Mobile Marketing Advertising

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WHO I AM (ABOUT AUTHOR) My name is MURLI, an Indian, living & doing legitimate online business right here in India.

I spent 12 years working in digital marketing and visual designs. I am primarily a Digital Marketer, with a fountain of knowledge SEO/SEM, Content Marketing, Lead Generation and Conversion, Online Advertising, Social media, User Experience (UX). Develop efficient market leading CRM strategies, Marketing Automation and drive inbound enquiries through SEO, PPC and Digital Marketing Strategies.

I am Digital Marketer, AMAZON BOOKS AUTHOR, Entrepreneur, Blogger & Online UDEMY Instructor & off-course a Lovable, Respectful and Helpful guy.

Read all about me here

I didn’t want to spend my life taking orders from someone else or making my boss rich. To keep my spirits up, I read books. I pretty much read whatever was on the top 10 list in the business section.

DotComSecrets - FREE Book!

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I have Strong Experience in DIGITAL MARKETING - Now I am self-employed (ENTREPRENEUR). I have trained people and companies on ENTREPRENEUR - START, RUN & GROW your business and Digital Marketing.

Now, I am focusing on helping other people create their own online empires. It is my goal to help others by teaching and coaching them to achieve their own successes!

I love creating content and helping my students reaches their potential.

I created each one of them thinking about YOU. Let me help you achieve your learning goals & take you on a journey to success, wealth and happiness!

Over the last decade, I have garnered so much knowledge and a vast wealth of practical experiences that I can now smell the perfect home based business opportunity a mile away.

And once I identify a promising home business opportunity, I invest in it instantly.

As of now, I am the proud owner and publisher of the following websites: https://www.edoup.com - Digital Marketing Blog Here I mention just a few of the many online businesses that I possess in my online business portfolio.

With the success I have recorded in my numerous online businesses, it is obvious that I have a complete understanding of what makes many home based businesses fail where others succeed.

Matter of fact, I will teach you how to make REAL money online from the comfort of your own home.

My personal resume speaks volume as to the fact that I am the perfect choice when it comes to the best advice you could ever want on a choice of the internet marketing business.

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Without wasting any more of your time, please flip over to the next page and start your journey to a whole new world of limitless possibilities.

All Rights Reserved. No part of this book may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the author/publisher.

DISCLAIMER The contents of this manual reflect the author’s views acquired through his experience on the topic under discussion. The author or publisher disclaims any personal loss or liability caused by the utilization of any information presented herein. The author is not engaged in rendering any legal or professional advice. The services of a professional person are recommended if legal advice or assistance is needed.

While the sources mentioned herein are assumed to be reliable at the time of writing, the author and publisher, or their affiliates are not responsible for their activities. From time to time, sources may terminate or move and prices may change without notice. Sources can only be confirmed reliable at the time of original publication of this manual.

This manual is a book only and, as such, should be considered solely for basic information.

Earnings or profits derived from participating in the following program are entirely generated by the ambitions, motivation, desires, and abilities of the individual reader.

Without any further ado, let’s get started.

The dynamic qualification will provide you with the essential knowledge and skills you need to plan implement and monitor effective digital marketing campaigns and contribute to operational marketing plans.

You’ll learn what digital marketing is about, including understanding the buzz words and main trends.

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Digital marketing has evolved from a peripheral element of organizational marketing to one which is at the hub of customer-centric communications in an increasingly multichannel environment.

The digital marketing course will ensure that you are equipped to deal with this shift and make the most of the new business opportunities on offer.

The bundle that’ll help you learn the skills that’ll make you better prepared for everything businesses are expecting from you.

The simple truth is that you need to choose a solid PLAN & STRATEGIES from day one, be willing to consistently work on your business over the course of several months and follow the path laid before you by people that have actually done it.

Whether you simply want to learn how to make your first $ Dollar or $1,000 online or more than this, create streams of passive income or build your own online business empire, Online Business from Scratch will help you turn your dream of starting an online business into reality.

How I Got Started?

For many years my life was in the corporate world.

I worked in Digital Marketing, was in the digital marketing business and got involved in a number of technology start-ups.

But I was so burned out dealing with the complexities of businesses with lots of people and other things over which I had no control, that I decided to look at starting my own Internet business.

Like you, I had heard all kinds of fantastic claims about people making $19,487 in three weeks or $150,000 per year working part time.

That got my attention, but knowing the business world as well as I do, I found these claims VERY HARD to swallow.

Looking for What Works

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So prior to making the decision to start an online business, I spent the better part of a year reading, studying and researching.

I wanted to find out what really worked for the people who succeeded and to discover why so many people FAILED. I spent a lot of time surfing and visiting sites.

I bought and read a lot of Books. I bought courses on how to market on the Internet.

I interviewed successful internet marketers. And I spent $5,000 on Big Seminars where I met some heavy hitters.

Being Overwhelmed At first I WAS OVERWHELMED. There was so much to learn, and there were so many different stories about how to succeed.

Everybody had a different idea about what worked and what didn’t.

AND there was tons more to understand about marketing and selling on the Internet.

Affiliate programs, traffic generation, conversion ratios, search engines, shopping carts, merchant accounts, and on and on.

It seemed endless.

Taking the Plunge Finally… I just decided to take the plunge, knowing that I would learn more in the water than watching from the beach.

So I bought a small Internet business, a free traffic exchange. It was a bit bumpy at the start but that site is now doing almost $500 a month in revenues.

And it only requires a few people to run it.

Bottom line: with all my study, research, interviews, cold hard cash and hands-on experience (including a bunch of mistakes) I’ve uncovered…

THREE SECRETS “GET-RICH-QUICK” BOOKS DON’T TELL YOU.

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1) Most of the claims people make are in fact true!

BUT… what they don’t tell you is that IT TOOK THEM A YEAR – SOMETIMES TWO OR THREE YEARS -- BEFORE THEY MASTERED THE SKILLS to make $$$$$$$ in three weeks or $$$$$$$ working part time.

2) ALL THE SUCCESSFUL PEOPLE LEARNED HOW TO MAKE MONEY BY FIRST LEARNING THE BASICS. Then they applied them to building one online business, then a second and a third and so on, until they had MULTIPLE-STREAMS OF INCOME. Once they figured out how to do it, they did it again and again. Just as you would never consider putting all your life savings into one stock, the same is true with online businesses.

3) And then I discovered THE BIGGEST SINGLE REASON PEOPLE FAIL. Each and every person I talked with about their failures had TRIED TO DO TOO MUCH, TOO SOON. They tried to master the technology, product development, marketing and selling all at once.

And IN EVERY CASE they were OVERWHELMED, FRUSTRATED and then…they CRASHED AND BURNED… long before they saw their first dollar.

