LS/FF 2014

PRESENTED BY

2014 EVENT COVERAGE PREPARED BY we are the fold

LONDON SURF / FILM FESTIVAL

Image // Compassing / Todd Glasser

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9TH – 12TH OCTOBER 2014, THE 4TH ANNUAL LONDON SURF / FILM FESTIVAL PRESENTED

BY REEF HIT THE CAPITAL

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LONDON SURF / FILM FESTIVAL BRINGS TOGETHER THE CREAM OF SURF CREATIVES, WAVERIDING’S MOST INSPIRING HEROES & ICONS AND THE BEST SURF FILMS FROM AROUND THE GLOBE IN THE UK’S LARGEST CELEBRATION OF SURF CULTURE.

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ACROSS 4 NIGHTS LS/FF PRESENTED PACKED OUT FILM PREMIERES AT THE GENESIS – AN ICONIC 560 SEATER CINEMA IN THE HEART OF LONDON’S CREATIVE EAST END

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LS/FF BROUGHT TO THE UK INTERNATIONAL SURFING’S HOTTEST RELEASES – A HAND PICKED LINE UP OF THE VERY BEST FILMS DESIGNED TO INSPIRE, EXCITE & ENTERTAIN WHILE REDEFINING THE PARAMAMTERS OF POSSIBILITY ACCOMPANIED BY SPECIAL EVENTS, GUESTS AND AUDIENCES WITH LEGENDS OF THE SURF AND SCREEN

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GIVING A PLATFORM TO HOMEGROWN CREATIVES, LS/FF SHOWCASED THE CREAM OF THE SHORTIES SHORT FILM COMPETITION, AN INTERACTIVE EVENT CHAMPIONING EMERGING AND ESTABLISHED FILMMAKING TALENT, DRIVING AUDIENCE ENGAGEMENT THROUGH ONLINE ACTIVATION, BRINGING THE CREAM TO THE BIG SCREEN.

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PART FILM FESTIVAL, PART SOCIAL GATHERING, THE FESTIVAL INCLUDED THE APPROACHING LINES BAR – AN INFORMAL CURATED SPACE PRODUCED IN ASSOCIATION WITH THE CREATIVE COLLECTIVE SHOWCASING ARTISTS & ARTISANS & HOSTING TALKS, WORKSHOPS, ART, MUSIC & MORE

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POSITIONED AT THE CREATIVE HEART OF SURFING, FOR THIS YEAR’S GALLERY SHOW LS/FF COMMISSIONED 11 OF BRITISH SURFING’S MOST EXCITING & RELEVANT ARTISTS TO CREATE ONE-OFF SURF MOVIE POSTERS TO BE AUCTIONED OFF FOR CHARITY. © we are the fold 2014

LONDON SURF / FILM FESTIVAL: PRESS STRATEGIC MEDIA PARTNERSHIPS WERE ESTABLISHED WTH THE MOST INFLUENTIAL SURF & LIFESTYLE MEDIA IN THE UK: HUCK MAGAZINE, MAGICSEAWEED.COM, CARVE, SURFGIRL, APPROACHING LINES, LITTLE WHITE LIES AND SURFERSVILLAGE.COM. ALONGSIDE LONDON SURF / FILM FESTIVAL ROLLED OUT A TARGETED PR CAMPAIGN, COMPLIMENTED BY A SOCIAL MEDIA STRATEGY RESULTING IN STRONG BRAND RECOGNITION, PACKED OUT ATTENDENCE & EXTENSIVE MEDIA COVERAGE FOR THE FESTIVAL, FESTIVAL PARTNERS AND FILMMAKERS THROUGH THE NATIONAL MEDIA PLUS THE MAJOR CORE PRESS CHANNELS INCLUDING: // THE GUARDIAN // THE TELEGRAPH // THE DAILY MAIL // BOARDSPORTSOURCE // CARVE // CLUB OF THE WAVES // COOLER // D+C FILM // DRIFT // EYEBALL SURF

Image // Tierre de Patagones

// HUCK // THE INERTIA // KORDUROY // MAGIC SEAWEED // MPORA // SURF EUROPE // SLIDESHOW MAGAZINE // SURFGIRL // SURFERMAG // SURF SIMPLY

