FaceBook Marketing Advertising

Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

WHO I AM (ABOUT AUTHOR) My name is MURLI, an Indian, living & doing legitimate online business right here in India. I am founder of Digital Marketing Lifestyle Business Course & Book (co-founder of www.edoup.org) I am Digital Marketer, AMAZON BOOKS AUTHOR, Entrepreneur, Blogger & Online UDEMY Instructor & off-course a Lovable, Respectful and Helpful guy.

I Write & Published 120+ Books On Amazon.

Click here & SEE

https://www.amazon.com/-/e/B015RMGKB8

I Published 5+ Digital Courses On Udemy.

Click here & SEE

https://www.udemy.com/user/murli-2/

Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

I didn’t want to spend my life taking orders from someone else or making my boss rich. To keep my spirits up, I read books. I pretty much read whatever was on the top 10 list in the business section.

Think & Grow Rich Rich Dad Poor Dad The 4-Hour Workweek The Millionaire Next Door How To Win Friends & Influence People I spent 12 years working in digital marketing and visual designs. I am primarily a Digital Marketer, with a fountain of knowledge SEO/SEM, Content Marketing, Lead Generation and Conversion, Online Advertising, Social media, User Experience (UX). Develop efficient market leading CRM strategies, Marketing Automation and drive inbound enquiries through SEO, PPC and Digital Marketing Strategies.

I have Strong Experience in DIGITAL MARKETING - Now I am self-employed (ENTREPRENEUR). I have trained people and companies on ENTREPRENEUR - START, RUN & GROW your business and Digital Marketing.

Now, I am focusing on helping other people create their own online empires. It is my goal to help others by teaching and coaching them to achieve their own successes!

Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

I love creating content and helping my students reaches their potential.

I created each one of them thinking about YOU. Let me help you achieve your learning goals & take you on a journey to success, wealth and happiness!

Over the last decade, I have garnered so much knowledge and a vast wealth of practical experiences that I can now smell the perfect home based business opportunity a mile away.

And once I identify a promising home business opportunity, I invest in it instantly.

As of now, I am the proud owner and publisher of the following websites: https://www.edoup.com - Digital Marketing Blog https://www.witsourcetechnology.com –Web Development & Digital Marketing Company Here I mention just a few of the many online businesses that I possess in my online business portfolio.

With the success I have recorded in my numerous online businesses, it is obvious that I have a complete understanding of what makes many home based businesses fail where others succeed.

Matter of fact, I will teach you how to make REAL money online from the comfort of your own home.

My personal resume speaks volume as to the fact that I am the perfect choice when it comes to the best advice you could ever want on a choice of the hottest home based business to engage in on the internet.

WARNING This Is Not A Get Rich Quick Book

Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

Get Rich Quick Schemes Don’t Work!

Believe me.

By the time you finish reading this book, you will be able to judge for yourself whether my claim that I make over hundred thousand DOLLARS monthly from the internet is true or not.

Without wasting any more of your time, please flip over to the next page and start your journey to a whole new world of limitless possibilities.

Copyright © 2017 by MURLI (www.edoup.com) All Rights Reserved. No part of this book may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the author/publisher.

DISCLAIMER The contents of this manual reflect the author’s views acquired through his experience on the topic under discussion. The author or publisher disclaims any personal loss or liability caused by the utilization of any information presented herein. The author is not engaged in rendering any legal or professional advice. The services of a professional person are recommended if legal advice or assistance is needed.

While the sources mentioned herein are assumed to be reliable at the time of writing, the author and publisher, or their affiliates are not responsible for their activities. From time to time, sources may terminate or move and prices may change without notice. Sources can only be confirmed reliable at the time of original publication of this manual.

This manual is a book only and, as such, should be considered solely for basic information.

Earnings or profits derived from participating in the following program are entirely generated by the ambitions, motivation, desires, and abilities of the individual reader.

Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

Without any further ado, let’s get started.

The dynamic qualification will provide you with the essential knowledge and skills you need to plan, implement and monitor effective digital marketing campaigns and contribute to operational marketing plans.

You’ll learn what digital marketing is about, including understanding the buzz words and main trends.

Get a professional, academic & worldwide recognized qualification in as little as 12 weeks Digital marketing has evolved from a peripheral element of organizational marketing to one which is at the hub of customer-centric communications in an increasingly multichannel environment.

The digital marketing course will ensure that you are equipped to deal with this shift and make the most of the new business opportunities on offer.

The bundle that’ll help you learn the skills that’ll make you better prepared for everything businesses are expecting from you.

The simple truth is that you need to choose a solid PLAN & STRATEGIES from day one, be willing to consistently work on your business over the course of several months and follow the path laid before you by people that have actually done it.

Whether you simply want to learn how to make your first $ Dollar or $1,000 online or more than this, create streams of passive income or build your own online business empire, Online Business from Scratch will help you turn your dream of starting an online business into reality.

How I Got Started?

For many years my life was in the corporate world.

I worked in Digital Marketing, was in the digital marketing business and got involved in a number of technology start-ups.

Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

But I was so burned out dealing with the complexities of businesses with lots of people and other things over which I had no control, that I decided to look at starting my own Internet business.

Like you, I had heard all kinds of fantastic claims about people making $19,487 in three weeks or $150,000 per year working part time.

That got my attention, but knowing the business world as well as I do, I found these claims VERY HARD to swallow.

Looking for What Works So prior to making the decision to start an online business, I spent the better part of a year reading, studying and researching.

I wanted to find out what really worked for the people who succeeded and to discover why so many people FAILED. I spent a lot of time surfing and visiting sites.

I bought and read a lot of Books. I bought courses on how to market on the Internet.

I interviewed successful internet marketers. And I spent $5,000 on Big Seminars where I met some heavy hitters.

Being Overwhelmed At first I WAS OVERWHELMED. There was so much to learn, and there were so many different stories about how to succeed.

Everybody had a different idea about what worked and what didn’t.

AND there was tons more to understand about marketing and selling on the Internet.

Affiliate programs, traffic generation, conversion ratios, search engines, shopping carts, merchant accounts, and on and on.

It seemed endless.

Taking the Plunge Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

Finally… I just decided to take the plunge, knowing that I would learn more in the water than watching from the beach.

So I bought a small Internet business, a free traffic exchange. It was a bit bumpy at the start but that site is now doing almost $500 a month in revenues.

And it only requires a few people to run it.

Bottom line: with all my study, research, interviews, cold hard cash and hands-on experience (including a bunch of mistakes) I’ve uncovered…

THREE SECRETS “GET-RICH-QUICK” BOOKS DON’T TELL YOU. 1) Most of the claims people make are in fact true!

BUT… what they don’t tell you is that IT TOOK THEM A YEAR – SOMETIMES TWO OR THREE YEARS -- BEFORE THEY MASTERED THE SKILLS to make $$$$$$$ in three weeks or $$$$$$$ working part time.

2) ALL THE SUCCESSFUL PEOPLE LEARNED HOW TO MAKE MONEY BY FIRST LEARNING THE BASICS. Then they applied them to building one online business, then a second and a third and so on, until they had MULTIPLE-STREAMS OF INCOME. Once they figured out how to do it, they did it again and again. Just as you would never consider putting all your life savings into one stock, the same is true with online businesses.

3) And then I discovered THE BIGGEST SINGLE REASON PEOPLE FAIL. Each and every person I talked with about their failures had TRIED TO DO TOO MUCH, TOO SOON. They tried to master the technology, product development, marketing and selling all at once.

And IN EVERY CASE they were OVERWHELMED, FRUSTRATED and then…they CRASHED AND BURNED… long before they saw their first dollar.

Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

The whole name of the game is for you to LEARN how to make money online.

You can easily do it, IF you’re willing to work at it for a couple of years because it will take your that long to learn how to make $5,000 or more, a year.

Remember one of the three secrets, it takes everybody that long. Keep remembering what I said up front.

This is NOT a GET RICH QUICK plan, this is GET RICH PLAN. The QUICK is what kills people…because they really get frustrated and angry when it doesn’t work right away and then they GIVE UP -- feeling they’ve failed.

Our approach may take a little longer but …it WORKS. Once you’ve mastered all three phases, you’ll have your own SIMPLE MONEY MACHINE. Then you build a second, then a third, fourth, thereby creating MULTIPLE STREAMS OF INCOME… until you make enough to retire!

What’s really exciting about this strategy is that by reversing the process and including a “money model” with each step, you start making money right from the beginning.

And the MONEY is your constant reminder of what you need to focus on and what you need to LEARN. It’s a GREAT TEACHER. You’ll… LEARN MUCH FASTER… You’ll… BE MORE MOTIVATED & BE MORE CONFIDENT… IF… you’re EARNING… WHILE YOU’RE LEARNING. Who Is The Program For? The DIGITAL LIFESTYLE ENREPRENUER, program is designed for four types of people: 1) Those who have decided to start an Internet business, but don’t know where or how to begin; Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

2) Those who already have a website or online business that is NOT living up to their expectations, (everything you’ll learn here can be directly applied to your existing online business or Website); 3) Those who are looking for a job, have time on their hands, and would like to make some money while waiting for a new position.

