Wealth As A Vacation

Page 58

W E A LT H A S A VAC AT ION

Do they have a family?

• No, they are single • Yes, only one child • Yes, several children Keep going with questions like these until you’ve built an entire profile of the person, which will then help you understand their personal beliefs, values, and spending habits. If you fail to prepare, you prepare to fail! By doing this planning, you’ll be able to understand things like common complaints you will face, likes and dislikes your future customer will have in a property rental, and amenities travelers will expect to fi nd within the property. TIP: A good CRM (customer relationship management system) can do wonders as you gather information and contacts. I recommend Hubspot.com. This powerful tool also has a robust education component that centers on sales and marketing, two things you can never learn too much about.

2.7 Competitive Analysis While you are focusing on your own VRP, one element of your business plan is carrying out competitor research. Take a look at the market to fi nd your direct competitors and analyze them to see how your business can thrive. Competitive analysis is a similar idea to industry analysis, but this time you’re going to really focus on your immediate competitors rather than the industry as a whole. For example, if your VRP is a beautiful, tranquil cottage on a tourist island, your direct competitors would be other accommodation providers on that island. With a competitive analysis, you want to look at all of the people who may win a booking over you and use what you fi nd to put yourself on top.

44


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ABOUT THE AUTHOR

3min
pages 281-286

CONCLUSION

7min
pages 275-280

10.2 A Pragmatic Approach to VRP

7min
pages 269-274

10.1 The Residence Club: A New Model for VRP

8min
pages 264-268

CHAPTER 10: Income Producing Residence Club Membership in Vacation Rental Property

1min
page 263

Nick Falcone

19min
pages 250-262

9.3 Branded Community

3min
pages 247-249

9.2 Operations

3min
pages 245-246

9.1 Infrastructure

3min
pages 243-244

CHAPTER 9: The Future of VRP

7min
pages 239-242

8.4 Repair and Maintenance

4min
pages 225-227

8.2 Marketing

5min
pages 215-217

7.4 Closing the Transaction

14min
pages 198-208

8.3 VRP Pricing Strategies and Other Operations Tasks

10min
pages 218-224

8.7 DIY v. Third-Party Management

11min
pages 230-238

7.3 The Negotiation

7min
pages 194-197

7.2 VRP Financial Projections

5min
pages 191-193

6.5 Lean on Your Lender

14min
pages 177-188

6.4 Accountant Alliance

6min
pages 173-176

6.3 Lawyer Up

8min
pages 168-172

5.7 Resorts with VRP

6min
pages 155-160

5.6 VRP Positioning

8min
pages 150-154

6.2 Be Realtor Ready

8min
pages 163-167

5.5 Theme Parks

8min
pages 144-149

5.4 Bright Lights, Big City

2min
pages 142-143

5.3 Beaches

2min
pages 140-141

5.2 Mountains and Ski Slopes

2min
pages 137-139

5.1 National and Natural Attractions

4min
pages 134-136

CHAPTER 5: Location (Location, Location

5min
pages 131-133

4.4 Design

22min
pages 102-115

4.5 VRP Construction

22min
pages 116-130

4.3 Architecture

12min
pages 93-101

4.2 Existing v. New Construction: An Introduction

11min
pages 86-92

3.6 Group Investment

7min
pages 78-84

3.5 Business Entity Recommendations

1min
page 77

3.4 LLCs

2min
pages 75-76

3.2 Partnerships

1min
page 71

2.13 Key Milestones and Business Future

0
pages 66-68

3.3 Corporations

4min
pages 72-74

2.12 Financial Plan

2min
pages 64-65

2.11 Revenue Management Plan

1min
page 63

2.10 Distribution Plan

1min
page 62

2.8 Operations Plan

2min
pages 59-60

2.6 Customer Analysis

1min
page 57

2.9 Marketing Plan

1min
page 61

2.5 Industry Analysis

2min
pages 55-56

2.7 Competitive Analysis

1min
page 58

2.3 Executive Summary

4min
pages 51-53

2.2 Your VRP Business Plan

5min
pages 48-50

2.4 Company Analysis

1min
page 54

2.1 VRP is a Business, NOT a Hobby

3min
pages 46-47

1.1 What is VRP?

3min
pages 21-22

CHAPTER 2: The Business of VRP

1min
page 45

1.3 Why Invest in VRP?

14min
pages 30-38

1.2 Where is VRP?

3min
pages 28-29

CHAPTER 1: Defining Vacation Rental Property

3min
pages 19-20

4 The Next Evolution of VRP Management by LRR President

7min
pages 23-27

INTRODUCTION

3min
pages 15-18

1.4 Who Invests in VRP?

7min
pages 39-44
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