that was accepted. By early September, we had successfully met the Coop Board’s approval, which was in great thanks to Jane’s step-by-step and meticulous guidance getting us through the Board package approval. Jane is not only an expert of the NYC real estate market, she has excellent taste and is extremely personable. She helped make our little NYC apartment dream come true!

— Buyer

Jane is very detail oriented and one of the most resourceful and professional real estate agents I could have hoped to work with. As a first time buyer, I had a general idea of the buying process in Manhattan and what I was looking for and for our first meeting she arrived with various apartment options along with materials on what I could expect associated with expenses and timing to help me narrow down my options. Her market knowledge and building research was fundamental to our discussion around putting in an offer and ultimately buying a co-op on the Upper East Side. She was very encouraging and patient throughout the entire process. I am really enjoying my new home, it is exactly what I was looking for!

We cannot say enough great things about Jane Katz. We looked at apartments to purchase in Manhattan with Jane for over six months and she was consistently professional, knowledgeable, and responsive to our every request and a pleasure to work with. We looked at many apartments and could always count on Jane to be honest with her opinions and provide much needed guidance. When we finally found an apartment to buy, Jane proved invaluable during the negotiation process, and we settled on a price below asking. Once the contract was signed, there was the Board Package which was daunting. But, not to worry, Jane was there with us every step of the way making the process manageable. Finally, we had trouble securing a closing date, but once again Jane stepped in make sure it happened timely, even working from her family vacation in Israel. We are so glad that we met Jane and that she was part of our journey to find the perfect apartment. We enthusiastically recommend Jane for your real estate needs.

— Anne & Gerry

We absolutely loved working with Jane! She is professional, knowledgeable and always greets you with a smile. She is so personable and interested in finding the “right” apartment for you. She’s honest and open about what she thinks, which we really appreciated. She’s a tough negotiator and would never push anyone out of their comfort zone. The whole process of looking at apartments during a global pandemic was tough and Jane just made it easy. She always came to all appointments with folders and information that she thought we should know about the apartment and the building and if we had any unanswered questions she always followed up with the answers. We would highly recommend Jane – she was an absolute pleasure to work with!

We have worked with Jane to renovate and sell a Manhattan condominium in an estate we are administering from Florida. Jane has been a true pleasure to work with from the beginning to the ultimate sale of the renovated condominium. Jane produced analyses of the market both when listed and as the market changed during COVID-19. Her analyses were well done and very useful to guide us in our decisions. We would highly recommend Jane, as she not only has tremendous knowledge and resources regarding the NYC real estate market, but also the business sense and communication skills to successfully conclude a sale at a difficult time. We look forward to an opportunity to work with her again, and can highly recommend her to any trust and estate professional who needs assistance with NYC real estate.

FREQUENTLY QUOTED

LEADERS IN LUXURY

Exceeding expectations and creating exceptional experiences.

$288 MILLION in $1 MILLION+ sales EACH DAY *

SUCCESS BY THE NUMBERS

$2.2 MILLION average sales price of $1 MILLION+ transaction sides*

48,444 SIDES

$1 MILLION+ transaction sides*

354 SIDES

$10 MILLION+ transaction sides*

The Luxury Property Specialists aligned with the Coldwell Banker Global Luxury program are masters at their profession, ranking among the best in the world by exceeding expectations and creating exceptional experiences for their discerning clients every day. In 2022, Coldwell Banker affiliated agents achieved tremendous results: *Data

based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by affiliates of the U.S. Coldwell Banker® franchise system for the calendar year of 2022. USD$.

MARKETING MASTERS

Bringing luxury to life with seamless representation.

360° MARKETING APPROACH

The Coldwell Banker Global Luxury program offers an impressive global stage to showcase your home. Warburg agents are truly borderless and come armed with a complete suite of tools designed to share the beauty of your home with a global audience at all times.

GO-TO-MARKET STRATEGY

Pricing & Pre-Marketing

Proper pricing through a detailed market analysis of comparable sold and active listings to achieve top dollar for your property.

