FREE TRAINING: "How to Earn a 6-Figure Side-Income Online"
WHO I AM (ABOUT AUTHOR) My name is MURLI, an Indian, living & doing legitimate online business right here in India. I spent 12 years working in digital marketing and visual designs. I am primarily a Digital Marketer, with a fountain of knowledge SEO/SEM, Content Marketing, Lead Generation and Conversion, Online Advertising, Social media, User Experience (UX). Develop efficient market leading CRM strategies, Marketing Automation and drive inbound enquiries through SEO, PPC and Digital Marketing Strategies. I am Digital Marketer, AMAZON BOOKS AUTHOR, Entrepreneur, Blogger & Online UDEMY Instructor & off-course a Lovable, Respectful and Helpful guy. Read all about me here
I didn’t want to spend my life taking orders from someone else or making my boss rich. To keep my spirits up, I read books. I pretty much read whatever was on the top 10 list in the business section. DotComSecrets - FREE Book! I have Strong Experience in DIGITAL MARKETING - Now I am self-employed (ENTREPRENEUR). I have trained people and companies on ENTREPRENEUR - START, RUN & GROW your business and Digital Marketing.
FREE TRAINING: "How to Earn a 6-Figure Side-Income Online"
Now, I am focusing on helping other people create their own online empires. It is my goal to help others by teaching and coaching them to achieve their own successes! I love creating content and helping my students reaches their potential. I created each one of them thinking about YOU. Let me help you achieve your learning goals & take you on a journey to success, wealth and happiness! Over the last decade, I have garnered so much knowledge and a vast wealth of practical experiences that I can now smell the perfect home based business opportunity a mile away. And once I identify a promising home business opportunity, I invest in it instantly. As of now, I am the proud owner and publisher of the following websites: https://www.edoup.com - Digital Marketing Blog Here I mention just a few of the many online businesses that I possess in my online business portfolio. With the success I have recorded in my numerous online businesses, it is obvious that I have a complete understanding of what makes many home based businesses fail where others succeed. Matter of fact, I will teach you how to make REAL money online from the comfort of your own home. My personal resume speaks volume as to the fact that I am the perfect choice when it comes to the best advice you could ever want on a choice of the internet marketing business. Without wasting any more of your time, please flip over to the next page and start your journey to a whole new world of limitless possibilities.
FREE TRAINING: "How to Earn a 6-Figure Side-Income Online"
All Rights Reserved. No part of this book may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the author/publisher. DISCLAIMER The contents of this manual reflect the author’s views acquired through his experience on the topic under discussion. The author or publisher disclaims any personal loss or liability caused by the utilization of any information presented herein. The author is not engaged in rendering any legal or professional advice. The services of a professional person are recommended if legal advice or assistance is needed. While the sources mentioned herein are assumed to be reliable at the time of writing, the author and publisher, or their affiliates are not responsible for their activities. From time to time, sources may terminate or move and prices may change without notice. Sources can only be confirmed reliable at the time of original publication of this manual. This manual is a book only and, as such, should be considered solely for basic information. Earnings or profits derived from participating in the following program are entirely generated by the ambitions, motivation, desires, and abilities of the individual reader. Without any further ado, let’s get started. Here Is a Preview of What You'll Learn
1. Pick up copywriting and persuasion skills Copywriting is a skill that all online business owners should master. Be it in writing PPC ads to writing sales letters, copyrighting is one of the important techniques you need to boost conversions. 2. Adding proof Find and communicate proof or testimonials of your product to boost conversion rate.