The whole name of the game is for you to LEARN how to make money online.

You can easily do it, IF you’re willing to work at it for a couple of years because it will take your that long to learn how to make $5,000 or more, a year.

Remember one of the three secrets, it takes everybody that long. Keep remembering what I said up front.

This is NOT a GET RICH QUICK plan, this is GET RICH PLAN. The QUICK is what kills people…because they really get frustrated and angry when it doesn’t work right away and then they GIVE UP -- feeling they’ve failed.

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Our approach may take a little longer but …it WORKS. Once you’ve mastered all three phases, you’ll have your own SIMPLE MONEY MACHINE. Then you build a second, then a third, fourth, thereby creating MULTIPLE STREAMS OF INCOME… until you make enough to retire!

What’s really exciting about this strategy is that by reversing the process and including a “money model” with each step, you start making money right from the beginning.

And the MONEY is your constant reminder of what you need to focus on and what you need to LEARN. It’s a GREAT TEACHER. You’ll… LEARN MUCH FASTER… You’ll… BE MORE MOTIVATED & BE MORE CONFIDENT… IF… you’re EARNING… WHILE YOU’RE LEARNING. Who Is The Program For? The DIGITAL LIFESTYLE ENREPRENUER, program is designed for four types of people: 1) Those who have decided to start an Internet business, but don’t know where or how to begin; 2) Those who already have a website or online business that is NOT living up to their expectations, (everything you’ll learn here can be directly applied to your existing online business or Website); 3) Those who are looking for a job, have time on their hands, and would like to make some money while waiting for a new position.

4) Those who are currently employed and wish to begin developing a business where they have control in the event their job is outsourced. Almost anyone can learn to make a DIGITAL BUSINESS.

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Because you can just stay at one level and prefect those skills so until you reach your financial goals or keep moving to the next level as your skills and confidence grows.

Students, housewives, professional people, even kids are building DIGITAL BUSINESS. The Internet’s Different On the Internet, the medium is communications, the product is information, and the content is intellectual.

Anybody with a brain can play. All you need in order to start is: (1) a computer, (2) high-speed access to the Net, (3) the desire, (4) the willingness to learn, and (5) your HEAD. (While you don’t actually need a high-speed connection, you’ll want one so you don’t waste so much time waiting for things to happen while you’re working.) So what does all this mean to YOU? 1. You can start your business with LITTLE or NO CAPITAL. Unlike traditional businesses with hard assets, you don’t need to invest in building physical products, factories, inventory or stores.

Assuming you already have a computer and Web access, you can start with little or no capital.

Never before has it been possible to start a business with so LITTLE CAPITAL and still have the potential to make millions.

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2. You can start your Internet business in your SPARE TIME. A Web business can be built by one person working at any time of the day or night. There’s no need to quit your day job before you’ve mastered the skills and built a new income base.

3. You don’t need EMPLOYEES. Most of the skills required for running an Internet business can be learned as you go. And to the extent that you do require the specialized skills of others, you can find these people on the Net and hire them as contractors, either by the job or by the hour.

No need to worry about employees, insurance or benefits.

4. You can start and run the business from your HOME. Other businesses require a place where customers can come to purchase a product, a place to warehouse inventory, and offices to house a staff. But you can start your Internet business in the den, a spare bedroom or even a closet!

All of your customers arrive via the Internet and your inventory is on a hard disc in your computer.

5. You get to be your own BOSS. This is a great opportunity for those of you who want to take responsibility for yourselves and your future. You get to do things the way you want: work when you want, wear what you want and make as much as you want.

The sense of FREEDOM is fantastic!

6. You can build your business ANYWHERE in the world.

You can live and work wherever your heart desires you to be. You can start it where you are, build it up and then move to where you’ve always wanted to live.

Moving your business is as easy as carrying your laptop anywhere. All you need is a highspeed connection to the Internet.

7. You can go as FAST or SLOW as you want.

There’s no urgency to build a business in the next month.

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Start simple, learn the basics, make some money, develop your skills and confidence and move at your own pace.

The only pressure is the pressure you create for yourself.

Never before has it been so easy to start a business, with no capital, and that has the HUGE UPSIDE POTENTIAL that the Internet affords.

The leverage is enormous.

You can now reach a world-wide market from your computer. And it will be a few years before this window of opportunity closes.

As more and more people discover the Net’s potential, the profitable market niches will get filled by those who get off their butts and swing into ACTION. So Where Do You Start?

I’ve talked about what a fantastic financial opportunity the Internet is.

Hundreds of thousands of people make all or some portion of their living from one or more DIGITAL LIFESTYLE ENTREPREUR BUSINESS. What we’ve not talked about is…YOU. DIGITAL ENTREPREUR BUSINESS is built by people like YOU. However, there are three characteristics successful DIGITAL ENTREPREUR BUSINESS has.

Do you have these characteristics…or are you willing to develop them?

1) You’re DECISIVE and TAKE ACTION. YOU will not create your first Money Machine, much less the second and third, until you decide to take ACTION. It’s a lot of fun to dream about having money, but money doesn’t come to people who don’t see the opportunities in front of them and TAKE ACTION.

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You have to identify an OBJECTIVE, develop a PLAN and then start to WORK. 2) You’re NOT AFRAID to make mistakes and you’re quick to fix them.

YOU must be willing to experiment, to try something, and if it doesn’t work, try something else and keep trying…until you figure it out.

The Internet is still in its infancy. And it’s changing rapidly. It’s in a very dynamic growth phase. There are no hard and fast rules. There are only guidelines.

What worked yesterday may no longer work tomorrow…and vice versa. So YOU must be open to change, willing to experiment and not get discouraged when it doesn’t work the first time.

As someone wise once said, “We don’t learn from our successes, we learn from our failures.” Since so many variables have to work right for success, it’s not possible to make a list of the reasons.

But it’s usually pretty easy to see what didn’t work and why.

3) You’re WILLING TO INVEST BOTH TIME AND MONEY IN LEARNING. Because the Internet is so new and changing so fast, the most successful people spend a lot of time and money on their CONTINUING EDUCATIONS. They constantly read books, both for new information and for motivation. They often read the same books multiple times to keep pounding the information home. They invest in courses and seminars.

They spend time with other successful people looking for new ideas and better ways of doing things. So don’t think that by reading and studying this book alone you’re going to get rich.

Though you don’t have to spend $3,000, you must be willing to read three books on the same subject just to get different perspectives. And you’re willing to re-read the same book five times to make sure you got it all, and you start hanging out at seminars with the gurus.

Then you’re on your way.

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There are no shortcuts to success.

That’s why Get-Rich-Quick books don’t work.

This book will only work if…YOU work IT. Still with me?