// SPORT SISTER // SURFERS VILLAGE // SHARKBAIT // SURFDOME // SURF REPORT // TIME OUT // TRICON // WAVELENGTH see overleaf for coverage higlights

© we are the fold 2014

coverage highlights // LS/FF 2014

CARVE DPS Festival preview feature, showcasing Reef imagery

REEF x LS/FF

Š we are the fold 2014

coverage highlights // LS/FF 2014

THE GUARDIAN GUIDE Festival preview - one of only three events nationwide selected to feature in the Guardian film section

REEF x LS/FF

THE INDEPENDENT Festival preview one of only six must attend travel events nationwide selected to feature in the Travel section accompanied

by REEF imagery with prominent REEF logo

Š we are the fold 2014

coverage highlights // LS/FF 2014

THE INDEPENDENT Festival preview - also fearured on line accompanied

by REEF imagery with prominent REEF logo

SURFERS VILLAGE Festival news detailing one of the films premiered at LS/FF

REEF x LS/FF

DAILY TELEGRAPH Festival feature focussing on one of the films premiered at LS/FF

THE GUARDIAN Editor’s Pick of the Day: Festival feature detailing five must see films at LS/FF © we are the fold 2014

coverage highlights // LS/FF 2014 THE GUARDIAN Life & Style Festival feature focussing on one of the films premiered at LS/FF

DAILY MAIL Festival feature focussing on one of the films premiered at LS/FF

MPORA Festival feature focussing on one of the films premiered at LS/FF Feature also ran on Cooler.com (image below)

REEF x LS/FF

Š we are the fold 2014

coverage highlights // LS/FF 2014 DRIFT Shorties feature PLUS social media and news letter

HUCK MAGAZINE Shorties feature including selected short film entry PLUS social media

x LS/FF

SURF REPORT Shorties feature including selected short film entry

MAGIC SEAWEED Shorties feature including selected short film entries PLUS social media

Š we are the fold 2014

coverage highlights // LS/FF 2014 BOARDSPORT SOURCE Interview with LS/FF Director Chris Nelson discussing the growth of the festival and relationship with Reef as headline sponsor

SURFGIRL Submissions open news announcement plus social media SURFERS VILLAGE Submissions open news announcement

REEF x LS/FF

Š we are the fold 2014

coverage highlights // LS/FF 2014

COOLER Shorties comp announcement and teaser trailer PLUS social media

REEF x LS/FF

DRIFT Shorties comp announcement & teaser PLUS social media & newsletter

D&C MEDIA Shorties comp announcement & teaser

SURFGIRL Shorties comp announcement and teaser trailer PLUS social media

Š we are the fold 2014

coverage highlights // LS/FF 2014

SURFERS VILLAGE Shorties voting CARVE Shorties comp announcement & teaser trailer SURF EUROPE Shorties comp announcement

REEF x LS/FF

SURF EUROPE Shorties comp announcement SURFER.TV Shorties comp announcement

SURFER.TV Shorties comp announcement Š we are the fold 2014

coverage highlights // LS/FF 2014

EYEBALL Shorties feature including selected short film entry

SURFDOME Shorties feature including selected short film entries PLUS social media

REEF x LS/FF

HARLYN SURF Shorties feature including selected short film entry

KORDUROY.TV Shorties feature including selected short film entries PLUS social media

COOLER Shorties feature including selected short film entries PLUS social media

Š we are the fold 2014

coverage highlights // LS/FF 2014

SURFER MAGAZINE News story featuring a selected Shorties entry PLUS social media

SURFEUROPE Shorties story including selected film entry PLUS social media SUP MAGAZINE News story featuring a selected Shorties entry

x LS/FF

CARVE MAGAZINE 3 Shorties features detailing all entries PLUS social media Š we are the fold 2014

coverage highlights // LS/FF 2014

MAGICSEAWEED Shorties feature including selected film entry PLUS social media

REEF x LS/FF

SURFGIRL 2 Shorties features including selected film entry PLUS social media

SURFERSVILLAGE Shorties feature including REEF artwork and branding

PCA Shorties filmmaker feature Š we are the fold 2014

coverage highlights // LS/FF 2014

WAVELENGTH Festival line up feature

MAGIC SEAWEED Festival submissions feature including REEF artwork SURFERS VILLAGE Festival submissions feature including REEF artwork

