Studio D Waggener Edstrom Digital Brand Engagement Creative Work Showcase April 2014
INFOGRAPHICS
CAMPAIGN ASIA PACIFIC PR AWARDS Mid size network 2010 & 2011
SABRE AWARDS APAC Technology Agency of the Year 2012 & 2010
PR NEWS AWARDS Digital PR firm of the year 2011
AMEC AWARDS
Best use of research, measurement and evaluation programme 2012
PRISM AWARDS Best Integrated Marketing Campaign of the Year 2012
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INFOGRAPHICS
e v e i l e b e W
Content does not win, #Optimized content wins!
Here’s a recent, brief snapshot of just some of the social content that we’ve been creating and optimizing for clients to drive brand engagement…
D o i d u t S g
r n i o f c t n u e Introd lytics & Cont
a n A s g t l n i u d s e n R s Ble s e n i Bus
Brand engagement on social media must be optimized and monetized.
Social Media Brand Engagement
THE SOCIAL MEASUREMENT & OPTIMIZATION IMPERATIVE Set measurable objectives at the outset
Measure only what’s meaningful
Link social media activity to tangible outcomes Optimize outcomes against measurable objectives
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Social Media Brand Engagement Step 1
STEP 1! A N A LY Z E ! S I T U AT I O N ! DIGITAL! FOOTPRINT! ANALYSIS!
SEARCH! FOOTPRINT! ANALYSIS!
DIGITAL! ASSET! AUDIT!
PROCESS! DISCOVERY!
Which digital channels are currently being employed? What is the content being distributed through those channels? What levels of engagement occur around that content?
How do you show up in search engines?
What content is available and being created for social channels?
What is the internal process and stakeholders for monitoring, creating content, posting to channels, and engaging with end-users?
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Social Media Brand Engagement Step 2
STEP 1! A N A LY Z E ! S I T U AT I O N !
STEP 2! DEVELOP! S T R AT E G Y ! !
DIGITAL! FOOTPRINT! ANALYSIS!
TARGET! AUDIENCE!
SEARCH! FOOTPRINT! ANALYSIS!
BUSINESS! OBJECTIVES!
DIGITAL! ASSET! AUDIT!
DIFFEREN-
 TIATORS!
PROCESS! DISCOVERY!
SUCCESS! METRICS!
Which digital channels are currently being employed? What is the content being distributed through those channels? What levels of engagement occur around that content?
How do we show up in search engines?
What content is available and being created for social channels?
What is the internal process and stakeholders for monitoring, creating content, posting to channels, and engaging with end-users?
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Social Media Brand Engagement Step 3
STEP 1! A N A LY Z E ! S I T U AT I O N ! DIGITAL! FOOTPRINT! ANALYSIS!
SEARCH! FOOTPRINT! ANALYSIS!
STEP 2! DEVELOP! S T R AT E G Y ! !
STEP 3! ALIGN! PROCESSES!
TARGET! AUDIENCE!
RESOURCE! ASSESSMENT!
BUSINESS! OBJECTIVES!
WORKFLOW! DISCOVERY!
DIGITAL! ASSET! AUDIT!
DIFFEREN- TIATORS!
GOVERNANCE! FLOW!
PROCESS! DISCOVERY!
SUCCESS! METRICS!
WORKFLOW! OPTIMIZATION!
Are the appropriate number and types of people involved in the process?
How does content and engagement happen now, who is responsible, what is the process? Who needs to be informed of new content and social engagements, what is the process, where does the governance live? Where can we create efficiencies to cut down on manual labor?
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Social Media Brand Engagement THE STORYTELLING PIPE Step 4 MARKETS! PROVIDE!
BUSINESS UNITS
EXTERNAL STAKE HOLDERS
CUSTOMER SERVICE
Content! Promos! HUB TEAM! PROVIDES!
