Studio D APAC intro - April 2014

Studio D Accelerating the Impact of Brand Marketing across APAC and China Waggener Edstrom April 2014

Introducing Waggener Edstrom - independent, creative, responsive

ABOUT WE

Accelerate brand influence.

Real-Time Marketing Desired brand actions through #optimized reach and engagement.

Discover

Create

Measure

Identify marketing opportunities, create benchmarks and insights that support localized strategy planning.

Richer, shareable communications and dynamic digital content for higher r e a c h a n d engagement.

Optimize the impact a n d R O I o f marketing to create better campaigns and programs.

Content Marketing

Studio D

Who we are

A regional team of 40+ digital experts across digital and social media strategy, content planning, creative, design, brand experience, platform management and measurement.

Studio D

What we do

Create great stories for brands by creating, localizing, connecting and optimizing content across brand channels – in real-time.

Studio D

How we do it

Develop data-driven audience insight to shape storytelling campaigns across multiple digital, mobile and social platforms. Accelerate ROI by measuring and managing business impact.

Studio D APAC In 2013 Designed

08!

Multi-channel digital strategies

58!

Infographics for external marketing and internal engagement

8K!

Pieces of brand content in multiple formats and channels

Studio D APAC In 2013 Produced

32!

Brand and corporate videos

07!

Advertising plans across digital and mobile

18!

Digital and social media campaigns

Studio D APAC In 2013 Developed

16!

Social communities and online brand presences

06!

Websites and mobile apps

05!

Research and thought leadership reports

Studio D APAC In 2013 Measured

16!

Corporate programs and brand campaigns

09!

Digital and social media monitoring programs

175

Search results of key brand terms

OUR DIGITAL BRAND OPTIMIZATION SERVICES • Content Localization, Development & Management • Platform & Channel Management • Campaign Development

• Brand Experience Design • • • • • •

Digital Brand Localization/ Toolkits Measurement & ROI Solutions Brand Insight & Intelligence Solutions Digital Ad (Display, Search, Social) Solutions Mobile App, Web Development Social Media Trainings

OUR CLIENTS

Create #optimized content that audiences value, share and consume.

OUR PROCESS

Brands are threatened by the defection of audiences to competitors that are mastering multiple channels.

Competitors with a unified online presence and cohesive storytelling are thriving with mobile apps and social media marketing.

Audiences seek out multiple sources of information before making decisions

Connected Content Maximizing the ROI of Brand storytelling across Asian markets

Our digital capabilities Understanding the dynamics of local communities, content and storytelling online, we focus on creating memorable, measurable brand experiences to engage audiences with — generating ROI INSIGHT

Developing campaignshaping audience and influencer insights

STRATEGY Brand engagement consulting across all platforms and channels and campaign strategy

CONTENT Content localization & original creation; editing; narrative management

EXPERIENCE

MANAGEMENT MEASUREMENT

Multimedia design, brand building, digital applications, web solutions

Multiple brand presences across digital and social channels - from content to conversations – based on a digital strategy that drives business impact

Social, web and brand influencer analytics & optimization reporting to inform strategy & accelerate the effectiveness of campaigns

66traits for today’s content strategy traits

1 2 3 4

Shareable, enabling

5 6

Measurable, #optimized

Localized, visualized

Our multi-channel digital strategies are designed to

Accelerate brand influence.

By creating Desired actions through accelerated reach & engagement.

Studio D

Accelerate brand influence.

Discover

Create

Measure

Reporting insights to support planning and programming for reputation and sales.

Richer, shareable communications and dynamic digital content for higher reach and engagement.

Impact and ROI of communications and marketing to create better campaigns and programs.

Visual content showcase

23

Multi-media content showcase k c i l C

! e r he

http://www.youtube.com/watch?v=3KviK6m9OTI

24

Studio D

Creative Solutions

Create Rich, insight-informed, shareable, localized content for higher buzz, reach, engagement – driving desired brand outcomes.

Content Design Develop infographics and other content visualisations. Graphic design, including web design, social media channel design, internal comms and event marketing collateral and social advertising.

Brand Experience Create brand concepts, localized visual identity, and guidelines for storytelling.

Multi-Media Rich media, interactive and dynamic content, including corporate and brand video, whiteboard & kinetic typography animation, web development, digital multi-media release development, web banners, interactive web and infographics.