If so, let’s get to work….

Are you ready to take action?

Let’s take a deeper dive into the skills you’ll be mastering through this Ebook Course offer.

Here Is A Preview Of What You'll Learn

TABLE OF CONTENTS - Mobile Marketing Overview - Types of Mobile Marketing - A 6 Step Plan How To Build A Mobile Marketing Strategy That WORKS! - 50+ Mobile Marketing & Advertising Terms Every Marketer Should Know - The 7 P’s Of The Mobile Marketing Mix - Mobile Apps Content Marketing Best Practices - Reasons Your Website Needs To Be Mobile Optimized

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1. Mobile Marketing Overview What Is Mobile Marketing?

In short, mobile marketing is the sharing of a brand or business in a way that is optimized for smart phones and other mobile devices throughout apps, social media channels, and websites.

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their Smartphone’s, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.

As you can see from the graph below, more users are spending larger amounts of time engaged with mobile devices than ever before. We can expect this trend to continue even further in the future, so get ready!

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I would tell you that mobile is the future of marketing, but really the era of mobile has already arrived. If you're not implementing some kind of mobile marketing strategy, you're already trailing behind!

How Does Mobile Marketing Work?

Mobile marketing consists of ads that appear on mobile Smartphone’s, tablets, or other mobile devices. Mobile marketing ad formats, customization, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options.

Why Mobile Marketing?

Mobiles have gained unprecedented importance in our lives, today. People around the world choose mobile devices as their preferred medium to connect with other people

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gather information or even do business. As a result, many businesses are actively devising new mobile marketing strategies to reach out to their audience.

In the present world, mobile marketing is a common technique that almost every company, irrespective of the business it is into, is pursuing some kind of mobile marketing campaign.

Mobile marketing strategies will look different for every brand. The key is to take the time to understand your audience, your business goals and how you’ll measure them, and the opportunities available on mobile to get started.

2. Types Of Mobile Marketing Why You Need A Mobile Marketing Strategy Your business needs a mobile marketing strategy for the same reason that you need a computer and wi-fi access – this is the age in which we live!

Walk around any major city and you’ll find more than just a few folks with faces glued to their Smartphone screens.

According to recent reports, 40% of users’ internet time is spent on mobile devices, which means simply ignoring the rise of mobile just isn’t an option.

Some other interesting mobile marketing statistics:     

80% of mobile device time in spent on apps, with game apps eating up the largest percent of app time People browse 70% more web pages on tablets than Smartphone’s Retail conversion rates are 2.2% on tablets, considerably higher than 0.7% on smartphones, but traditional PC conversion rates are still highest at 3.3% Mobile searches have increased 400% year over year in 2019 Mobile is predicted to surpass desktop in 2019

Mobile is here to stay, and if forecasts are correct, it will soon by eclipsing desktop usage. If you don’t have a mobile marketing strategy yet, it’s time to get going!

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Mobile marketing has revolutionized the way in which marketers create, target and deliver campaigns. With the recent introduction of mobile advertising into everyday marketing campaign distribution, advertisements are more relevant and successful than ever before.

Each form of mobile marketing encompasses the many ways marketers promote a brand via a mobile device – including in-app ads, mobile web searches and more. Check out these forms of mobile marketing to enhance your future campaigns.

Types Of Mobile Marketing Strategies There’s a healthy variety of mobile marketing strategies to try. The kind that works best for your business will depend on your industry, target audience, and budget.

1. App-Based Marketing: This is mobile advertising involving mobile apps. While 80% of mobile time is spent engaged with apps, you don’t have to create an app yourself to get in on the action.

Services like Google AdMob help advertisers create mobile ads that appear within thirdparty mobile apps.

With the introduction of the Apple App Store on the iPhone, companies have jumped on board with developing their own Application to interact with their customers.

Some applications are free of charge for users to download; others come with a small fee.

Facebook also allows advertisers to create ads that are integrated into Facebook’s mobile app. Facebook’s mobile Promoted Post ads integrate so seamlessly with Facebook’s news feed that users often don’t realize they’re looking at ads.

2. In-Game Mobile Marketing: In-game mobile marketing refers to mobile ads that appear within mobile games, like in the example below.

Alongside the Applications, companies have also started creating Mobile Games which can

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be downloaded straight to a user’s phone.

The games are embedded with various marketing messages enticing users to visit their companies’ website.

In-game ads can appear as banner pop-ups, full-page image ads or even video ads that appear between loading screens.

Example of an in-game mobile marketing ad 3. QR codes: QR codes are scanned by users, who are then taken to a specific webpage that the QR code is attached to. QR codes are often aligned with mobile gamification and have an element of mystery to them, since users who scan them don’t always know exactly which rabbit hole they’re jumping down.

4. Location-Based Marketing: Location-based mobile ads are ads that appear on mobile devices based upon a user’s location relative to a specific area or business.

Mobile owners are using their mobiles on the move when looking for a company close to their current location.

For example, some advertisers may only want their mobile ads to appear when users are within a 1-mile radius of their business.

5. Mobile Search Ads: These are basic Google search ads built for mobile, often featuring extra add-on extensions like click-to-call or maps.

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6. Mobile Image Ads: Image-based ads designed to appear on mobile devices.

This essentially involves placing banners on mobile ready websites promoting a company or service. Companies can be selective on where they place their banners, reaching out easily to their target market.

Banner Advertising campaigns on a mobile are priced in the same way as computer advertising, on a Cost per Click (CPC) or Cost per Impression (CPM) basis.

7. SMS / MMS / VMS (Video): SMS marketing involves capturing a user’s phone number and sending them text offers. This is considered somewhat passé.

This is the most common form of Mobile Marketing used by companies to interact with their customers quickly. This is also one of the cheapest Mobile Marketing methods.

One example of this could be a restaurant chain sending a text message (SMS) or picture message (MMS) to their customers offering them a discount if they show the text message on arrival at the restaurant.

Measure it Whatever you do in mobile, it is measurable, and should be measured.

Whether it’s the number of people clicking on an ad, responding to a marketing text message, or downloading your app, the mobile marketing firms you work with should be able to provide you with detailed analytics that will help you to refine your mobile marketing campaigns and make them work harder to deliver the maximum return on investment.

Conclusion From the above discussion, it is clear that Smartphone’s have become an inevitable part of our lives.

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People are spending most of their time on mobile handsets it may be making calls, messaging, chatting on social media, sending email, surfing the internet or doing online shopping.

Digital marketers need to have a mobile media marketing strategy in their sales plans and to retain and increase their customer base.

3. A 6 Step Plan How To Build A Mobile Marketing Strategy That WORKS! How Is Your Mobile Marketing Strategy Doing?

If you can’t answer this question, it’s time to change that. Data shows that marketing is going mobile more and more by the day.