FREE TRAINING: "How to Earn a 6-Figure Side-Income Online"
3. Accreditation and Credibility Demonstrate that you’re certified by placing credible logos from 3rd party sites linking to a Google Places, Yelp, Yellow Pages listing or a professional group. This helps prove that you’re not a shady character and immediately, people notice that you take your business seriously. 4. Use multi-variant testing software such as Google Optimizer Google optimizer allows you to increase the value of your existing websites and traffic without spending money. This tool tests and optimizes site content and design; you can quickly and easily increase revenue and ROI whether you’re new to marketing or an expert. 5. Use benefit-oriented copy Most people often list their product features in hopes that people will realize the benefits of the product. However, customers are more often than not oblivious to the benefits of your product. By listing the benefits up front, you will be able to boost conversions by leaps and bounds. 6. Do a walk through If it is possible, get someone in your target demographic use your site for the first time and observe them. The point of this is to let yourself understand how to see the site through the eyes of others. 7. Use photos of real people / things / situations for landing pages Showing photos of real people on your landing pages can dramatically boosts your conversions. 8. Do follow up Follow up with your buyers’ or prospects’ list by asking them what they are expecting to receive, what they thought of your product and any questions they might have for you. You could automate the follow up process with an autoresponder account like Convertkit. Click Here To Get Your Convertkit - FREE TRIAL
FREE TRAINING: "How to Earn a 6-Figure Side-Income Online"
9. Make your hyperlinks red Studies have shown that blue links converts the best because it the natural colour of links used online. However, experiences tell us that link clickthroughs are boosted by making links red. (Beamax boosted their link clickthroughs by making the links red.) 10. Create demonstration videos Professionally created videos that demonstrate the use of your product will often improve responses and conversions. This has to be tested. 11. For physical products, offer next-day shipping Companies have tested and found that offering next-day shipping of products boosts conversion rates. 12. Conduct split tests Split tests help business owners understand how visitors are looking at and clicking on things on the website. Create two different versions of a page and launch them at once with split testing and get concrete answers on what works and what doesn’t. 13. Reduce content on landing page Sometimes information clutter kills conversions. Some companies have found that by cutting the amount of content on their landing page, sales increased drastically. However, websites need to keep in mind that insufficient information is also a conversion killer. Moderation is key. 14. Add audio to your website Including an audio on your website have been found to increase conversions. Content examples of good audio clips include introducing your product briefly, play a recorded teleconference call, or interview and etc. 15. Use popup sign-up forms Over the years, Popups are known to boost email subscriptions. Many companies have also cited that a popup signup form helped to boost conversion rates for their product.
FREE TRAINING: "How to Earn a 6-Figure Side-Income Online"
You could automate the follow up process with an sign-up forms account like OptimizePress. 16. Evaluate the metrics of your website Notice how your conversion rate corresponds to your other metrics, and which ones are affected by which changes you make. 17. Include a “Free Trial” button People are often attracted by free stuff. Email marketing software GetResponse showed a “Free trial” button instead “Buy now” and increased trial signups by 158% (while not decreasing paid signups). 18. Run live support on website If your finances permit, hire operators to actively interact with visitors and prospects by running a live support button on your website. Conversions tend to increase because live operators are able to answer visitors’ queries promptly. 19. Use badging on your products Testing and proof have shown that badging your products can help boost your conversions. For instance, Sheplers got a 1.63 percent increase in the “add to cart” rate with badging and curation. 20. Offer multiple tier premium options Different customers have different financing needs. Some may be looking for a bargain, and others may be looking for the best that money can buy. Hence, offering premium options makes sure that different customers pay for what they want to get, helping in boosting conversions. 21. Complete makeover of your site or product This has nothing to do with testing. Creating an all together brand new and different
FREE TRAINING: "How to Earn a 6-Figure Side-Income Online"
version of your product or service may improve your sales and boost your conversions. One good example is SEOMoz, which got 52% improvement in sales and $1 million dollars increase in revenue after a radical change. 22. Iron-clad guarantees Take all the risk by offering guarantees. Majority of potential buyers are not willing to take a gamble and buy your product, even if your product is what they need. Providing a guarantee allows your customers to know that you will help them if what they bought is not what they expected. 23. Include product images People might feel insecure buying products online because everything is virtual. Including product images increases the credibility of the seller, letting the potential customer know that such a product exists thus increasing conversion rates. 24. Using videos Testing and changing a different video thumbnail can help uplift conversion rates. For examples, Yobongo got a 70.9% conversion uplift after changing their video thumbnail. 25. Reduce steps and required information in checkout process Your checkout process might seem secure. However, if the checkout process requires too many steps or too much information, chances are greater that your customer could change their mind. 26. Put a video on your home page Placing a video on your homepage can actually boost your conversions. This is what Dropbox did and it boosted their conversions over 10% by doing that. 27. Bullets hit the bulls’ eye in sales The usage of bullets to describe your offer and benefits help in boosting conversion rates.
