How a Facebook Sweepstakes can help a Small Biz with LIKES & SALES

Facebook Fans Love to Win a Prize

How to run a Successful Sweepstakes

A Sweepstakes provides an excellent means to bring in new customers and enrich the brand experience for current ones. And the best part? Consumers ❤ to SHARE a sweepstakes so they market on behalf of Your Brand … that’s a marketer’s dream come true. Yet, 2 common objections are “it’s expensive” and “timeconsuming.” Using our SWEEPSTAKES APP inside the Summa Social Dashboard, you can quickly grow and engage your fanbase plus get some new clients. àHere’s how to run a successful Facebook Sweepstakes with ease and minimal on-going effort.

Meet Your Author: Donna Newman

Donna Newman co-founded SummaSocial.com. She is a recognized thought leader in her field, a vibrant speaker, and consultant known for her practical social media marketing solutions … which you can actually do something with, literally, when you return to work! Even INC Magazine and Entrepreneur Magazine recently featured her company. Follow her on Instagram @donnalnewman.

INVITE

Your Target Audience Consumers love contests – it almost doesn’t matter what the prize is, just so long as there is one to win! … flip side is you ❤ Consumers buying Your Brand … And not only do Sweepstakes help you raise awareness and engagement with more LIKES, COMMENTS, and SHARES, they do it very quickly. So, set an easy-to-attain goal, simple as: attract new fans and email signups to drive more results from other online marketing.

Here are the Top BENEFITS: #1 Get Noticed … stand out from the 1 Billion+ members on Facebook

#2 Quickly Raise Awareness … among your target audience

#3 Build Your Brand … consumers ❤ to SHARE a good deal

#4 New Traffic & New Leads … = fans & followers, clients, sales F ans wil

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l B RAG ab out y our S weepst akes g iveaway!

PRIZES to Giveaway Your Products, tech, vendors Give away prizes that are relevant to your brand and keep telling your story long a7er the contest is over! Plus, nobody

cares about your sweepstakes unless you’re oﬀering something worth winning. •  DENTIST – Consider prizes like free whitening for new patients, free consultation and radiograph, free children’s cleaning and check-up, or Sonicare toothbrush. •  REAL ESTATE AGENT – Consider prizes like FREE open MLS home search OR home-related services such as seasonal flowers, 1x lawn care, or housecleaning. •  AUTHOR – Consider prizes like auto-graphed copy of newest book or lunch with author. •  RESTAURANT – Consider prizes like lunch special, dinner for two, family-size take-out, or gift basket. // Page 4 of 11

DESIGN

3 Simple Steps

IAL is C O S A SUMM rfect e your p shop for 1-stop ocial s ds e all your e n l ona promoti

Quick Set-up to Customize Sweepstakes Landing Page: • Login to http://www.SummaSocialAPP.com • Choose INVITE > CUSTOM SWEEPSTAKES … 3 design options • Drag, drop, upload images > SAVE > Publish to FB Biz Page • Chance to WIN incentivizes more people to LIKE your page // Page 5 of 11 © 2012 Summa Social. All Rights Reserved. No por;on of this guide may be copied without the express wriBen consent of Summa Social.

Rules

ARGH, Facebook is a Stickler! Let’s face it – too many contest SCAMS grab your contact info and never give you a chance to win anything other than a firing squad of spamming emails. That’s why Facebook polices contests and will shut you down if you break any of their posted rules. BEFORE YOU RUN A CONTEST: •  Consult Facebook Rules on this webpage: http://www.facebook.com/ promotions_guidelines.php WE’VE DONE THE WORK FOR YOU: •  Simply download our Policy and Rules Word Doc in the 3rd Step of your Sweepstakes Design, then customize the yellow highlighted areas, save doc as a PDF and upload it … takes just a minutes of your time!

Cross Promote

Across all your marketing Integrate and cross-promote your contest across all your marketing media (i.e., newsletter, counter signs, billing receipts, emails, ads, postcards,) and sites (i.e., website, twitter, blog, email signatures, Facebook Wall, YouTube). To generate a lot of buzz among fans, get the word out early – at least a month. HERE’S THE TAKEAWAY: •  A prize worth winning is something Oftentim es your Fans will want to tell their friends. or local mercyhour vendors •  They become Brand Evangelists. ants are willing t o donat e p r iz es •  What is the value of evangelists for for the c ross pro motion. your biz? They can drive more clients! •  Then, because Prize Winners are excited, they are often happy to brag about your business to everyone!

PUMP the PR

Generates Buzz & More Biz Announce the Winner and Track Your Results … When contest winners are selected, ask them to participate in one or more of the following PR ideas: HERE’S THE STRAGEGY: •  •  •  •  •

Invite Winner to your store/office to receive the prize & give quick tour Ask for a video testimonial of them thanking you for the prize Ask Winner to create a Wall Post and tag your Facebook Biz page Snap a photo with the Winner holding, using, or wearing the prize Probably they’ll Instagram the Image & recommend your #hashtag

P s owerful Tool for ending signals your about c r ed ib il ity, relevanc e, and v alue to customers, search engines , and pr osp

ects.

Create Engagement w/ Contests • Your Sweepstakes & prizes all can help you achieve the boost in online and foot traffic you’re hoping for • Your Giveaways that feature new gadgets, technology, or seasonal offers oftentimes are the most appreciated & talked about prizes. // Page 8 of 11 © 2012 Summa Social. All Rights Reserved. No por;on of this guide may be copied without the express wriBen consent of Summa Social.

Follow-up

Convert entries into sales Con;nue to engage your New Fan Base a4er the Sweepstakes!

o rt p m i n the , T R O , warm d e E XP t e targ “ e s e t h ture u f o t in l eads” ns! ig campa

Very easy to run a sweepstakes & generate leads: • All your Sweepstakes’ entry names and emails fill a spreadsheet within the Summa Social Dashboard and time stamp when your lead entered your sweepstakes. • Plus, Summa Social sends you an automatic email notification

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Prizes WORK

Case Study of a Dentist •  TIMELINE: Within a month, Dr. Rossen's business page jumped from a couple hundred fans to nearly 1,200 active fans. •  STRATEGY: "We ran a 30-day contest and gave away an ipad2 to one of our lucky fans - so that was a viral incentive to join our fan page!" •  THE BUZZ: The prize not only incentivized patients to join but encouraged them to tell all their Facebook friends, too. •  OUTCOME: Majority of new Fans are within driving distance of the clinic --> of course, the goal of every marketing endeavor is CONVERSION, right?

Facebook Fans Love to Win a Prize

How to run a Successful Sweepstakes

BUILD ON YOUR SUCCESS: •

•  •

You’ve hit the jackpot with more Fans engaging and acting upon your offers within your Facebook community. Continue offering tangible value so these New Fans will likely act on your future promotions. Stand out from your competitors by creating a BUZZ worth sharing!!

Join m o r W ee k ly TRAININGe W e b LOGIN at http: inars h w?wps:// w1. registerg/ otomee;ng.com/

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