Online Lead Generation

FREE TRAINING: "How to Earn a 6-Figure Side-Income Online"

WHO I AM (ABOUT AUTHOR) My name is MURLI, an Indian, living & doing legitimate online business right here in India.

I spent 12 years working in digital marketing and visual designs. I am primarily a Digital Marketer, with a fountain of knowledge SEO/SEM, Content Marketing, Lead Generation and Conversion, Online Advertising, Social media, User Experience (UX). Develop efficient market leading CRM strategies, Marketing Automation and drive inbound enquiries through SEO, PPC and Digital Marketing Strategies.

I am Digital Marketer, AMAZON BOOKS AUTHOR, Entrepreneur, Blogger & Online UDEMY Instructor & off-course a Lovable, Respectful and Helpful guy.

Read all about me here

I didn’t want to spend my life taking orders from someone else or making my boss rich. To keep my spirits up, I read books. I pretty much read whatever was on the top 10 list in the business section.

DotComSecrets - FREE Book!

FREE TRAINING: "How to Earn a 6-Figure Side-Income Online"

I have Strong Experience in DIGITAL MARKETING - Now I am self-employed (ENTREPRENEUR). I have trained people and companies on ENTREPRENEUR - START, RUN & GROW your business and Digital Marketing.

Now, I am focusing on helping other people create their own online empires. It is my goal to help others by teaching and coaching them to achieve their own successes!

I love creating content and helping my students reaches their potential.

I created each one of them thinking about YOU. Let me help you achieve your learning goals & take you on a journey to success, wealth and happiness!

Over the last decade, I have garnered so much knowledge and a vast wealth of practical experiences that I can now smell the perfect home based business opportunity a mile away.

And once I identify a promising home business opportunity, I invest in it instantly.

As of now, I am the proud owner and publisher of the following websites: https://www.edoup.com - Digital Marketing Blog Here I mention just a few of the many online businesses that I possess in my online business portfolio.

With the success I have recorded in my numerous online businesses, it is obvious that I have a complete understanding of what makes many home based businesses fail where others succeed.

Matter of fact, I will teach you how to make REAL money online from the comfort of your own home.

My personal resume speaks volume as to the fact that I am the perfect choice when it comes to the best advice you could ever want on a choice of the internet marketing business.

FREE TRAINING: "How to Earn a 6-Figure Side-Income Online"

Without wasting any more of your time, please flip over to the next page and start your journey to a whole new world of limitless possibilities.

All Rights Reserved. No part of this book may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the author/publisher.

DISCLAIMER The contents of this manual reflect the author’s views acquired through his experience on the topic under discussion. The author or publisher disclaims any personal loss or liability caused by the utilization of any information presented herein. The author is not engaged in rendering any legal or professional advice. The services of a professional person are recommended if legal advice or assistance is needed.

While the sources mentioned herein are assumed to be reliable at the time of writing, the author and publisher, or their affiliates are not responsible for their activities. From time to time, sources may terminate or move and prices may change without notice. Sources can only be confirmed reliable at the time of original publication of this manual.

This manual is a book only and, as such, should be considered solely for basic information.

Earnings or profits derived from participating in the following program are entirely generated by the ambitions, motivation, desires, and abilities of the individual reader.

Without any further ado, let’s get started.

Who Is The Program For? The DIGITAL LIFESTYLE ENREPRENUER, program is designed for four types of people: 1) Those who have decided to start an Internet business, but don’t know where or how to begin;

FREE TRAINING: "How to Earn a 6-Figure Side-Income Online"

2) Those who already have a website or online business that is NOT living up to their expectations, (everything you’ll learn here can be directly applied to your existing online business or Website); 3) Those who are looking for a job, have time on their hands, and would like to make some money while waiting for a new position.

4) Those who are currently employed and wish to begin developing a business where they have control in the event their job is outsourced. Almost anyone can learn to make a DIGITAL BUSINESS. Because you can just stay at one level and prefect those skills so until you reach your financial goals or keep moving to the next level as your skills and confidence grows.

Students, housewives, professional people, even kids are building DIGITAL BUSINESS. The Internet’s Different On the Internet, the medium is communications, the product is information, and the content is intellectual.

Anybody with a brain can play. All you need in order to start is: (1) a computer, (2) high-speed access to the Net, (3) the desire, (4) the willingness to learn, and (5) your HEAD. (While you don’t actually need a high-speed connection, you’ll want one so you don’t waste so much time waiting for things to happen while you’re working.) So what does all this mean to YOU?

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1. You can start your business with LITTLE or NO CAPITAL. Unlike traditional businesses with hard assets, you don’t need to invest in building physical products, factories, inventory or stores.

Assuming you already have a computer and Web access, you can start with little or no capital.

Never before has it been possible to start a business with so LITTLE CAPITAL and still have the potential to make millions.

2. You can start your Internet business in your SPARE TIME. A Web business can be built by one person working at any time of the day or night. There’s no need to quit your day job before you’ve mastered the skills and built a new income base.

3. You don’t need EMPLOYEES. Most of the skills required for running an Internet business can be learned as you go. And to the extent that you do require the specialized skills of others, you can find these people on the Net and hire them as contractors, either by the job or by the hour.

No need to worry about employees, insurance or benefits.

4. You can start and run the business from your HOME. Other businesses require a place where customers can come to purchase a product, a place to warehouse inventory, and offices to house a staff. But you can start your Internet business in the den, a spare bedroom or even a closet!

