2024 Morehouse College Homecoming Sponsorship Opportunities
Presented by:
Katina Henderson-Hawkins
Director, Event Sponsorships, Partnerships and Parent Engagement
Henry M. Goodgame, Jr.
Vice President, External Relations and Alumni Engagement
Chair, Alumni Homecoming Committee
Joseph Carlos
Director, Alumni Engagement, Programming and Events
Co-Chair, Alumni Homecoming Committee
Partner with Us: Elevate Your Brand, Engage Your Audience.
Dear Valued Partner,
We are excited to extend an exclusive opportunity for your company to join us as a sponsor for Morehouse College’s 2023 Homecoming, taking place from October 21-26, 2024. This annual celebration is a highlight for our students, alumni, and friends, offering a unique chance to connect with the Morehouse community.
Morehouse Homecoming is more than a festive occasion—it’s a time to honor our rich traditions, celebrate academic and athletic achievements, and reconnect with the vibrant Morehouse network. It’s an ideal moment to engage with influential alumni, network with dynamic professionals, and support the career development of our students.
As the only institution dedicated to empowering Black men and recognized as the top producer of Black men who earn doctoral degrees, Morehouse College stands at the forefront of educational excellence and leadership. Our alumni are impactful leaders shaping business, government, and communities.
Partnering with Morehouse for Homecoming provides your company with unparalleled exposure to a distinguished audience and aligns your brand with a legacy of excellence. We invite you to collaborate with us in creating meaningful connections and advancing our mission to foster progress and equity.
We look forward to discussing how a partnership with Morehouse College can benefit both our institution and your organization. Thank you for considering this exciting opportunity.
Founded in 1867 as the Augusta Institute in Augusta, Georgia, Morehouse College is the nation’s largest liberal arts college for men. Morehouse has conferred degrees on more men of African descent than any other college or university in the United States. With enrollment ever approaching three thousand young men, Morehouse’s student body reflects over 40 states and 12 foreign countries. Morehouse College is the finest liberal arts institution of higher learning catering specifically towards young men of African descent in the nation and is listed by the Wall Street Journal as a forerunner in sending graduates to elite professional and graduate schools. Heralded by Black Enterprise magazine as the number one college in the nation for educating African American men, Morehouse College has a specific goal tailored for a specific demographic, and countless alumni, faculty, staff, and students make it a daily reality.
SPELMAN COLLEGE
Founded in 1881, Spelman College is the only institution of its kind. As a private, independent, historically black liberal arts college for women, Spelman College has gained an excellent international reputation and consistently high rankings in the media’s annual college guides. Spelman hosts more than 2,200 students hailing from 41 states and 15 countries. As a result of the dedication of its staff and the outstanding achievement of its students, Spelman College ranks among the top 75 Best Liberal Arts Colleges and is ranked as the top HBCU in the country according to U.S. News and World Report, 2011 edition. Washington Monthly also ranks Spelman as the number one liberal arts institution in the nation for social mobility.
ATLANTA UNIVERSITY CENTER
The Atlanta University Center is a unique consortium of historically black institutions of higher learning in located in Atlanta, Georgia. Its partner institutions include Spelman College, Morehouse College, Clark Atlanta University, The Interdenominational Theological Center, and the Morehouse School of Medicine. Each of the aforementioned schools offers cross-registration opportunities for their undergraduate fellows and share use of the Robert W. Woodruff Library located on Clark Atlanta’s campus.
MOREHOUSE HOMECOMING FACT SHEET
DATES
October 21-26, 2024
Tailgate Experience: Saturday, October 26, 2024
ATTENDANCE
Crowds of more than 30,000 will attend
Homecoming at Morehouse
ENGAGEMENT
HOMECOMING TARGET AUDIENCE
STUDENTS
◄ Undergrad and graduate student body
◄ More than 2,500 students attending Morehouse
◄ Ages 18-26+
◄ Students from Morehouse College, Clark Atlanta University, and Spelman College attend the events…a collective student body of over 10,000
ALUMNI & HBCU FANS
◄ Ages 25-75+
◄ Successful Corporate Professionals and Entrepreneurs
◄ Household Income: $60K+
◄ Married, Family Driven, Trendsetters, Influencers
◄ HBCU Fans: May have attended another HBCU or have relatives or friends that support Morehouse and enjoy attending Homecoming festivities.