Your customers are using mobile as an integral part of their everyday lives, and as a marketer, you need to get on board.

But, not every mobile marketing activity will make sense for your particular business, so you need to diligently think through your options.

In fact, there’s a good chance you’re reading this on a mobile device right now.

Let’s take a look at some numbers:   

Mobile accounts for 65% of the time people spend consuming media 59% of Smartphone owners expect websites to be mobile-optimized 68% of companies are investing in mobile marketing

These are a just a few stats, but together, they tell one compelling story: its past time for all of us to pay attention to mobile.

Understanding the importance of mobile marketing isn’t enough on its own.

You also need to build an actionable strategy to provide users with a great mobile

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experience across all your content.

Planning Your Mobile Marketing Strategy With These Stage Framework

1. Keep It Simple The first thing to understand about creating the perfect mobile marketing strategy is that it has to be simple. While the amount of time users are spending on mobile is growing, their attention spans certainly are not.

For this reason, your mobile marketing message needs to be crystal clear. In fact, every aspect of your mobile marketing strategy needs to be simplified to allow it to be consumed in a shorter time period.

To achieve this: Consider getting rid of everything but the essentials. If it doesn’t play a direct role in getting your message across or helping your user achieves their goal, leave it out.

2. Speed Things Up Speaking of shorter time periods, the average mobile use session lasts just over a minute.

But don’t be fooled, if you keep your approach simple that’s more than enough time to conduct research, analyze options, and even convert.

Speed is another reason it’s important to keep things simple. The cleaner your interface and the clearer your message, the faster your users can make it through their desired series of actions to complete their intended goal.

When it comes to speeding things up, your mobile site or app can’t hold your users back.

Make sure your mobile representation or your brand is a fast (if not faster) than your desktop site.

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On mobile there is no time to lose, so waiting for things to load or actions to be completed is out of the question. The last thing you want to do is frustrate a mobile user. Frustration can make for a quick decision in the wrong direction.

To achieve this: Make sure your mobile site or app design is free of anything but the essentials. Eliminating excess will help to streamline the process. Also, make sure your hosting is up to par. Try eliminating steps with click-to-call buttons, an integrated GPS navigation feature, or other single-click simplifications.

3. Always Be There to Provide What Your Customers Need The mobile touch points that matter occur around the clock, so making sure your brand is there to connect is an imperative part of developing your mobile marketing strategy.

When someone picks up their phone, it’s because they want to buy, learn, find, or do something right NOW. Brand loyalty falls to the wayside on mobile, so you have to opportunity to take on another brand’s customers if you’re the one supplying the information, product, or service they need right then and there.

To achieve this: Make sure your marketing message is what shows up when your customers are searching. This can be done in different ways. You may decide to optimize your existing content strategy for mobile, making it easier than ever to pull the relevant information from your posts in a few moments.

You may also decide to turn your focus toward an optimized mobile advertising strategy on Facebook, Adwords, etc.

4. Create an Integrated App If your company doesn’t already have one, consider whether an integrated app is something your customers need. With the popularity of apps and the fact that users turn to them on a regular (read daily) basis, apps are becoming an important part of a successful mobile marketing strategy.

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Fashion retail brands like JackThreads have made their apps an indispensable part of their customer’s shopping experience.

Not only does their app make the process of shopping and ordering faster and easier, users get a customized selection of recommendations based on their interests, meaning they have to do less to achieve the look they’re after.

On top of that, they’re first to know about specials and new releases, making the app a winwin situation for both the company and users.

Can your business integrate the same kind of extra features that improve your customer’s experience in doing business with you?

To achieve this: Analyze the parts of doing business with your company online that your customers might find frustrating, confusing, or lackluster.

Are there ways to eliminate of streamline these processes in an app format?

What sort of additional features could you include in your app to make the customer/user experience stand out amongst the crowd?

5. Your Mobile Strategy Revolves Around Customer Habit Identifying what YOUR customers do before making a purchase decision is imperative.

Analyze the steps taken before your customers reach you on mobile and use that information to meet them on their level.

Then, take a look at what your customers do when they do reach you.

Do they take a look around and come back another time to convert?

Do they eventually convert on desktop?

What role does your mobile offering play in their purchase process?

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Once you identify the answers to these important questions, you’ll be able to optimize your mobile site, app, and advertising accordingly.

Your customers’ habits are the key to understanding what role your mobile marketing strategy should play in the big picture.

6. Test and Optimize The most important part of any mobile marketing strategy is understanding what works and what doesn’t.

Without a thorough understanding of how your mobile marketing is affecting your business, you’ll never understand which parts to need to be optimized or eliminated or those parts that are succeeding and need a budget increase.

To achieve this: Be sure to look at our list of Marketing KPIs and head down to the mobile section for the full scoop on which metrics you’ll want to pay attention to.

Determine which are most important to your mobile marketing strategy and each of your individual marketing activities and look for opportunities to optimize them.

Ready to Master Mobile Marketing?

We’ve covered how to plan a basic mobile marketing strategy. Now comes the hard part: rolling up your sleeves, and getting the work done.

4. 50+ Mobile Marketing & Advertising Terms Every Marketer Should Know Have you ever been in a business meeting or on a sales call, and the potential customer or business associate uses a marketing term that you just don’t understand?

In order to get the results you want – converting more prospects into customers and increasing your revenue – you have to know what you’re talking about.

Or at least sound like you do!

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Having a handle on these words and phrases will allow you to confidently speak with prospects, vendors, your sales team, and your marketing partner.

If you’ve explored digital advertising, you’re probably aware that getting started with it can be fairly overwhelming.

To begin with, it’s full of specialized terms that may be new to you, which is why we created this digital advertising glossary.

What follows are (relatively) jargon-free explanations of the most common digital advertising terms?

Getting familiar with these will help you navigate the world of online advertising – and get more value out of our upcoming series of blog posts about digital advertising and digital marketing.

For marketers in the mobile tech industry, developer and software jargon can be tricky to learn. Especially if you don’t have a technical background.

So, to help non-technical marketers get familiar with the mobile vocab, I've put together a list of the most common 51 mobile development terms marketers need to know.

Web Apps.

Applications that are accessible from the web – they don’t need to be downloaded (examples include HootSuite and Evernote). While websites cater to users who are simply browsing around the site, web apps are more task-oriented and help users meet specific objectives (such as scheduling social media posts for the upcoming week).

SoLoMo. SoLoMo is the abbreviation for Social, Local, Mobile – the perfect mobile-oriented triad. Use social elements and localization to create the perfect mobile app!