All of your customers arrive via the Internet and your inventory is on a hard disc in your computer.

5. You get to be your own BOSS. This is a great opportunity for those of you who want to take responsibility for yourselves and your future. You get to do things the way you want: work when you want, wear what you want and make as much as you want.

The sense of FREEDOM is fantastic!

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6. You can build your business ANYWHERE in the world.

You can live and work wherever your heart desires you to be. You can start it where you are, build it up and then move to where you’ve always wanted to live.

Moving your business is as easy as carrying your laptop anywhere. All you need is a highspeed connection to the Internet.

7. You can go as FAST or SLOW as you want.

There’s no urgency to build a business in the next month.

Start simple, learn the basics, make some money, develop your skills and confidence and move at your own pace.

The only pressure is the pressure you create for yourself.

Never before has it been so easy to start a business, with no capital, and that has the HUGE UPSIDE POTENTIAL that the Internet affords.

The leverage is enormous.

You can now reach a world-wide market from your computer. And it will be a few years before this window of opportunity closes.

As more and more people discover the Net’s potential, the profitable market niches will get filled by those who get off their butts and swing into ACTION. So Where Do You Start?

I’ve talked about what a fantastic financial opportunity the Internet is.

Hundreds of thousands of people make all or some portion of their living from one or more DIGITAL LIFESTYLE ENTREPREUR BUSINESS. What we’ve not talked about is…YOU. DIGITAL ENTREPREUR BUSINESS is built by people like YOU. However, there are three characteristics successful DIGITAL ENTREPREUR BUSINESS has.

FREE TRAINING: "How to Earn a 6-Figure Side-Income Online"

Do you have these characteristics…or are you willing to develop them?

1) You’re DECISIVE and TAKE ACTION. YOU will not create your first Money Machine, much less the second and third, until you decide to take ACTION. It’s a lot of fun to dream about having money, but money doesn’t come to people who don’t see the opportunities in front of them and TAKE ACTION. You have to identify an OBJECTIVE, develop a PLAN and then start to WORK. 2) You’re NOT AFRAID to make mistakes and you’re quick to fix them.

YOU must be willing to experiment, to try something, and if it doesn’t work, try something else and keep trying…until you figure it out.

The Internet is still in its infancy. And it’s changing rapidly. It’s in a very dynamic growth phase. There are no hard and fast rules. There are only guidelines.

What worked yesterday may no longer work tomorrow…and vice versa. So YOU must be open to change, willing to experiment and not get discouraged when it doesn’t work the first time.

As someone wise once said, “We don’t learn from our successes, we learn from our failures.” Since so many variables have to work right for success, it’s not possible to make a list of the reasons.

But it’s usually pretty easy to see what didn’t work and why.

3) You’re WILLING TO INVEST BOTH TIME AND MONEY IN LEARNING. Because the Internet is so new and changing so fast, the most successful people spend a lot of time and money on their CONTINUING EDUCATIONS. They constantly read books, both for new information and for motivation. They often read the same books multiple times to keep pounding the information home. They invest in courses and seminars.

FREE TRAINING: "How to Earn a 6-Figure Side-Income Online"

They spend time with other successful people looking for new ideas and better ways of doing things. So don’t think that by reading and studying this book alone you’re going to get rich.

Though you don’t have to spend $3,000, you must be willing to read three books on the same subject just to get different perspectives. And you’re willing to re-read the same book five times to make sure you got it all, and you start hanging out at seminars with the gurus.

Then you’re on your way.

There are no shortcuts to success.

That’s why Get-Rich-Quick books don’t work.

This book will only work if…YOU work IT. Still with me?

If so, let’s get to work….

Are you ready to take action?

Let’s take a deeper dive into the skills you’ll be mastering through this Ebook Course offer.

Here Is A Preview Of What You'll Learn

TABLE OF CONTENTS - What Is Lead & Why Lead Generation Marketing Is A Good Idea?

- Channels Of Lead Generation - Smart Ways How To Generate Leads For Your Online Business - Landing Pages : Valuable For Lead Generation - Most Important Elements Of A Landing Page - Ways To Scale Your Business Implementing Landing Page Software - Best Landing Page Builder Software Tools(And How To Choose The Right One)

FREE TRAINING: "How to Earn a 6-Figure Side-Income Online"

CONCLUSION RECOMMENDED RESOURCES

1. What Is Lead Generation?

What Is A Lead?

A lead is a person who has expressed interest in the product or service that a company offers.

Collecting a lead means that you have already skipped the first two steps of the sales cycles which are the dreaded prospecting and cold-calling and can directly proceed to a warm call.

A warm call is much more valuable than a cold one. Many have already declared cold calling dead and would rather focus on warm leads because when you contact a warm lead, a person is expecting to hear from you or at least has shown some interest towards your business.

This means that he or she is much more willing to listen to you and consider purchasing your offering since they have already considered you an option.

When you contact a lead, you use the information collected to personalize the sales outreach efforts so that the sales call is as personal and enjoyable for the client as possible.

Lead generation is the process of finding people (leads) who’re likely to become your customers immediately or in the future. “Finding” people implies finding information about people, like their name, email ID or organization’s name, all of which you can use to initiate a business relationship with them.

You can generate leads organically and/or by spending money, depending on your resources.

What Is Online Lead Generation?

Lead generation is the use of a computer program, a database, the Internet, or a specialized service to obtain or receive information for the purpose of expanding the scope of a

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business, increasing sales revenues, looking for a job or for new clients or conducting specialized research.