4) Those who are currently employed and wish to begin developing a business where they have control in the event their job is outsourced. Almost anyone can learn to make a DIGITAL BUSINESS. Because you can just stay at one level and prefect those skills so until you reach your financial goals or keep moving to the next level as your skills and confidence grows.

Students, housewives, professional people, even kids are building DIGITAL BUSINESS. The Internet’s Different On the Internet, the medium is communications, the product is information, and the content is intellectual.

Anybody with a brain can play. All you need in order to start is: (1) a computer, (2) high-speed access to the Net, (3) the desire, (4) the willingness to learn, and (5) your HEAD. (While you don’t actually need a high-speed connection, you’ll want one so you don’t waste so much time waiting for things to happen while you’re working.) So what does all this mean to YOU?

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1. You can start your business with LITTLE or NO CAPITAL. Unlike traditional businesses with hard assets, you don’t need to invest in building physical products, factories, inventory or stores.

Assuming you already have a computer and Web access, you can start with little or no capital.

Never before has it been possible to start a business with so LITTLE CAPITAL and still have the potential to make millions.

2. You can start your Internet business in your SPARE TIME. A Web business can be built by one person working at any time of the day or night. There’s no need to quit your day job before you’ve mastered the skills and built a new income base.

3. You don’t need EMPLOYEES. Most of the skills required for running an Internet business can be learned as you go. And to the extent that you do require the specialized skills of others, you can find these people on the Net and hire them as contractors, either by the job or by the hour.

No need to worry about employees, insurance or benefits.

4. You can start and run the business from your HOME. Other businesses require a place where customers can come to purchase a product, a place to warehouse inventory, and offices to house a staff. But you can start your Internet business in the den, a spare bedroom or even a closet!

All of your customers arrive via the Internet and your inventory is on a hard disc in your computer.

5. You get to be your own BOSS. This is a great opportunity for those of you who want to take responsibility for yourselves and your future. You get to do things the way you want: work when you want, wear what you want and make as much as you want.

The sense of FREEDOM is fantastic!

Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

6. You can build your business ANYWHERE in the world.

You can live and work wherever your heart desires you to be. You can start it where you are, build it up and then move to where you’ve always wanted to live.

Moving your business is as easy as carrying your laptop anywhere. All you need is a highspeed connection to the Internet.

7. You can go as FAST or SLOW as you want.

There’s no urgency to build a business in the next month.

Start simple, learn the basics, make some money, develop your skills and confidence and move at your own pace.

The only pressure is the pressure you create for yourself.

Never before has it been so easy to start a business, with no capital, and that has the HUGE UPSIDE POTENTIAL that the Internet affords.

The leverage is enormous.

You can now reach a world-wide market from your computer. And it will be a few years before this window of opportunity closes.

As more and more people discover the Net’s potential, the profitable market niches will get filled by those who get off their butts and swing into ACTION. So Where Do You Start?

I’ve talked about what a fantastic financial opportunity the Internet is.

Hundreds of thousands of people make all or some portion of their living from one or more DIGITAL LIFESTYLE ENTREPREUR BUSINESS. What we’ve not talked about is…YOU. DIGITAL ENTREPREUR BUSINESS is built by people like YOU. However, there are three characteristics successful DIGITAL ENTREPREUR BUSINESS has.

Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

Do you have these characteristics…or are you willing to develop them?

1) You’re DECISIVE and TAKE ACTION. YOU will not create your first Money Machine, much less the second and third, until you decide to take ACTION. It’s a lot of fun to dream about having money, but money doesn’t come to people who don’t see the opportunities in front of them and TAKE ACTION. You have to identify an OBJECTIVE, develop a PLAN and then start to WORK. 2) You’re NOT AFRAID to make mistakes and you’re quick to fix them.

YOU must be willing to experiment, to try something, and if it doesn’t work, try something else and keep trying…until you figure it out.

The Internet is still in its infancy. And it’s changing rapidly. It’s in a very dynamic growth phase. There are no hard and fast rules. There are only guidelines.

What worked yesterday may no longer work tomorrow…and vice versa. So YOU must be open to change, willing to experiment and not get discouraged when it doesn’t work the first time.

As someone wise once said, “We don’t learn from our successes, we learn from our failures.” Since so many variables have to work right for success, it’s not possible to make a list of the reasons.

But it’s usually pretty easy to see what didn’t work and why.

3) You’re WILLING TO INVEST BOTH TIME AND MONEY IN LEARNING. Because the Internet is so new and changing so fast, the most successful people spend a lot of time and money on their CONTINUING EDUCATIONS. They constantly read books, both for new information and for motivation. They often read the same books multiple times to keep pounding the information home. They invest in courses and seminars.

Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

They spend time with other successful people looking for new ideas and better ways of doing things. So don’t think that by reading and studying this book alone you’re going to get rich.

Though you don’t have to spend $3,000, you must be willing to read three books on the same subject just to get different perspectives. And you’re willing to re-read the same book five times to make sure you got it all, and you start hanging out at seminars with the gurus.

Then you’re on your way.

There are no shortcuts to success.

That’s why Get-Rich-Quick books don’t work.

This book will only work if…YOU work IT. Still with me?

If so, let’s get to work….

Are you ready to take action?

Let’s take a deeper dive into the skills you’ll be mastering through this Ebook Course offer.

Here Is A Preview Of What You'll Learn

TABLE OF CONTENTS - Introduction To FaceBook Marketing - TOP 5 Reasons To Advertise On Facebook - How To Set Up Your Facebook Advertising Account?

- How To Set Up Your Facebook Ad Campaigns?

- Facebook Ad Types For Different Goals - How To Create Your First Successful Facebook Ad Creatives And Copy?

Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

- How To Master Facebook Audiences & Targeting?

- Facebook Ad Bidding And Optimization: Everything You Need To Know - Understanding Facebook Ad Optimization & Reporting For Better Conversions CONCLUSION RECOMMENDED RESOURCES 1. Introduction To FaceBook Marketing Are you struggling to figure out how to use Facebook for your business?

With over 4 billion users, Facebook can be an extremely effective tool for converting a sale or to gaining a new sales lead.

However, the tasks for content creation, community management, user acquisition, and managing advertisements can be time consuming and frustrating.

In this session, I will equip you with the information you need to determine if Facebook is a worthwhile tool for meeting your overall marketing and business goals.

Over 2 billion people use Facebook every month, making it the most popular social media platform in the world.

The average Facebook user spends one hour a day on the site.

Which seems like a ton of time to grab someone’s attention?

Not so!

If you have any friends or fans, you’re automatically fighting to stand out from the thousands of posts an average Facebook user could see.

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On top of that, Facebook assigns mysterious “ranks” to every single post, so Facebook users see only a few specific posts at a time in their News Feed.

On top of even THAT, Facebook continues to nudge business Pages towards paid content and paid advertising as the primary means to get seen.

Yes! While Facebook’s focus on targeted, paid advertising and paid content is the real deal, thankfully it’s not the only way to get your posts seen by your audience!

Facebook continues to be the reigning champ of social media sites, as the #1 spot where friends connect and share online.

More than just a meeting place for friends, Facebook has grown into a venue for businesses to market themselves through interaction with customers and self-promotion.

Whether you’re a big corporation or a small local biz, Facebook is a powerful marketing tool – it’s a great space to keep customers informed, develop brand identity, and broaden your reach.

2. TOP 5 Reasons To Advertise On Facebook Unsure whether Facebook advertising is for you?

Will it get you the results you’re looking for?

How much time does it take to manage Facebook campaigns?

Read this chapter to find out all these answers and much more!

Did you know that 96% of social media marketers consider Facebook the most Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

effective social media advertising platform?!

MUST READ -> Building Your Brand Business With Facebook See how a single Facebook ad campaign can help you get more leads and increase your company’s revenue.

Reason #1. Facebook Advertising Is Highly Effective According to study, 96% of social media marketers consider Facebook the most effective social media advertising platform.

In the past years, social media advertising has grown into a highly popular marketing channel. That’s because it’s one of the most effective paid advertising channels, helping to get new leads and turn them into paying customers.

Facebook Ads work both for B2C and B2B companies, and there are so many success stories that show more than 5x increases in marketing results after advertising on Facebook.

If you think it’s too late to jump on the Facebook advertising wagon, don’t worry. There’s a continuous growth both in terms of new Facebook users and advertising opportunities.

Social media advertising budgets have doubled worldwide over the past 2 years—going from $16 billion U.S. in 2014 to $31 billion in 2016.