CHANNELS
Governance! Best Practices/Policies! Training/Content Guerrillas! Content Strategy/Templates! CSR
MARKETING
COMMS 8
Social Media Brand Engagement SITUATION-SPECIFIC CONTENT PLUGINS Engagement Plans and Content Strategies
BRAND MARKETING
EXECUTIVE PLATFORMS
THOUGHT LEADERSHIP
RAPID RESPONSE
NEWS LEAK
CRISIS COMMS
PRODUCT LAUNCH
NEW PRODUCT ROLLOUT
PRODUCT SUPPORT
STAKEHOLDER COMMUNICATIONS
INTERNAL COMMUNICATIONS
INVESTOR RELATIONS
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Social Media Brand Engagement ! F I LT E R S !
STRATEGIC BUSINESS ALIGNMENT
+
STORY & CONTENT PIPE
+
EXECUTIVE PLATFORMS
THOUGHT LEADERSHIP
NEW PRODUCT ROLLOUT
PRODUCT SUPPORT
NEWS LEAK
CRISIS COMMS
INTERNAL COMMUNICATIONS
INVESTOR RELATIONS
TWITTER YOUTUBE FACEBOOK LINKEDIN PINTEREST INSTAGRAM YOUKU
AUDIENCE
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CREATIVE SHOWCASE
SINGAPORE CHANGI AIRPORT
FACEBOOK POST BANNERS
ONLINE WEB BANNER
CREATIVE SHOWCASE
FACEBOOK BANNERS AND CAMPAIGN UI SINGAPORE WILDLIFE ADVENTURE CONTEST
SINGAPORE CHANGI AIRPORT
CREATIVE SHOWCASE
FACEBOOK POST BANNERS THE ULTIMATE CHANGI FAN
SINGAPORE CHANGI AIRPORT
CREATIVE SHOWCASE
FACEBOOK CAMPAIGN TAB THE ULTIMATE CHANGI FAN
SINGAPORE CHANGI AIRPORT
CREATIVE SHOWCASE
DIGITAL CONTENT MANAGEMENT
DIAGEO
CREATIVE SHOWCASE
MOBILE DISPLAY
SKILLSOFT
CREATIVE SHOWCASE
VIRAL COMIC STRIPS
SINGAPORE GOV
CREATIVE SHOWCASE
KINETIC TYPOGRAPHY VIDEO URL: http://youtu.be/kbQeBHgru5A
FIVE STARS AND A MOON
CREATIVE SHOWCASE
VIDEO STOP MOTION ANIMATION
MICROSOFT ADVERTISING
CREATIVE SHOWCASE
VIDEO SHORTS
MICROSOFT ADVERTISING
CREATIVE SHOWCASE
FORD MOTOR CO.
VIDEO-BASED STORYTELLING
INFOGRAPHICS
CREATIVE SHOWCASE
INTEGRATED CAMPAIGN
SONY-FIFA
CREATIVE SHOWCASE
SOCIAL MEDIA PAGE DESIGN AND MANAGEMENT
SONY-FIFA
CREATIVE SHOWCASE
DL BROCHURE
MINISTRY OF CULTURE, COMMUNICATION AND YOUTH, SINGAPORE
CREATIVE SHOWCASE
SOCIAL MEDIA PAGE DESIGN AND MANAGEMENT
SONY-FIFA
CREATIVE SHOWCASE
INFOGRAPHICS
CLEAR - F1 LOTUS TEAM
CREATIVE SHOWCASE
INFOGRAPHICS
FIVE STARS AND A MOON – FORMULA ONE GRAND PRIX
CREATIVE SHOWCASE
VISUAL BRAND CAMPAIGN DESIGN
IOIO
CREATIVE SHOWCASE
BOEHRINGER INGELHEIM / AUSTRALIAN FEDERATION OF AIDS ORGANISATION
MICROSITE UI DESIGN AND DEVELOPMENT URL: http://yourbodyblueprint.org.au/
CREATIVE SHOWCASE
VISUAL STORYTELLING