Comprehensive go-to-market plan supported by our sales directors and marketing team to maximize exposure to qualified buyers.

Staging and virtual staging recommendations as needed.

Professional listing photography.

High-end property video and/or Matterport virtual tour.

Professional floor plan creation.

Original, detailed property description.

Custom brochures and show sheets.

Private showings by appointment.

Property Launch

When your listing hits the market, it is immediately syndicated through REBNY’s stateof-the-art system to 13,000+ agents serving the local New York marketplace. This process includes daily updates and ensures your listing gets optimal visibility from potential buyers throughout the city.

Your listing displays on Coldwell Banker Warburg’s website as well as hundreds of top regional, national, and global listing portals, including Zillow, StreetEasy, Realtor.com, Homes.com, Trulia, and more.

Your listing will be advertised on the Coldwell Banker Global Luxury website, a luxury consumer marketplace.

An email campaign will announce your new listing, communicate updates, and send open house invitations to the NYC brokerage community.

An AI-powered social media advertising campaign will be launched on Coldwell Banker Warburg’s Facebook and Instagram.

Your listing will be advertised to neighboring homes via a “Just Listed” postcard.

Personal outreach to select brokers who specialize in your listing area’s market and price range.

Feedback reported from brokers and prospective buyers on a regular basis.

PROPERTY MARKETING MATERIALS

Photography | Video | 360° Virtual Tours | Floor Plans | Copy Writing | Brochures | Email Campaigns

Flyers | Property Websites | Advertisements | Social Media Assets | Postcards | Staging | Virtual Staging

Even with the rapid embrace of digital media, the modern luxury consumer still appreciates the tactile experience of holding a beautiful brochure or printed invitation in their hands. Our in-house team of marketing experts works with a roster of highly vetted vendors to prepare a bespoke collection of digital and print materials for your property.

From direct mail campaigns and digital newsletters to displays in other affiliated Coldwell Banker offices, these elements are crucial to position your property in the competitive New York City marketplace.

COLDWELLBANKERWARBURG.COM Obis ad qui rehent officitia plis deliae oditian duciendam Obis ad qui rehent officitia plis deliae oditian duciendam Obis ad rehent officitia plis deliae oditian duciendam Obis ad qui rehent officitia plis deliae oditian duciendam
When your property is expertly marketed and displayed on as many as 900 websites worldwide, it’s going to get noticed. 123 STREET NAME | CITY X BEDROOMS, X BATHS $ PRICE Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.” The property information herein is derived from various sources that may include, but not be limited to, county records and the Multiple Listing Service, and may include approximations. Although the information believed be accurate, is not warranted and you should not rely upon without personal verification. Not intended as solicitation your property The Coldwell Banker System fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. 202M4C_NAT_8/20 AGENT NAME luxury PROPERTY SPECIALIST T. 555.555.5555 F. 555.555.5555 D. 555.555.5555 email@email.com email@officeemail.com COLDWELLBANKERLUXURY.COM 1234 Street Name City, State, ZIP Live a life of LUXURY. ©2020 Coldwell Banker Residential Brokerage. All Rights Reserved. Coldwell Banker Residential Brokerage fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Owned by subsidiary of NRT LLC. Coldwell Banker, the Coldwell Banker Logo, Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo are registered service marks owned by Coldwell Banker Real Estate LLC. 374584LOC_8/20 When a marketing program has been designed exclusively for high-end properties and an affluent clientele, the results are extraordinary. Strategic partnerships and an extensive global network give your property the widest possible exposure. Exclusive marketing tools and proprietary publications provide unmatched opportunities to showcase your home directly to an ultra-affluent audience worldwide. Luxury Property Specialists are backed by stringent certification criteria and extensive market expertise to ensure knowledgeable service. Give your home property marketing unlike any other. Contact me today. AGENT NAME | PROPERTY SPECIALIST T. 555.555.5555 F. 555.555.5555 D. 555.555.5555 email@email.com email@officeemail.com COLDWELLBANKERLUXURY.COM Live a life of LUXURY. Live a life of LUXURY.
Luxury is captivating.