In 2017, analysts predicted a 26.3% global increase in spending for social media ads.

As reported by TechCrunch, Facebook’s daily active users’ number rose 18% to 1.23 billion people in 2016.

Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

Reason #2. You Can Reach Your Perfect Audience As of January 2018, more than 2 billion people see an advert through the Audience Network every month.

Add to the equation the people viewing their Facebook newsfeeds and Instagram accounts, and you’ll grasp the extent of target audiences available via Facebook advertising.

Out of Facebook’s 1.6 billion monthly users, the average person spends 50 minutes daily on Facebook, Instagram, and Messenger.

That’s more than on any other social media network. With Facebook ads, you’ll have the opportunity to reach every single one of them.

Facebook target audiences are highly customizable, making it possible to target people based on their interest, demographics, location, actions on your website, engagement in your app, and much more.

This makes Facebook the best advertising network to create granular target audiences with a high ROI. Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

Reason #3. Simple Set-Up Process And Fast Results You don’t need to be a Fortune500 company or acquire funding to advertise on Facebook.

In fact, a couple hundred dollars can get you pretty far already.

The best thing about Facebook ads is that you can get started without a large effort, and see the first results when spending as few as $10. In fact, you can even drive people to your landing page at the cost of $0.10 – $0.30 per click, depending on the ad placement.

Perhaps that’s why 65 million businesses are using Facebook Pages, and there are over 6 million business profiles on Instagram. If they can do it, so can you!

When compared to Google AdWords, managing Facebook ads is a significantly easier process.

Moreover, you don’t need to spend as much time learning about Facebook ads before you’re able to set up your first campaign.

Reason #4. Facebook Ad Campaigns Are Highly Customizables With Facebook constantly adding new ad placements, including video ads and instant article ads, there are countless opportunities for creating good-looking ad formats.

In addition to your Facebook ad design and copy, you can also customize every element of your Facebook ad campaign, including:    

Campaign objective Target audience Bidding Delivery optimization

These options make Facebook the most customizable advertising network, allowing you to create the exact ad campaigns you have in mind.

Reason #5. Facebook Is Adding New Features Every Month

Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

In 2017 alone, Facebook has added so many new features it’s hard to keep the count: Messenger Day, Instagram Stories, Live Video updates, improved ad reporting…

Along with all these Facebook updates, advertisers have an increasing number of tools and tactics to reach their target audience.

Who would have thought that video ads can be so easy to set up that anyone can do it?

This far, we’ve noticed Facebook making six monthly product updates on average, which means that there will be more than 70 new and improved features every year. No other advertising network can keep up with this!

The faster you learn to advertise on Facebook, the sooner you’ll unlock the full potential of social media advertising.

The best way to start learning about Facebook ads as a beginner is to set up your Facebook Business Manager account and create your first ad campaign.

3. How To Set Up Your Facebook Advertising Account?

If you’re unsure how to get started with Facebook advertising, don’t worry – I’ve got you covered.

MUST READ -> How To Run A Successful Facebook Marketing Campaign An Overview?

Up next, you’ll find step-by-step instructions for setting up your Facebook advertising account, including the guidelines for working with Facebook Business Manager and Facebook Ads Manager.

What Is Facebook Business Manager?

Business Manager is a tool designed for managing your Facebook Pages and ad accounts.

By using Business Manager, you can:

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 

Manage access to your Facebook Pages and ad accounts – see who has access to your Pages and ad accounts and remove or change their permissions.

Work with agencies – you can also share your Business Manager account with agencies so that they can help you manage your ad campaigns.

You can have multiple ad accounts and users all combined under your Business Manager account.

Here’s a quick overview of the two roles available in Facebook Business Manager: Admin and Employee:

Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

There’s a different set of roles for Facebook ad accounts that you can also manage and edit in the Business Manager.

Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

In order to start advertising on Facebook, you need a Business Manager account that manages at least one Facebook Page.

To add a Facebook Page: 1.

2.

3.

4.

Go to Business Manager Settings.

Under the People and Assets tab, select “Pages” Click on “Add New Page” Select one of the 3 options: “Claim a Page”, “Request Access to a Page” or “Create a New Page” 5. If you choose to request access or claim a Page, enter the Facebook page name or URL To add an advertising account to your Business Manager: 1. Open your Business Manager Settings.

2. Under the People and Assets tab, click on “Ad Accounts” 3. On the right side of the page, select “Add New Ad Accounts”

Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

4. Choose one of the 3 options: “Claim Ad Account”, “Request Access to an Ad Account” or “Create a New Ad Account” 5. If you choose to request access or claim an ad account, enter the ad account ID. (Learn where to find the account ID) Before you can start advertising, you’ll need to give Facebook additional account information and enter your credit card data.

Setting Up Your Ad Account Info As you might imagine, Facebook won’t let you start spending unless you’ve entered a valid payment method and shared some business information.

Navigate your Business Manager menu to find “Ad Account Settings” and click.

Fill in all the blanks by entering your company’s name, address, and other relevant information.

Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

You can enter your billing information under the “Payments” tab by clicking on “Add Payment Method.”

If you’re a business in the EU, you’ll also be prompted to insert your VAT number. Facebook will also allow you to choose your billing currency and your timezone. Be extremely careful with this information as you won’t be able to change it once you’ve created your account.

After you’ve filled in your ad account information, hit the “Save Changes” button and move on to the “Billing & Payment Methods” page.

Setting Up Your Billing & Payment Information Alright, let’s add your first credit card to your Facebook advertising account.

To do that, you’ll need to navigate to the “Billing & Payment Methods” in the Business Manager menu.

Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

You will land on the Billing page where you can: -

Add new payment methods Edit your current payment methods Set your account’s spending limit

To add a new payment method:

-

Click on the green “Add Payment Method” button Choose the method you want to add Fill in your information Click on “Continue”

Facebook accepts multiple payment options, including credit cards and PayPal payments.

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If you need additional help, here’s Facebook’s guide that explains how your ad billing and payments work.

Tip: Add multiple payment options As you start advertising more and more, we suggest that you also add a secondary payment Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

method. This way, should your primary card expire, reach the monthly limit, or be blocked for whatever reason, your advertising won’t stop being delivered to potential customers.

If your primary card billing fails, all of your campaigns will be immediately paused until you pay the outstanding balance. You’ll also have to manually restart them one by one. This is a tedious task if you’re running several campaigns. If you have a secondary payment method set up, Facebook will begin billing your secondary method and everything will keep working smoothly.

Editing Your Payment Options If you want to make changes to your Facebook advertising payments, you can do it on the same page by clicking on “Edit Payment Methods.”

If you have entered multiple payment options, you can choose which one’s primary.

Note that you cannot delete your primary source, so you’ll need to make another option your primary source before removing your current primary payment method.

How And When Are You Billed?

You can expect a bill from Facebook on two occasions: Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

-

At the end of every month When you reach your billing threshold (if you use direct debit to pay for Facebook ads)

The billing threshold means that your primary payment method will be charged every time you reach a certain billing threshold. The sum of the threshold varies based on your billing history.

This threshold will be pretty low when you first start advertising (usually $25), and you’ll be billed every time you spend $25 in Facebook Ads. As you keep spending and your payments are correctly processed, your threshold will be automatically increased to $50, $250, $500, and finally, $750.

These thresholds don’t have any direct impact on your advertising campaigns; they just affect how often you’ll be charged. The big advantage of having a high threshold is that you’ll have to deal with fewer invoices. If you want to change your threshold or have problems with billing, you can contact Facebook support.

Setting up the account spending limit If you want to rest assured that your ad campaigns won’t exceed your monthly advertising budgets, you can cap your Facebook ad account spend.

Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

This is also useful when working with agencies; whenever you want to be sure your consultant/agency won’t be able to spend more than you’ve planned.

Setting the limit is very simple. Just click the “Set Account Spending Limit” and set the amount.

Don’t set it too low or you’ll have to update it very often. Remember that each time the limit is reached, all of your accounts will be paused for at least 15 minutes.

As a final note, rest assured that the account spending limit doesn’t have any impact on your ad delivery pace.

Facebook Ad Account Limits Whether you like it or not, your Facebook Advertising account will have some limits. They should not bother you most of the time, but it’s better to get to know them from the beginning.

Here are the limits of Facebook Power Editor:

1.

2.

3.

4.

5.

6.

A user can manage up to 25 ad accounts.

An ad account can have a max of 25 users per account.

A regular ad account can have up to 5,000 ads that aren’t deleted.

A regular ad account can have up to 1,000 sets that aren’t deleted.

A regular ad account can have up to 1,000 campaigns that aren’t deleted.

An ad account can have up to 50 ads that aren’t deleted per ad set.

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These limits only apply to non-deleted ads and campaigns. When you reach any of these limits, all you’ll have to do is delete old campaigns and their ads.

