i think 673 FIFTH AVENUE IAN ALAN WATCHORN Studio Link-Arc NEW YORK, NY, US.
project architect Design commission for 3 floors of prime retail space on the most high profile retail street in the world, 5th Avenue. Winter 2016 Role: Project Architect
The design of this retail flagship scheme for a major chinese retailer is inspired by the concept of a bamboo forest. This allows a unified architecture that connects all three floors and allows flexible retail space.
673 FIFTH AVENUE
Studio Link-Arc New NY,NY, US.US. NEWYork, YORK,
Design commission for 3 floors of prime retail space on the most high profile retail street in the world, 5th Avenue. Winter 2016 Role: Project Architect
The design of this retail flagship scheme for a major chinese retailer is inspired by the concept of a bamboo forest. This allows a unified architecture that connects all three floors and allows flexible retail space. The project site (673 5th Avenue) exists in a very unique location at the intersection of commerce and culture as 5th Avenue meets 53rd Street. Adjacent to both major cultural institutions such as MOMA (53rd Street) and High-End 5th Avenue Retail Flagship Store brought us to view the design as a hybrid of retail and chinese cultural institution that could capitalise on its striking location. The scheme features a program of art, housewares and ceramics as retail components and galleries and a chinese tea house as cultural component.
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Contextual Analysis
Commercial Axis
Cultural Axis
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52nd St.
57th St.
51st St.
56th St.
50th St.
49th St.
55th St.
5th Ave.
58th St.
5th Ave.
53rd St.
54th St.
Photographic Analysis of Corner Retail Fcades on 5th Avenue
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Unifying the Floors
EXISTING CONDITIONS
SCREEN
EXISTING FACADE
Bamboo Screen Insertion
Typical 5th Avenue Retail
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Unify the Floors to Create Value
Axonometric Corner View
53rd Street Elevation
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Floorplans
display counter entrance
elevator
lobby
storage
office
cash register
display table existing staircase
corridor
service entrance
display wall display window
53rd street
1st Floor
display table
elevator cash register
fifth avenue corridor existing staircase
movable display table storage/office movable display table
53rd street
2nd Floor
exit stair (existing)
elevator fifth avenue
corridor
tea house/event space existing staircase serving area
53rd street
3rd Floor
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pantry
1st Floor
2nd Floor
3rd Floor
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Long Section, Display, and Programatic Studies
Existing Building
Teahouse/Flexible Event Space
Building Section
retail display wall (interior)
retail display (exterior) demountable display wall (interior)
Street and Interior Product Display
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housewares
housewares
accessories
accessories
jewelry
accessories
accessories
ceramics
ceramics
paintings
paintings
art gallery 1
art gallery 2
facade demountable display wall (facing street)
wood screen
Retail Program Layout Options on Level 2
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