OUR REACH
◄ 10K+ Students
◄ 30K+ Alumni
◄ 40K+ Weekend Attendees
◄ 40+ Celebrities and Influencers
◄ 7 Days of Fun
◄ 25+ Events
◄ 500K+ Media Reach
TENTATIVE HOMECOMING SCHEDULE
Monday, October 21
Celebrity Basketball Game
Time - 7:00 PM
Location - Morehouse Forbes Arena
Wednesday, October 23
Hip Hop/ R&B Concert
Time - 8:00 PM
Location - Morehouse Forbes Arena
Friday, October 25
Greek Step Show
Time - 7:00 PM
Location - Spelman College
Market Friday
Tuesday, October 22
Field Day
Time - 5:00 PM
Location - Spelman College
Thursday, October 24
Fashion Show
Time - 7:00 PM
Location - Morehouse Forbes Arena
Time: 12:00 Noon
Location: Spelman College
Saturday, October 26
Tailgate Experience
Time: 12:00 Noon
Location: Morehouse College Homecoming Game
Time: 2:00 PM
Location: BT Harvey Stadium
*Events, dates and locations are subject to change
2024 SPONSORSHIP OPPORTUNITIES
Presenting Level Corporate Tailgate Sponsorship
$100,000
One 60-second video ad for promotion on game scoreboard
One 60-second video ad posted on up to two social media platforms for one week after Homecoming Premium placement for two (2) 20x20 spaces to accommodate sponsor-provided activation
Twenty (20) Homecoming Game passes
Twenty (20) VIP parking passes
Twenty (20) Invitations to President’s Homecoming Tent to Support Athletics
Ten (10) VIP passes to Greek Step Show
Ten (10) tickets to Homecoming Concert
Right to promote and distribute coupons and sample products/items at Homecoming Game Day events
Recognition on all alumni-related print materials as Alumni Tailgate Experience sponsor
Listed as co-sponsor of the Family Experience
Listed Co-Sponsor of President’s Tent ($20,000)
Sponsor logo included on Homecoming web page
VIP Platinum Level Corporate Tailgate Sponsorship
$50,000
One 30-second ad for promotion on game scoreboard
One 30-second video ad posted on up to two social media platforms for one week after Homecoming Premium placement for one (1) 10x20 space to accommodate sponsor-provided activation
Ten (10) Homecoming Game passes
Ten (10) VIP parking passes
Ten (10) invitations to President’s Homecoming Tent to Support Athletics
Six (6) VIP passes to Greek Step Show
Six (6) tickets to Homecoming Concert
Right to promote and distribute coupons and sample products/items at Homecoming Game Day events
Recognition on all alumni-related materials as Alumni Tailgate Experience sponsor
Listed as co-sponsor of the Family Experience
Listed as co-sponsor of President’s Tent ($10,000)
Sponsor logo included on Homecoming web page
2024 SPONSORSHIP OPPORTUNITIES
Platinum Level Corporate
Tailgate Sponsorship
$35,000
Gold Level Corporate Tailgate Sponsorship
$25,000
Premium placement for One (1) 20x20 space to accommodate sponsor-provided activation
Social Shout Out on X and Instagram Threads & Stories
Eight (8) Homecoming Game passes
Eight (8) VIP parking passes
Eight (8) Invitations to President’s Homecoming Tent to Support Athletics
Right to promote and distribute coupons and sample products/items at Homecoming Game Day events
Recognition on all alumni-related print materials as Alumni Tailgate Experience sponsor
Listed as co-sponsor of the Family Experience
Listed Co-Sponsor of President’s Tent
Sponsor logo included on Homecoming web page
Premium placement for one (1) 20x20 space to accommodate sponsor-provided activation
Social Shout Out on X and Instagram Threads & Stories
Six (6) Homecoming Game passes
Six (6) VIP parking passes
Six (6) invitations to President’s Homecoming Tent to Support Athletics
Right to promote and distribute coupons and sample products/items at Homecoming Game Day events
Recognition on all alumni-related print materials as Alumni Tailgate Experience sponsor
Listed as co-sponsor of President’s Tent
Listed as co-sponsor of the Family Experience
Sponsor logo included on Homecoming web page
2024 SPONSORSHIP OPPORTUNITIES
Silver Level Corporate
Tailgate Sponsorship
$20,000
One (1) 10x20 space to accommodate sponsor-provided activation
Four (4) Homecoming Game passes
Four (4) VIP parking passes
Four (4) Invitations to President’s Homecoming Tent to Support Athletics
Right to promote and distribute coupons and sample products/items at Homecoming Game Day events
Recognition on all alumni-related print materials as Alumni Tailgate Experience sponsor
Sponsor logo included on Homecoming web page
Bronze Level Corporate Tailgate Sponsorship
$15,000
One (1) 10x20 space to accommodate sponsor-provided activation
Two (2) Homecoming Game passes
Two (2) VIP parking passes
Two (2) Invitations to President’s Homecoming Tent to Support Athletics
Right to promote and distribute coupons and sample products/items at Homecoming Game Day events
Recognition on all alumni-related print materials as Alumni Tailgate Experience sponsor
Sponsor logo included on Homecoming web page
2024 SPONSORSHIP OPPORTUNITIES
Corporate Level
Tailgate Sponsorship
$10,000
One (1) 10x10 space to accommodate sponsor-provided activation
Two (2) parking passes
Right to promote and distribute coupons and sample products/items at Homecoming Game Day events
Recognition on all alumni-related print materials as Alumni Tailgate Experience sponsor