Review Your Notification Settings It comes without saying that you’ll want to be informed about important updates happening on your advertising account.

Facebook Notifications are a good way to stay in touch with your campaigns. However, they can also flood your inbox very quickly, so you may want to change the frequency of email notifications you receive from Facebook.

To edit your notification settings: Go to the Ad Account Settings page (this is the same page where you set up your ad account’s information).

Select “Notifications” from the menu on the left.

Add or remove checkmarks in front of the notifications, depending on what you want to receive.

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Set up your notifications so that you’ll get the most important notifications via email and others as Facebook notifications (that will appear in the top menu of your Business Manager, like in the image above).

Review Your Ad Account Roles If you want to add new users and admins to your Facebook advertising account, navigate to the “Account Roles” menu tab.

Here’s where you can add new users (invite your team members) and edit the existing users’ permissions.

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Once you’ve completed the account management and invited your team members, you’re all set.

Congratulations! You’re ready to go!

Your Facebook ad account is finally ready and waiting for you to set up those first campaigns!

4. How To Set Up Your Facebook Ad Campaigns?

In this chapter of our Facebook Ads Guide, I’ll walk through the entire process of setting up your first ad campaign in the Facebook Ads Manager.

What Is Facebook Ads Manager?

Facebook has two ad management tools: Facebook Ads Manager and Power Editor.

MUST READ -> How To Build An Audience On Facebook [24 Tips]

Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

Both of these tools are free. If you’re just starting out, I suggest that you setup your campaigns in the Ads Manager (Power Editor is a more complex tool that’s mainly used for managing large-scale campaigns. It’s mainly used by agencies and enterprise-level advertisers.)

By using the Facebook Ads Manager, you can:       

Set up Facebook ad campaigns Create new ad sets and ads Manage Facebook ad bids Target many different audiences Optimize your ad campaigns Keep track of your campaigns’ performance A/B test your Facebook ad campaigns.

How To Use And Navigate The Ads Manager?

There are three ways to access your Facebook Ads Manage There are three ways to access your Facebook Ads Manager account:   

Use this link that will take you to your Ads Manager account (You better bookmark the link for quick access!)

Click on the drop-down arrow in the upper-right corner of any Facebook page (that you have Admin access to) and select “Manage Ads” in the drop-down menu.

Use Facebook’s Ads Manager mobile app to access and manage your ad campaigns anytime and anywhere.

To help you better understand your Facebook Ads Manager account, here’s a quick roadmap.

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However, I suggest that you play around inside the Ads Manager and see what else you’ll discover.

If you’re left wondering where are all your Facebook audiences, advanced reports, etc., know that you can access all the important tools inside the Facebook Business Manager by using the main navigation menu in the top-left corner of your screen.

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Now that you’re familiar with the navigation of the Facebook Ads Manager, let’s move fast to the part you’ve been waiting for: creating your first ad campaign on Facebook.

How To Set Up A Facebook Ad Campaign Alright, let’s start with the basics, i.e. by answering the question “How can you start creating a new Facebook campaign?”

First, make sure you’ve chosen the Ads Manager tool from the top-left menu shown in the screenshot above. Then, click on the green “Create Ad” button in the top-right side of the page.

I’ll be guided through the entire campaign creation funnel (image below). All you have to do is select your preferred options and enter some ad details like images and copy.

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Let me show you how to do it, step by step.

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Step 1: Select Your Campaign Objective The first selection you’re going to make is choosing your campaign objective.

Here’s the complete list of Facebook campaign objectives available in the Ads Manager:           

Brand awareness Local awareness Reach Traffic Engagement All installs Video views Lead generation Conversions Product catalog sales Store visits

How to choose your campaign objective?

The reason Facebook’s asking about your campaign’s goal, i.e. objective, is because it will determine the campaign’s ad formats, bidding options, and auto-optimization.

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If you tell Facebook your goal, it can auto-optimize your ads to deliver you more results.

Anyway, I recommend that you always select the campaign objective that reflects on your end goal. Most of the time, it’s Conversions. However, if your campaign’s ultimate goal is to increase brand awareness, select the “Brand awareness” objective and so on.

Step 2: Give Your Ad Campaign a Name Do I need to explain this point?

Well, the name tells it all, but maybe I can share one of my secret tips with you: When naming your Facebook ad campaign, don’t forget to add the date range so that it will be easier to navigate between your campaigns later.

Step 3: Set Up the Audience Targeting In this phase of your campaign setup, you have two options:  

Create a new Facebook target audience Use a Saved Audience

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You can also select Custom Audiences that you’ve previously created in the Audience Manager. (Note that you can’t create new Custom Audiences in the campaign creation phase. You need to create these first in the Audience Manager).

Right now, let’s keep on walking through the rest of the Facebook campaign setup.

Step 4: Set Up Your Ad Placement Facebook ads appear in multiple places, including:

-

Facebook News Feeds (Mobile and Desktop) Facebook Right-Hand Column Instagram Audience Network Instant Articles In-Stream Video

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In this phase of your campaign setup, you have two options: you can either select the Automatic Placement or configure your ad campaign so that your ads are only shown in some “real estates” of Facebook’s advertising network.

How to select your Facebook ad placements?

If you’re setting up your first campaign, I recommend that you use the Automatic Placements.

However, if you’re trying to get people convert on your website and it’s difficult to navigate on mobile, de-select the Mobile Newsfeed, Instagram and Audience Network placements.

Here are the ad placements recommended by Facebook for every campaign objective:

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-

Brand awareness: Facebook and Instagram Engagement: Facebook and Instagram Video views: Facebook, Instagram and Audience Network App installs: Facebook, Instagram and Audience Network Traffic (for website clicks and app engagement): Facebook and Audience Network Product catalog sales: Facebook and Audience Network Conversions: Facebook and Audience Network

Step 5: Set Up Your Campaign Budget and Bidding Your Facebook ad budget and bidding options are such important topics, that I’ve devoted the entire Chapter to it.

Step 6: Set Up Your Facebook Ads As the final step of your campaign setup process, you can select your preferred Facebook ad type and insert your ad images and copy.

You can either select an existing Facebook Page post or create new ads:

I won’t stop on this topic right now. Instead, I am going to cover it in the following chapters of this guide.

5. Facebook Ad Types For Different Goals Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

Ad Types for Each Objective In this Chapter of Facebook Ads Guide, I am going to discover all the different Facebook ad types. (And believe us, there are many!)      

You’ll find answers to a load of hot questions, including: What are all the different Facebook ad types What are the specifications for each ad type What are some great examples of different Facebook ad types Why it’s important to use the right ad type What’s the best Facebook ad type to use

Alright, let’s have a look at all the different ad types and find out which ones match with your desired campaign goals!

Traffic And Leads For Your Website One of the most common purposes of Facebook Advertising is driving traffic to your website.

This can be either to increase your site’s overall reach or to send users to a dedicated landing page and have them potentially buy your product, sign up for a newsletter, or participate in some other kind of lead generation.

Here’s a breakdown of Facebook ads that help to drive traffic to your website.

Link Click Ads Supported placements:     

Right Column Desktop Newsfeed Mobile Newsfeed Audience Network Instagram

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If you think about Facebook ads, you’re probably thinking about the Link Click Ads. This ad type helps to promote your external website and send people to your landing pages or blog posts. You can use Link Click Ads with several placements; this allows you to deliver the same ad across multiple News Feeds and reach a large audience.

These ads perform really well and have the side benefit of generating Likes for your page.

Just remember to check the comments and reply to them for an engagement boost! 



Specs: Recommended image size: 1,200 x 628 pixels  Ad copy text: 90 characters  Headline: 25 characters Link Description: 30 characters Here’s an example of a Link Click Ad for Facebook’s Desktop Newsfeed

Video Ads Supported placements: - Desktop Newsfeed Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

-

Mobile Newsfeed Instagram Audience Network

Facebook Video Ads are actually another form of the Link Click Ads – just which instead of a still image, your ad’s featuring a video.

Specs: -

Ad copy text: 90 characters Aspect ratios supported: 16:9 to 9:16 File size: up to 4 GB max Continuous looping available Video can be as long as 120 min., but most top-performing videos are 15-30 seconds

Here’s an example of a Video Ads for Facebook’s

Boosted Page Posts Supported placements: -

Desktop Newsfeed Mobile Newsfeed Audience Network Instagram

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Every time you post something on your Facebook Page, Facebook offers you the chance to amplify the post’s reach with a Boosted Post.

As you click on “Boost Post,” you can set up the target audience and bidding methods and promote your Page post to more people across Facebook’s advertising network.

Specs: - Recommended image size: 1,200 x 628 pixels - Ad copy text: unlimited - Headline: 25 characters - Link Description: 30 characters The Boosted Page Post will look exactly like an ordinary Facebook post, with a “Sponsored” note on top of the ad.

