MARKETING TIPS
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Businesses have had to change the way they market themselves – especially during lockdown when people no longer choose newspapers, magazines or do leaflet drops to get their company noticed. Amy Jessica ‘Digital Dancer’ gives us some tips for the new digital world. • Combining sales and marketing strategies and understanding the journey you are taking your customer on is important to gain results for them and for your business. Always remember how you make your customers feel as they go on that journey, as human beings we tend to buy based on emotion first and logic after. • Are you making your journey a feel good experience? Are you providing solutions along the way to all of the pain points your customers/clients face? Starting with something of free value helps to warm up your
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audience and allows them to trust you e.g free download, free tools to do the job in hand; like templates, free resources, free call to ask questions or a webinar • Videos create awareness – don’t be the best kept secret, treat your social media like a TV channel and fill it with content your audience will gain value from and want to watch more of, the more your audience see of you the more they hear your voice the more they will know, like and trust you. Remember people ultimately buy from people, share your message through the power of video and let others see for themselves what you can provide of
value to them and make them aware of the products and services you provide; even if it doesn’t help them right now it might do in the future or they may know of someone. • Offering access into a Facebook group, builds a community of like minded people and allows you to have multiple conversations at once, live video is perfect for this and the benefit to a group as opposed to a page is that your audience are made aware you have gone live and receive a notification when you are in a group. Also remember the benefit of live video is Facebook like you to stay within their platform and will push your content out
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