FREE TRAINING: "How to Earn a 6-Figure Side-Income Online"
Studies have shown that people often skim through bullets, sub-heads, graphics, etc. to save time. 28. Phone number on your site Adding a phone number to your site increases your credibility rating as seen by the visitor, thereby increasing conversions. For instance, LessAccounting saw a 1.8% increase in conversions after placing a phone number on their site. 29. Include a strong call to action State your call to action in a clear, concise and obvious manner. This helps boosting conversion rates of your product. 30. Ask for the sale at the right time Studies have shown that asking for the sale too soon might thwart your efforts in getting the deal. An example showed that one company actually removed their sign up call to action from the top of the homepage, placing it later down the page. The results have been favorable, sign-ups increased 350%. 31. Get straight to the point Sometimes, getting to the point quickly actually helps in boosting your conversion rates. Do this by test deleting your first few paragraphs or even your first few pages of copy, you might be pleasantly surprised by the results reaped. 32. Buyer personas Companies have tried to use buyer personas and found that it is an effective technique to boost conversions. For example, RightNow Technologies increased their conversions 4x by building a persona focused site. 33. Real things boost conversions When offering a physical product, do everything you can to make it real to people. Take photos of it alone, take it with a person and think of ways to make your product real to visitors.
FREE TRAINING: "How to Earn a 6-Figure Side-Income Online"
34. Single column sign up forms Eye tracking study showed that single column forms work better in boosting conversions. 35. Big call to action button Just by increasing the size of your call to action button can drastically heighten your conversion rates. This was what happened to SAP BusinessObjects, who turned their regular blue link into a big button, and improved conversions by 32.5%. 36. Fast page load speed People generally don’t like to wait for pages to load. Fast loading pages have a higher percentage of chance for people to see your irresistible offer and boost your conversion rates. 37. Don’t just say it, prove it! Visitors to your site are often strangers. They don’t believe what you say because they don’t know you. Hence, the way to convince them to convert is to give them facts, samples, videos, and demos. Depending on your niche, present social proof and testimonials like checks, charts, endorsements, etc. Back it up and they might believe it. 37. Action oriented copy Change the tone of your copy by first altering the wording of your headline. Headlines have the most impact when it comes to converting a potential buyer into a customer. For example, L’Axelle changed the tone of their copy from“Feel fresh without sweat marks” to “Put an end to sweat marks” and so on. This take-action feel performed 93% better. 38. Quality writing Make the text easier to understand by using attention-grabbing headings, bullet points and etc. Ensure that all your descriptions are clear and useful. 39. Call to action on the left Place your call to action on the left of your website. According to eye tracking software,
FREE TRAINING: "How to Earn a 6-Figure Side-Income Online"
readers often read from the top left of the website. Hence content on the top left corner of a website should be optimized with a call to action. For example, Less Accounting test showed that a layout with calls-to-action on the left hand side worked better than a reverse layout. 40. List building Build your list by collecting opt-in email leads and follow-up with this list once in a while. Getting contact information such as email addresses is vital to increasing your conversion rates. If you are able to get their physical address and phone number, you can expect an even higher response to your promotions. 41. Focus on a single action A website with many actions can confuse the reader and make them bounce off the page without even looking at what you have to offer. Focus on one single action on your site and see conversions grow. For instance, the Weather Channel watched conversions jump 225% after decluttering their home page and presenting a clear, single action. 42. Offer free things Giving away free material on the front end can help you to prove your trustworthiness and quality of your products to potential customers. When people have seen and felt the quality that you deliver for the free product, they will be willing to explore your other products even if they have to pay for it. 43. Use huge customer photos on your homepage Depending on your niche, huge customer photos on your homepage and testimonials that
FREE TRAINING: "How to Earn a 6-Figure Side-Income Online"
accompany the photos can dramatically increase conversion rates by leaps and bounds. Test it to find out. 43. Blogging Share information by blogging. Building a blog helps in establishing expertise, because your writing shows people you know what you are talking about. Creating tutorials, whitepapers, and videos all help visitors to understand who you are and what you are trying to teach. Once they experience the quality of your content, they will keep coming back for more. How To Start A Professional Profitable Successful Blog From Scratch? 43. It’s all about the TEST Always test your copy or sales letters. Examine headlines, intro paragraphs, graphics, pricing, etc. Even if it means to have headlines produced two or three times the results of their original, rewriting your copy can strengthen your stand and convince your visitors how good your product is hence increasing conversion rates. 43. Discounts People are attracted by bargains therefore show discounted prices of your product. An example of a company which used this strategy is the Corkscrew Wine Merchants, who got a 148.3% improvement on product page after they featured a discount sticker.