Leads can consist of the names and addresses (or e-mail addresses) of individuals, corporations, institutions or agencies. Lists of leads can be gathered or filtered from targeted databases such as telephone and Internet directories.

For Examples:1. If you meet fifty people at a conference, request them for their email ID, and they share it with you, that are an example of lead generation.

2. If a visitor to your website fills out your signup form, that’s lead generation too.

3. Or let’s say you’ve posted about your product/service on social media. A visitor leaves a comment, expressing interest in your business. This is also lead generation.

Lead Generation In The Digital Age The buying journey has changed dramatically with the growth of the internet and the increased availability of information. 



In the past it was common practice for sales representatives to reach out to uneducated potential buyers in order to introduce them to their products and services.

Today customers have an abundance of information at their fingertips. They can use search engines, social media, blogs, and other online channels to research and become experts about a product before ever communicating directly with a representative of the company. The sales cycle will continue to evolve thanks to new and upcoming technologies.

This vast quantity of information also means that customers are no longer as interested in listening to a traditional sales pitch that doesn’t relate directly to their needs and it might even push them away.

It is now important for companies to focus on generating new leads by developing a strong

FREE TRAINING: "How to Earn a 6-Figure Side-Income Online"

internet presence. This is often accomplished using inbound marketing methods that employ techniques like search engine optimization and content marketing.

MUST READ -> THE ABCs OF SEO The digital age has also made it easier for companies to research and understand their perspective leads. By understanding the wants and needs of their target customers, companies can tailor information to better draw them in, as well as qualify any potential leads based on a variety of factors, such as engagement and demographic information.

It is increasingly important for companies to not only generate new leads but also develop and nurture relationships with them.

Why Lead Generation Marketing Is A Good Idea?

If your business is not doing this now, you have been missing out on a big chunk of revenue.

Well, it’s simple. All businesses need customers to grow.

And to get those customers, they need to market to potential customers first and gain their attention. This is where lead generation marketing comes into play.

These leads can then be passed on to the sales team to convert them into buying customers.

This generally involves adding them to an email list for further nurturing.

And with advancing technologies, business intelligence software can even track your product demand and customer trends from the lead generation marketing data.

2. Channels Of Lead Generation Broadly speaking, there are two channels of lead generation: inbound and outbound.

Both channels are obviously aimed at generating leads for your business. But there’s a slender difference in the way they work.

Most companies employ multiple different strategies for lead generation rather than

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relying on a single one.

This allows them to reach a variety of target customers at different stages of the buying cycle. These include:- Inbound marketing - Outbound marketing What Is Inbound Marketing?

Inbound marketing is a key lead generation strategy. It can be described as a process of generating interest in your company through content creation and promotion.

Content Creation is a marketing strategy that involves creating relevant content to draw in leads looking to address a specific issue.

Some examples of outbound marketing:- This can be achieved with blogs, videos, eBooks, infographics, and other publications.

Content Promotion is how that content is then made visible to potential customers using search engine optimization (SEO), pay per click (PPC) advertising, and social media, among other techniques.

In inbound lead generation, you educate your target audience through a carefully planned content strategy. This takes time and involves very little budget spend.

What Is Outbound Marketing?

Certain elements of outbound marketing have become less effective in the age of internet research, but it can still be a useful tool when combined with inbound marketing to target specific opportunities and reach out to leads.

The outbound method involves a proactive attempt to reach out to your audience. This usually begins with purchasing lead lists.

FREE TRAINING: "How to Earn a 6-Figure Side-Income Online"

Some examples of outbound marketing:You then contact these leads by calling them directly (cold calling) or sending them physical mails (direct mail).

For a wider reach, businesses look beyond lead lists and use billboards, print ads, television ads, and radio ads.

In outbound lead generation, your pitch is quite apparent and there are no efforts made to educate your audience.

3. Smart Ways How To Generate Leads For Your Online Business Now that we understand how lead generation fits into the whole inbound marketing methodology, let's walk through the steps of the lead generation process.

First, a visitor discovers your business through one of your marketing channels, such as your website, blog, or social media page.

Gone are the days when your customers would see your ad in the local newspaper and call you with inquiries about a particular product.

The expansion of technology and advertising platforms has allowed customers to shift from traditional media outlets like newspapers and television to social media and digital websites.

This has given rise to various advertising and marketing platforms online.

From selling on social media giants like Facebook and Twitter to online stores with delivery options on Amazon, Ebay. It sure is a marketer’s dream with so many options to choose from – for lead generation marketing of all sorts.

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Below are some lead capturing tactics we can help you scale your business with: 1. Content Marketing Content marketing involves creating and distributing educational content about your domain. Your primary intent is not to sell your product/service, but to create trust and authority around your voice and, by extension, your business.

This is an “inbound” way of generating leads for your business, as opposed to the outbound model of making a plain sales pitch up front.

Create and distribute content with a primary focus on education, not selling.

Content can be produced in various formats—blogs, infographics, videos, case studies, white papers.

2. Blog/Website The great thing about using your blog posts to promote an offer is that you can tailor the entire piece to the end goal.

MUST READ -> How To Start A Successful Blog So, if your offer is an instructional video on setting up Google Search Console, then you can write a blog post about how to select your marketing metrics … which would make your CTA highly relevant and easy to click.

You should create a wide variety of content such as special blog series, educational howto’s, and round-ups that educate your customers.