Here’s an example of a Boosted Page Posts for Facebook’s

Sales And Leads For Your Product Or Service If you’re running an e-commerce store or have multiple offers you’d like to promote, Facebook allows you to showcase a range of products and services in a single ad.

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Facebook has also developed ad types that allow users to submit their email or interact with your brand without leaving the Facebook platform. By not leaving the platform, load times are up to 10X faster! This makes for a great user experience and reduces the time (and often, money) required to acquire new leads.

Multi-Product (Carousel Ads) Supported placements: - Desktop Newsfeed - Mobile Newsfeed - Audience Network - Instagram The carousel ad format lets you show up to 10 images and/or videos, headlines and links, or calls to action in a single ad unit.

It is extremely useful for eCommerce advertisers looking to promote multiple products from their store, or for marketers looking to promote different posts and offers to see what works and attracts leads with their audience.

Specs: - Recommended image size: 1080 x 1080 or 600 x 600 pixels - Ad copy text: 90 characters - Headline: 25 characters - Link Description: 30 characters Here’s an example of a Carousel Ads for Facebook’s

Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

Dynamic Product Ads (DPA) Supported placements: -

Desktop Newsfeed Mobile Newsfeed Right Column Audience Network Instagram

Facebook’s dynamic product ads are like re-marketing display ads on steroids. They target users based on past actions (or inactions) on your website or application with a perfectly timed ad.

All you have to do is upload your product catalogue to Facebook and double-check that your Facebook Pixel is installed correctly on your site’s pages. Facebook handles the automation and re-targeting!

Specs: - Recommended image size: 1,200 x 628 pixels or 600 x 600 pixels - Ad copy text: 90 characters - Headline: 25 characters - Link Description: 30 characters Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

Here’s an example of a Dynamic Product Ads (DPA) for Facebook’s

Facebook Lead Ads Supported placements: - Desktop Newsfeed - Mobile Newsfeed - Audience Network - Instagram Lead Ads are the perfect way for, you guessed it, getting new leads!

This Facebook ad type allows people to download your content or sign up for your offer without leaving Facebook platform.

This makes the Lead Ads a perfect method for quickly getting a potential customers email address!

Specs: - Recommended image size: 1,200 x 628 pixels - Ad copy text: 90 characters - Headline: 25 characters Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

- Link Description: 30 characters - Context card can be in paragraph format, which has no character limit, or 5-bulletpoint format, which allows for 80 characters per bullet - Context card headline: 60 characters - Context card button: 30 characters - Privacy Policy and website URL links are required Once a person has filled in the form, their email addresses will be stored on your Facebook ads account.

The easiest way to move the new leads from Facebook to your CRM system is to automate the entire process.

Here’s an example of a Facebook Lead Ads for Facebook’s

Canvas Ads Supported placements: Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

- Mobile Newsfeed Canvas is an interactive ad that lets users engage with your content on Facebook and is currently only available on mobile due to how we interact with mobile devices.

With Canvas, your target audience members can swipe through a carousel of images, tilt the image in different directions, and/or zoom in or zoom out by moving their fingertips.

Canvas also loads 10 times faster than standard mobile web applications!

Specs: - Recommended image size: 1,200 x 628 pixels - Ad copy text: 90 characters - Headline: 45 characters - Canvas has the following possible components: - Header with logo - Full-screen image - Text block - Button for offsite links - Image carousel - Auto-play video - Full-screen tilt-to-pan image - Product set Here’s an example of a Collection Ads for Facebook’s

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Collection Ads Supported placements: - Mobile Newsfeed Facebook Collection Ads let you showcase multiple products that are being sold on your website.

This new format makes it easier for people to discover, browse and purchase products in a visual and immersive way!

Specs: - Image Size: 1,200 x 628 pixels recommended - Image Ratio: 1.9:1 - Your image may not include more than 20% text. Check how much text is on your image.

- Headline: 25 characters recommended Here’s an example of a Collection Ads for Facebook’s

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Likes & Engagement for Your Page Your choice of Facebook ad type should depend on your campaign objective – what you want to get out of the ad campaign. Two campaign objectives in particular help to increase the number of Likes on your Facebook Page and/or to increase the reach of the content you post on Facebook.

Due to recent Facebook updates, the usual post on your page will only organically reach an average of 2-3% of your fan base. Promoting your posts is a great way to be sure that all your fans see your message.

Page Like Ads Supported placements: - Right Column - Desktop Newsfeed - Mobile Newsfeed Here’s an example of a Page Like Ads Facebook’s

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Page Post Photo Ads Supported placements: - Right Column - Desktop Newsfeed - Mobile Newsfeed Want to engage your page fans? This Facebook Ad Type has the most space to show your beautiful pictures!

Pick the right image and you’ll be flooded with comments and Likes.

You could also insert a link in the text description of the post, but don’t expect too much traffic from it.

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Here’s an example of a Page Post Photo Ads Facebook’s

Page Post Video Ads Supported placements: - Right Column - Desktop Newsfeed - Mobile Newsfeed Video Advertising drives high audience engagement. It builds a strong connection, and even smaller companies can make simple videos to entertain and connect with their audience.

With the ability to re-target subsets of visitors based on how much of your video they watched, this ad type is perfect for creating stellar custom audiences to re-target with other ad types!

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Specs: - Ad copy text: 90 characters - Aspect Ratios Supported: 16:9 (full landscape) to 9:16 (full portrait) - File size: up to 4 GB max - Video can be as long as 120 min, but most top-performing videos are 15-30 seconds - Audio: Stereo AAC audio compression, 128kbps + preferred Here’s an example of a Page Post Video Ads Facebook’s

Page Post Text Supported placements: - Right Column - Desktop Newsfeed - Mobile Newsfeed

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This ad format is focused on page engagement. However, there is very little reason to use it instead of the Page Post Photo ad – pictures simply perform better.

If you can, avoid this type of format as it’ll likely deliver lower engagement.

Here’s an example of a Page Post Text Facebook’s

Mobile and Desktop Apps Install Since the launch of its mobile application, Facebook has become one of the biggest players in the mobile advertising space. Mobile App Install ads present a unique opportunity to bring in new mobile app users on both Android and iOS. If you’re trying to promote your mobile app, pay attention to these ad units, they are designed for that specific purpose.

Mobile App Supported placements: - Mobile Newsfeed Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

Mobile App Ads are the perfect choice to drive more installs to your mobile app. This ad is displayed only on the Mobile Newsfeed. When users click the “Install” call to action, the App Store will immediately pop up. This delivers a great conversion rate.

When using this Facebook ad format, you’ll have many additional targeting options to finetune your audience. For example, you’ll be able to choose which iOS/Android version you want the user to have, or if you only want to target mobile devices or also tablets, and if you want to target only users connected to a WiFi network.

Specs: - Recommended image size: 1,200 x 628 pixels - Image ratio: 1.9:1 - Ad copy text: Up to 90 characters Your image may not include more than 20% text. See how much text is on your image Here’s an example of a Mobile App Ads Facebook’S AdS

Desktop App Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

Supported placements: - Right Column - Desktop Newsfeed This ad unit allows you to drive users to your Facebook app and make people engage with it.

Since Facebook apps are not supported on mobile, you can only target either the Desktop Newsfeed or the right column.

Specs: - Recommended image size: 1,200 x 628 pixels - Image ratio: 1.9:1 - Ad copy text: Up to 90 characters Here’s an example of a Desktop App Ads Facebook’S AdS

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Instagram Mobile App Ads Supported placements: - Instagram Last but not least (not at all!), you can also advertise your mobile app on Instagram. This makes perfect sense as Instagram users are using the app on mobile, meaning that they might be more interested in downloading additional mobile apps.

You can select both photo and video ads for your Instagram Mobile App Ads. Specs: - Image ratio: 1:1 - Image size: 1080 x 1080 pixels - Minimum resolution: 600 x 315 pixels (1.91:1 landscape) / 600 x 600 pixels (1:1 square) / 600 x 750 pixels (4:5 vertical) - Maximum resolution: 1936 x 1936 pixels - Caption: Text only, 125 characters recommended Here’s an example of a Instagram Mobile App Ads Facebook’S AdS

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Event Ads Supported placements: - Right Column - Desktop Newsfeed - Mobile Newsfeed Facebook Events are a great way for event organizers to attract more visitors. If you want to boost the reach of your event, use this ad unit with the right targeting options.

According to the size and relevance of the event you’re promoting, you may want to limit the geographical reach of the ad to people living in the same city or region as the event.

Specs: - Recommended image size: 1920Ă—1080 pixels - Image ratio: 1.9:1 - Ad copy text: Up to 90 characters - Headline: 25 characters Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

- Link Description: 30 characters Here’s an example of a Facebook Events Facebook’S AdS

Offer Claims Supported placements: - Right Column - Desktop Newsfeed - Mobile Newsfeed This ad type is perfect for brick-&-mortar store owners who want to attract more people to their stores.

