Portfolio

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Betty Watson Watson Studios 14230 Fisher Avenue Woodbridge, VA 22191 Phone: 703.494.6002 www.watsonstudios.net Design Illustration Graphics Packaging

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C APAB I L IT Y STAT E M E N T DUNS # 011690592 • NAIC # 541430 • CAGE # 7LP01 W O S B • S WA M # 726448

WATSON STUDIOS is a small, woman-owned design studio that provides solutions to enhance and communicate an idea, product or increase knowledge of a company’s image. The Studio prides itself on developing quality products geared to client’s specifications. With over 20 years in the field, Watson Studios has the expertise to develop creative and cost-effective solutions. Areas of emphasis are quality, defining and staying within budget and delivering the project on time. Each assignment is approached without preconception, and schedules, time and resources are defined to meet deadlines and milestones required by clients. Types of SERVICES are: Design n Illustration n Graphics n Web design n Advertisments n Brand identity All projects are developed in stages from concept through finished deliverable. Types of PROJECTS are: Advertisements n Annual Reports n Brochures n Brand Identity (logo, business card, envelope, letterhead) n Catalogues n Illustration n Posters n Press Kits n Web Design/Web Graphics

The following pages are a few examples of projects developed for clients. The business type ranges from non-profit to government organizations. More extensive client work can be viewed on the website www.watsonstudios.net.

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Betty Watson Watson Studios 14230 Fisher Avenue Woodbridge, VA 22191 Phone: 703.494.6002 www.watsonstudios.net

concept, design, graphics

Spreads from international publication, Diplomatic Connections To view the below magazine, click this LINK. Other issues can be viewed at www.diplomaticconnections.com.

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Design Illustration Graphics Packaging

During the Cold War, the Norwegians living on their side of the border and the Soviets on the other side had this cross-

Ambassador Aas: With the annexation of Crimea, a piece of land belonging to another European country, Russia has

bordering activity that amounted to some 10,000 border crossings every year — now it’s 400,000. So the people-

grossly violated international law and that is why sanctions will be continued. There is still some important international

to-people contact is an important element in our bilateral relations, and it works. All the northern countries, and

cooperation with Russia, such as on Iran. Diplomatic Connections: When they see the financial and other problems that roil the European Union, do Norwegians ever have a sense of “there but for the grace of God, go we?” You’re a northern country, with northern values, a northern work ethic, a northern philosophy, a sense of frugality, and you disengaged very early on through a referendum from this union which is suffering, at least partly, because its southern members had a not entirely logical approach towards the business of running their economies.

Russia, Canada, and the United States, we have a common understanding to maintain the Arctic as a stable region.

A Business,

Diplomatic Connections: But doesn’t the current situation with the Russians make Norwegians feel at all uneasy that, as some say here, another Cold War is starting up?

n y Publicatio Foreign Polic Diplomacy & • $7.95

– OCTOB SEPTEMBER

ER 2016

Anthony Behar-Pool/Getty Images

Diplomatic

(L-R, front row) President Obama, His Excellency Haider Al-Abadi, Prime Minister of the Republic of Iraq, Her Excellency Erna Solberg, Prime Minister of Norway, (2nd row) Susan Rice, United States Ambassador to the United Nations (behind President Obama), Secretary of State John Kerry and Samantha Power (pink), United States Ambassador to the United Nations, attend the ‘Leader’s Summit on Countering ISIL and Countering Violent Extremism’ at the United Nations Headquarters on September 29, 2015 in New York City. The Summit, hosted by Obama, addressed national, regional and global initiatives to counter ISIL and the spread of violent extremism.

AIN ME VEL • ENT ERT POL ITIC S • TRA BU SIN ESS •

E RY & DEFofENS buying oil from Russia, Norwegian oil would be preferred by ESS • MIL ITA NT • CON GR European countries?