By consistently adding value, you can easily earn the trust of your users and convert them into buyers.

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3. Email Email is a great place to reach the people who already know your brand and product or service. It’s much easier to ask them to take an action since they’ve previously subscribed to your list.

Emails tend to be a bit cluttered, so use CTAs that have compelling copy and an eyecatching design to grab your subscriber’s attention.

With email, you get to initiate a one-to-one conversation with your recipient, while sharing a blog, inviting them for a webinar, informing them about a product update, or offering a discount.

And the reasons are pretty straightforward too.

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It’s simple (you don’t need a developer’s efforts or a designer’s time to rite an email).

It’s valuable (an email is often the first point of entry to a lead).

It’s ubiquitous (everybody has an email ID, and that’s not changing anytime soon).

Get started with ConvertKit today, and start converting more website visitors into subscribers and customers!

4. Social Media Depending on your business, every social media platform can be a precious lead generation channel. Facebook, Twitter, Instagram and LinkedIn are essential for B2C; LinkedIn is elementary for B2B. Social media platforms make it easy to guide your followers to take action.

Although social is still important for branding and generating buzz, lead generation is becoming more and more important.

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By tapping into all the social media channels, from Facebook and Twitter to LinkedIn and Google+, you can be where your customers are and create that trust.

5. Webinars Webinars require people to share their email ID, which makes it an ideal lead gen activity.

Timely webinars, with relevant topics and quality speakers, can build a brand around your business.

If you have some time on hand, recording a live video in the form of a virtual meeting can be a great tactic too.

You can schedule webinars in advance and generate interest from your target audience who will be happy to give you their information if you are solving their business problem.

Because of the live nature of this video, you can engage with a lead to know more about the problems they face. This will help you better market your product.

Webinars are to online lead generation what events/trade shows/conferences are to offline lead generation.

It all comes down to picking a topic that people are interested in, getting the right speaker on board, and having a quality conversation.

6. PPC (Pay-Per-Click) Ads Clicking on a PPC ad takes the visitor to a landing page, which collects the lead’s information. PPC ads work because they contain keywords relevant to your audience, plus

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they appear on page one of Google.

When we say pay-per-click (PPC), we’re referring to ads on search engine result pages (SERPs). Google gets 3.5 billion searches a day, making it prime real estate for any ad campaign, especially lead gen.

The effectiveness of your PPC campaign relies heavily on a seamless user flow, as well as your budget, target keywords, and a few other factors.

With Pay-per-Click (PPC ) ads you pay for each click on your ad which is displayed on a search engine such as Google, Yahoo, or Bing, or on a website.

For PPC on search engines, your ads show up as sponsored results on the top and side of the organic search terms. PPC ads are a terrific way to draw attention to your latest content or service offerings.

They are also highly targeted so they can generate very high quality leads. Advertisers bid

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on keyword phrases relevant to their target markets and your ads will display when a keyword query matches your chosen keyword list.

7. Display Ads Display ads are the digital equivalent of hoardings and billboards, on a much smaller canvas, of course.

Also called banner ads, display ads are like print ads for digital.

Display ads are more creatively satisfying than PPC ads—you get to play around with copy, images, illustrations, and even animation. But a couple of features from PPC ads remain the same here:  

You work with limited ad space.

When someone clicks on your ad, they go to a landing page.

Display ads are typically highly targeted to different demographic or behavioral actions.

You can select where you want the ads to be seen by choosing an online publication that

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you feel is a place where your leads spend time, or you can also leverage re-targeted ads that can cookie a lead that views your site.

With re-targeted ads, once a person gets cookie, your ads appear on other sites that he or she visits afterwards. Through online ads you can reach more of your target audience, educate potential prospects, and drive leads.

8. Video How To’s If you are a subject matter expert or just passionate about your business industry, you can pop in front of a camera to record tips and best practices.

This can then be pushed out through your online channels to capture potential leads.

MUST READ -> How To Make A Successful YouTube Channel[Proven Steps-THE STEP-BY-STEP GUIDE] This, in particular, is a great lead generation tactic used by business owners banking on video’s popularity and media consumption.

9. Network At Conferences Have you ever attended an industry conference? If not, then find the big cities near you.

You will surely find conferences related to your field.

Attending conferences can help you network with influencers who may promote your product as well as potential customers.

You can also apply to speak at conferences as long as you can add value. Speaking can help you get a lot of exposure.

One of the best ways to build your personal brand and elevate your thought leadership within your industry is speaking at local events all the way up to international conferences.

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10. Landing Page An effective landing page is one where you have a clear call to action. There is one goal, one reason why a visitor is on that page.

Because of the focused goal, it is clear to your page’s visitor what it is they should do while there.

MUST READ -> Building Awesome Websites Landing Squeeze Pages[TIPS] This focused goal helps to achieve your desired result, which in this case is gaining a lead or making a sell. Review your page, determine how many CTAs you have, and eliminate the lower priority CTAs. Look at your landing page. How many different links are there? If possible, reduce them.

So you’ve worked hard, created a great lead generation strategy, and gotten a ton of leads.

What next?

1. Clickfunnels[RECOMMENDED] – Gives You EVERYTHING You Need To Market, Sell, & Deliver Your Products & Services Online!(Without Having To Hire or Rely On A Tech Team!)

11. Referral Marketing Referral, or word-of-mouth, marketing is useful for lead generation in a different way. That is, it gets your brand in front of more people, which, in turn, increases your chances of generating more leads.

