WE Studio D Accelerating the Impact of Communications Waggener Edstrom May 2014
ABOUT WE
Strategic, creative, responsive
Studio D
Who we are
APAC team of 40+ digital experts across digital and social media strategy, content, creative, design, brand experience, platform management and measurement.
Studio D
What we do
Create stories that travel for brands by creating, localizing and optimizing content across brand channels – in real-time.
Customers seek out multiple sources of information before making purchase decisions or recommendations
Studio D APAC In 2013 Designed
08!
Multi-channel digital strategies
58!
Infographics for external marketing and internal engagement
8K!
Pieces of brand content in multiple formats and channels
Studio D APAC In 2013 Measured
16!
Corporate programs and brand campaigns
09!
Digital and social media monitoring programs
175
Search results of key brand terms
Studio D APAC In 2013 Produced
32!
Brand and corporate videos
07!
Advertising plans across digital and mobile
18!
Digital and social media campaigns
Studio D APAC In 2013 Developed
16!
Social communities and online brand presences
07!
Websites and mobile apps
05!
Research and thought leadership reports
Studio D
How we do it
Use insight and measurement to shape corporate and brand storytelling across multiple channels. Accelerate ROI by optimizing the effectiveness of content.
OUR APPROACH
Our solutions C R E AT I N G INSIGHTS
LISTENING MEASUREMENT O P T I M I Z AT I O N
D I G I TA L & CONTENT S T R AT E G I E S
MULTICHANNEL STORYTELLING
MANAGING COMMUNITIES DEVELOPING RICH CONTENT
DESIGNING WEB & MOBILE
Our digital capabilities
Our clients
Connected Content Maximizing the ROI of Storytelling
Community management
17
66traits for to content strategy today keys
1 2 3 4
Shareable, enabling
5 6
Measurable, #optimized
Localized, visualized
Create #optimized content + storytelling that audiences value, love and share.
Visual communications
20
Web & Mobile Design
21
Web & Mobile Development
22
Video communications
c i l C
! e r e h k
23
Mobile Social Mobile communications is rapidly becoming the primary way users engage socially.
24
Mobile Social communications
25
“You can’t manage what you don’t measure.”
– Peter Drucker, Social Ecologist
27
Studio D
APAC Insight & Analytics
Studio D
I&A services
Suite of research and analytics solutions
Fluid Influence helps to manage influencers that can be engaged with specific campaigns and driving specific communications.
Narrative Network helps evaluate messaging and themes in earned and shared media using advanced analytics
Campaign Measurement measures the impact of influence across a specific campaign, showing impact, by influencer, outlet or topic
Trends Monitoring is a real-time tracking methodology that allows us to keep track of key market and industry trends and report about competitors, products, brands and issues
Studio D
I&A services
Insight & Analytics Audience Insights
Studio D
I&A services
Insight & Analytics Influencer Intelligence
INTEGRATED MEASUREMENT – CREATING BUSINESS IMPACT Path to Purchase
AWARENESS Create brand and product awareness
ENGAGEMENT Drive purchase consideration and intent
PERCEPTION Create, maintain or improve brand or product perceptions
IMPACT Drive sales through Adidas online store
.com Influencers Social assets Digital buzz
32
Communications dashboard Optimizing effectiveness, measuring ROI Combines metrics and KPIs across channels, divisions and efforts to provide a consistent and current view of business and marketing performance – driving insights, which in turn inform tactics and strategies to improve and optimize performance. Digital Communications Social Media Website Brand Perception CRM Mobile Competitive Media Brand Awareness Events Market Share Leads PR Search
Drivers vs. Outcomes Benchmarks Goals and Objectives Trend / Pattern Analysis Media Mix Modeling Correlations Growth KPIs
STUDIO D THANKS!
Learn more at accelerateinfluence.com Š 2014 Waggener Edstrom Communications. All Rights Reserved.