Once your offer ad is live, any user who clicks on your ad and redeems the offer will receive an email containing the details and terms of use.

Specs: - Recommended image size: 1,200 x 628 pixels Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

- Image ratio: 1.9:1 - Offer title: Up to 25 characters - Ad copy text: Up to 90 characters In order for you to be able to create an offer, your Facebook Page needs to have at least 50 Likes.

Here’s an example of a Facebook Offer Claims AdS

Local Awareness Ads Supported placements: - Right Column - Desktop Newsfeed - Mobile Newsfeed Another way to draw people’s attention to your store is by using the Local Awareness Ads. This ad type works best with Facebook’s location-based targeting, helping you to reach people who are currently near your store.

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You can include different call to actions like “Call Now” and “Send Message” to allow people to contact you more easily.

Specs: - Recommended image size: 1,200 x 628 pixels - Image ratio: 1.9:1 - Text: 90 characters - Headline: 25 characters - News Feed description: 30 characters Here’s an example of a Facebook Local Awareness AdS

And Now Let's Get To Work As you’ve seen, Facebook has a very broad offering of ad types that meet every need of your business. Whenever possible, we suggest you test different ad formats and see which ones perform better for you. This will deliver the best results at the lowest cost.

For a complete overview of all Facebook ad types and specs, see this guide by Facebook.

6. How To Create Your First Successful Facebook Ad Creatives And Copy?

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Ad Performance and Creative Your Facebook ad creatives and copywriting are among the top ad elements that decide whether your ad campaign succeeds. Depending on the ad creative you use, there can be a 100% or higher difference between different ads’ CPC (cost-per-click) and CPA (cost-peracquisition).

Consumer Acquisition even found that images are responsible for 75%-90% of ad performance. So you better make your ad design (and ad copy) work!.

How to Set Up Your Facebook Ad Creatives In the campaign creation phase, you can select between several types of ad creative’s, depending on your campaign objective.

Facebook allows you to select and test up to 6 different image ads to find the bestperforming option. We suggest that you always test some ad elements, and your Facebook ad design is a great place to start.

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To select ad images, you have three options: -

Upload a picture from your computer Browse your library to reuse a picture you had previously uploaded Find images in the free stock images database

Thanks to a partnership between Facebook and the image bank Shutterstock, you can have access to millions of stock pictures for free! It’s very important to frequently refresh the images of your ads, so users keep seeing them as fresh and attractive.

Being able to immediately find and use new pictures for free is very useful (and will save you a lot of money).

However, keep in mind that these free images are available to all Facebook advertisers, meaning that most of these images are used across thousands of ad campaigns. If possible, always use original images for your ad.

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Facebook Ad Design Best Practices To help you create winning ad creative’s that will bring you clicks at a low CPC, we made a list our favorite Facebook ad design hacks.

To create beautiful Facebook ad designs, you have to: -

Keep your ads colorful, so that they’ll immediately catch attention Place your main value proposition in the ad image, so that people will read it right as they see your ad Create ads that contrast with the newsfeed Use the right image size (1200 x 628 pixels), so that your ad creatives look good on every screen

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If you’d like to learn more about Facebook ad design, I suggest you read these guides: MUST READ -> Top 16 Facebook Ad Design Trends The Ad Copy Your ad copy is the second most important part of your Facebook ads, right after the ad image. The ad copy should first catch an ad viewer’s interest and then convince them to take action, e.g. make a purchase.

Your Facebook ads have multiple fields where you can place text: -

The main ad text – up to 90 characters (up to 500 for News Feed Ads with AdEspresso) Headline – up to 25 characters Link description – up to 90 characters

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It’s a good idea to have several different headlines and descriptions ready before you start creating your ad. This will make it easier for you to find something you like instead of making it up on the spot.

As you can see, you have some more options available when dealing with News Feed and Mobile Ads, compared to the classic Right Column Ads. First of all, you can pick a “Call to Action” button among those offered by Facebook.

These buttons have proven to be really effective to increase the click through rate. If they fit your product, we strongly advise you to use them.

Remember, keep your ad copy short and extremely clear. Here, the goal isn’t selling. It’s about convincing users to click on the ad to discover more.

Try to be catchy and clearly explain to users why they should click. Offering discounts and

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freebies usually help. However, be careful not to attract too many cheap clicks that won’t convert.

How To Set Up Your Facebook Ad Copy Setting up your ad copy is super easy. All you need to do is enter text in the right fields.

You’ll also see a preview of your ad campaign. If you’re testing multiple ad images or wish to see how your ad looks on different screens (Desktop vs. Mobile), you can do so by selecting other views from the two menus highlighted in the image below.

You have three choices when it comes where your Facebook Ads will appear: the News Feed, Mobile, and right column.

Many marketers assume right column ads are a waste of money since they don’t perform as well as News Feed ads. However, right side ads are relatively cheap and you’ll never know which ad type is best for your campaign without testing. Give them a try.

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Another thing to keep in mind is mobile targeting. Some advertisers make the mistake of sending users who click mobile ads to non-mobile optimized sites.

Only use mobile advertising if your site is mobile-friendly otherwise you’ll waste lots of money since Facebook mobile generates lots of clicks.

Removing a target is pretty simple. When creating an ad, you’ll have three tabs to check a preview of it in the three available placements.

At the end of each placement’s tab, you have a “Remove” link. Just click it to disable a placement.

You’ve created your first Facebook ad!

7. How To Master Facebook Audiences & Targeting?

Who Are Your Customers?

Getting to know who your customers really are is a crucial step for a successful Facebook Ads campaign.

With more than 2 billion daily active Facebook users, it’s absolutely critical that you target only those who are potentially interested in your product.

Luckily, Facebook offers a wide range of targeting options that will help you find the right niche!

Remember that advertising is about getting customers, not cheap clicks.

Choose the audience who’ll see your ads and keep testing different targeting options to find your sweet spot.

How to Create Facebook Audiences

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To create and manage your Facebook target audiences, you’ll have to use the Audience Manager tool.

You can find this tool in the Business Manager, by clicking on the top-right menu and selecting “Audiences.”

On the Audiences page, you can see all your saved Facebook audiences as well as create new ones. To understand the wide range of targeting options that come with Facebook ads, let’s start from the basics.

Facebook has three primary audience types: -

Saved Audiences Custom Audiences Lookalike Audiences

Each of these audience types gives you plenty of additional options for creating the perfect target audience for your Facebook campaigns.

Facebook Saved Audiences Saved Audiences are the audiences that you can define by choosing people’s interests location, age, gender, used devices, income level, etc. You can create Saved Audiences both in the campaign setup phase and in the Audience Manager.

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Location Based Targeting Facebook allows you to target people in specific locations, including: -

Country State/Region Counties

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-

DMA (Designated Market Area) City Postal Code Specific Address Radius

Simply type in the regions you wish to target.

You also have another layer of location targeting, allowing being even more specific: Everyone in this location (the default targeting option) – The last updated location of an actual Facebook user People who live in this location – Location is set by the location on a user’s Facebook profile and confirmed by their IP address.

People recently in this location – Tracked by mobile device usage in the geographic area you intend to target.

People traveling to this location – Users who had this geographic area as a recent location that’s at least 100 miles away from their home location.

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Demographics Based targeting As you click on the Demographics tab, you’ll get plenty of targeting topics to refine your audience based on many options. The basic 3 are: Age – If you’re targeting an audience with a specified age range, you can easily reach them by telling Facebook who your ideal customers are.

Gender – You can also select to target a particular gender.

Language – If you’re advertising in a particular language, you might want to only target the people who can understand your ads.

But you can get way more detailed. As an example, you’ll be able to target people by their political views, life events, job titles, ethnicity, and so on.

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Interest Based targeting Interests are one of the best (and easiest) Facebook ads targeting options as they allow you to target people specifically interested in a subject related to your product.

For example, you could target people interested in your competitors or your broader market segment, or magazines and blogs covering your market.

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To target based on interests, you can either browse the menu with hundreds of interests or simply type in one interest, so that Facebook will suggest to you other related topics.

The interests are based on Facebook users’ likes and interests, apps they use, Pages they’ve Liked, and more. Adding more than one interest will target people with at least one of them so you’ll make your reach broader.

Behaviour Based targeting Unlike precise Interests, Behaviors allow you to target people by purchase history, events they like, personal anniversaries, etc. This data is gathered by Facebook analyzing many

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factors and also using external data sets.

They are not always useful, but when they are they work great! As an example, you can target people currently traveling or planning their next trip … priceless if you’re in the hotel or event booking market. Check them out and see if they can work for your business.

