16 Proven Facebook Wall Posts Ideas to Dominate Facebook by jim lupkin

16 SUPER EFFECTIVE

Facebook Wall Post Ideas for Small Businesses

Facebook marketing, when done right, can increase your leads, attract highly targeted prospects and position you as a sought-after leader. Here are 16 specific posting ideas to help you generate more LIKEs, COMMENTs, and SHARES, so your Brand engages your ideal audience and goes viral. Start with posting 2-3x/week. Â

AUTHOR PAGE: Donna Newman

Donna Newman co-founded SummaSocial.com. She is a recognized thought leader in her field, a vibrant speaker, and consultant known for her practical social media marketing solutions … which you can actually do something with, literally, when you return to work! Even INC Magazine and Entrepreneur Magazine recently featured her company. Follow her on Twitter @donnalnewman

#1 Posting Idea

Connect-the-dots w/ a Story

Clie n REM ts and p Stor EMBER rospec ts y Bran & REP your EAT d. you r

! By sharing a story, you develop likeability and trust with your Fans and establish a 2-way conversation among a Community – NOT the standard 1-way push-out of info. Storytelling … • “Connects” you quickly with your audience • Helps them relate to an insight faster than if you simply stated the facts

#2 Posting Idea

Monologue Monday w/ Video

ent t n o c 0% of the in 3 t e 8 n r Inte e h t deon i o v e b ars will e y riven. d

Retention rate of a person who hears, reads, and sees something all at once is 68%! WHY? • Video allows viewers to watch & learn at their own pace as well as remember & repeat your Brand message. • Your Fans start talking about YOU and your BRAND. • Google gives high weight to YouTube videos in search results. // Page 4 of 19 © 2012 Summa Social. All Rights Reserved. No por;on of this guide may be copied without the express wriBen consent of Summa Social.

#3 Posting Idea

“

Add Engaging Cover Banner

A well-designed cover banner shows value prop. & can help clinch a sale.”

Stand out from your Competitors with a Well-designed Cover Banner. Change it out on occasion to showcase events, services, or flash promotions. According to Facebook guidelines, make sure you don’t have a URL or call to action on your cover, but add images and text to tell people what’s going on. Design from templates within our Summa Social App Dashboard … login at http://www.SummaSocial.com // Page 5 of 19

#4 Posting Idea Highlight a Client

Everyon e Recogn ❤s ition!

Say “thanks” to a New Fan or feature a client’s child who received an award. Pair up a photo with a personal note; even @tag your client if you’re Facebook friends. Probably your client will SHARE the post with family and friends. Here’s your takeaway – More eyeballs coming to your Page and more LIKEs. Grab people’s attention visually through high quality, large-scale color photos when paired with text (100 words or less) as the majority of web users scan rather than read. // Page 6 of 19 © 2012 Summa Social. All Rights Reserved. No por;on of this guide may be copied without the express wriBen consent of Summa Social.

#5 Posting Idea Inspirational Quote Sometimes we all need an encouraging word or just an inspiring idea to motivate us. Your clients and prospective clients are “people first.” So, share some joy. Pair up an engaging image with an inspirational quote. Here’s your takeaway - To set yourself apart from your competition and keep your Fans engaged, provide useful and entertaining content to your growing audience on a consistent basis.

f les o p m Exa s that e imag pany m acco ational r Inspi Update s Statu // Page 7 of 19 © 2012 Summa Social. All Rights Reserved. No por;on of this guide may be copied without the express wriBen consent of Summa Social.

#6 Posting Idea

Add a New Photo Album Did you know, photos are the #1 shared element on Facebook, 10:1? Here are some tips to keep in mind: ü  Use BUZZWORDS and LINKs in the title & caption that emphasize value & identify your Brand; search engines rank Fb albums ü  Create a MENTAL PICTURE for readers to enhance their understanding and trigger them to take action now (e.g., feature your Spring fashion line-up, available property listings, Menus items, Promotions, Quotes, Product Uses) ü  DRAG-&-DROP your albums in order of importance

E ntice v isitors t “ clic k” o o n links

#7 Posting Idea

Shout Out to Team Member

tter e b e op l e P lue a over a v ce” i v r e “ s when ” t s “ co ea r h y e th r ies o t s good ther o from hey t e l peop late to. e can r

#8 Posting Idea

Be a Consumer Advocate Be a Fan’s Hero … answer those nagging, everyday questions with an easy-to-do solution. This Real Estate Agent gives a natural, inexpensive cure for household ants … something she learned from her Home Inspector vendor. Here’s Your Takeaway: Her “Customer Service” approach spoke volumes about Her Brand, long after the ant problem had been cured! And, Fans saw her expertise in action and it worked! Guess what? She got a new home buying client from this post.