Here is an Additional Great Course [I RECOMMENDED]: Again, if you are absolutely new to affiliate marketing and wish to learn the ropes of earning money online, I highly recommend the bootcamp training here:Affiliate Bootcamp
FREE TRAINING: "How to Earn a 6-Figure Side-Income Online"
CONCLUSION There is no shortcut to SUCCESS; you probably can’t make a million dollars by tomorrow if you’ve never done it before. But there is a process you can follow that will get you there. A massive amount of ACTION and PERSISTENCE is required. After all, you should be willing to do whatever it takes.
FREE TRAINING: "How to Earn a 6-Figure Side-Income Online"
To Your Success,
MURLI (DIGITAL MARKETER, AMAZON BOOKS AUTHOR, Entrepreneur, Blogger & Online UDEMY Instructor) RECOMMENDED RESOURCES This is my list of tools & resources that I regularly use to supercharge my websites & boost my online income which I know you'll find useful for your own online business. There's everything from WordPress plugins to email marketing tools, content creation, traffic generation & more. 1. Email Marketing Automation Tool ConvertKit [RECOMMENDED] - Advanced effective email marketing automation tool. Click Here To Get Your ConvertKit - FREE TRIAL 2. Domain, Hosting Tool Bluehost [RECOMMENDED]- Recommending Bluehost for web hosting, for building your blog. Click Here To Get Your Bluehost - Hosting 3. Wordpress Themes, Templates Tool
FREE TRAINING: "How to Earn a 6-Figure Side-Income Online"
ThemeForest [RECOMMENDED]- Premium WordPress themes, web templates & more. Click Here To Get Your ThemeForest - Themes 4. Seo, Keyword Research Tool SemRush [RECOMMENDED] – All-in-one SEO& Marketing Toolkit for bloggers, digital marketing, entrepreneur professionals. Click Here To Get Your SemRush - Tool - FREE TRIAL
5. Digital Marketing Automation Tool Clickfunnels [RECOMMENDED] – Gives You EVERYTHING You Need To Market, Sell, & Deliver Your Products & Services Online!(Without Having To Hire or Rely On A Tech Team!) Click Here To Get Your Clickfunnels - FREE TRIAL 6. Video Animation Creation Tool Explaindio [RECOMMENDED] - Video Creator That Will Attract, Engage, And Convert Visitors to Buyers, Make Videos Like The PROs With the Most Powerful Video Creation Software. Click Here To Get Your Explaindio - Tool 7. Educational Courses Tools: Udemy [RECOMMENDED] - Join World's Largest Online Learning Platform, High-Quality On-Demand Online Courses, Expert Instructors, Download To Your Phone, Lifetime Access. Click Here To Get Your Udemy - Courses 8. Freelance Services
FREE TRAINING: "How to Earn a 6-Figure Side-Income Online"
Fiverr [RECOMMENDED] - The world's largest freelance services marketplace for lean entrepreneurs to focus on growth & create a successful business at affordable costs. Click Here To Get Your Fiverr - Marketplace Many more useful tools to come! Thanks! SACHIN
FREE TRAINING: "How to Earn a 6-Figure Side-Income Online"