Facebook Custom Audiences Facebook Custom Audiences are probably your most high-value target audiences as they allow retargeting past website visitors and people who have engaged with your content or app.

There are multiple ways to create a Custom Audience, and we’re going to cover each of them briefly.

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Creating Custom Audiences from Customer Files This first type of Facebook Custom Audience is based on your existing customer files – the lists of email accounts, phone numbers or app IDs. The Customer File audience is a great way to target your newsletter subscribers or app users.

To create a Facebook Custom Audience, follow these steps: -

Create a Facebook Custom Audience Select the “Customer File” option Select whether you wish to add a customer file or import contacts from MailChimp.

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-

Import your customer data to create a new Custom Audience Select the identifiers Upload a customer file Give your Custom Audience a name

Your customer files can include 15 different identifiers, the most popular ones being: -

Email Phone number Mobile advertiser ID

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Facebook’s guide can help you out.

Creating Custom Audiences Based on Website Traffic Website traffic-based Facebook audiences allow you to create remarketing campaigns for people who have engaged with your website. These are high-value audiences as the users seeing your ads have already shown some interest in it.

Important! To create audiences based on your website traffic, you first need to install Facebook Pixel. See the Pixel setup instructions by Facebook.

-

Once you’ve installed the Facebook Pixel, you can simply go to the Audience Manager and create a Custom Audience based on past website traffic.

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-

You can choose between multiple options: Target everyone who visited your website Target people who visited specific web pages Target people who visited specific web pages but not others Target people who haven’t visited your website for a certain amount of time Other custom combinations

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Creating Custom Audiences Based on App Activity If you want to reach the people who have engaged with your iOS or Android app, you can set up a Facebook target audience to do that. To target people based on the app activity, you first need to register your app and set up app events.

To create a Facebook Custom Audience based on app activity, target people who have taken specific actions (events) in your app. You can also select the timeframe for targeted events.

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For example, you could select a purchase event and specify “In The Last 90 days” to reach people who have completed an in-app purchase event in the past 90 days.

Here’s the official guide by Facebook to help you create Custom Audiences based on app activity.

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Did you know that you can also target the users that have engaged with your content on Facebook, e.g. viewed your videos or liked a Page post.

The latest addition to Custom Audiences is the possibility to target people who have done one of the following: -

Visited your Facebook Page Engaged with your Facebook Page posts or ads Clicked on any call-to-action buttons Sent a message to your Page Saved your Page or posts

This gives you the perfect opportunity to reach high-potential audiences that are interested in learning more about your brand or product.

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Facebook Lookalike Audiences Facebook Lookalike Audiences let you reach the people who are similar to your existing customer database – making them highly likely to convert as well.

To create a Lookalike Audience, you first need to create a Custom Audience to tell Facebook what type of users you want to reach. Next, select the “Lookalike Audience” from the audience creation menu and select a target country and a percentage (1%-10%) of the targeted country’s Facebook users.

The percentage signifies the people most similar to your selected Custom Audience.

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Lookalike Audiences help you to extend your ad campaign’s reach so that you only target people who are likely to be interested in your offer.

How To Narrow Down Your Audiences Sometimes, a Facebook audience can include millions of users. Unless you’ve got hundreds of thousands of dollars advertising budgets waiting around the corner, you should keep your target audiences smaller and more precise.

When creating Saved Audiences, you can narrow your audience with the AND/OR targeting options. The OR targeting means that when you add new targeting options under the same category of targeting, your audience will grow larger.

The AND targeting means that a person who’s in your target audience must fall into multiple categories. This will help to decrease your audience size and create niche audiences.

As you may have noticed from the image above, you can also EXCLUDE people who match specific interests or demographics. You can also EXCLUDE specific Custom Audiences from the general target audience.

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For example, you could exclude past converters to avoid your ads reaching people who are already customers.

Bonus Tip If some Lookalike Audience or Custom Audiences are too large (hundreds of thousands of people), narrow them down with interest-based targeting by creating a Saved Audience.

Here’s how it works: -

Create a Facebook Saved Audience Select a Custom Audience or Lookalike Audience Add interest- or demographics-based targeting options

Ok, now that you have a pretty decent overview of Facebook audience types.

8. Facebook Ad Bidding And Optimization: Everything You Need To Know The nice thing about Facebook’s campaign creation process is that it’s super logical and straightforward.

I’ll walk you through all the settings and options in the order they appear in the Ads Manager.

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Facebook Campaign Structure Facebook’s campaign structure has three levels: -

Campaign Ad set Ad

A Facebook campaign can contain several Ad Sets and it has a unique campaign objective.

Your campaign is basically just a container to help you better organize your advertising.

The only attribute of the campaign is the objective you want to reach with it. So if you want to: 1) drive sales to your Ibsite and 2) increase the number of likes on your Facebook page, you’ll have to create two campaigns, one for each objective.

A Facebook ad set can include multiple ads and it has a unique audience targeting, budget, schedule, bidding, and placement. Ad sets are also the best units to use for Facebook A/B testing – remember to always place all the variations inside different ad sets.

The Facebook ad (basically what I’ve been creating so far in this guide), is the smallest unit of your campaign. Ads can have different URLs, ad image, and ad copy. Let’s visualize it to

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make it “rookie-proof”:

Facebook Ads Campaign Structure As you go through the campaign setup process, you’ll hardly even notice whether you’re editing the campaign, ad sets, or ads – it’s that simplified and easy! As you adjust your ad set’s settings, you’ll have plenty of options regarding the budgets and bids. Up next, I’ll explore each of these ad set elements individually.

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How to Set Up Your Facebook Ad Campaign Budget Picking the right budget for your campaign is critical to success. The first step of the “Budget & Schedule” setup is to assign a budget for your campaign.

Facebook gives you two budgeting options: 1. Daily budget – Facebook will spend this sum on delivering your ads every day during your campaign. When you set your daily budget, you’re telling Facebook to get you roughly your daily budget’s worth of the results every day.

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Some days, when Facebook spots high-potential opportunities, it may spend up to 25% more than your daily budget (and then loIr the spend on the low-potential days). As you select the daily budget, your daily ad spends could look like a set of curves.

Don’t worry, that’s completely normal and means that Facebook’s auto-optimizing your ad delivery (which is a good thing).

(image source) 2. Lifetime budget – Facebook will divide the total campaign budget more or less evenly across the campaign dates. If you set a lifetime budget, Facebook will ask you for the

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campaign dates, so that it can calculate the average spend for each day.

I recommend that you set a daily budget and an unlimited campaign duration, so that you can later edit the size of your daily budgets and pause the campaign whenever you see fit.

Important! You can’t change an ad set’s budget type after the ad set has been created. Make sure you make the right selection during the campaign setup.

Ad Delivery Optimization After you’ve set up your ad campaign’s budget, you can select the Ad Delivery Optimization

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method.

The Optimization for Ad Delivery tells Facebook what’s the end goal you’re most interested in. For example: If your goal is to drive traffic to your Ibsite, optimize your ad delivery for Link Clicks.

-

If your goal is to drive traffic to your Ibsite, optimize your ad delivery for Link Clicks.

If you want people to convert on your Ibsite, choose the Conversions objective.

If you want people to install your app, choose the App Install objective.

Facebook Ads Bidding – How it Works?

As you advertise on Facebook, you’ll be competing with hundreds of thousands of advertisers, each wishing to reach their target audience. Facebook ad bidding works on an auction basis. Who’s winning the bid? – The advertiser who has the best combination of best bid, relevance score, and “estimated action rates.”

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Manual vs. Automatic Bidding If you’re putting your first steps in the world of Facebook advertising, I suggest that you use the Automatic bidding. This way, you don’t need any previous knowledge about the average bids and the average cost-per-result.

Use the manual bidding if you know how much the results are worth to you.

For example, when optimizing your ad set for Link Clicks, you can set the highest price per click you’re willing to pay. As you set a manual bid, Facebook will show you the range of suggested bids and automatically inserts a suggested bid in the box.

Always change the Facebook’s pre-set manual bid in the custom bidding box. For example, if Facebook first suggests that you bid €1.0 per link click and the bid range is (€0.43– €0.88), you could bid €0.60 or even €0.44.

Facebook Ads Scheduling Facebook also allows advertisers to set up custom ad delivery schedules, so that your ads

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will reach people at your chosen Iekdays, at your chosen time of day.

I recommend that you use the “Run ads all the time” option for your first ad campaign.

Later, as you can see from your ad reports what days and hours work best, you can use these insights to set up a custom schedule.

Facebook Ads Delivery Type As you’re setting up a Facebook campaign, the last selection in the Ad Set level is Delivery Type. Here, you can choose betIen: -

Standard ad delivery – Facebook will deliver your ads with the optimal speed at the loIst cost Accelerated ad delivery – Facebook will deliver your ads as quickly as possible, resulting in higher ad costs

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I recommend that you leave the Delivery Type option set to “Standard.” The accelerated ad delivery is mainly relevant to large advertisers with time-sensitive campaigns. Since accelerated delivery optimizes for speed, not value, you may end up with a higher cost per result.