REEF x LS/FF

Š we are the fold 2014

coverage highlights // LS/FF 2014

COOLER Festival line up feature PLUS social media

MAGICSEAWEED Festival line up fron page feature PLUS social media

REEF x LS/FF

BOARDSPORTSOURCE Festival line up feature

Š we are the fold 2014

coverage highlights // LS/FF 2014

CARVE Festival line up feature PLUS social media

REEF x LS/FF

CLUB OF WAVES Festival line up feature including festval trailer PLUS social media

MPORA Festival line up feature PLUS social media

Š we are the fold 2014

coverage highlights // LS/FF 2014 HUCK Festival line up feature PLUS social media

DRIFT Festival line up feature PLUS social media and newsleter

REEF x LS/FF

Š we are the fold 2014

coverage highlights // LS/FF 2014

WAVELENGTH Festival line up feature including REEFfestval trailer PLUS social media

x LS/FF

SURFGIRL Festival line up feature & social media

SLIDESHOW MAGAZINE Festival line up feature PLUS social media; DPS feature detailing the charity gallery show Š we are the fold 2014

coverage highlights // LS/FF 2014 SLIDESHOW.COM Festival line up feature PLUS teaser trailer

SURFERS VILLAGE Festival line up feature PLUS teaser trailer

CARVE Festival teaser trailer

REEF x LS/FF

MAGIC SEAWEED Festival line up feature plus teaser trailer Š we are the fold 2014

coverage highlights // LS/FF 2014

SURF GIRL Festival line up & teaser trailer PLUS social media

SURF SIMPLY

REEFFestival lne up feature x LS/FF

TRICON Festival line up & teaser trailer

SURFDOME Festival line up & teaser trailer PLUS ticket giveaway to customers PLUS social media

EYEBALL Festival overview Š we are the fold 2014

coverage highlights // LS/FF 2014 MAGIC SEAWEED Festival Director Chris Nelson interviews Director Pierce Michael Kavanagh about his film premiereing at LS/FF. The interview rolls as a featured / banner story on MSW.

REEF x LS/FF

Š we are the fold 2014

coverage highlights // LS/FF 2014 MAGIC SEAWEED Festival Director Chris Nelson interviews Director Tin Ojeda about his film premiereing at LS/FF. The interview rolls as a featured / banner story on MSW.

REEF x LS/FF

Š we are the fold 2014

coverage highlights // LS/FF 2014

REEF x LS/FF

CARVE MAGAZINE Post festival DPS feature Š we are the fold 2014

coverage highlights // LS/FF 2014

REEF x LS/FF

MAGIC SEAWEED Festival round up, rolled out as a featured / banner story Š we are the fold 2014

coverage highlights // LS/FF 2014

SLIDESHOW MAGAZINE Festival review PLUS social media

LS/FF.COM Regular news, stories, features and interviews

REEF x LS/FF

OVER THE DUNE Post festival news story Š we are the fold 2014

coverage highlights // LS/FF 2014

COOLER MAGAZINE Stephanie Gilmore interview feature at London Surf / Film Festival

REEF x LS/FF

Š we are the fold 2014

coverage highlights // LS/FF 2014

MAGIC SEAWEED Stephanie Gilmore interview at London Surf / Film Festival

REEF x LS/FF

Š we are the fold 2014

The London Surf / Film Festival is a we are the fold production From editorial and content creation to marketing, events, publishing and brand communication, we are the fold brings over 30 years surf industry experience to the table. We are writers, authors, publishers, curators, marketeers, art directors and cultural commentators. We’ve worked media side, agency side, beach side and roadside producing cutting edge editorial, promoting and producing innovative happenings, building relationships, curating exhibitions, creating exciting media both in print and online. We work with a trusted team of creative practitioners, from photographers and filmmakers to designers and artists, who help us make things happen. We pride ourselves on growing original, creative concepts into fully-fledged venures that always deliver. we are the fold.

For more information please contact Chris Nelson E: chris@wearethefold.com Demi Taylor E: demi@wearethefold.com www.wearethefold.com

Image // The Salt Trail / Mark Waters Cover Image // Reef / Nick LaVecchia