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SDK. A Software Developer Kit (SDK) is a collection of tools for software developers. SDKs allow developers to create apps for specific platforms, and third-party SDKs can be installed into existing apps for analytics and marketing purposes.

Second Screen.

Second screens are Smartphone’s and tablets that an individual uses while simultaneously engaging with a larger screen (usually a TV). Common second screen activities are tweeting while watching a television show, or browsing Instagram on an iPad while watching a YouTube video on your desktop computer.

Jailbreaking.

Jailbreaking is the practice of removing a phone’s hardware restrictions, allowing the user to make advanced changes and adjust settings that would normally be locked. Apple products are most commonly subjected to jailbreaking due to their rigid restrictions.

Unlocked.

Unlocked phones are GSM phones that are not tied to any specific carrier and can be used with any cellular service carrier’s SIM card. GSM (Global System for Mobiles) and CDMA (Code Division Multiple Access) are the two major radio systems used in cell phones. In the U.S., Sprint and Verizon use CDMA, while AT&T and T-Mobile (and the majority of carriers outside the USA) use GSM. Wearable Tech.

Wearable tech is technology that can be worn on your body, such as Google Glass or a smart watch. iOS. The operating system developed by Apple and distributed for Apple devices, including iPhones, iPads, etc.

Android.

Android is the operating system developed by Google (and is currently the most popular mobile operating system available).

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Mobile Analytics Terms App Analytics.

Analytics information as it pertains to your mobile app! Because apps are task-oriented and websites are information-oriented, you need to measure your app’s performance using mobile metrics (like users, sessions, etc.) Understanding your app analytics is key to developing an intelligent mobile marketing strategy that wins over users.

MAU. MAU stands for Monthly Active Users, concerning the number of users who are using your app in any given month. MAU is often a better metric for analyzing app performance because it counts users who download your app and actually used it. Only looking at the number of app installs completed doesn’t provide a great overview of your app’s success because some users will install your app but never open it. MAU is a much more helpful metric for measuring your app’s performance.

DAU. DAU stands for Daily Average Users – a metric measuring how many users open your app each day.

Click-Through Rate.

Click-Through Rate (CTR) is the ratio of clicks your ad receives compared to the number of impressions (aka views) the ad receives. CTR = clicks / impressions. High CTRs are a huge deal for marketers (both mobile and web).

Conversion Rate.

Your conversion rate is the percent of users who complete your desired goal. Conversion goals are different depending on your business – some apps want e-mail addresses, some want in-app purchases, and others want ad clicks.

NPS Surveys.

NPS (aka Net Promoter Score) is a metric that measures your user’s level of loyalty. NPS surveys ask a user to rate your app on a scale of 1 - 10. Those rate your app with a 9 or 10 are considered “promoters,” those who rate you at 6 or below are “detractors,” and anyone

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who rates you a 7-8 are “passives.”

You can use NPS surveys to decide which users you want to ask for app reviews. Promoters are super valuable – send them to the app store so that they can write a raving review of your app (which they adore)! Passives probably won’t bother taking the time to review you. Detractors could potentially burn you in the app store, so avoid directing them there when possible.

User Segments.

Groups of users that share similar profile data or behavior.

Platform.

The operating system users use on their mobile devices to access the web and your app.

You’ll likely need to create different versions of your app for different device platforms.

Cohorts.

A group of users that have completed a specific action within a specific time frame. Cohorts are different from segments because they use the added dimension of time. For example, one cohort could be users who downloaded your app in the month of June.

Time in App. How much time are users spending in your app? This mobile metric differs from session length in that you can see the time a user spent in your app within the last day, week, or month.

This is a great indicator of how valuable users consider your app.

Sessions.

Sessions occur whenever a user opens your mobile app.

Session Length.

How long a user spends actively engaging with your app. Session length is typically counted from app open to app close (or until they navigate away from the app for more than 15 seconds).

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Session Interval.

The time between a user’s last session with your app, and their next session, reflecting how frequently users are returning to your app.

Screens.

The app version of website pages, screens tell you how many different app screens a user explored during their session.

Screen Flow.

Screen flow tracks how users move through your app (which screens did they visit and in which order?).

Events.

Actions that a user takes in your app during a session. Examples of events include logins, video plays, in-app purchases, information entries, setting changes, etc.

Event Attributes.

Event attributes provide more context around events. For example, the event “article read” could have attributes like “article title” or “article publish date.”

App Funnels.

Funnels are sets of events that allow you to get a better sense of how users interact with your app and track key behavior paths. In other words, an app funnel is a series of connected in-app events that lead to the “ultimate” in-app action (like a purchase or social share).

Dimensions.

Dimensions are pieces of session-level data that can be used as filters. Examples of dimensions are new vs. returning users, device type, or time dimensions (days, weeks, months).

LTV. Lifetime value (LTV) is the value your user delivers over the course of their entire lifetime

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engagement with your app. For apps, lifetime value can be a traditional monetary amount, or a form of data, like levels completed, articles read, notes taken, or images taken.

Mobile Marketing Terms App Marketing.

App marketing involves all efforts in earning (and keeping) app users. App marketing involves everything from promoting your app to drive installs, to improving your app’s UX and sending the right messages to keep users engaged.

ASO. ASO stands for App Store Optimization - the process of refining your app store listing page to improve your app’s visibility. Key elements of ASO include optimizing your app’s title, selecting relevant keywords, and earning high user reviews.

App Reviews.

As discussed above, app reviews are an essential part of ASO. In both the iOS App Store and the Google Play Store, users can rate and review your app. These reviews have tremendous power, as new users will be much more likely to install an app that has received favorable reviews over an app with 2 or 3 stars.

App Versions.

When you improve and update your app, you create a new version of your app that users must download in order to get access to the latest features or bug fixes.

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App Monetization.

App monetization is how you make money from your app. When it comes to earning that great green stuff, you have a few different options:   

In-app advertising (third-party apps advertising to your users).

Charge for your app (users pay to download your app).

In-app purchases (such an upgrade from a free to pro version with more features or a gaming app which allows you to buy levels or upgrades).

In-App Messaging.

In-app messages are nurturing messages sent to users while they are actively using your app. In-app messages should be a natural part of the app experience because they highlight new features, offers, surveys, etc. These pop-up messages allow for more customization and design compared to standard push notifications.

Push Notifications.

Push notifications are messages delivered to a user’s home screen (or lockscreen) when he or she is not actively using your app.

These messages are intended to drive attention and traffic back to your app – for example,

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a push notification from Amazon about a limited-time lightening deal could be the gentle nudge that gets the user back into the Amazon shopping app for a purchase.

Banner Messages.

These types of push notifications appear at the top of a user’s screen and disappear after a few seconds.

Alert Messages.