SER, OR TIM GRO AMBASSAD D NEW ZEALAN EMBASSY OF

Ambassador Aas: There is a flexible world market for oil and Norway export most of our production of 1.9 million barrels per day to the world-market. The market for gas is different: most of the gas produced in Norway is exported by pipelines to European countries. Norway is the second largest gas exporter to Europe – next to Russia. Norway is an efficient and reliable exporter of gas to Europe and is an important supplier to the European energy market. Diplomatic Connections: The Norwegians are very active in their frozen north. There was ONrecently a conference on the Arctic.

MINISTERS

BAL COALITI OF THE GLO Ambassador Aas: The Arctic Dialogue, held every year, in

Bodø, in the High North. When Norway started the Arctic OR were interested. Now hundreds Dialogue, countries SAD BASfew AMvery , ELL of people come to the conference. It’s one of the largest S COR HAN R UNBut more recently the Obama addressing Arctic issues. ME FOR Y focusing on the region. There TARbeen administration has also CRE -SE DER UN FOR L was a conference in Alaska to raise awareness and to make ERA GEN AIRS the Arctic. Secretary Kerry the right decisions regarding AL AFF LEG attended, and President Obama was also there. In Norway, our message to other countries is that we have been able to

SPANISH NCE OR’S RESIDE AMBASSAD

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balance the climate issue with economic and social growth. We have a national consensus on that, which is why we have been gradually moving into the northern parts of Norway since we started the oil and gas venture in the late 1960s. Diplomatic Connections: Isn’t there also a security dimension as well? Doesn’t Norway, together with other Scandinavian countries, keep a watchful eye on Russian activity in the Arctic? Ambassador Aas: What I will say about that is that Norway has been living with Russia for 1,000 years — and living peacefully with Russia for 1,000 years. But we are very critical of what [the Russians] have been doing by annexing the Crimea, and what they are doing in the eastern parts of Ukraine; we are imposing the same sanctions as the U.S. and everybody else. We have postponed our military cooperation with Russia, but what is also important is that we maintain good cooperation with Russia, for instance, on administering the fishing in the Barents Sea, where there was overfishing in the 1970s and 1980s. Now fishing is based on harvesting, mostly because we have a bilateral understanding with Russia. We also have an understanding on what I would call nuclear spill from old Soviet nuclear submarines — so that also is working.

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PM 8/18/16 3:36

Monica Frim heads out onto the Canadian tundra in search of polar bears,

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snorkels with beluga whales in sub-arctic waters and rides a dog-cart on the edge of a boreal forest. Her base is a rustic lodge in Churchill, Manitoba, an isolated flyin town known as “The Polar Bear Capital of the World;” her gateway, Winnipeg, a modern metropolis bustling with historic attractions and world-renowned museums, galleries and theaters. Photography by John and Monica Frim

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Betty Watson Watson Studios 14230 Fisher Avenue Woodbridge, VA 22191 Phone: 703.494.6002 www.watsonstudios.net

concept, design, graphics

Spreads from international publication, Diplomatic Connections

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H.E. DR. AHMED AWAD BIN MUBARAK AMBASSADOR OF THE REPUBLIC OF YEMEN TO THE UNITED STATES

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Bab el Mandeb Strait

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in His Country’s

SERVICE:

Ambassador Mubarak Seeks to Stabilize and Reconstruct War-Torn Yemen By James A. Winship, Ph.D.

What a difference a year makes!

H.E. Dr. Ahmed Awad bin Mubarak presented his credentials as Ambassador of the Republic of Yemen to the United States to President Obama in August 2015.

