We Studio D APAC -Intro May 14

WE Studio D Accelerating the Impact of Communications

Waggener Edstrom May 2014

ABOUT WE

Strategic, creative, responsive

Studio D

Who we are

APAC team of 40+ digital experts across digital and social media strategy, content, creative, design, brand experience, platform management and measurement.

Studio D

What we do

Create stories that travel for brands by creating, localizing and optimizing content across brand channels – in real-time.

Customers seek out multiple sources of information before making purchase decisions or recommendations

Studio D APAC In 2013 Designed

08!

Multi-channel digital strategies

58!

Infographics for external marketing and internal engagement

8K!

Pieces of brand content in multiple formats and channels

Studio D APAC In 2013 Measured

16!

Corporate programs and brand campaigns

09!

Digital and social media monitoring programs

175

Search results of key brand terms

Studio D APAC In 2013 Produced

32!

Brand and corporate videos

07!

Advertising plans across digital and mobile

18!

Digital and social media campaigns

Studio D APAC In 2013 Developed

16!

Social communities and online brand presences

07!

Websites and mobile apps

05!

Research and thought leadership reports

Studio D

How we do it

Use insight and measurement to shape corporate and brand storytelling across multiple channels.

Accelerate ROI by optimizing the effectiveness of content.

OUR APPROACH

Our solutions C R E AT I N G INSIGHTS

LISTENING MEASUREMENT O P T I M I Z AT I O N

D I G I TA L & CONTENT S T R AT E G I E S

MULTICHANNEL STORYTELLING

MANAGING COMMUNITIES DEVELOPING RICH CONTENT

DESIGNING WEB & MOBILE

Our digital capabilities

Our clients

Connected Content Maximizing the ROI of Storytelling

Community management

17

66traits for to content strategy today keys

1 2 3 4

Shareable, enabling

5 6

Measurable, #optimized

Localized, visualized

Create #optimized content + storytelling that audiences value, love and share.

Visual communications

20

Web & Mobile Design

21

Web & Mobile Development

22

Video communications

c i l C

! e r e h k

23

Mobile Social Mobile communications is rapidly becoming the primary way users engage socially.

24

Mobile Social communications

25

“You can’t manage what you don’t measure.”

– Peter Drucker, Social Ecologist

27

Studio D

APAC Insight & Analytics

Studio D

I&A services

Suite of research and analytics solutions

Fluid Influence helps to manage influencers that can be engaged with specific campaigns and driving specific communications.

Narrative Network helps evaluate messaging and themes in earned and shared media using advanced analytics

Campaign Measurement measures the impact of influence across a specific campaign, showing impact, by influencer, outlet or topic

Trends Monitoring is a real-time tracking methodology that allows us to keep track of key market and industry trends and report about competitors, products, brands and issues

Studio D

I&A services

Insight & Analytics Audience Insights

Studio D

I&A services

Insight & Analytics Influencer Intelligence

INTEGRATED MEASUREMENT – CREATING BUSINESS IMPACT Path to Purchase

AWARENESS Create brand and product awareness

ENGAGEMENT Drive purchase consideration and intent

PERCEPTION Create, maintain or improve brand or product perceptions

IMPACT Drive sales through Adidas online store

.com Influencers Social assets Digital buzz

32

Communications dashboard Optimizing effectiveness, measuring ROI Combines metrics and KPIs across channels, divisions and efforts to provide a consistent and current view of business and marketing performance – driving insights, which in turn inform tactics and strategies to improve and optimize performance.

Digital Communications Social Media Website Brand Perception CRM Mobile Competitive Media Brand Awareness Events Market Share Leads PR Search

Drivers vs. Outcomes Benchmarks Goals and Objectives Trend / Pattern Analysis Media Mix Modeling Correlations Growth KPIs

STUDIO D THANKS!

Learn more at accelerateinfluence.com Š 2014 Waggener Edstrom Communications. All Rights Reserved.