Alerts are push notifications that take up prime real estate on a user’s screen and require

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action by the user. Alert messages are often associated with calendar and event-based apps.

Lock Screen Messages.

The lock screen is the screen users see when they begin to engage with their phone, or “wake� the phone up from sleep mode.

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Lock screen alerts are another form of push notifications. Lock screen messages are similar to banner alerts in that they don’t require user action, and disappear when the user unlocks their phone.

Geotargeting.

Targeting users based on their current location (whether by country, state, or street) and

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sending app messages relevant to where they are.

Mobile CRM. Customer relationship management (CRM) refers to strategies and tools used to manage interactions with customers, in hopes of improving retention and driving sales. A mobile CRM is focused specifically on managing your relationship with your app users.

User Behavior.

The general term for what users are up to in your app.

App Store.

Apple’s online store where iOS users can search for and purchase apps, which are then

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downloaded to their devices. The App Store is home to over 1.5 million apps for iOS users.

Google Play Store.

Google’s version of the App Store, the one-stop shop for finding and downloading mobile apps, ebooks, music, video content, and more. The Google Play Store offers a selection of over 1.6 million apps to Android users.

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CTAs. Call To Actions (CTA) are the directions you give mobile users, in hopes of spurring a conversion. Some common mobile CTAs could be “upgrade now” or, for mCommerce, simply “add to cart.” These CTAs can either be text only (for push notifications) or look like a button (for in-app messages). mCommerce.

It’s ecommerce – but for mobile! mCommerce apps are retail or shopping apps, focused on getting users to make product purchases via their mobile devices.

Opt-Out. When users choose to no longer receive push notifications from your app. To avoid getting unsubscribe, make sure you’re not spamming your users!

In-App Purchases.

Purchases that users make from within your app. This can involve upgrades from the free to paid versions of your app, real money purchases used to obtain in-game currency,

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physical goods and services purchased within an app, etc.

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Cross-Platform.

Cross-platform apps can be used across multiple operating systems (for example, an app that is available for iOS, Android, and Windows phones).

Multi-Channel Marketing.

Marketing that takes place across several avenues a user frequents. For example, a multichannel marketing campaign might involve mobile app notifications, emails, and remarketing campaigns.

Personalization.

The act of tailoring offers and messages to users based on their profile or previous actions in your app (and across your other marketing channels!)

A/B (or Multivariate) Testing.

A/B testing is one of the cornerstones of online marketing, and it’s just as essential when dealing with mobile. A/B (or C/D/E) tests multiple messages to see what resonates with users and what falls flat.

For example, you can test different copy, colors, button sizes, offers, etc. to see which one drives the most clicks and conversions.

UX. UX refers to the overall user experience of someone using a mobile app. Developers and marketers should focus on creating an app that works smoothly, is well designed, and easy to use.

Geofencing.

Geofencing uses GPS to create a virtual boundary or radius. Geofencing can be used to send app users offers or messages when they enter a certain range.

For example, geofencing may be used to send an app user a coupon for 20% off hamburgers once they are within a half-mile radius of one of your brick and mortar stores.

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That concludes our glossary of the mobile app terms you need to know for mobile marketing success.

5. The 7 P’s Of The Mobile Marketing Mix The marketing mix, or the elements available to the marketing manager are commonly known as the 4 P’s – Product, Price, Promotion, Place.

Also, with the move towards more and more service based offerings, there are the additional elements to consider – People, Processes, Physical Evidence. 7 P’s in total.

Companies can also use the 7Ps model to set objectives, conduct a SWOT analysis and undertake competitive analysis.

It's a practical framework to evaluate an existing business and work through appropriate approaches whilst evaluating the mix element as shown below and ask yourself the following questions:       

Products/Services: How can you develop your products or services?

Prices/Fees: How can we change our pricing model?

Place/Access: What new distribution options are there for customers to experience our product, e.g. online, in-store, mobile etc.

Promotion: How can we add to or substitute the combination within paid, owned and earned media channels?

Physical Evidence: How we reassure our customers, e.g. impressive buildings, welltrained staff, great website?

People: Who are our people and are there skills gaps?

Partners: Are we seeking new partners and managing existing partners well?.

1. Price Prices for mobile products typically come in at under £5. Premium and exclusive products can charge more. Many mobile apps are free and sell add-ons within the app (in-app purchasing). Many mobile apps use only banner advertising within the app to generate revenue. Rates such as £1 per 1,000 page impressions can be achieved and so popular free apps with millions of impressions can generate thousands of pounds per month.

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2. Promotion Mobile provides many promotion opportunities. Mobile users interact with text messages, MMS messages, mobile internet sites, mobile email, and mobile apps. Opt-in text messaging currently commands most of the mobile advertising budgets but banner ads within mobile web sites and mobile apps are a fast growing business.

3. Place Mobile provides a new place to interact with your customers. Your mobile products can be discovered in the mobile phone manufacturer app stores such as Apples’s iTunes or the Android Marketplace and mobile commerce from mobile websites is growing in popularity.

4.People Mobile can change the dynamic around the people involved in delivering a service. Mobile apps can remove the need to make a phone call and talk with someone for example.

5.Process When delivering a service the process the customer is expected to follow is key. Mobile offers alternatives which can be much personalized based on knowledge of the customer.

6.Physical Evidence Mobile can be used to provide additional substitutes for physical evidence of delivering a service. Examples include mobile ticketing where an SMS message, bar code or QR code can be provided to the mobile phone of the customer.

7. Product Mobile technology provides a platform for the delivery of a new product to complement existing products in the market or even develop a new line of business. The product can take the shape of a mobile optimized website or a mobile app, or a service delivered through the mobile phone such as SMS text based voting.

Conclusions In the last few years the use of mobile phones for more than just making calls and sending text messages has dramatically increased. The above examples shows a wide range of

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options for integrating the marketing 7 P’s into the world of the customer’s mobile phone experience.

Each of the above P’s will examined in more detail in future posts and the benefits explored further.

6. Mobile Apps Content Marketing Best Practices Digital mobile media is redefining how we read view and are entertained. This is not a fad but a trend that will be a generational change.

Mobile is becoming the default device of choice not the laptop.

This device shift will be most prevalent in emerging nations including Asia and Africa as 3 billion more people go online on mobile devices. Not tethered personal computers.

For many people the way they consume is not when they use a PC but when they grab their phone from their pocket or purse or swipe their tablet screen.

This has major implications for content marketers and the future of content marketing.

Want proof?

A recent article on Venturebeat.com posed this statement “TV is over: Mobile has officially demoted TV to second-rung media status“.

The percentage of time spent on digital is now over 46% and TV is only 36%.

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But there is a mismatch on spend versus advertising. There needs to be a re-balancing to match spends to share of time.

