Fur Times Spring 2014

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SPRING 2014

QUARTERLY UPDATE

IN THIS ISSUE: New Economist campaign

And the winner is...!

Fur dominant at fashion weeks Code of Practice Interview with Shohei Ohashi, winner of REMIX

Round up of Megan Imrie's Olympic performance First StyleLab Montreal

REMIX 2014 in collaboration with Vogue Talents was held on 5 March in Milan. Moving to an exciting new venue and introducing a fashion-oriented jury, this year’s competition attracted a large crowd. The Gold Prize was awarded to Japanese entrant Shohei Ohashi, who not only took home a cash prize, but also an invitation to intern at Aquilano Rimondi. Shohei’s garment included mink, white finn raccoon and goat fur, which was dyed and plucked to reach the desired effect. Shohei said: “I worked so hard for this competition, creating outfits focused on contradictory elements such as the ideals and reality that exists in the mind of a woman. In addition, my inspiration came from Gaudì masterpieces in Barcelona that I visited 4 years ago." Other winners included UK entrant Altynai Osmoeva who won the Silver Prize, Mijia Zhang from the USA who won the Bronze Prize, and Nikoline Liv Andersen, who collaborated with Saga Furs to win the Pimp my Coat Award. The event generated a great amount of conversation on social media, reaching over 620,000 people on Twitter alone. The #REMIX2014 had 1.2 million views online and the evening generated a large amount of coverage from many influential figures, including Vogue Italia, GQ Italia, and bloggers Lady Fur and Gio Mori.

CEO Comment Despite the recent drop in auction prices, I think most people remain upbeat and positive about the future. These record years always needed to adjust and the most important thing to remember is that designers are still working with fur and it is yet again all over the catwalk. Investing in designers of the future is important and I was thrilled that Vogue supported the REMIX contest this year, giving our young designer competition an even higher profile. We also want to talk about the jobs and economic benefit fur brings - that’s why this month we launch our latest advert

in the Economist, which highlights some independent findings from Price Waterhouse Italy showing the global value of our business. In Brussels the new Fur Europe is up and running with its formal launch and new CEO all starting in April. Elsewhere the regions are all well established now and we are seeing the benefits of more focused and joint working.


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Fur Times Spring 2014 by wearefur - Issuu