Conclusion So there you have it.

Each with a unique ability to generate more sales leads for your business.

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You must be wondering: leads come in through so many channels; do I need multiple sales tools to handle them all?

No. Now that you know more about how to generate leads for your business, we recommend you try Clickfunnels free lead generation tool.

Use it to add simple conversion assets to your site (or scrape your existing forms) to help you learn more about your site visitors and what content prompts them to convert.

With a single tool like Clickfunnels, you can store leads, make calls, send emails, set up meetings, create reports and find out what your leads are looking for on your website and inside your product.

Click Here To Get Your Clickfunnels - FREE TRIAL 4. Landing Pages: Valuable For Lead Generation What Is A Landing Page?

Sometimes the term 'landing page' is meant as a destination page - i.e., any page where website visitors land when they first reach your site.

In fact, you'll notice a report in Google Analytics which examines landing page traffic.

In digital marketing, a landing page is a standalone web page, created specifically for the purposes of a marketing or advertising campaign. It’s where a visitor “lands” when they have clicked on a Google AdWords ad or similar.

A landing page is also an important term and concept for inbound marketing and lead generation.

It's a web page deliberately created to help you convert visitors to your site into leads

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because it provides you with the means for capturing an email address.

Why Landing Page Optimization Matters For Your Online Business?

Landing pages are a key component of online marketing campaigns. A landing page is a specially designed page whose main goal is to generate sales or capture leads.

Landing pages are often the main destination of paid online marketing campaigns, and a lot of money and resources are spent driving traffic to these pages.Since landing pages are focused on conversions, improving their performance can lead to significant improvements in business results.

That’s where LPO comes in.

Optimizing a landing page ensures that you achieve the highest possible conversion rate from the visitors who arrive at that landing page.

Landing page optimization can help you lower your customer acquisitions costs, acquire more customers, and maximize the value of your ad spend.

Landing Pages: Valuable For Lead Generation What makes landing pages valuable is that, once you have an email address, you can begin the lead nurturing process via a sequence of email messages sent manually or via automated email workflows.

During lead nurturing, you get to learn more about your lead - including where s/he is in the buying process - and your lead learns more about you, your organization and the solutions you provide.

During that process, you can expose your lead to your thought leadership, examples of your problem solving and start providing information and education about problems your lead may be facing.

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You can also direct or guide your lead to specific parts of your website and to additional offers.

Lead nurturing plays an important role in converting an interested and qualified lead into a customer.

Without a landing page which converts an anonymous visitor into an email address and name, you never have the opportunity to find out if your website traffic is right for your business.    

The right traffic is traffic that is interested in what you have to say and offer.

It wants to spend time on your site learning about your organization.

The right traffic will want to download your new offers.

It also delivers customers and fans.

Landing pages are particularly valuable when you consider that the majority of due diligence takes place before speaking with a sales representative.

In fact, by the time a potential customer actually reaches out to a person in your organization, 70% of the decision-making process will already have taken place.

5. Most Important Elements Of A Landing Page Ok, so the Landing Page is a powerful tool for lead generation. How does it work?

You Need An Offer.

First off, you need to have an offer. It can be an eBook, a checklist, a bundle of delicious and relevant information consisting of links and downloads.

The offer must be of interest to your ideal customer (aka persona) and relate to the stage of the buying cycle s/he is in.

FREE TRAINING: "How to Earn a 6-Figure Side-Income Online"

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Generally, when a prospect is at the early stages (e.g., awareness), the offer will be more educational and relate to research on options available.

Further down the buying journey (e.g, interest and decision), the offer will be more focused on buying criteria and the decision-making process.

Landing pages can inspire visitors to:         

Buy products.

Sign up for email lists.

Create social media connections.

Download exclusive content, such as videos or ebooks.

Access webinars and other live materials.

Set up a free account.

Contact a sales or technical rep for information.

Obtain product demos or free samples.

Get an online estimate/credit check/etc.

Then, you create a landing page for the offer A landing page includes several elements:  

 

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A page completely focused on the offer. Even website navigation gets removed so as not to distract from the offer.

A compelling headline and space to explain how the offer delivers sufficient value that a visitor would agree to leave an email address and other information.

Included bullets to detail benefits.

An image showing what the offer looks like.

A form for capturing at minimum an email address, and as relevant more information (name, company name, persona qualification question, business questions...)

A means for delivering the offer - aka the 'thank you' page

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Next, you deliver the offer with a 'Thank You' page The 'thank you' page is critical to completing the landing page experience.

It's a separate web page that appears after you complete the form and click on the Download button.

It also delivers the offer you are promising and restores navigation to the rest of your website.

Don't forget to include additional calls to action in your thank you experience: an invitation to subscribe to your blog, or to download another related offer.

Clickfunnels is the modern marketer’s go-to destination to learn how to harness the

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power of the landing page and build their business. With Clickfunnels you can build persuasive and conversion-worthy landing pages that will double, and in many cases triple your conversion rates.

Click Here To Get Your Clickfunnels - FREE TRIAL Conclusion So next time you are creating a landing page or revisiting your current landing pages, see if you can add the above qualities as part of your page’s construction.

Apart from being good for your landing pages, the above factors are a good common sense approach to any page on your website because they help enhance your readers’ experience and hence improve your favorability with Google.