Responsive Web Design Develop rich, tailor-made, localized content-driven communications and marketing to engage with audiences across screens and formats in a targetedmanner.

Insight & Analytics Solutions

Studio D

The power of Insight & Analytics.

HISTORICAL

REAL-TIME!

PREDICTIVE?

Studio D

I&A services

Discovery A complete range of fully-customizable qualitative and quantitative mapping and reporting solutions that deliver actionable analytics-driven insights and support strategy planning and r e a l - t i m e communications and marketing for reputation and sales.

Measurement

Studio D

I&A services

How We Do It Market Insights

Studio D

I&A services

How We Do It Audience Insights

Studio D

I&A services

How We Do It Influence Insights

Discover

Studio D

Insight Solutions

Customized data-driven insights to support integrated communications and storytelling for reputation and sales.

Audience Ecosystems Map a brand’s engagement and communications delivery channels, content and audience touchpoints across media.

Fluid Influence Map a brand’s influence landscape across influencers in real-time by quantitatively ranking and qualitatively profiling top influential media outlets, advocates and enthusiasts.

Narratives Landscape Proprietary media audits, studying industry narratives to identify associations and opportunities for more impactful messaging and strategic communications.

Real Trends Real-time marketing and communications insights by tracking what’s trending at a macro and micro level of a market or industry.

Connected Content Map how a specific audience interacts with a brand, its content towards purchase intent and sales. Includes focus groups and secondary research.

I&A services

Studio D

Influencescape helps to identify Narrative Network helps evaluate messaging and themes in earned and shared media using advanced analytics

influencers, channel and platforms that can be engaged with specific campaigns and driving specific action – mapping content to influence.

Real Trends is a real-time tracking methodology that Campaign Influence measures the impact of influence across a specific campaign, showing impact, by influencer, outlet or topic

allows us to keep track of key market and industry trends and report about competitors, products, brands and issues

Studio D

Measurement Solutions

Measure Impact and ROI of communications to improve the effectiveness of campaigns and programs.

Media+ Analytics Custom hourly, daily, weekly or monthly media monitoring and analyses of media channels against key communications influence measures like reach.

ROI Dashboarding Online dashboard reporting about the performance of communications, marketing and media relations activities -- to prove business impact and ROI.

Campaign Influence Track and report about sensitive corporate issues, plus brand influence scoring against industry competitors.

24/7 Issues 24/7 tracking and real-time reporting of sensitive corporate issues and crises, including top influencers and conversations; their reach and resonance.

Digital Effectiveness Measure the effectiveness of communications assets such as newsroom, website, apps, social media channels and content marketing programs.

Studio D

I&A services

Insights Discovery

Measurement Ta k e a d v a n t a g e o f c u s t o m o n l i n e dashboards for real-time access to measurement, - or daily, weekly and monthly measurement reports. Our custom measurement solutions track, monitor and measure the true impact of audience interactions, enabling better engagement through the real-time optimization of campaigns.

Discovery

Measurement

Studio D

I&A services

Integrated Intelligence dashboard Combines metrics and KPIs across channels, divisions and efforts to provide a consistent and current view of business and marketing performance – driving insights, which in turn inform tactics and strategies to improve and optimize performance.

Sales CRM Website Brand Perception Social Media Mobile Competitive Media Brand Awareness Events Market Share Leads PR Search

Drivers vs. Outcomes Benchmarks Goals and Objectives Trend / Pattern Analysis Media Mix Modeling Correlations Growth KPIs

Studio D

APAC Insight & Analytics.

For more info please contact:

ZAHEER NOORUDDIN VP DIGITAL ASIA-PACIFIC

ZNOORUDDIN@WAGGENEREDSTROM.COM

THANKS STUDIOD

WAGGENER EDSTROM COMMUNICATIONS ASIA: BEIJING . HONG KONG . SHANGHAI . SINGAPORE . MUMBAI . NEW DELHI . BANGALORE . MELBOURNE . SYDNEY . SEOUL EMEA: LONDON . MUNICH . JOHANNESBURG USA: AUSTIN . BOSTON . NEW YORK . PORTLAND . SAN FRANCISCO . SEATTLE . WASHINGTON DC

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