SKILLSOFT
CREATIVE SHOWCASE
VISUAL STORYTELLING
SKILLSOFT
CREATIVE SHOWCASE
INFOGRAPHICS
FIVE STARS AND A MOON
CREATIVE SHOWCASE
SINGAPORE CHANGI AIRPORT
FACEBOOK BANNERS AND CAG.COM BANNER AND UI SINGAPORE WILDLIFE ADVENTURE CONTEST
URL: http://www.changiairport.com/at-changi/events-and-promotions/singapore-wildlife-adventure
CREATIVE SHOWCASE
INFOGRAPHICS
INSIGHTS & ANALYTICS FOR THE OLYMPICS 2012
CREATIVE SHOWCASE
PAYPAL CHINA
INFOGRAPHICS
English Version
Chinese Version
CREATIVE SHOWCASE
PAMPHLET
PERNOD RICARD ASIA PACIFIC
CREATIVE SHOWCASE
INFOGRAPHICS
MICROSOFT ADVERTISING
CREATIVE SHOWCASE
ANIMATED GIFS FOR THE 24 HOURS CAMPAIGN
PAYPAL CHINA
CREATIVE SHOWCASE
WINTER TYRE PROMOTION FORUM AND WEBSITE
PIRELLI CHINA
CREATIVE SHOWCASE
INFOGRAPHICS
IET CHINA
CREATIVE SHOWCASE
INFOGRAPHICS
MERCK SERONO
CREATIVE SHOWCASE
BROCHURE
STANDARD CHARTERED
CREATIVE SHOWCASE
WEB UI DESIGN AND DEVELOPMENT URL: http://www.responsiball-asia.com/HongKong/adult.php
PERNOD RICARD ASIA PACIFIC
CREATIVE SHOWCASE
PULL UP BANNERS
VISA
CREATIVE SHOWCASE
DISPLAY BANNER DESIGN
SONY-FIFA
CREATIVE SHOWCASE
INFOGRAPHICS
ABBOTT SINGAPORE
CREATIVE SHOWCASE
LOOKBOOK
HONEYWELL GLOBAL
CREATIVE SHOWCASE
BLOG DESIGN AND CONTENT MANAGEMENT
HP
CREATIVE SHOWCASE
INFOGRAPHICS
MERCK SERONO
CREATIVE SHOWCASE
INFOGRAPHICS
MICROSOFT ADVERTISING
CREATIVE SHOWCASE
EDM
MICROSOFT ADVERTISING
CREATIVE SHOWCASE
INFOGRAPHICS
MICROSOFT ADVERTISING
CREATIVE SHOWCASE
3D POSTERS
UNILEVER APAC
CREATIVE SHOWCASE
BROCHURE
PERNOD RICARD ASIA PACIFIC
CREATIVE SHOWCASE
INFOGRAPHICS
SKILLSOFT
CREATIVE SHOWCASE
WEB UI DESIGN AND DEVELOPMENT URL: http://singaporeminingclub.com/
SINGAPORE MINING CLUB
CREATIVE SHOWCASE
BROCHURE
HONEYWELL APAC
CREATIVE SHOWCASE
WEB UI DESIGN AND DEVELOPMENT
ASH ITALIA
CREATIVE SHOWCASE
WEB UI DESIGN AND DEVELOPMENT URL: http://pen.pacnet.com/
PACNET HONG KONG
CREATIVE SHOWCASE
INFOGRAPHICS
STANDARD CHARTERED
CREATIVE SHOWCASE
BROCHURE
HONEYWELL APAC
INFOGRAPHICS
CREATIVE CAMPAIGN CASE STUDIES
CASE STUDIES
MICROSOFT
CREATIVE CAMPAIGN CASE STUDIES
CASE STUDIES
MICROSOFT
CREATIVE CAMPAIGN CASE STUDIES
CASE STUDIES
MICROSOFT
CREATIVE CAMPAIGN CASE STUDIES
CASE STUDIES
MICROSOFT
CREATIVE CAMPAIGN CASE STUDIES
CASE STUDIES
MICROSOFT
CREATIVE CAMPAIGN CASE STUDIES
CASE STUDIES
MICROSOFT
THANK YOU accelerateinfluence.com