CAPTIVATING PHOTOGRAPHY

Professional-quality listing photography is vital to portray the architectural integrity and character of a property. We work with the most highly regarded real estate photographers in the industry to highlight your home’s beauty and captivate the attention of potential buyers.

IMMERSIVE VIDEO & VIRTUAL TOURS

Professional property videos and 360 ° virtual tours are essential for maximizing consumer engagement and exposure in today’s digital marketplace. They invite buyers to experience a more interactive inside look of your home before ever stepping foot in it. We work with the industry’s top talent utilizing cutting-edge technology and will oversee the development of these powerful marketing tools for your listing.

scan or visit bit . ly / cbwarburgvideo

scan or visit bit . ly / cbwarburgvr

HIGH-IMPACT LOCAL EXPOSURE

As the authoritative source of market information to premier real estate portals in New York City, the Residential Listing Service (RLS) distributes listings through an influential network of 100+ syndication partners to 13,000+ agents from 550+ local brokerages. Reaching millions of consumers online, the RLS offers maximum exposure for sellers and landlords while providing buyers and renters the most accurate inventory data. Working with an RLS-affiliated Coldwell Banker Warburg agent means high-impact visibility and more offers for your listing.

Finding a discerning buyer for a one-of-a-kind property takes ingenuity—and a masterful command of today’s online arena. The Coldwell Banker Global Luxury program has mastered the art of digital marketing, ensuring your property is viewed by the widest possible audience of qualified buyers. Luxury properties marketed through the program enjoy immediate syndication through a comprehensive network of prominent national and international real estate websites. EXPANSIVE ONLINE SYNDICATION coldwellbankerluxury.com
Banker ® automatically syndicates listings to hundreds of the real estate industry's most-visited websites. *JamesEdition, Barron’s, Mansion Global and Penta display properties priced at $1M+. ListHub Global displays properties priced at $2M+. JamesEdition Typeface Logo go Logo Clear Space
Coldwell

ELITE INTERNATIONAL SYNDICATION

The Coldwell Banker Global Luxury program has partnered with some of the world’s most exclusive and highperforming real estate syndication websites to maximize the global exposure of your luxury home.

79 + PORTALS

51+ COUNTRIES

73.56 MILLION POTENTIAL BUYERS*

16 LANGUAGE TRANSLATIONS

THE LARGEST INTERNATIONAL REAL ESTATE ADVERTISING NETWORK

ListHub Global automatically publishes $2 million+ property listings to leading real estate sites around the world, such as China’s Anjuke, the United Kingdom’s Properstar UK and India’s 99acres.

*Number provided is an approximation due to frequent syndication changes.

The social media landscape is yet another global stage where the beauty of your home may be put on display. Powered by a dedicated and expert social content team, the networks under the Coldwell Banker Global Luxury ® banner are among the most widely used sites today, delivering a unique perspective on fine living and fine homes all over the world.

623

MILLION+

Impressions 1 across all media

33.8

MILLION+

Engagements 2

718

THOUSAND+

Followers 1 on Coldwell Banker ® social media channels

99.5

MILLION+

Total video views 2

5.7

MILLION+

Link clicks 2

1 Media Agency and Sprout Social Reporting, 2022. 2 Sprout Social.
SOCIAL MEDIA

HOMES & ESTATES READERSHIP

There is something special about capturing the essence of a property in print. The intricate details, the design, the art, the craftsmanship, the light of a home — all of it lives in a state of permanence through classic storytelling and beautiful photography in Homes & Estates, the proprietary publication of the Coldwell Banker Global Luxury® program.

HOMES & ESTATES

55,000+ PER ISSUE

• Direct-mail distribution to the Wealth Engine® Demi-Billionaire List of individuals with a minimum net worth of $500 million. Plus, distribution to the top clients of Coldwell Banker Global Luxury® agents, and Coldwell Banker® offices worldwide.