In January 2015, Dr. Ahmed Awad bin Mubarak was the Director of Yemeni President Hadi’s presidential office and custodian of a long

Acceptance of Mubarak’s credentials brought to an end a three-year hiatus in Yemen’s diplomatic representation in Washington caused by tumultuous political events in that country, which resulted in the resignation of the long-time Yemeni Ambassador in Washington. Still, the country’s diplomacy was left in the complicated position of having the internationally recognized government of President

national reconciliation process that sought to

Hadi, operating either from exile in Saudi Arabia or from

rebuild Yemen out of a pastiche of regional

his temporary Yemeni capital in Aden, representing it in Washington even as that government was being contested in Yemen.

fragments, traditional loyalties and dashed hopes of government reform. On January 17,

Ambassador Mubarak’s role in Washington assumes considerable importance because Yemen’s local conflict has become a proxy war between the major contesting regional powers – Iran and Saudi Arabia. Moreover, Yemen’s location in the southwest corner of the Arabian Peninsula

2015, Mubarak was kidnapped and held prisoner for 12 days by a rebel group opposed to a new

and astride international shipping routes passing from the Arabian Sea through the Bab el Mandeb Strait and into the Red Sea leading to the Suez Canal gives it outsized geostrategic importance to international energy supply lines and to developments in the Horn of Africa.

federal constitution for Yemen. He was kept

What was historically an internal conflict, characterized by deep fragmentation between communities and social

blindfolded and moved from place to place

groups with perceived cultural differences and conflicting territorial claims, created a power vacuum across Yemen

around the country before his release.

that provided fertile ground for extremist groups and terrorist activities, including the emergence of Al Qaeda in the Arabian Peninsula (AQAP). Yemen’s corner of the Arabian Peninsula has now become a theater in the global

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effort to resist Islamic extremism and the terrorist attacks it spawns. These factors have served to internationalize the conflict in Yemen: attracting the attention of the United States, which staged drone aircraft there; bringing Iran to the assistance of rebel forces known as the Houthis with heavy weapons and other resources. This, in turn, drew in a Saudi Arabian-led coalition of regional Arab states from the Gulf Cooperation Council (GCC) that has engaged in an extensive air war against the rebels and expanded to include forces on the ground. The multilayered civil conflict in Yemen is characterized by historical enmities between tribes, harsh and varied geography that ranges from isolated mountains to sea coasts, cultural differences, limited resources and disparate colonial histories between the country’s North and South. Yemen as a locale, as an idea in people’s minds – “I am Yemeni,” – preceded the idea of Yemen as a nation-state. Building a modern state on top of traditional structures

Diplomatic Connections: Yemen, is deeply torn by political strife and violence at the moment. The elected President of Yemen, President Abed Rabbo Mansur Hadi, has just returned to Yemen after being in exile for several months in Saudi Arabia. Given the terribly disrupted situation in your country, who do you represent here in Washington at this point? Ambassador Mubarak: I am representing the Republic and people of Yemen, and its leadership constituting the legitimate government of Yemen. President Hadi, the elected president of our country, represents legitimacy and also the interests of the people. Diplomatic Connections: You hold a Ph.D. in Business Administration and an MBA from the University of Baghdad. You began your career as an academic at Sana’a University. How did you make your way into politics and diplomacy work? Ambassador Mubarak: I must say that I miss the nice days of being an academician. But, at the same time I have been fascinated to link the realities of politics and diplomacy with the theoretical insights that I gained in my academic training.

of rule that involve primarily family, clan, tribe . . . and

In 2011, Yemenis, mainly the young people started voicing

regions is like trying to put together a puzzle on top of a puzzle. A graphic in a recent edition of a major international

their demands in the street. “Change Square,” where youth mounted their protest against the government of Yemen, was right next to the university. I could see it from my

news publication characterized Yemen as one of the

office. I found myself captivated, wanting to be a part of the

“failed states” in the Middle East and North Africa region. The other two are Syria and Libya. Ambassador Mubarak, however, is unwilling to accept that description. He still

revolution. Many of those young people were my students.

believes in the vision of a federal Yemen with a new constitution that tolerates substantial regional autonomy while preserving the historical heritage of Yemen, mending the political fabric of the country, rejecting extremism, limiting foreign interference and rebuilding a national economy that can be integrated into the global trading system. Ambassador Mubarak was kind enough to grant Diplomatic Connections his first formal interview in the United States. We explored with him the complexities of

