Instagram Marketing

FREE TRAINING: "How to Earn a 6-Figure Side-Income Online"

WHO I AM (ABOUT AUTHOR) My name is MURLI, an Indian, living & doing legitimate online business right here in India.

I spent 12 years working in digital marketing and visual designs. I am primarily a Digital Marketer, with a fountain of knowledge SEO/SEM, Content Marketing, Lead Generation and Conversion, Online Advertising, Social media, User Experience (UX). Develop efficient market leading CRM strategies, Marketing Automation and drive inbound enquiries through SEO, PPC and Digital Marketing Strategies.

I am Digital Marketer, AMAZON BOOKS AUTHOR, Entrepreneur, Blogger & Online UDEMY Instructor & off-course a Lovable, Respectful and Helpful guy.

Read all about me here

I didn’t want to spend my life taking orders from someone else or making my boss rich. To keep my spirits up, I read books. I pretty much read whatever was on the top 10 list in the business section.

I have Strong Experience in DIGITAL MARKETING - Now I am self-employed (ENTREPRENEUR). I have trained people and companies on ENTREPRENEUR - START, RUN & GROW your business and Digital Marketing.

FREE TRAINING: "How to Earn a 6-Figure Side-Income Online"

Now, I am focusing on helping other people create their own online empires. It is my goal to help others by teaching and coaching them to achieve their own successes!

I love creating content and helping my students reaches their potential.

I created each one of them thinking about YOU. Let me help you achieve your learning goals & take you on a journey to success, wealth and happiness!

Over the last decade, I have garnered so much knowledge and a vast wealth of practical experiences that I can now smell the perfect home based business opportunity a mile away.

And once I identify a promising home business opportunity, I invest in it instantly.

As of now, I am the proud owner and publisher of the following websites: https://www.edoup.com - Digital Marketing Blog Here I mention just a few of the many online businesses that I possess in my online business portfolio.

With the success I have recorded in my numerous online businesses, it is obvious that I have a complete understanding of what makes many home based businesses fail where others succeed.

Matter of fact, I will teach you how to make REAL money online from the comfort of your own home.

My personal resume speaks volume as to the fact that I am the perfect choice when it comes to the best advice you could ever want on a choice of the internet marketing business.

Without wasting any more of your time, please flip over to the next page and start your journey to a whole new world of limitless possibilities.

FREE TRAINING: "How to Earn a 6-Figure Side-Income Online"

All Rights Reserved. No part of this book may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the author/publisher.

DISCLAIMER The contents of this manual reflect the author’s views acquired through his experience on the topic under discussion. The author or publisher disclaims any personal loss or liability caused by the utilization of any information presented herein. The author is not engaged in rendering any legal or professional advice. The services of a professional person are recommended if legal advice or assistance is needed.

While the sources mentioned herein are assumed to be reliable at the time of writing, the author and publisher, or their affiliates are not responsible for their activities. From time to time, sources may terminate or move and prices may change without notice. Sources can only be confirmed reliable at the time of original publication of this manual.

This manual is a book only and, as such, should be considered solely for basic information.

Earnings or profits derived from participating in the following program are entirely generated by the ambitions, motivation, desires, and abilities of the individual reader.

Without any further ado, let’s get started.

So Where Do You Start?

I’ve talked about what a fantastic financial opportunity the Internet is.

Hundreds of thousands of people make all or some portion of their living from one or more DIGITAL LIFESTYLE ENTREPREUR BUSINESS. What we’ve not talked about is…YOU. DIGITAL ENTREPREUR BUSINESS is built by people like YOU. However, there are three characteristics successful DIGITAL ENTREPREUR BUSINESS has.

FREE TRAINING: "How to Earn a 6-Figure Side-Income Online"

Do you have these characteristics…or are you willing to develop them?

1) You’re DECISIVE and TAKE ACTION. YOU will not create your first Money Machine, much less the second and third, until you decide to take ACTION. It’s a lot of fun to dream about having money, but money doesn’t come to people who don’t see the opportunities in front of them and TAKE ACTION. You have to identify an OBJECTIVE, develop a PLAN and then start to WORK. 2) You’re NOT AFRAID to make mistakes and you’re quick to fix them.

YOU must be willing to experiment, to try something, and if it doesn’t work, try something else and keep trying…until you figure it out.