Total Annual Reach * 1.5 million

THE WALL STREET JOURNAL

180,000+ PER ISSUE

• Insertion into subscriber copies of the Friday edition of The Wall Street Journal in top ZIP codes in major metropolitan areas.

DIGITAL

88,000+

PER ISSUE

• Digital editions are emailed to a targeted group of affluent consumers and subscribers of the Coldwell Banker Global Luxury® blog.

* Combined print and digital publications

STRATEGIC MEDIA PARTNERS

From Vogue to The New Yorker, the Coldwell Banker Global Luxury program encompasses a distinguished portfolio of media partners to ensure your property’s exposure to readers the world over.

CONDÉ NAST

LUXURY GROUP

Architectural Digest

Condé Nast Traveler

GQ

Wired

Vogue

Vanity Fair

The New Yorker

Golf Digest

Bon Appétit

CITY LIFESTYLE & SPECIAL INTEREST

Modern Luxury

Unique Homes

LUXURY LIFESTYLE & GENERAL INTEREST

Ocean Home

Robb Report

Haute Living

Luxe Interiors + Design

FINANCIAL & NEWS

The Wall Street Journal

The New York Times

Financial Times

The Sunday Times (UK)

EXTENSIVE GLOBAL REACH

Across oceans, continents and language barriers, the Coldwell Banker Global Luxury ® name commands instant respect and trust the world over. As the global standard in luxury real estate, the program boasts an impeccable worldwide reputation.

• Our exceptional Luxury Property Specialists are well recognized as masters of their craft, showcased in our distinctive, national Craftsmanship advertising campaign featuring several powerful and customizable elements, including ad spots, social media assets, print ads and eCards.

• Multi-faceted digital partnerships, such as Modern Luxury, provide additional reach to high-end clientele.

• Our website coldwellbankerluxury.com connects an affluent audience to some of the world’s finest homes.

• With over 88,000 subscribers, the Coldwell Banker Global Luxury® blog offers an international look into luxury and style through the eyes of some of today’s leading voices, visionaries and style-setters.

• A dedicated and expert social content team showcases exceptional properties to a vast audience — in 2022 our channels garnered 623 million+ impressions across all media, 5.7 million link clicks and 33.8 million engagements*.

*Sprout Social and Media Agency Reporting, 2022.

COLDWELL BANKER GLOBAL LUXURY BLOG

The Coldwell Banker Global Luxury blog offers an international look into luxury and style through the eyes of some of today’s leading voices, visionaries, and style-setters.

240

88

THOUSAND+ PAGE VIEWS IN 2022 THOUSAND+ AFFLUENT SUBSCRIBERS TO GLOBAL LUXURY CURATED NEWSLETTER

*Google Analytics 2022.

MEDIA RELATIONS

Guided by the belief that each home has a story to tell, the Coldwell Banker Global Luxury program offers elite clients the opportunity to share their homes’ unique narratives through the media.

As part of a bespoke marketing plan, we work closely with regional marketing teams to leverage strategic media relationships to showcase your home to the broadest possible audience. Harnessing the global influence of key media players has historically generated exposure for our most notable listings in top-tier outlets such as The Wall Street Journal, Forbes, and CNBC.

STAGING TO SELL

Staging a property opens up your prospective buyer pool, typically resulting in a quicker sale and a higher price.

Most buyers need help seeing past specific decor to understand a space. Staging enables buyers to imagine a sense of a property’s layout and potential. Our team works with seasoned design consultants who can stage or virtually stage your listing to sell.

before after

REALVITALIZE ®

This innovative program offers a convenient way to make sure your listing is ready to impress buyers by assisting with home improvement costs, which are paid back when the property sells. Using the RealVitalize program to meet the expectations of sophisticated buyers is a smart way to attain top dollar for your listing and get it sold quickly.