Place Order and Publish!

Now that you’ve set up all your campaign elements such as the campaign objective, budgets, ad creative’s, ad copy, URLs, etc. you’re ready to click on the “Place Order” button and publish your Facebook campaign.

You see, creating your first Facebook advertising campaign wasn’t as terrifying as you might have thought.

Really! It’s actually pretty fun, with all the different options available.

9. Understanding Facebook Ad Optimization & Reporting For Better Conversions

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After you’ve set up your first Facebook ad campaign, it’s time to enjoy a nice creamy double espresso and… get back to work.

While Facebook does a pretty good job auto-optimizing your ad campaigns, you still need to review whether everything’s running smoothly.

Plus, you can see what’s working and apply the new insights both to existing and upcoming ad campaigns.

Remember: No (unattended) campaign will last forever!.

No matter how amazing your campaign is, you need to monitor it to check how it’s performing and when it’s time to refresh it.

Facebook Ads Reporting in the Ads Manager The easiest way to review your campaign performance is to use the Facebook Ads Manager.

Here, you can filter your campaigns by dates, objectives, etc. and “zoom in” any campaign to measure the performance of every single ad set or ad.

Don’t forget to set the correct date range when checking your ad reports! You can also compare two different date ranges to see how your campaign performance has changed over time.

If you want to understand how a campaign is performing right now, select only the last 7 days. A longer period could change all your metrics and make it difficult to understand your recent campaign performance.

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As you look at the Campaigns tab in the Ads Manager, you’ll notice the reporting table with different metrics such as: -

Cost-per-click Cost-per-conversion Impressions Unique Link Clicks

That’s where you can get a complete overview of all your Facebook campaigns’ performance.

You can select a campaign by clicking on the checkbox in front of the campaign name. Next, you’re able to navigate to the Ad Sets and Ads tabs to see the performance of every individual campaign unit.

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Managing Your Ad Report’s Columns While Facebook’s doing a pretty good job by displaying the most relevant ad metrics; you can actually change the metrics you see in your ad reports.

Click on the Columns menu to select between different ad reports to change the metrics in your ad reports.

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You can either select pre-set reports or create new custom ad reports by clicking on

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“Customize Columns.”

There are truly many metrics available in Facebook Ads Manager. To help you get started, I’ve highlighted in bold the most important and insightful report metrics. Of course, the choice of your ad report metrics depends on the campaign’s goal and campaign objective (in red).

Performance: Results, Result Rate, Reach, Frequency, Impressions, Delivery, Social Reach, Social Impressions, People Taking Action, Positive & Negative Feedback, Amount Spent, etc.

Engagement: Post Engagement, Post Comments, Post Shares, Page Engagement, Page Likes, Page Mentions, Event Responses, Check-Ins, Offer Claims, etc.

Clicks: Link clicks, Unique Link Clicks, CTR, Social Clicks, etc.

Messaging: New Messaging Conversations, Messaging Replies, Cost per New Messaging Conversation, etc.

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Media: Video Average Watch Time, Canvas View Time, 3-Second Video Views, 10-Second Video Views, 30-Second Video Views, Video Watches at 25%, Video Watches at 100%, etc.

Website Conversions: Website Leads, Website Searches, Website Adds to Cart, Website Registrations Completed, Cost per Website Conversion, Cost per Website Purchase, Website Conversion Value, Website Custom Conversions, etc.

Apps: Desktop App Installs, Mobile App Actions, Mobile App Adds to Cart, Mobile App Purchases, Cost per App Install, etc.

On-Facebook: On-Facebook Purchases, Leads (Form), Cost per On-Facebook Purchase, etc.

Offline: Offline Leads, Store Visits, Offline Purchases, Offline Adds to Cart, Cost per Offline Purchases, etc.

Once you’ve created the ad reports you need, don’t forget to save them! You can also set any new report as the default option.

Advanced reporting With Campaign Breakdown In addition to the campaign metrics you see in your Ads Manager reports, you can take your Facebook ads reporting routine one step by using the Breakdown menu. By using the Breakdown menu, you can break down your campaign reports by: -

Delivery: age, gender, location, browsing platform, platform, device, time of day, etc.

Action: conversion device, destination, video view type, video sound, carousel card, etc.

Time: day, week, two weeks, month

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You can select up to one criterion from each section (i.e. one from Delivery, one from Action, and one from Time).

Using the campaign breakdown, you can find answers to many questions, including: -

Which ad placements are performing the best?

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-

What times of day or weekdays deliver the most conversions at the lowest cost?

What are the best-performing target countries?

To break down your ad campaigns by different criteria, first select one or more Facebook campaigns. Then, select a criterion from the Breakdown menu.

For example, in the example below, I’ve broken down our ad campaigns by Placements, allowing us to find all the poorly performing placements and turn them off.

Take your time when getting used to all the Facebook Ads reporting options in the Ads Manager. After a while, you’ll get a better understanding of the most important ad metrics and campaign optimization best practices.

Save & Automate Campaign Reports Did you know that you can schedule weekly (or daily) Facebook campaign reports to be delivered to your inbox for free?

Once you’ve created a report in the Facebook Ads Manager, you can save the report and have it delivered to you periodically. To do that, click on the Report icon next to your

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Account name. (It’s quite hidden, but take a look at the screenshot below):

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As you click on “Save new report…” a small window pops up. You can name the saved report and set up a monthly, weekly or daily email.

Moving Forward With Facebook Advertising Alright, I did my best not to overwhelm you with too much new information.

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However, everything I discussed in this Facebook Advertising Guide for Beginners is really important for your first campaign’s success.

You now know all the opportunities that Facebook Ads have to offer such as how to create a new campaign, set up the right creative, target the right audiences, and how to analyze your campaign’s performance.

But, remember, in online marketing, there’s no one-size-fits-all guide or tips.

You need to apply what you learn and keep testing everything, never assuming that something will work just because you’ve read it online.

Every business is different: While there are many tips and best practices I can teach you, only you know how your business works, who your customers are, and how to effectively apply what you’ve learned here!

Still craving some knowledge?

Ok last but not least here are 2 additional great courses [RECOMMENDED]: 1. Facebook Ads & Facebook Marketing MASTERY (Facebook Marketing from beginner to advanced! Join 100,000+ students who MASTERED Facebook and are Facebook Ads experts!)

2. The Complete Digital Marketing Course - 12 Courses In 1 (Master Digital Marketing: Social Media Marketing, SEO, YouTube, Email, Facebook Marketing Strategy, and Analytics & More!)

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CONCLUSION There is no shortcut to SUCCESS; you probably can’t make a million dollars by tomorrow if you’ve never done it before.

But there is a process you can follow that will get you there.

A massive amount of ACTION and PERSISTENCE is required.

After all, you should be willing to do whatever it takes.

To Your Success,

MURLI MY EMAIL – murli@edoup.org JOIN ME ON YOUTUBE: https://www.youtube.com/edoup (DIGITAL MARKETER, AMAZON BOOKS AUTHOR, Entrepreneur, Blogger & Online UDEMY Instructor) Copyright © 2017 by MURLI (www.edoup.com) RECOMMENDED RESOURCES This is my list of tools & resources that I regularly use to supercharge my websites & boost my online income which I know you'll find useful for your own online business.

There's everything from WordPress plugins to email marketing tools, content creation, traffic generation & more.

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1. Email Marketing Automate Tools 1. ConstantContact [RECOMMENDED] - Advanced effective email marketing automation tool.

Click Here To Get Your ConstantContact - FREE TRIAL 2. Convertkit - Automate Your Marketing Campaigns At-A-Glance tool.

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Click Here To Get Your SemRush - Tool 2. LongTailPro – Discover thousands of profitable, keywords & Keyword Competitiveness for almost any niche.

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5. Digital Marketing Automation Tool 1. Clickfunnels [RECOMMENDED] – Gives You EVERYTHING You Need To Market, Sell, & Deliver Your Products & Services Online!(Without Having To Hire or Rely On A Tech Team!)

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Click Here To Get Your VideoMakerfx - Tool 7. Educational Courses Tools: 1. Udemy [RECOMMENDED] - Join World's Largest Online Learning Platform, High-Quality On-Demand Online Courses, Expert Instructors, Download To Your Phone, Lifetime Access.

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Click Here To Get Your Fiverr - Marketplace Many more useful tools to come!

NOTE: Some of the links on this page are affiliate links & will earn a small commission if you sign up to the services. This adds no cost to you but helps keep sustainable. It’s also worth noting that almost all resources mentioned on this page are resources that I’m a signed up, paid up & regular user of.

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