The Internet is still in its infancy. And it’s changing rapidly. It’s in a very dynamic growth phase. There are no hard and fast rules. There are only guidelines.

What worked yesterday may no longer work tomorrow…and vice versa. So YOU must be open to change, willing to experiment and not get discouraged when it doesn’t work the first time.

As someone wise once said, “We don’t learn from our successes, we learn from our failures.” Since so many variables have to work right for success, it’s not possible to make a list of the reasons.

But it’s usually pretty easy to see what didn’t work and why.

3) You’re WILLING TO INVEST BOTH TIME AND MONEY IN LEARNING. Because the Internet is so new and changing so fast, the most successful people spend a lot of time and money on their CONTINUING EDUCATIONS. They constantly read books, both for new information and for motivation. They often read the same books multiple times to keep pounding the information home. They invest in courses and seminars.

FREE TRAINING: "How to Earn a 6-Figure Side-Income Online"

They spend time with other successful people looking for new ideas and better ways of doing things. So don’t think that by reading and studying this book alone you’re going to get rich.

Though you don’t have to spend $3,000, you must be willing to read three books on the same subject just to get different perspectives. And you’re willing to re-read the same book five times to make sure you got it all, and you start hanging out at seminars with the gurus.

Then you’re on your way.

There are no shortcuts to success.

That’s why Get-Rich-Quick books don’t work.

This book will only work if…YOU work IT. Still with me?

If so, let’s get to work….

Are you ready to take action?

Let’s take a deeper dive into the skills you’ll be mastering through this Ebook Course offer.

Here Is A Preview Of What You'll Learn

TABLE OF CONTENTS - An Introduction To Instagram Marketing - Why You Need To Use Instagram Ads? - Instagram Story Ads - All You Need To Know

FREE TRAINING: "How to Earn a 6-Figure Side-Income Online"

- Creating, Running, & Managing Instagram Ads In Simple Steps - The Ad Level: The Creative’s - Best Practices You Must Follow To Succeed In Instagram - Conclusion CONCLUSION RECOMMENDED RESOURCES

FREE TRAINING: "How to Earn a 6-Figure Side-Income Online"

1. An Introduction To Instagram Marketing Across the globe, there are over 800 million Instagrammers — more than 500 million of whom use Instagram every single day, sharing more than 250 million piece of content each day.

It’s clear that Instagram isn’t just for personal use anymore. It’s now a global platform that allows brands to humanize their content, recruit new talent, showcase products, and inspire their audience.

Instagram users aren’t just active, they’re engaged. This photo and video sharing app has quickly turned into a top social media site.

More than half of the platform’s active users visit the site daily and 35% say they check it multiple times a day.

Instagram can also help you grow brand awareness and introduce products. 70% of Instagram users have spent time looking up a brand on the platform.

Instagram allows you to promote your brand and product in a friendly, authentic way without hard selling to your customers.

When Instagram was bought out by Facebook, we all knew that it would mean great things

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for the photo-sharing social media app. One of the best parts of this merger was easily the addition of Instagram Ads to the outstanding Facebook Ads system.

While you can create both Facebook Ads and Instagram Ads under a single campaign (exactly like you can also enable the Audience Network or Messenger placements), there are several differences between Facebook Ads and Instagram Ads that marketers should be mindful of when they’re setting up and monitoring their campaigns.

In this guide to Instagram Ads, I am going to go over everything you need to know to: • set up your Instagram Ad account, • create and run campaigns, • evaluate them for success, • optimize them with the best strategies, formatting, and writing techniques.

2. Why You Need To Use Instagram Ads Instagram Ads gives you an opportunity to create well-rounded campaigns for users at all stages of the funnel, more effectively build brand awareness and driving conversions at the same time.

MUST READ -> How To Make Money On Instagram[The Step-by-Step Guide] 3 Good Reasons To Give Instagram A Try 1. Instagram Ads is fully integrated with Facebook Ads, so you get the benefits of Facebook’s superior campaign customization options, diverse formatting, and assorted targeting capabilities combined with Instagram’s high engagement.

2. Instagram users are interested and ready to engage with brands and their ads on the platform. According to Yotpo, 58x more likely to engage with branded content on Instagram than on Facebook, and 120x more likely to engage on Instagram than Twitter.