The mobile-first approach to content marketing is gaining popularity.

- What’s so unique about it?

- What takeaways does it offer to digital marketers?

- How to incorporate these changes into your mobile content marketing?

What Is Mobile Content Marketing Consumers are using their smart devices for everything from watching sports to shopping online. Brands feel the need to design product experience for handheld users.

Many are adopting the mobile content marketing approach. This approach places mobile at the helm and considers it more pertinent than desktop.

If you are thinking to create a mobile app and you want to get people interested in your

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product then you should know that content marketing is very effective for this purpose.

As its name shows, content marketing is the form of marketing through interesting content, and we highlight the word “interesting�.

In other words, you write helpful things for your possible users and they will be curios to try your app. Readers will become valuable users.

A great advantage in using this advertising strategy is that you present your entire brand in front of customers, not only an app. This is very useful if you have more than one app.

It creates awareness with long term effects.

Not to mention that the support is reciprocal: you help them by improving their lives and they help you with their feedbacks and their actions. In the same time you need to concentrate your attention on both, the quality of your app and the essence of your content.

Ignoring one side of the project will have the opposite effect.

According to the Content Marketing Institute’s data, the average B2C marketer creates seven different types of content:

In addition to the tactics shown above, survey respondents also identified the following content types as part of their marketing mix:

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             

Ebooks/white papers (35%) Interactive tools (31%) Online presentations (31%) Webinars/webcasts (31%) Print magazines (22%) Mobile apps (21%) Video/live-streaming media (16%) Books (16%) Digital magazines (15%) Print newsletters (14%) Research reports (14%) Podcasts (10%) Separate content hubs (10%) Virtual conferences (6%)

Certainly, these aren’t all applicable to mobile app creators (heck, some of these marketers consider mobile apps to be promotional techniques in and off themselves).

To define content marketing as it explicitly relates to mobile app marketing, I’d suggest that there are five types of content app promoters need to be aware of.

Let’s find out.

1. Start with Creating A Content Marketing Strategy Before Launch The first question that comes in every person’s mind is: “When should I start?” Well, you can’t start too early when you don’t even know what your app will be about.

And definitely you can’t start too late when your app is already on the market.

First you need to decide how you are going to create your app. What kind of app will it be?

Who will be your target audience? What will be the main feature? After you have these things settled start coding and after you create the first page ask yourself if between the coding and the design tasks you will have time to write about your app.

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If the answer is “No”, then you should get somebody else to do that if you really want to adopt this technique for your app. If the answer is “Yes”, then you found the right moment to start creating content for marketing your new born app.

2. Show Your Audience You Understand Their Pain Points Now, let’s pass to the next question: “What should I write about?” If you have your target audience in mind, find out what are their main interests. The reason why people use their phones is to look for something.

A friend, a place for dinner, a good movie, reviews about their travel destinations…

Discover the most interesting topics for your users. A good strategy is to talk about their problems and to find solutions related to your app to solve those problems.

Or you can write something that will entertain your users during the commute to work.

Anything goes, with the condition to be there to help your users.

3. Use Your Audience’s Language in Every Single Piece of Your Content After you found the main topics you are wondering: “How to write this content?” From the start you need to follow your users’ tone. If you promote a game or a funny app, then your articles should be amusing, as well.

If you have a time managing app then you should know that your users have limited time to read your posts. In this case you need to create short texts. On the other hand if you create an app for recipes, then you must add as many photos as you can with delicious food.

Maybe you should create step – by – step guides in pictures or videos on how you created lovely dishes. But don’t forget that all the elements must match. The text, the photos and the videos should tell a story that will make people come back and read your articles and, of course they will use your app, because this is what we are talking about.

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4. Find The Most Effective Channels To Promote Your Content With all those social networks available there are many solutions for you to promote your content. Of course, you need to find channels suitable for your domain.

It is easy to discover what are the blogs, forums or social sites preferred by your users. The next thing you should do is to join those communities. Add valuable comments for their articles and only after that, promote your content and your app.

On the other hand you can create your own blog or website, but you still need to let people know about it. Either way, an essential requirement is to post frequently in order to be noticed.

Every article matters but, you must be sure that your content will make a difference for your followers.

5. Use Different Content Types According to Your Audience’s Needs Your users aren’t a homogeneous group. Maybe some of them are athletes, others are students or some of them are workaholics. But they have something in common. They read your content and they use your app.

You need to create different text for every type of users. Maintain the same idea and share other thoughts according to the topic you choose. Try to involve them all into your content and relate your ideas to all your readers.

It is very hard to concentrate on everybody’s needs but if you get the spirit of it, you will enjoy every time someone brags your work.

6. Get Benefit From User – Generated Content What if you can’t find inspiration for new topics?

A great method to create content is to convince your users to share snippets from their lives. This is called user – generated content. Give them a motive to send you photos or

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quotes related to your app and the only thing left for you to do is to manage their messages.

People love when they are part of something extraordinary and they will enjoy spreading the word about your app. This is a win – win situation: they become popular and you will have great content for promoting your app.

Moreover, this type of promotion can make your content or your app go viral. And this is what you were looking for from the start. Didn’t you?

7. Generate Useful Content in Your Blog It goes without saying that you need to create relevant content. If you just throw some words on the screen hoping that somebody will read them then spear your time. Obviously, you have something better to do.

But if you are interested to meet your users publishing your ideas then you will achieve your objective. The higher the number of people you help through your content the greater will be the number of downloads for your app.

Make people realize that you write valuable text and it is all worthy of reading you. After they finish your article they should feel that they want to read the next one and they want to use your app, because of your effective content.

If you gain their trust, then you will be sure about the fact that the engagement rate will be also high.

8. Analyze The Results And Don’t Forget That Content Marketing is Something You Can Calculate Its ROI As you saw above everything depends on your app category. You need to test every step you make and to change your approach according to the results you get. If you keep an eye on Key Performance Indicators (KPIs) like social shares, number of views, number of links generated you can calculate the effects of your work.

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When you will see an increase for the number of downloads or a higher engagement rate due to the content published for your app, then you will know how effective your strategy is.

If you follow a well-defined plan you are on the right path to success. Be creative and keep up with the changes that can occur in your domain. Don’t forget that you need to start small and to grow along with your audience.

The Return Of Investment (ROI) can be calculated differently for every content marketing campaign depending on its goal. The best thing is that you can try all the available resources until you are sure that your users are interested in what you are offering them.

Final Thoughts There are so many questions regarding content marketing, but you are on the right track. If you find the proper answers for them, then this is the right strategy for you to advertise your app.

You don’t need a high budget, but you need a lot of time. The condition is to have always in minded your users with their problems and to figure out how you can help them through your app.

