9pt SIMPLE CHECKLIST
To Jumpstart Your Facebook Page
Facebook marketing, when done right, can increase your leads, attract highly targeted prospects and position you as a sought-after leader. Yet, to reap these business-building benefits, our team has identified 9 gut-check action strategies to set-up a vibrant Facebook community. See if you’ve overlooked any of these core launch strategies and then apply them for results. Â
AUTHOR PAGE: Donna Newman
Donna Newman co-founded SummaSocial.com. She is a recognized thought leader in her field, a vibrant speaker, and consultant known for her practical social media marketing solutions … which you can actually do something with, literally, when you return to work! Even INC Magazine and Entrepreneur Magazine recently featured her company. Follow her on Twitter @donnalnewman
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#1 About Section
Link Profile to Business Page
Hot li to c nk allow li Prof ck from s peop l i with le to yo your e ease ur Pa ge .
Facebook is a great "soft" sell. Placing a “hot link” to your Facebook business page from your personal profile’s About. • Click on the “About” link. Find it under your timeline image, left side, and beneath your personal information • Type in the exact name of your Facebook Page. It should appear in a drop down menu. • Many people overlook this strategic link, causing a prospect to click and land on a default topic page, best known as the “suitcase page.” // Page 3 of 12 © 2012 Summa Social. All Rights Reserved. No por;on of this guide may be copied without the express wriBen consent of Summa Social.
#2 About Section
Add Keywords, Links, CTAs ut o b A r urn You L ea d T a o t ction in u. o e y S r o or f t a r e n e G
• Add a link to your custom Facebook landing page, website, and other social media channels. • Your keywords, text, and links will increase the content score of your Facebook Page for popular search both in Facebook and in other search engines • Add a call-to-action that promotes discounts, promotions, or contests // Page 4 of 12 © 2012 Summa Social. All Rights Reserved. No por;on of this guide may be copied without the express wriBen consent of Summa Social.
#3 Timeline
“
Add Engaging Cover Banner
A well-designed cover banner shows value prop. & can help clinch a sale.”
Stand out from your Competitors with a Well-designed Cover Banner. Change it out on occasion to showcase events, services, or flash promotions. According to Facebook guidelines, make sure you don’t have a URL or call to action on your cover, but add images and text to tell people what’s going on. Design from templates within our Summa Social App Dashboard … login at http://www.SummaSocial.com // Page 5 of 12
© 2012 Summa Social. All Rights Reserved. No por;on of this guide may be copied without the express wriBen consent of Summa Social.
#4 Timeline
Add a Caption to Cover Photo Add lin ks as a Call to Action
A well-designed Cover Banner helps clinch a sale, as research shows that it takes just two-tenths of a second for customers to form a first impression of your site. This caption from Summa Social’s cover banner gallery reveals what to include on your description: Value Proposition and Benefits, outcomes, links, contact info, and tagged team members.
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#5 Profile Pic
Does it reflect Your Brand? If you’re using your Facebook personal profile or business page to “network”, then we highly suggest losing the profile picture of your dog or your favorite sports team. Rather, SMILE. Add a casual, yet professional photograph, a company logo, or a special event icon. This photo is your Facebook avatar that will follow you wherever you post and engage with other members.
a s of e l p Exam y event l week team , logo , or o phot any logo p com // Page 7 of 12 © 2012 Summa Social. All Rights Reserved. No por;on of this guide may be copied without the express wriBen consent of Summa Social.
#6 App Images
Add a Strong Call-2-Action Want to make sure you’re keeping your APP cover images and text exciting? Here are some tips to keep in mind: ü Use BUZZWORDS in the title that emphasize the value of your offer. ü Create a MENTAL PICTURE for readers to enhance their understanding and memory. ü When appropriate, make use of formatting, like CAPS, stars, and exclamation points, to draw people’s eyes to your most important content.
En
tice o “cl visitors your ick” on apps t
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#7 Content Strategy Ask Yourself 7 Questions …
Chat up our y rget Ta “ e” c n ü What type of content would my target e i ud A audience most LIKE, COMMENT, SHARE? ü Do my posts educate, engage, and/or entertain? ü Am I following an engaging Schedule of Daily Themes? ü Have I automated my daily posts with Summa Social’s Post’N’Leap? ü Am I using photos, links, videos to accompany status updates? ü Do I con;nually add “keywords” or “keyword phrases” within my posts to feed search engines? ü How oVen do I @tag friends or pages to spread content virally?
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#8 Branding
3 Facebook Posting Tactics 3 Facebook Post Strategies That Cut Through, Engage and Amplify Your Brand on Facebook & Beyond. Now here's what you're going to learn in this video: • First, Cut-Through the Noise of Facebook ... Early research from major brands shows that Facebook can drive substantial traffic to a website and your service. • Second, Engagement to Build Lasting Relationships {hint -- this happens when you know your target audience} • Third, Amplification Beyond Your Fan Community & Networks
Your Fans a re o n Facebook; Your Conversio n is in the News
there.
feed – b e
Are you offering content your Fans cannot get anywhere else? WATCH NOW http://youtu.be/ YnlcIE77Bk4 // Page 10 of 12 © 2012 Summa Social. All Rights Reserved. No por;on of this guide may be copied without the express wriBen consent of Summa Social.
#9 Commenting
Engage w/ Friends & Fans Communication is both Art and Science. ART, because a “like” goes a long way and a “comment” a lot further to building a relationship. SCIENCE, because when you “comment,” “share,” “@tag” friends and pages, well, you strategically increase the visibility of Your Content to Your Target Audience. By engaging with your Friends and Fans, you can shore up weak ties of engagement and Be “ become word-of- to engagi ng” b oo mouth. s t v y
ou iral re ach. r
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9pt SIMPLE CHECKLIST
To help You Evaluate Your Facebook Page so you Keep Delivering Value.
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© 2012 Summa Social. All Rights Reserved. No por;on of this guide may be copied without the express wriBen consent of Summa Social.