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3. Instagram users are not just more willing to engage, though; Yotpo also found that ad recall on Instagram Ads is 2.8x higher than ad recall from all other social networks. Not only are they more likely to click or like the ad, but they’re also more likely to remember it.

Instagram Ads is the ideal solution, letting you pay to ensure that your content is seen.

Statistics You Need To Know For sure you know about the 600+M (yes, million) of monthly active Instagram users, and the 400+M of daily active users. Let’s add to these the 150+M daily active Instagram Story users, the 4.2B (yes, that’s Billion) Likes per day and the 40+B photos posted to date.

Does this sound like a good reason for your business to be on Instagram?

Your competitors are there already. It’s estimated that Instagram will add another 26.9 million users by 2020.

Did you know that 90% of “Top 100 Global Brands” use Instagram?

36% of B2C brands and 13% of B2B brands consider Instagram to be “critical” or “very important” in their marketing strategy and it’s estimated that Instagram will add another 26.9 million users by 2020.

And there’s more!

On Instagram, 53% of users follow their favorite brand and, if compared to other popular social platforms, Instagram’s engagement with brands is 10 times higher than Facebook, 54 times higher than Pinterest and 84 times higher than Twitter.

Convinced to give Instagram a try now?

3. Instagram Story Ads - All You Need To Know Instagram Story Ads are also part of Facebook’s Ad system, but they work a little differently than conventional Instagram newsfeed ads.

FREE TRAINING: "How to Earn a 6-Figure Side-Income Online"

Unlike the newsfeed ads, Instagram Story Ads can only be run by themselves; you can’t simultaneously run them under the same ad set with any other placement type, because there just isn’t any equivalent on other platforms.

These ads have such different creative and technical requirements that there’s no way around this.

You can still choose detailed targeting, budgeting, bidding, and scheduling, but that’s about where the similarities end between Story Ads and the traditional Instagram newsfeed ads.

Instagram Story Ad Objectives Instagram Story Ads are technically a separate placement and ad feature from the newsfeed Instagram Ads, and is currently limited to different objectives.

You can use the following ads for Instagram Story ads: Reach, with the goal of showing your ad to as many people as possible Video Views, which has the goal of getting as many people to view your video as possible Traffic, which seeks to send the most amount of traffic to your site Conversions, where the goal is to drive conversions like email signups, registrations, or sales Mobile App Installs, which encourages users to download and install your app Lead generation, which opens up a lead gen form that automatically fills out as much of a users’ information as possible When possible, choosing Traffic, Conversions, Lead generation, or Mobile App installs are preferable to Video Views and Reach; the former four allow you to add links to your Story Ads, making them much more actionable, while the latter two do not.

Overtime, Instagram Story Ads may become available on additional objectives; when the

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feature was first released, it was only available through the Reach objective, and the other four were released soon after.

After you’ve chosen an applicable objective, you’ll be able to choose Instagram Story placements.

Instagram Story Ads Placement: Technical Requirements Instagram Story Ads have different creative requirements than all other types of Facebook Ads. Your Instagram Story Ads can be videos or images.

Image requirements and recommendations include:  

9×16 image ratio Recommended image size of 1080 x 1920 pixels

Video requirements and recommendations include:     

Maximum time of fifteen seconds 4:5 vertical aspect ratio Recommendations for .mp4, .mov, or .gif files Minimum width of 600 pixels Maximum file size of 4GB

There is one striking similarity in creative requirements between newsfeed ads and Story Ads: you should be shooting for minimum text, especially on images.

Too much text (which translates into 20% of the image or more) can penalize you with ad distribution.

You do want to keep in mind that Instagram Stories have a different aesthetic than newsfeed ads; Stories should be fun, using the Snapchat-like features of filters, stickers, and drawing tools when applicable.

Unlike regular Stories, however, you have to add these on yourself beforehand in other image or video editing tools like Photoshop, as you need to upload the completed file to the

FREE TRAINING: "How to Earn a 6-Figure Side-Income Online"

Ads Manager.

Instagram Story Ads are a relatively newer feature for many brands, but it’s clear that they can be exceptionally profitable and engaging.

