5 STEPS to CREATING a PHOTO ALBUM to Engage and Amplify Your Brand on Facebook & Beyond The secret to creating a Facebook photo album isn’t just showing off your products or services, but doing so in a creative way that shows how those products & services fit into the lifestyles of your target audience. If you know what topics, words and emotions will trigger your audience to take action, it becomes easier to craft & load the perfect album that DEMANDS engagement. Once you know your audience, use these 5 core steps. Â
AUTHOR PAGE: Donna Newman
Donna Newman co-founded SummaSocial.com. She is a recognized thought leader in her field, a vibrant speaker, and consultant known for her practical social media marketing solutions … which you can actually do something with, literally, when you return to work! Even INC Magazine and Entrepreneur Magazine recently featured her company. Follow her on Twitter @donnalnewman
// Page 2 of 9 © 2012 Summa Social. All Rights Reserved. No por;on of this guide may be copied without the express wriBen consent of Summa Social.
Why Pictures Matter #1 Visual Element on Fb
bers m e m acebook razy c F y l b e certifia ar out photob a ring! sha
!
What provokes you most: Text or Picture? You’re not alone … Proof:
• Well over 100 BILLION photos were uploaded to Facebook, which amounts to 20% of all photos taken in 2013 → #1 site in memory keeping • The volume of pictures on Facebook: 10,000+ times larger than the Library of Congress • Facebook bought Instagram to add all kinds of cool filters to your Facebook photos, a feature that attracted over 30 million people to Instagram in record time • Facebook integrates with Pinterest – a site whose primary concept is built upon sharing photos // Page 3 of 9 © 2012 Summa Social. All Rights Reserved. No por;on of this guide may be copied without the express wriBen consent of Summa Social.
#1 Login to Fb
Access Your Page 2 Ways Logging in to Facebook, brings you to your Personal Timeline’s Newsfeed – this is an aggregate or bulletin board showing all your friend’s recent posts. Then, you have two unique ways to enter your Business Page Wall – see below:
// Page 4 of 9 © 2012 Summa Social. All Rights Reserved. No por;on of this guide may be copied without the express wriBen consent of Summa Social.
#2 Click on Photos That’s the 1st fixed app box
Every time you upload a photo or an album, your images will permanently “archive” within this Photos App, as well as: • Stamp Your Wall • Enter Newsfeed of all Fans • Have a Unique URL for sharing • Allow Captions full of LIVE links & @tags for friends // Page 5 of 9 © 2012 Summa Social. All Rights Reserved. No por;on of this guide may be copied without the express wriBen consent of Summa Social.
#3 Create Album
Upload Photos from Computer CLICK Add Photos at the top of your homepage. • Pick the image files you want to upload. • To pick multiple photos at once, hold down the Control button on your PC, or the Command button on your Mac, while clicking the image files.
Once y our pho tos are l o aded yo u can rearrange & de images as well lete as r eo r d er the line -up of photo a lbums.
// Page 6 of 9 © 2012 Summa Social. All Rights Reserved. No por;on of this guide may be copied without the express wriBen consent of Summa Social.
#4 Title Albums
Keywords & Engaging Text
While your files are uploading: • Add an album title and description • Use the audience selector to choose who can see the album (Note: If you tag people, their friends will be able to see the pictures they’re tagged in.) • Add captions, tags, and locations to photos as each one finishes uploading • Once album is loaded, click Post Photos. // Page 7 of 9 © 2012 Summa Social. All Rights Reserved. No por;on of this guide may be copied without the express wriBen consent of Summa Social.
#5 Wall Posting Shows off Your Brand
Did you know, photos are the #1 shared element on Facebook, 10:1? Here are some tips to keep in mind: ü
Use BUZZWORDS and LINKs in the title & caption that emphasize value & identify your Brand; search engines rank Facebook albums
ü
Create a MENTAL PICTURE for readers to enhance their understanding and trigger them to take action now (e.g., feature your Spring fashion line-up with links to order pages, available property listings with links to detailed MLS, Menus items w/ phone # to order Take Out, Published Books with testimonials and links to order pages, Promotions, Quotes, Clever Product Uses, Vendor lists & contact info)
ü
DRAG-&-DROP your albums in order of importance
E ntice v isitors t “ clic k” o o n links
// Page 8 of 9 © 2012 Summa Social. All Rights Reserved. No por;on of this guide may be copied without the express wriBen consent of Summa Social.
5 STEPS to CREATING a PHOTO ALBUM to Engage and Amplify Your Brand on Facebook & Beyond
// Page 9 of 9
eek ly r e W r o ou Join ars for m n Webi start at k N I c i G u q g! LO n i n i tra http: ng.co :// / s e p e " h gotom 6268953 . 1 w ww r/20 e t s i g m/re
© 2012 Summa Social. All Rights Reserved. No por;on of this guide may be copied without the express wriBen consent of Summa Social.