APPROACHING LINES THE SLYDER CUP PRESENTED BY REEF 13TH APRIL 2013, LUSTY GLAZE APPROACHING LINES EVENT ANALYSIS
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THE SLYDER CUP
THE SLYDER CUP PRESENTED BY REEF: OVERVIEW
// 13th April 2013, The first Annual Slyder Cup presented by Reef hit the UK. // The Slyder Cup was the first event of its kind in the UK, a coming together of the alt-surf scene in a one-day surf competition celebrating the art of waveriding from a ‘finless’ perspective. // Part surf comp, part social gathering, the festivities continued into the evening with music and the special UK premiere screening of ‘Anything Sing’, the new film from What Youth x Reef, hosted and promoted by Approaching Lines. // Championing the underground and celebrating the creativity that exists in waveriding culture, The Slyder Cup takes surfing back to its roots, bringing together the finless tribe of waveriders: body surfers, paipo riders, mat surfers, bellyboarders and alaia riders in a surf competition with an emphasis on good vibes, good rides and good times. // Leading shapers from across the UK were invited to showcase their alternative surf craft at the event and the first ‘Shaper’s Shield’ awarded. // Hosted at the natural amphitheatre of Lusty Glaze, Cornwall, it was an event for all comers from across the UK. Lusty Glaze is renowned as both a popular beach and a venue, boasting a bar, restaurant and huge decked veranda utilised for the event. // The Slyder Cup team is headed by: Chris Nelson, Event Director London Surf / Film Festival; Founder Approaching Lines Nick Holden Contest Director World Belly Boarding Championships; Contributor Approaching Lines Demi Taylor Creative Director & Marketing Director London Surf / Film Festival; Founder Approaching Lines // Approaching Lines rolled out a tightly targeted PR campaign through the core press resulting in strong editorial coverage in key digital outlets including HUCK, Wavelength, Cooler, Carve, Surf Girl, Surfers Village, BoardSport Source, Surf Europe and Drift. Overleaf for coverage highlights.
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COVERAGE HIGHLIGHTS
BOARDSPORTSOURCE Event overview plus premiere screening announcement www.boardsportsource.com
WAVELENGTH Event review plus ‘Anything Sing’ premiere screening Facebook announcement www.wavelengthmag.co.uk SLYDE_01
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COVERAGE HIGHLIGHTS
SURFHOG Event overview www.surfhog.co.uk SURFGIRL Event overview www.surfgirlmag.com HUCK Facebook/ twitter feed event announcement plus 窶連nything Sing UK premiere screening news SLYDE_01
MAGIC SEAWEED Event overview magicseaweed.com SURFEUROPE Event overview surfeurope.mpora.com ﾂｩ APPROACHING LINES 2013
COVERAGE HIGHLIGHTS BOARDGIRL Event overview surf.boardgirl.com COOLER Event overview cooler.mpora.com SURF JOURNAL Event overview
revoltsurf.com SURFERSVILLAGE Event overview surfersvillage.com
CARVE Event overview carvemag.com EKIPOO Event overview epikoo.com SLYDE_01
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COVERAGE HIGHLIGHTS
COOLER ‘Anything Sing’ Announcement cooler.mpora.com
CARVE ‘Anything Sing’ Announcement carvemag.com
SLIDE SHOW MAGAZINE Event overview plus ‘Anything Sing’ Announcement theslideshowmag.com HICKORY NINES Event review
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COVERAGE HIGHLIGHTS
SURFERS VILLAGE Post event round up surfersvillage.com
CARVE Post event round up plus FB carvemag.com SLYDE_01
DRIFT Post event round up driftsurfing.eu
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COVERAGE HIGHLIGHTS
APPROACHING LINES Event coverage approachinglines
MAT ARNEY event round up matarney.blogspot. SLYDE_01
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The Slyder Cup
is a we are the fold x
production
Approaching Lines is a creative collective of artists, artisans, makers, doers, photographers, filmmakers and writers drawn together by a mutual love of the glide, embracing waveriding of all forms. We are forged in cold waters and delight in spreading the stoke. It is about ideas – big and small. It’s about the lines we draw in the water, the words we’re compelled to put down, the inspirations and images we want to share. We create events & projects in film, print and digital. www. approachinglines.com
From editorial and content creation to happenings and brand communication, the fold brings over 40 years surf industry experience to the table. Based in the heart of the Southwest, we are writers, curators and marketeers. We pride ourselves on growing original, creative concepts into fully-fledged projects that always deliver from international events like the London Surf / Film Festival to creative collaborations like Approaching Lines. we are the fold. www.wearethefold.com For more information about Approaching Lines or we are the fold please contact Demi Taylor // Director // demi@wearethefold.com Chris Nelson // Director // chris@wearethefold.com
© APPROACHING LINES 2013