Best Practices for Instagram Story Ads To get the most out of your Instagram Story Ads, you should follow these best practices: Do something that demands that customers watch immediately.

If a user clicks away from your Story Ad, that’s it– it’s gone. Because of this, it’s essential to use content that grabs users’ attention immediately and is incredibly memorable. Some brands users humor for this, others use textual cues to clue customers in, and some use images that just make you stop and think.

The example from Purple below shows all three.

Use video.

Video is particularly powerful in Instagram Story Ads; it gives you more time on a user’s screen, and it gives you more room to get your point across. Fifteen seconds is better than five, after all.

Add your logo & branding onto the video.

Because you have to make a significant impression in a short amount of time (users can’t click back to your ad, so it has to stick), clearly place your logo and brand name in the story.

This will help with brand recognition, and allows users to seek you out if they don’t click fast enough.

4. Creating, Running, & Managing Instagram Ads In Simple Steps Creating Instagram Ads is exceptionally easy. You can create them through Power Editor, the Ads Manager. This tutorial will use Facebook’s Ads Manager and include a section on boosting posts directly on Instagram.

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How To Create Your Instagram Ads Get started in Facebook’s Ads Manager.

You’ll be taken through the Campaign, Ad Set, and Ad levels.

You can create multiple ads that fit into a single ad set, and multiple ad sets that fit under a single campaign.  

At the campaign level, you’ll choose an objective.

During the ad set level, you’ll choose your targeting, budget, schedule, placements, and bidding.

At the ad level, you’ll decide on the creative.

Campaign Level: Choosing An Objective The first thing that you’ll do is choose your objective.

When creating Instagram newsfeed ads, you can use any objective listed.

The objectives you can currently choose from include:

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          

Brand awareness, with the goal of showing your ad to users who would be interested in your brand Reach, which seeks to show your ad to as many people as possible Traffic, which prioritizes sending traffic to your site Engagement, which seeks to increase engagement like comments, shares, likes, event responses, and offer claims App Installs, where customers are encouraged to download your app Video Views, which prioritizes more video views Lead Generation, where users who click on your ad will be shown a lead gen form that is mobile-friendly and automatically filled out as much as possible Messages, in which the goal is to get users to message your brand, generating conversation Conversions, where the goal is to get conversions like purchases, email sign-ups, and registrations Catalog Sales, which automatically displays ads showing items from your Facebook product catalog to interested customers Store visits, which are only available to businesses with multiple locations and seeks to send customers to your brick-and-mortar store.

Choose the objective that aligns with the direct goal of your ads.

If you have a video ad, for example, but want to drive conversions, choose the conversions objective instead of video views.

Facebook will use your objective to determine which audience members to show your ad too, optimizing for users most likely to take the desired action.

The Ad Set Level Next, you’ll start making decisions at the ad set level.

If you’re sending traffic to a secondary location with your ad, you’ll first choose where to send them. You can send them to your site, your app, or messenger to contact you.

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Underneath this, you may see the option to create an offer to drive conversions.

Below this, you’ll set your targeting options.

Instagram Ads gives you full access to Facebook’s incredible targeting options. You can target both cold and warm audiences.

You can target users based on location, or those of certain demographics. These include:       

Gender Age Languages spoken Job title Education Parental status Relationship status

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You can also target based on interests and behavior, such as:     

Diet, like vegetarianism or veganism Bodybuilding Engaged online shoppers Dog owners People who shop at high-end retail stores, or low-end department stores

The connections targeting feature can work to your advantage when you aren’t using custom audiences.

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They allow you to choose to target people who exclusively are or are not connected to you through your Page, app, or events.

You can use custom audiences to connect with warm audiences.

Here are some examples of custom audiences you can create include (but are not limited to)   

People who have visited your site (or a certain page on your site) within a set period of time An uploaded list of email addresses of customers, including segmented lists of customers to create highly targeted ads People who have interacted with your on-site content, including your Instagram profile, your event, or watched certain amounts of time on your videos

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After creating a custom audience, you can create a lookalike audience off of it to try to reach similar customers to your segmented audience lists.

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Instagram Ads Placements Facebook will automatically have most placements selected. If you want to change them, you need to select “Edit Placements.”

When you’re running newsfeed Instagram Ads, you can also choose run other placement options at the same time.

