APPROACHING LINES

APPROACHING LINES THE APPROACHING LINES FESTIVAL 2014 EVENT ANALYSIS

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1ST ANNUAL APPROACHING LINES FESTIVAL: OVERVIEW

// 24th - 26th April 2014, saw the 1st Annual Approaching Lines Festival hit the UK. // Bringing the very best contemporary, international surf filmmaking to the Southwest, the Approaching Lines Festival is the only event of it’s kind in the region, championing the creativity that exists in surfing. // Hosted across three nights at two key southwest venues in 2014 - The Lighthouse Cinema, Newquay and The Royal Polytechnic, Falmouth, the Approaching Lines Festival presented 6 packed out cinematic surf sessions in the 200 seater cinemas. // Approaching Lines curated a line-up of award-winning features, European Premieres and shorts from homegrown filmmakers accompanied by guest speakers and special audiences with stars of surf and screen. // Part film festival, part cultural showcase, the festivities included a curated gallery, showcasing work from some of the UK’s most relevant surf artists and artisans ensuring engagement with both the core surf demographic and beyond. // The Approaching Lines Festival was a sell-out and critical success and hailed a must-attend for surfers and surf enthusiasts in the Southwest and beyond. // The Approaching Lines Festival is produced by Chris Nelson - Festival Director London Surf / Film Festival and Demi Taylor Creative Director London Surf / Film Festival www.londonsurffilmfestival.com

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© APPROACHING LINES 2014

THE APPROACHING LINES FESTIVAL PRESENTED BY REEF: PRESS

Approaching Lines rolled out a tightly targeted core PR campaign, complimented by social media.

Leveraging strong relationships and connections throughout the surf media the Approaching Lines PR campaign resulted in extensive national and international coverage for the festival and partners through all the major core press channels including:

Board Sport Source Carve Huck MagicSeaweed SurfGirl Surfers Village Wavelength Cooler SurfEurope Slideshow Newquay Voice

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MPORA Drift Errant Eurosima Kernowfornia SurferDad Pacific Longboard Magazine West Briton Falmouth Packet Cornishman Wozzon Cornwall

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COVERAGE HIGHLIGHTS

MAGICSEAWEED Festival announcement plus social media

WAVELENGTH Festival announcement & trailer plus social media

BOARDSPORT SOURCE Reef sponsorship announced EUROSIMA Reef sponsorship announced REEF_AL

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COVERAGE HIGHLIGHTS

CARVE announcement plus social media

COOLER Festival announcement plus social media

SURFGIRL announcement plus social media PACIFIC LONGBOARD announcement ERRANT Festival feature

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COVERAGE HIGHLIGHTS

SURF EUROPE announcement plus social media

SURFERS VILLAGE Festival announcement plus social media KERNOWFORNIA DREAMIN’ Festival anouncement plus trailer REEF_AL

BOARDSPORT SOURCE Line up announcement MAGIC SEAWEED Kepa attendance plus special screening announcement © APPROACHING LINES 2014

COVERAGE HIGHLIGHTS CARVE Festival Line up announcement

SURFGIRL Festival Line up announcement MAGIC SEAWEED Festival Line up announcement WAVELENGTH

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COVERAGE HIGHLIGHTS

CARVE Filmmaker Feature plus social media HUCK MAGAZINE Festival ine up feature

CARVE FilmFestival trailer REEF_AL

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COVERAGE HIGHLIGHTS

SURFERS VILLAGE Festival Line up announcement

SURFER DAD Festival Line up

MAGIC SEAWEED Filmmaker Feature REEF_AL

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COVERAGE HIGHLIGHTS NEWQUAY VOICE Full page festival feature

WEST BRITON THE CORNISH MAN Festival feature syndicated to both County papers

FALMOUTH PACKET Festival feature plus online

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COVERAGE HIGHLIGHTS

WOZZON CORNWALL Festival overview plus dedicated screening listings

WTW CINEMA THE POLY Dedicated festival pages featured on the event venue websites

LONDON SURF / FILM FESTIVAL Festival partner ‘s LS/FF featured the Approaching LInes festival.

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COVERAGE HIGHLIGHTS

BOARDSPORT SOURCE Festival overiew and winners announced

NEWQUAY VOICE Festival round up feature

SURFERS VILLAGE Festival overiew and winners announced

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CARVE Festival overiew and winners announced Š APPROACHING LINES 2014

COVERAGE HIGHLIGHTS THE SLIDE SHOW DPS Festival round up feature including coverage of ‘An audience with Kepa’.

BOARDSPORT SOURCE Festival round up plus ‘One Eyed’ Industry Gallery of attendees including key Reef figures and retailers

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The Approaching Lines Festival is a we are the fold x

production

Approaching Lines is a creative collective of artists, artisans, makers, doers, photographers, filmmakers and writers drawn together by a mutual love of the glide, embracing waveriding of all forms. Forged in the waters of Cornwall we delight in spreading the stoke. It is about ideas – big and small. It’s about the lines we draw in the water, the words we’re compelled to put down, the inspirations and images we want to share. We create events & projects in film, print and digital. www. approachinglines.com

From editorial and content creation to happenings and brand communication, we are the fold brings over 40 years surf industry experience to the table. Based in the heart of the Southwest, we are writers, curators and marketeers. We pride ourselves on growing original, creative concepts into fully-fledged projects that always deliver from international events like the London Surf / Film Festival to creative collaborations like Approaching Lines. we are the fold. www.wearethefold.com For more information about Approaching Lines or we are the fold please contact Demi Taylor // Director // demi@wearethefold.com Chris Nelson // Director // chris@wearethefold.com

© APPROACHING LINES 2014