A Core Formula
How to Make Sure Your Facebook Pages are Mobile-Friendly WE’VE CRACKED THE CODE … and it’s definitely a formula you’ll want to use – that way, you’re delivering real-time value to your on-the-go customers and prospects, whether they’re viewing your Facebook Website and Sweepstakes Pages from desktop or on mobile devices. Ready to get started? P.S. You are welcome!
Meet Your Author: Donna Newman
Donna Newman co-founded SummaSocial.com. She is a recognized thought leader in her field, a vibrant speaker, and consultant known for her practical social media marketing solutions … which you can actually do something with, literally, when you return to work! Even INC Magazine and Entrepreneur Magazine recently featured her company. Follow her on Twitter and Instagram @donnalnewman.
// Page 2 of 7 © 2012 Summa Social. All Rights Reserved. No por;on of this guide may be copied without the express wriBen consent of Summa Social.
Mobile-Friendliness
It’s the CORE of every “lasting” business … are you ready? While the PC still edges out mobile, some interesting numbers began to show up. Take it from xAd, which recently published statistics on mobile device usage compared to desktop. –So,
#1 46% of people in US … use mobile exclusively as a primary research tool
#2 50% of mobile searchers … use their device at start of search process & 31% use it throughout process
#3 33% of all smartphone users … search specifically for contact info // Page 3 of 7 © 2012 Summa Social. All Rights Reserved. No por;on of this guide may be copied without the express wriBen consent of Summa Social.
#1 Template Tabs
Get the Mobile-Friendly URL Create a single landing page inside the Summa Social APP Dashboard … to promote your product, service, event or promotion – then, think MOBILE … here’s how:
Facebook do es support Mob n’t ile Friendly Tab s OUR CODE D -- but OES! CREATE Your Tab Page PUBLISH the Page to Facebook CLICK “Get Tab URL” COPY “Mobile-Friendly Facebook URL” • PASTE & PROMOTE within email campaign, email signature, all Social Media sites, website, blog • • • •
// Page 4 of 7 © 2012 Summa Social. All Rights Reserved. No por;on of this guide may be copied without the express wriBen consent of Summa Social.
#2 Sweepstakes Tabs Get the Mobile-Friendly URL
Let’s face it – too many Facebook contest pages are NOT mobile-friendly … when clicked on within a smart device, they cause an “error” message … not ours --- grab Your Mobile-Friendly URL and give your prospects a real chance to win … here’s how: A pr is s ize worth winnin ome g will wa thing your Fans nt t f riends. o tell their L et mobile-frie them SHARE a ndly link .
CREATE Your Sweepstakes Page PUBLISH the Page to Facebook CLICK “Get Sweepstakes URL” COPY “Mobile-Friendly Facebook URL” • PASTE & PROMOTE within email campaign, email signature, all Social Media sites, website, blog • • • •
// Page 5 of 7 © 2012 Summa Social. All Rights Reserved. No por;on of this guide may be copied without the express wriBen consent of Summa Social.
#3 Custom Tabs
Get the Mobile-Friendly URL To stay in business – you’ve got to BE FOUND ON THE INTERNET … here’s how to double your Facebook custom tab as both a Facebook website & a traditional website --- accessed by both desktop users and on-the-go mobile users:
Here’s the FORMUA -‐-‐
1st: Copy the URL for your Facebook Custom Tab; find it in the browser window … see #1 2nd: Here’s the Mobile-‐Friendly Formula -‐-‐ a. replace "/" with “?sk=“ b. add “&ref=ts” at end of URL
***EXAMPLE: Original URL –
h?ps://www.facebook.com/ChrisKneSco?Realtor/app_214005932071215
***EXAMPLE: Mobile-‐Friendly Url –
h?ps://www.facebook.com/ChrisKneSco?Realtor?sk=app_214005932071215&ref=ts // Page 6 of 7 © 2012 Summa Social. All Rights Reserved. No por;on of this guide may be copied without the express wriBen consent of Summa Social.
Facebook is the New Yellow Pages
Become Mobile-Friendly, that way you’re delivering real-time value to your on-the-go clients, whether they’re viewing your Facebook Pages from desktop or mobile devices. WE’VE CRACKED THE CODE … and it’s definitely a formula you’ll want to use. Quickly apply the code to your own Facebook Marketing and <PRESTO> you’re Mobile-Friendly!! We think Business Owners should sell and service their Brand, NOT worry about their Facebook Marketing. Summa Social is always here to help.
P.S. You are welcome! J // Page 7 of 7
© 2012 Summa Social. All Rights Reserved. No por;on of this guide may be copied without the express wriBen consent of Summa Social.