If you’re running Instagram Story Ads, however, you can’t choose any other placements.

You can choose to run mobile-only ads, but you can’t run Instagram Ads if you have desktop-only ads enabled.

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For Instagram newsfeed ads, you can choose to enable other placements, including Facebook’s newsfeed and side column ads, audience network ads, and messenger ads.

Some marketers make the mistake of running campaigns where only Instagram Ads are enabled, thinking that it will be easier to create due to formatting.

In reality, however, sometimes this can end up affecting cost in a negative way.

Instagram Ads, as we already know, can cost more than other placements on Facebook Ads. Many advertisers find it beneficial to use a combination of placements to keep the average bid cost low (even if Instagram placements cost slightly more), staying on budget and

FREE TRAINING: "How to Earn a 6-Figure Side-Income Online"

getting more results.

Instagram Ads Budget & Scheduling When it comes to your budget, you have two options. You can set a daily budget, or a lifetime budget. A lifetime budget can be ideal when you want Facebook to automatically distribute the ad spend for you over a set period of time, while guaranteeing you’ll never go over budget if you schedule incorrectly.

Next, you can choose to run your ad set continuously, or schedule a start and end date.

Setting an end date ensures that you’ll never have a campaign that gets forgotten, and you can always extend the end date at a later time.

Instagram Ads Bidding Instagram and Facebook Ads work on a bidding system. This means whoever is willing to bid more can win the ad placement in their target audience. What you bid on depends on what you optimize for. You can bid for clicks, 1,000 impressions, landing page views, and daily unique reach.

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You can utilize manual bidding to control how much you’re spending per results on your Instagram Ads. If you know, for example, that a lead is only worth a certain amount, you can put a cap at on your bid to ensure that you aren’t spending more than you can afford or would be profitable

Be careful when utilizing manual bidding, however. If you switch your maximum CPA from “average bid” to “maximum bid,” you could lose out on placements.

Instagram Ads cost higher on average than other platforms, and having an “average bid” can work to your advantage; this allows the lower priced placements, like network ads, to balance out more expensive Instagram Ads and can boost your placements.

Note that you don’t have to do anything with the manual bidding. Facebook will automatically bid on your behalf, and their bids are normally good.

5. The Ad Level The Creative’s The last stage of Instagram Ad creation is the creative section. This shapes what your ad looks like and what it says and it’s unsurprisingly a crucial part of how successful your ad

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is.

Instagram Ad Formats There are four different ad formats you can use on Instagram Ads. These are single image ads, carousel ads (also known as “multiple image ads”), video ads, and Instagram Stories.

Single image formats can be clear and to the point. They work well for simple concepts and ads featuring a single product. If you are selling something with a high visual appeal, you can’t go wrong with a single image ad.

These ads should:   

Have an image ratio of 1.91:1 Come at the recommended image size of 1200 x 628 pixels Have less than 20% of the image containing text

Multiple image formats can be a dynamic way to showcase several products (or a single product up close, like the example below, that had customers swipe to view the full iPhone X). It gives you more visual space to elaborate on the point you’re trying to make.

You can also add videos to one or more slides in your carousel to make them even more engaging. These images and videos should be square instead of rectangular.

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Encouraging users to Swipe is beneficial for these ads, as they aren’t as obvious on Instagram as they are on Facebook.

Instagram video ads run on auto-play, just like Facebook. Also like Facebook, they start playing without any sound. You should combat this by adding closed captions to your videos, especially since the biggest perk of video ads is the ability to more completely tell a story.

Your Instagram video ads can be sixty seconds or less, though it’s recommended that they’re at least 15 seconds long. Most video file types are accepted, but they need to be a minimum width of 600 pixels and under the maximum file size of 4G. Image & Copy Creation The very last part of the ad will require you to choose your visual components and your ad copy.

Choose the image or video first, and then base the copy around it. You’ll notice almost immediately that there will be some text that doesn’t apply to Instagram Ads. The “headline” section is a great example; while this will still show up in Facebook Ads, requiring you to fill it in, it doesn’t show up at all on Instagram Ads in their current formatting. Because of this, preview your ad in every placement before publishing it to

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make sure that the meaning is clear.

You’ll also want to choose your Call to Action button. Options for this include everything from “Learn More” to “Get Showtimes” to “Send Message.”

