RECYCLE
be-kind beauty
Any brand, any type of makeup. Once the makeup is received it is cleaned and sorted by material type. The packaging is shredded and turned into plastic pellets which are then recycled to make new products. The stores that are taking part in this scheme will earn Terracycle points, which can be redeemed as financial donations to Mind, a charity that supports mental wellbeing and supports those with mental health issues. The more waste the more donations, and although there is no personal gain such as discounted makeup vouchers, there is a real sense of doing good for others with this scheme. The Maybelline Makeup Recycling Programme TerraCycleŽ UK ¡ TerraCycle
For all you makeup wearers out there, listen up! There is now a way to be a beauty queen as well as being conscious of our delicate environment. Introducing the Maybelline and TerraCycle makeup recycling scheme, in which you can recycle any brand of makeup at the designated participating stores. Participation is free and easy, with the only research needed is simply locating your nearest store and taking your empty makeup containers to them. The scheme is not limited to what brand or what type of makeup you can recycle, rather the opposite.
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