Remember: Always Keep Experimenting There’s no One True Way to build a landing page. You should be constantly experimenting with designs and running A/B tests, to judge which approaches work best for your audience.

However, with a well-designed landing page, you’ll greatly increase your lead generation and create more enthusiastic leads in the process!

6. Ways To Scale Your Business Implementing Landing Page Software Business is a struggle. We’re constantly vying to stay in-the-know with all the parts and pieces it takes to build and scale out our companies.

There’s a lot to absorb and even more to manage on a day-to-day basis.

For most entrepreneurs, it’s overwhelming to say the least.

Especially at the outset. Who has the time or the resources to be able to do it all on their own, and to do it successfully?

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Of course, the key to success in business isn’t just about what you sell, but how you sell it.

It’s about automation.

The more we can automate different aspects of our businesses, the faster we can scale (while also keeping our sanity). To that end, sales funnels offer a resplendent haven for those that are looking to escape the proverbial 9-to-5 hustle and bustle.

But we all know that building out sales funnels without landing page software can be a nightmare.

It can cost tens of thousands of dollars to hire out a team to build out all of your code and design your pages and integrate your payment gateways and your email sequences and to do all the other things that are required when building out a sales funnel.

That’s why landing page software is so crucial to the recipe. It offers automation and scale without all the headache and aggravation and hassle of dealing with teams of developers and designers and writers.

In essence, it helps you automate your marketing. It reduces the investment of time and decreases the investment of capital necessary to go to market, removing the larger barriers of taking any product or service to market. In effect, the right landing page software can quite literally help you create explosive results.

Without it, you’re caught in a storm of chaotic turbulence and immersed in the unknown.

In short, without the right software to build out your funnels and landing pages, you’ll

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be left in the dust.

Take it from us. With over 56,000 members and growing strong, Clickfunnels offers one of the largest (and fastest-growing) lists of benefits, integrations and features for quickly launching sales funnels to sell just about anything.

From physical products to digital products and even high-ticket coaching and more, the right piece of marketing automation software can quite literally hold the key between losing money or churning a massive profit in your business.

What Is Landing Page Software?

The right landing page software helps you automate the marketing process. It helps you to implement highly technical and complex systems for tracking and analyzing any of your efforts to reach your prospects and turn those leads into sales.

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Without it, building out a sales funnel is a long and arduous and expensive process. It can take you weeks to months to do without the right piece of software.

Most people think that they need to be technical to launch a sales funnel. Most people think that using landing page software is just as complex as the underlying processes that it implements.

Well, it’s not. And amongst this growing list of benefits, you’ll find a number of ways that are going to save you in time, money and expenses while also helping you optimize the overall process of acquiring customers.

At the end of the day, those acquisition costs are crucial. If you’re not converting your ad spend at a profitable level, your business won’t survive. However, alternatively, if you can spend a dollar and make two or three or five or ten, then you can scale almost infinitely.

But to get there, you need the proper landing page software to help you implement these systems and ultimately track all your traffic and conversions.

15 Benefits of Having Great Landing Page Software Not all landing page software is created equally.

Obviously.

There are features and benefits that vary greatly amongst some of the most popular software platforms out there. But regardless of which suite of marketing automation you use, there are benefits that stem across the board.

While there might be dozens or even hundreds of benefits, these 15 offers the most compelling evidence that you should be implementing landing page software in some aspect of your sales funnel building process.

It’s far easier to do this than it would be to go out there and spend thousands of dollars and weeks of work hiring a team to build funnels for you.

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Speed and efficiency are key in the marketing process. If you’re not nimble and you can’t quickly change aspects of the entire process, then you’ll be left in the dust.

When you’re losing money on ad spends, it’s easy to quite literally lose your shirt. You need great software to quickly change things on the fly and ensure you’re profitable.

1. It Helps You To Grow Your Email List Slick landing pages with sizzling copy can help you grow your list. But building and launching those pages is no easy task. Often, it requires bringing together a variety of disciplines and integrations. When you do have the right formula and you launch that landing page to the world, it can help you create exponential results. In turn, your email list will blossom and grow by leaps and bounds.

2. It Helps You Improve Your Customer Conversions Landing page software allows you to track your customer conversions. In ClickFunnels, you can see every last detail of the purchase process. You can see things like:       

Earnings Per Click (EPC) Gross Sales Average Cart Value Page Views Opt-Ins Sales Earnings Per Pageview

These are crucial factors that will allow you to make tweaks to increase your conversions.

For example, if you can see that a certain page in your sales funnel is under-performing, you can make some tweaks to adjust the copy or images or colors or buttons, to increase your conversions.

By having all the data, you can actively monitor the entire process, and slowly make improvements over time.

3. It Saves You Time Building a proper sales funnel takes time. Instead, by using landing page software, you can

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save the hassle of wasting time and resources on a variety of steps. The truth?

It’s hard to code and implement and integrate all the necessary parts and components of a funnel. If you’re not a developer, it will be next to impossible without the proper team to help you implement this.

4. It Saves You Money Building sales funnels is a costly process without the proper landing page software to help you achieve that goal. Developers are expensive. So are designers. So are copywriters.

You’re already going to have to spend money in a variety of areas.

Why waste it on a team of developers having to build out all the parts and components for you? Find a fully-featured piece of software that can help you build and scale the entire funnel.

5. It Automates Your Sales Processes The old ways of manually fulfilling orders is done. Today, sales funnels are powerful automation tools. Not only do they offer a great way to help you convert prospects into leads into customers and raving fans, but they also allow you to perform intricate functions.