With no hidden fees, markups or interest charges, and up to $50,000 available for project costs on $1 million+ properties, the program offers a remarkable opportunity to prepare your home for sale, with access to top-rated service providers from Angi, which harnesses both HomeAdvisor and Angie’s List networks.

*Based on program data from June 1, 2020 to May 31, 2021. Not a controlled study; correlation does not equal causation. Results not guaranteed and past performance does not guarantee future results.

Execution of program agreements is required. RealVitalize is not available in all states and available only at participating offices. Void where prohibited by law. Additional terms and conditions apply. Results not guaranteed. Agents in New Jersey cannot use RealVitalize to prospect for a listing. If listing doesn’t sell within 12 months from the first project completion, seller must pay back the full amount of covered services.

All property enhancement services are provided by the applicable service providers affiliated with Angi. Neither Coldwell Banker Real Estate LLC nor any of its respective franchisees or affiliated companies is providing any property enhancement product or service in connection with the RealVitalize program. Each affiliated agent and broker is responsible for complying with any consumer disclosure laws or regulations arising from participation in this program. Any affiliation by you with the Company is intended to be that of an independent contractor sales associate, not an employee. ©2021 Coldwell Banker. All Rights Reserved. The RealVitalize logo and service mark are owned by Realogy Group LLC. Coldwell Banker and the Coldwell Banker logos are trademarks of Coldwell Banker Real Estate LLC. The Coldwell Banker System is comprised of company owned offices which are owned by a subsidiary of Realogy Brokerage Group LLC and franchised offices which are independently owned and operated. The Coldwell Banker System fully supports the principles of the Fair Housing Act and the Equal Opportunity Act.

THE BEST IN BOARD PACKAGE PREPARATION

Coldwell Banker Warburg is New York City’s leader in preparing and delivering board packages that lead to closed sales. With decades of experience in this area, and a support staff that understands all the nuances involved in the process, you are in the best possible hands when it comes to the complexities of the board package process. Buildings all over the city, real estate firm leaders, and competitors’ agents applaud the expertise with which Coldwell Banker Warburg prepares and submits board packages.

Andorra

Argentina

Aruba

Bahamas

Bermuda

Cambodia

Canada

Cayman Islands

Chile

China

Costa Rica

Curaçao

Cyprus

Dominican Republic

Egypt

England

France

Grenada

India

Indonesia

Ireland

Italy

Jamaica

Luxembourg

Malta

Mexico

Netherlands

Portugal

Sint Maarten

Singapore

Spain

St. Kitts and Nevis

Thailand

Turkey

Turks and Caicos

United Arab Emirates

Unites States

Uruguay

Virgin Islands (U.S.)

Virgin Islands (British)

BRAND POWER

Commanding instant respect and trust in New York City and the world over.

WARBURG’S NEW YORK CITY LEGACY

Our heritage is part of the city’s cultural fabric.

FELIX & FRIEDA WARBURG Great grandparents to Warburg’s CEO and devoted patrons of the arts, both were actively involved in positively impacting New York through social work and philanthropy. Their influence resonates in many of today’s cultural and health-related institutions which they helped to establish.

THE 92ND STREET

Y

The new YMHA opened its doors at 92nd Street and Lexington, becoming a celebrated symbol of community, family, and personal growth. Felix M. Warburg was an integral founder of the institution, to which he donated the Heinsheimer Memorial Annex.

AMERICAN MUSEUM OF NATURAL HISTORY

Founded as Ulysses S. Grant laid the cornerstone for the first building on 77th Street. Today, the museum inspires and educates through its many exhibits, including the Felix M. Warburg Hall of New York State Environment.

THE METROPOLITAN MUSEUM OF ART

opened on Fifth Avenue with support from Jacob Schiff, Frieda Schiff Warburg’s father, a philanthropist and advocate for the arts, civil rights and the disadvantaged.

MoMA Edward

Warburg’s

originally co-founded MoMa as a club at Harvard University. As a founder of the Museum of Modern Art, Mr. Warburg served on the museum’s board of trustees for nearly three decades.