Choose the one that best reflects the action you want your audience to take, and consider where they are in the digital sales funnel. “Learn More” feels less risky to first-time viewers than “Shop Now.” After you’ve previewed your ad, it’s ready to submit.

How to Connect Your Instagram Ad Account to Facebook Connecting your Instagram Ad account to Facebook is quick and easy. Once in the Ad creation, you’ll be given the option to choose which Page and Instagram account you want to run the campaigns under.

Your Facebook Page will likely be hooked up. If you haven’t connected your Instagram

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account yet, it will look something like this:

You have two choices. You can either run Instagram Ads under your Facebook Page, or you can connect your Instagram account to the ads manager. Click on the “Add an Account” button to do the latter, and it will pull up a login screen for you to sign in to your company Instagram account.

6. Best Practices You Must Follow To Succeed In Instagram There’s a ton of competition on Instagram, both organic and paid, so you want to make sure that every ad you run is perfectly crafted for the platform.

This will allow you to get maximum results at the best possible CPC, getting you the most out of every ad spend dollar.

Here’s some of the most important best practices for Instagram Ads to remember:

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1. Always test different ad formats.

Split testing of just about every element of your ads, in fact, is always recommended. Test different copy, different images and videos, and yes, formats to see what your audience is most responsive to.

Not all businesses are created equal when it comes to this information, and neither are all audiences. The only way to discover what they really respond to is to test.

2. Include closed captions for videos.

All Instagram video ads will start without any sound; many will actually be watched all the way through without it. Because of this, closed captions are a necessity to ensuring high viewer retention rates and whatever other goal you’re optimizing for.

3. Choose images that are best suited for Instagram.

Images that work well on one social media platform may not automatically work well on another.

4. Utilize segmented lists.

Segmented marketing works well on all other platforms, and Instagram is no exception.

Showcase relevant products to high-value custom audiences, and use what you know about these audience members to create laser-sharp messaging that you know will resonate with them.

5. Remember that the focus is on the visual.

The image’s description that you choose absolutely does matter and should be carefully crafted, but remember that visual is key on Instagram.

Your video or image should be able to stand for itself in feeds of brightly colored, beautifully-edited, boomerang-ing content that serves as a distraction. Because of this, sometimes a simple description is ideal.

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6. Get creative.

Sometimes the best way to stand out is to do something unconventional.

Do whatever you can to grab users’ attention. Smart marketing is just as important on Instagram as it is on any other platform, and it provides a great opportunity to showcase your brand’s personality.

A great example is a video ad from Disruptive Advertising that compares finding a marketing agency to online dating.

7. Conclusion No, It’s Not Too Late to Master Instagram for Business With 700 million monthly active users, there’s no denying Instagram’s power and reach.

What was once a simple photo sharing app has transformed into an immersive social experience that allows users to explore a company’s visual identity.

Instagram users value high-quality content. Create visuals that provide your audience with interesting information or showcase your brand in a new, unique way. Optimize your content by writing entertaining captions that engage.

Creating and maintaining a platform that captures your brand’s visual identity may seem intimidating, but Instagram makes it fun and easy If you haven’t gotten started as a business on Instagram, don’t panic.

With an active, ever-growing user base, Instagram has proven itself as a staple of social marketing rather than a flash in the pan.

For brands with a visual story to tell and a desire to grow a tribe of dedicated followers and customers, there’s still a place waiting for you on the platform.

Whether it’s through influencer marketing, unique and captivating video, or by leveraging

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current events, each of these campaigns is an excellent example of the potential of Instagram marketing.

A massive amount of ACTION and PERSISTENCE is required.

After all, you should be willing to do whatever it takes.

To Your Success,

MURLI (DIGITAL MARKETER, AMAZON BOOKS AUTHOR, Entrepreneur, Blogger & Online UDEMY Instructor) Copyright © 2017 by MURLI (www.edoup.com)

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NOTE: Certain products/services are affiliate links, & I may earn a commission for any purchases that you make. Those links won't cost you any extra money when you buy products after clicking on them. I mention these products/services to you because I believe in them & want to help you improve your life.

I only recommend products/services that I feel deliver value to you. All efforts are made to ensure that affiliate links are disclosed in accordance with the FTC.

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