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WHAT WE DO... MAP DESIGN AND CARTOGRAPHY
from Atkins Wayfinding Brochure
by Atkins
The development of comprehensive visual design standards, including bespoke map design from building interiors to entire towns and cities, forms a key part of our expertise.
Our in-house team of graphic designers, information designers and cartographers is supported by long-standing creative design partners who enable us to create bespoke solutions that are functional, legible and aesthetically pleasing. All of our graphics are designed with the end user in mind, ensuring that information presented is useful, provided at the right level of resolution, and easy to find and recognise.
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We are able to produce license-free mapping that can be used across a wide variety of applications based on project requirements. We can develop mapping that not only meets and exceeds best practice standards, but also responds to specific project goals such as: promoting mode shift and uptake of public transport; linking adjacent communities and segregated districts; or increasing retail spend and passing trade.
In addition, our dedicated wayfinding consultants have experience of undertaking on-site public questionnaire surveys and employing rapid user-testing techniques to further ensure that our designs are fit for purpose and respond to end-user needs.