Write about that and they will reward your efforts by downloading your app and enjoying your articles.

7. Reasons Your Website Needs To Be Mobile Optimized For a long time, responsive design dominated the web as the format of choice for business and personal sites.

Now, however, mobile optimization has begun to gain credence as a potentially preferable strategy.

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To understand the importance of having a mobile-friendly website, look at some of the interesting statistics revealing the future and current scenario.       

The percentage of companies optimizing email for mobile devices increased by 22% in 2014. (Adestra) 48% of consumers start mobile research with a search engine. (Smart Insights) By 2019, mobile advertising will represent 72% of all US digital ad spending (Marketing Land) 79% of people surveyed use their smartphone for reading email — a higher percentage than those who used it for making calls (Email Monday) Average smartphone conversion rates are up 64% compared to the average desktop conversion rates. (CMS Report) 4 out of 5 consumers shop on smartphones (Comscore) 40% of people will choose a different search result if the first is not mobile friendly (Skillcrush)

Designing a mobile-friendly website at present is same as that of oxygen to live. No matter, how well you have designed your website unless it is not mobile friendly; you are not going to taste the fruitful reward.

The internet is changing and that’s an obvious fact. Users are now able to access the internet in a number of ways that couldn’t have even been imagined 10 years ago.

Tablets, laptops, gaming devices, watches, and mobile devices are becoming increasingly popular as a way for visitors to find your website.

That’s why having a website that is optimized for devices like mobile (i.e. mobile versions of websites) is extremely important to your business.

Mobile Optimization Defined: Mobile optimization is the process of ensuring that visitors accessing your website from mobile devices have an engaging and user-friendly experience that's been optimized for that specific device.

For example, when you cruise over to Amazon, the site will be functional and easy-to-use whether you are on your PC, your iPad, Android phone or any other possible access point.

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The savvy folks over at Amazon want to make sure the site is mobile optimized, so they don’t miss a single sale over something like platform preference.

Understanding the Importance of Mobile Optimization In this modern technologically advanced society, having a mobile optimized website is essential. It ensures that visitors who are accessing your site from mobile devices have an optimal experience.

This design will also account for different screen sizes and load times.

This process addresses the design of the site, the structure, speed of the page, and more.

You want to optimize site for mobile to ensure that visitors won’t simply leave due to inconvenience.

Check out these 10 reasons your website can’t afford to remain unresponsive, and then see how I can help you optimize your mobile site.

2. Everyone’s On Mobile.

We are no longer living in a world where Smartphone users can be considered the exceptions.

We are not even living in a world where excessive smartphone users can be considered exceptions.

Today, more than 1.2 billion people are accessing the web from mobile devices. An incredible 80% of all internet users use a smartphone. In other words, if they’re online, they are most likely on their phones.

And today’s statistics are only half the story. These numbers will be even more skewed towards mobile in the future. Simply put, you NEED to be thinking mobile, because EVERYONE is on mobile.

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2. Over Half Of Web Traffic Is Mobile.

I have yet to meet a website owner who wasn’t interested in increasing traffic.

As of May, 2018 (over a year ago), mobile media consumption was 21% higher than that of desktop, accounting for a 51% of ALL digital media consumption.

This means that over half of all web traffic is via mobile. If you are interested in attracting mobile traffic (aka traffic), you need to be thinking mobile.

The obvious question that comes up here is, “Why can’t mobile users just engage with my desktop site via their phones?”

The answer to that is…

3. Google Favors Mobile Responsiveness For some time now, Google has favored mobile friendliness in its SERP rankings.

As of April, however, the stakes have been raised, and mobile responsiveness is more important than ever for pleasing Google and acquiring organic traffic.

With Google’s latest major algorithm update, the company enacted significant penalties for websites failing to meet its standards for mobile friendliness. While this change wasn’t quite the “mobile-geddon” SEO’s predicted, it did create some waves, with mobile friendly pages taking much less of a hit.

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If you are serious about improving your organic traffic (or simply not losing it), you need to optimize your website for mobile.

4. Social Media Referrals Are On Mobile.

91% of mobile internet access is used for social activities. As social media continues to grow and evolve, it’s finding its primary hub on mobile devices.

If your business is involved social media marketing of any sort, there is a better than average chance incoming traffic will be accessing your site via mobile devices.

An unresponsive site can negate your content marketing efforts and waste your paid advertising dollars.

If you want to take full advantage of your social audiences, you need a site designed to seamlessly catch their social browsing click-through.

5. Great Mobile Sites Differentiate Your Brand.

By this point, if your brand has yet to optimize its website, you may be feeling like you need to play catchup.

While that’s true to some extent, the reality is that many sites remain unoptimized for mobile. According to a recent survey, only 56% of small business websites are responsive.

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What does this mean for your business?

It means you have a fantastic opportunity to differentiate yourself from the competition.

Statistically, nearly half you competitors could have unoptimized sites.

Furthermore, a big chunk of those who have implemented responsive design are probably doing a pretty poor job of it. Optimized your site for mobile is an easy way to immediately gain an edge.

Conclusion The first step to optimizing for mobile is implementing a responsive website design. The second step is optimizing your marketing efforts for mobile within your responsive design.

This involves analyzing how customers are engaging with your site and adjusting accordingly.

In a nutshell, that’s why we put in the many hours of designing websites that will work across all platforms and devices.

It’s not an easy job, but we take great pride in making sure our customers accomplish inbound success through every possible phone, tablet, laptop, Surface or anything.

So in conclusion, if you have not yet updated your site, I would strongly encourage you to do so soon. If you haven’t been hit by Google yet, it could only be a matter of time as this update rolls out over the coming weeks.

And as internet traffic increases more and more on mobile devices, and with the advent of smart watches, Google’s favorability towards mobile friendly sites will only increase with it.

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CONCLUSION There is no shortcut to SUCCESS; you probably can’t make a million dollars by tomorrow if you’ve never done it before.

But there is a process you can follow that will get you there.

A massive amount of ACTION and PERSISTENCE is required.

After all, you should be willing to do whatever it takes.

To Your Success,

MURLI (DIGITAL MARKETER, AMAZON BOOKS AUTHOR, Entrepreneur, Blogger & Online UDEMY Instructor)

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NOTE: Certain products/services are affiliate links, & I may earn a commission for any purchases that you make. Those links won't cost you any extra money when you buy products after clicking on them. I mention these products/services to you because I believe in them & want to help you improve your life.

I only recommend products/services that I feel deliver value to you. All efforts are made to ensure that affiliate links are disclosed in accordance with the FTC.

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Thanks!

SACHIN A Publication of

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FREE TRAINING: "How to Earn a 6-Figure Side-Income Online"