CH A P T E R 4
4.3 Architecture Architectural styles of homes run the gamut and often are misnamed in VRP communities. It is not important that you actually become an expert in this topic. However, it is important that you understand and can recognize the architectural influences within your community and your VRP specifically. This is your product at its core, and as a business owner, you should understand it and be able to describe it. This is an interactive process. When reading this section of the book, please Google these basic architectural styles, look at a variety of images, and observe the characteristics within each style. Here, I will review the basic architectural styles prevalent in North America. Of course, there is overlap in design characteristics from one style to another. Think of this is an interesting and fun learning experience. As you become familiar with these styles, you will no doubt begin seeing them in your day-to-day movements. It will give you an entirely new perspective on the homes you see each day, even in your own neighborhood. Pay special attention to the predominant style in the area where you are considering investing in VRP. The style of the home within the styles in the area will impact your business from marketing to retention of renters in subsequent years.
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