You can segment lists. Offer differing email sequences. And direct the automation in a variety of avenues based on the consumer’s interaction. All automatically.

6. It Reduces Your Overall Expenses And Overhead Without the necessity for a development team, you can drastically reduce on-going expenses and overhead when launching or maintaining a sales funnel. The best part? You can launch them quickly and efficiently.

Without the need to pay expensive invoices or on-going costs for having employees on staff to help you manage the entire process. You can do it all on your own with the right suite of marketing tools.

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7. It Helps You Build A Sales Funnel Without Knowing How To Code Platforms like ClickFunnels and other landing page software help you build a funnel without knowing how to code.

In Clickfunnels, for example, you can drag and drop elements and quickly piece together a funnel within hours and days rather than weeks or months. It’s simple, straightforward and easy to use.

8. It Helps You Improve Your Overall Engagement The proper funnel built by the proper piece of landing page software can drastically improve your overall engagement. You can take the time to tweak different elements and add videos and other interactivity that will help you get your message across fast.

And, you can change all of this quickly. Without having to resort to expensive coders or teams of developers that often take weeks to implement or adjust the parts and components of a funnel.

9. It Qualifies Your Audience By implementing the right funnel, you can easily qualify your audience. For example, lead magnets are great, but when you build out a free-plus-shipping (FPS) offer, you can identify your buyers quickly.

FPS funnels work great. But building them without the right landing page software is often cost-prohibitive.

10. It Helps Increase Average Cart Value Average cart value (ACV) is a crucial metric. Knowing what the average cart value is and actually working to increase it is important in any funnel. Your marketing automation tools can assist you in doing that.

You can make tweaks and add different offers and elements, quickly change copy, and track

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your results. It’s easy to adjust elements to help boost the average cart value. In turn, you can scale a profitable funnel quicker.

11. Allows You To Implement Up-Sells And Down-Sells Up-sells and down-sells are crucial components of profitable funnels. In fact, one up-sell can take a funnel from losing money to being profitable. By using marketing automation tools like easy-to-use landing page software, you can quickly add and edit up-sells and down-sells.

You can easily add in payment plans and make other modifications on the fly, quickly and easily. You won’t need costly developers to help you out here.

12. Good Landing Page Software Allows You To Maximize Return On Ad Spends Ads are expensive. Often, most people don’t have many chances to get it right. If you can’t tweak and amend your funnel on the fly, you could end up losing thousands, to tens of thousands, of dollars on ad spend.

With the right marketing automation software, you can maximize your return on ad spends. Not only can you track and analyze your conversions, but you can also ensure that your funnel is profitable.

13. It Helps Create And Build Brand Awareness Design and update your landing pages with software that lets you drop graphical elements in with ease. You can quickly build brand awareness by adding logos and colors and taglines and other elements that are associated with your brand.

You don’t need to understand web design or know anything about HTML or CSS code to quickly and easily manipulate the elements on your funnel or landing pages.

14. It Helps You To Split Test Your Offers Split-testing is one of the most important aspects of building and scaling out a funnel. Easily split-test copy, headlines, colors, button text, graphics, VSLs and more with the right landing page software.

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Clickfunnels helps you do this with ease. You can test for winners and implement the best converting elements. It’s as easy as pushing just a few buttons.

15. It Helps You Track And Analyze Traffic And Sales In-Depth The right landing page software should allow you to track and analyze your traffic and sales in-depth.

There are lots of metrics that count beyond just a page view. You want to understand how many of your visitors opted in to your list versus how many just viewed the page.

That should allow you to carefully monitor how well your pages are performing. Not just your opt-ins, but your sales as well.

Ease Of Use: Clickfunnels is the easiest to use if you are an internet novice (which is no problem btw)     

Start to finish in a few minutes with onboarding videos Easy to move content around and get a business live online Has plugins, form creation and page design Templates are very simple Easy to add videos, tracking code, etc.

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7. Best Landing Page Builder Software Tools (And How To Choose The Right One) Landing page software is an important tool for anyone looking for leads on the internet.

Whether you want to create a landing page for your project, or a mini website that takes your visitors through a sales journey, Instapage, Leadpages, GetResponse, OptimizePress and Clickfunnels are three of the best tools on the market.

1. Clickfunnels

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Clickfunnels allows you to pick the sales funnel that is designed to sell your type of product, so you can send traffic to the offer.

Clickfunnels allows you to sell any product online. You simply pick your sales funnel, pick your design and upload a few custom elements like a logo. Modify the page with a few drag and drop tools and your entire funnel is ready to roll.

Ease of Use: - ClickFunnels is the easiest to use if you are an internet novice (which is no problem btw) - Start to finish in a few minutes with on boarding videos - Easy to move content around and get a business live online - Has plugins, form creation and page design - Templates are very simple

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- Easy to add videos, tracking code, etc.

Features: - Several out of the box “ClickFunnels” (templates) - Captures leads with forms in an easy format

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2. Leadpages

Leadpages allows you to easily build stunning opt-in campaigns that capture leads, convert customers, and integrate across all your favorite digital marketing tools: from Facebook ads to e-commerce. Easily fine-tune your campaigns for maximum impact by testing multiple versions side-by-side so you can keep what’s working and ditch what doesn’t.   