Diplomatic Connections: Was that the beginning of the “Arab Spring” in Yemen? Ambassador Mubarak: Yemenis began voicing their concerns about the actions of their national government and calling for reform long before the Arab Spring began in Tunisia in 2011. In 2007, the Hirak Movement or Southern Mobility Movement began to voice a demand for regional autonomy, even secession from Yemen’s North. [NOTE: The northern and southern portions of Yemen were only united under a single national government in 1990. These areas had very different colonial histories and came to independence under very

the situation in Yemen, and he offered us insights into past events, into the ways those events have frequently been

different circumstances.] Our first dialogue about the future of

misunderstood in the international press, and possible future directions for his country. All leavened with persistent

I was on the university faculty, and found myself in sympathy

optimism and a measure of hope, tempered by realism.

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our country began in 2008-2009. with many of the calls for change in my country. I understood and supported the calls for a new, modern state and for

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concept, logo design, design, graphics, printing Branding identity – letterhead, envelope, business card, press kit

Betty Watson Watson Studios 14230 Fisher Avenue Woodbridge, VA 22191 Phone: 703.494.6002 www.watsonstudios.net Design Illustration Graphics Packaging

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concept, design, graphics, illustration, photography, printing Corporate brochure

Betty Watson Watson Studios 14230 Fisher Avenue Woodbridge, VA 22191 Phone: 703.494.6002 www.watsonstudios.net Design Illustration Graphics Packaging

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concept, design, graphics, illustration, photography, printing The directory won first place award for Special Publications and Innovation from California Association of Public Information Officers City Directory

Betty Watson Watson Studios 14230 Fisher Avenue Woodbridge, VA 22191 Phone: 703.494.6002 www.watsonstudios.net Design Illustration Graphics Packaging

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Betty Watson Watson Studios 14230 Fisher Avenue Woodbridge, VA 22191 Phone: 703.494.6002 www.watsonstudios.net

concept, design, graphics, wrote article for Metropolitan, shot photography for Monrovia Advertisements

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concept, design, graphics Annual Report

Betty Watson Watson Studios 14230 Fisher Avenue Woodbridge, VA 22191 Phone: 703.494.6002 www.watsonstudios.net Design Illustration Graphics Packaging

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concept, design, graphics Infographic

Betty Watson Watson Studios 14230 Fisher Avenue Woodbridge, VA 22191 Phone: 703.494.6002 www.watsonstudios.net Design Illustration Graphics Packaging

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concept, design, graphics

Cover and inside spreads for AACN

Betty Watson Watson Studios 14230 Fisher Avenue Woodbridge, VA 22191 Phone: (703) 494-6002 email: bmwatson@watsonstudios.net Design Illustration Graphics Packaging

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concept, design, digital illustration, coordination with output vendor Poster Compton Unified School District

Betty Watson Watson Studios 14230 Fisher Avenue Woodbridge, VA 22191 Phone: 703.494.6002 www.watsonstudios.net Design Illustration Graphics Packaging

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concept, design, graphics, coordination with output vendor Exhibit Boards Los Angeles County Office of Education

Betty Watson Watson Studios 14230 Fisher Avenue Woodbridge, VA 22191 Phone: 703.494.6002 www.watsonstudios.net Design Illustration Graphics Packaging

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Betty Watson Watson Studios 14230 Fisher Avenue Woodbridge, VA 22191 Phone: 703.494.6002 www.watsonstudios.net

concept, design, graphics Annual Report Communities In Schools

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2015

future president 

future astronaut

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concept, design, graphics Brochure Inglewood Unified School District

Betty Watson Watson Studios 14230 Fisher Avenue Woodbridge, VA 22191 Phone: 703.494.6002 www.watsonstudios.net Design Illustration Graphics Packaging

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