1870s1930s 1900 1874 1880 1939 1944 1934
NEW YORK CITY BALLET was co-founded by Edward Warburg and first performed Balanchine’s famous “Serenade” at the family home in White Plains, NY. The following year, the NYCB held its first season at the Adelphi Theatre. Warburg, great uncle to CEO, THE JEWISH MUSEUM Frieda Warburg donated the family mansion at 1109 Fifth Avenue to become New York’s Jewish Museum, dedicated to the enjoyment, understanding, and preservation of the artistic and cultural heritage of the Jewish people.

A CENTURY OF “FIRSTS”

The Coldwell Banker brand has always lived on the cutting edge of luxury, cemented by more than a century of innovation starting in San Francisco’s Financial District in 1906. Along Manhattan’s prestigious Madison Avenue in 1933, luxury real estate marketing was revolutionized by capturing fine estate homes on film. Today, we are a worldwide trailblazer in video, mobile, social media and smart home technology.

In 2020, we unveiled an exciting change to the Coldwell Banker Global Luxury program — with the much-anticipated debut of a new look. Our new branding elegantly reflects the exceptional nature of the program’s Luxury Property Specialists and that of their distinguished clientele.

1906

1933

2010

2017

2020

2021

Two visionaries establish Coldwell Banker on the foundation of ethical business practices in the real estate industry, a first for its time.

For the first time, prized estates are marketed through motion-picture technology.

Coldwell Banker Real Estate becomes the first national real estate company to launch a YouTube channel.

A new era of luxury real estate begins with the Coldwell Banker Global Luxury program.

Coldwell Banker affiliated agents handled 32,663 transaction sides and, on average, $168.4 million in $1 million+ home sales each day*.

Coldwell Banker enters New York City with the acquisition of Warburg Realty. The firm is the first real estate brokerage fully branded under the Coldwell Banker Global Luxury umbrella.

*Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by af filiates of the U.S. Coldwell Banker ® franchise system for the calendar year of 2020. USD$. Total volume calculated by multiplying the number of buyer and/or seller sides by sales price.

FOR SELLERS CONDOS CO-OPS TOWNHOUSES

ESTIMATED CLOSING
COSTS
Seller's Attorney $2,500 and up $2,500 and up $2,500 and up Managing Agent Fee $450 and up $450 and up Application/Waiver Fees $500 - $1,000 $500 - $1,000 Move out Deposit/Fee $500 - $1,000 $500 - $1,000 NYC Transfer Tax Sale price up to $500,000 1% of sales price 1% of sales price 1% of sales price Sale price over $500,000 1.425% of sales price 1.425% of sales price 1.425% of sales price NYC Filing Fee $125 $100 $125 NYS Transfer Tax Sale price up to $3,000,000 0.4% of sales price 0.4% of sales price 0.4% of sales price Sale price over $3,000,000 0.65% of sales price 0.65% of sales price 0.65% of sales price Miscellaneous Title Fees if Seller has a mortgage $250 $250 $250 Miscellaneous Fees to Bank/Attorney if Seller has a mortgage $750 and up $750 and up $750 and up FIRPTA if Seller is a non-exempt foreigner or entity 15% of sales price withheld 15% of sales price withheld 15% of sales price withheld Broker's Commission Per Agreement Per Agreement Per Agreement Buyers of Sponsor/Developer units should consult the terms of the offering plan for closing costs associated with new developments and conversions. Sale by an Estate, or purchase by a Trust, LLC or similar entity may involve additional expenses. The above closing costs do not include: a) closing adjustments between Seller(s) and Buyer(s); b) closing adjustments between Buyer(s) and Lender(s); c) if Lender(s) escrowing for real estate taxes, real estate tax escrow; d) for Seller(s), any capital gains tax that may be due. Warburg does not provide legal or tax advice. These are only estimates and all Information shown for illustrative purposes only. Please discuss and confirm all closing costs for specific transactions with your attorney and/or financial advisor. Check with bank/mortgage broker for additional fees. REVISED MAY 2019.

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