Yo ur Fans ar Fa c eb o o k ; e o n Y C onversio our n is in

the Con tent.

#9 Posting Ideas

Mutual Interest or Pet Peeve Posting is both Art and Science. ART, because Fans enjoy knowing meaningful insights about Brands and the owners behind them. SCIENCE, because when Fans feel more connected, they’re likely to recommend your Brand with a “like”, “comment,” “share.” And, that boosts Your Visibility to Your Target Audience.

Be “eng a to boos ging” t

viral re your ach. // Page 11 of 19

#10 Posting Idea Polls or Trivia Question Need some quick LIKEs? Try a Poll … it’s educational, interesting, and often humorous. Here, you’ll see how football loyalists passionately engage in a poll question. Here’s your takeaway – Everyone loves a fun fill-in-the-blank action or to give an opinion, especially when you couple participation with a prize. P.S. Make sure your trivia question resembles your Brand message.

hat’ s WEE the T f or y Spot o Fans ur ? S

#11 Posting Idea Industry Expert, not You

Team Up with an Industry Expert or Guest Blogger whose topic can generate more LIKES and overall viral reach for your Brand! Guests allow your Brand to be seen in action by a new sphere of targeted prospects. So, • Ask Guest to host an EduTaining {that’s educational+entertaining} webinar that you record for future use (wall post, email campaign, YouTube, training, tweet, PIN) • Ask Guest try Write a Blog • Feature Guest of the Week

Powerful Tool fo r se yo nding signals ab out ur rele credibility, van to sea ce, and value rch e (and pro ngines spects).

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#12 Posting Ideas

Show Your Expertise w/ News Getting found online means having “searchable” content within your posts and (gasp!) being social. So, offer what your Fans can’t get elsewhere by watching industry trends and local news … set up “Google Alerts”. When you talk about what matters to your Fans, they rely on you for expert insights. Takeaway Google indexes Facebook posts.

Be t i with mely

Wha ppen t’s th e ne ing in ws. Ha

#13 Posting Ideas Fan Friday or Case Study

Nothing says your Brand works better than a Client testimonial. So, recognize your Fan/ Client with … •  Simple wall post paired w/ a photo •  Blog feature showcasing their interests as well as why they love to work with you •  Video Testimonial

BON ! U S :C and frien lients S H coun d t, fe s, boos ARE w/ e f t and conv ding Se ing your amily

fa your p erting arch E ngin n ro d u p ro s es, ct o r p ec t s serv ice. to use // Page 15 of 19

#14 Posting Idea Add Product Testimonials

No a can mount o b mar uy tha f mone keti t ng! kind o y f

“You’re the BEST” testimonials speak from the heart and can sell a product or service better than the “best” of your marketing tools. Why? Simply because they come from a client who has subscribed to what you sell, has enjoyed it, and is willing to share + feedback with the world. We recommend: • Pair a high-quality photo w/ written testimonial • Keep video 15-60 secs; add to Fb, YouTube, Google Places • Testimonials act like your 24/7 Virtual Sales Person // Page 16 of 19 © 2012 Summa Social. All Rights Reserved. No por;on of this guide may be copied without the express wriBen consent of Summa Social.

#15 Posting Idea

Showcase Products & Services

Tip: us in before g an after sh d o anothe ts is r way t o genera te interes t in wh at you're selling.

Sometimes you just need to make the obvious connection of your Product to its Benefits for your prospects and/or clients. When your BRAND boosts the perceived value of your product or service using social media marketing messages, you’ll help eliminate the common excuses of •  cost (just can't afford it!) •  time (I'm too busy!)

#16 Posting Idea Share a New Happening

Closing early for the holidays? Is your dental CE class almost filled? Got a new property listing? Be sure and share these simple, yet very important happenings inside your company so Fans and Clients can either join the fun, walk-thru the property, or simply appreciate how you’re communicating to better deliver quality service. // Page 18 of 19 © 2012 Summa Social. All Rights Reserved. No por;on of this guide may be copied without the express wriBen consent of Summa Social.

16 SUPER EFFECTIVE WALL POSTS

To help You Evaluate Your Facebook Page so you Keep Delivering Value.

// Page 19 of 19

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