Ease of Use: Easy to move content around: truly drag-and-drop Has plugins, form creation and page design Can edit pages to make them mobile-responsive

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

The user interface is clunky and is objectively outdated looking

Features: - 160+ out of the box templates - Unlimited Mobile-Responsive Pages - Works with 40+ tools - Captures leads with forms in an easy format - A/B testing - Can integrate with WordPress - Cannot easily publish pages to your own URL - There is very little customer support at the lowest pricing tier Considering the high quality of the designs, it’s not hard to see why Leadpages is eager to show off its templates. As well as allowing you to search the template library, another nice feature of Leadpages is the ability to sort templates by highest converting or newest addition.

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3. GetResponse

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GetResponse allows you to create high-converting, mobile responsive landing pages.

Generate interest, leads, and revenue for your business.   

Ease of Use: Easy set up Easy to move content around Publish to your own domain with a few button clicks

Features: Built in analytics    

Integrates with many platforms including Adwords, Bing, KissMetrics and Facebook Capture leads with forms and integrate them with your GetResponse email platform A/B testing Add PayPal button to take payments on the fly With a built-in image editor that has 1,000+ free images, GetResponse allows you to customize your landing page and make it your own.

The templates available are 100% responsive making them a great choice in the current mobile first environment. Drag and drop editors, email editors and flexible publishing options make GetResponse a user-friendly option. They even offer sub domains for those that have ventured into their web address.

Click Here To Get Your GetResponse - FREE TRIAL

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4. Instapage

Instapage allows you to create stunning, on-brand, mobile-responsive landing pages from one of 200+ templates. No developer needed.

Instapage is a useful tool for the casual blogger, online small business owner and the powerhouse search agency alike. It makes creating beautiful landing page as simple as “drag and drop.�

It has a 2 minute setup process and an extremely user-friendly, customizable editor, which will undoubtedly garner you more leads, cheaper.

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In their own words: “own your post-click experience and maximize your conversion rates with Instapage, the most powerful landing page platform for marketing teams and agencies.”

Plus, integrating your pages into into your website requires no code.      

Ease of Use: Best user interface and easiest to use Direct WordPress integration Easy to move content around: truly drag-and-drop Friendly plugins, form creation and page design Can edit pages to make them mobile-responsive in under a minute Easy to read analytics and lead list exports

Features: - 200+ out of the box templates - Built-in analytics with A/B testing reads and winners and trend graphs - Codeless integration with Google Analytics, Facebook Advertising and more - Capture leads with forms and send them to Mailchimp, Salesforce, Marketo, Zapier, Hubspot, GetResponse, Autopilot, AWeber and more - A/B testing - Dynamic keyword insertion for PPC campaigns - Heatmaps - Direct integration with Google Adwords, Facebook and Google Analytics - Ability to add custom code to pages.

I Think: Instapage is the most functional, user-friendly, high-performing, easiest and most affordable landing page software. It truly requires no code to operate and is perfect for large businesses and mom-and-pop ecommerce shops alike.

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Final Thoughts: Which One Should You Choose?

Every tool on this list I consider to be a fully drag-and-drop solution. We all love landing page software because it allows us marketers and founders to avoid code.

There are a few landing page builders I like for small businesses and large companies alike — Instapage, Leadpages, GetResponse, OptimizePress and Clickfunnels.

Of course, there’s only one landing page tool this nerd endorses…

Clickfunnels is the most powerful tool here, and, if you can afford the fees and will use the main features, it’s probably going to have the biggest impact on your business. However, the funnels functionality may take you a while to master.

Get a Free 14 Day Clickfunnels Trial by clicking below.

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Here is 1 FREE Additional Great Course [RECOMMENDED]:

CONCLUSION There is no shortcut to SUCCESS; you probably can’t make a million dollars by tomorrow if you’ve never done it before.

But there is a process you can follow that will get you there.

A massive amount of ACTION and PERSISTENCE is required.

After all, you should be willing to do whatever it takes.

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To Your Success,

MURLI (DIGITAL MARKETER, AMAZON BOOKS AUTHOR, Entrepreneur, Blogger & Online UDEMY Instructor) Copyright © 2017 by MURLI (www.edoup.com) RECOMMENDED RESOURCES This is my list of tools & resources that I regularly use to supercharge my websites & boost my online income which I know you'll find useful for your own online business.

There's everything from WordPress plugins to email marketing tools, content creation, traffic generation & more.

1. Email Marketing Automation Tool Getresponse [RECOMMENDED] - Free your marketing machine automation tool, Simple, easy interface.

Click Here To Get Your Getresponse – 30 Day FREE TRIAL 2. Domain, Hosting Tool Bluehost [RECOMMENDED]- Recommending Bluehost for web hosting, for building your blog.

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Click Here To Get Your Bluehost - Hosting 3. Wordpress Themes, Templates Tool MyThemeShop [RECOMMENDED]- Premium WordPress themes, web templates & more.

Click Here To Get Your MyThemeShop - Themes 4. Digital Marketing Automation Tool Clickfunnels [RECOMMENDED] – Gives You EVERYTHING You Need To Market, Sell, & Deliver Your Products & Services Online!(Without Having To Hire or Rely On A Tech Team!)

Click Here To Get Your Clickfunnels - FREE TRIAL 5. Video Animation Creation Tool Explaindio [RECOMMENDED] - Video Creator That Will Attract, Engage, And Convert Visitors to Buyers, Make Videos Like The PROs With the Most Powerful Video Creation Software.

Click Here To Get Your Explaindio - Tool 6. Freelance Services Fiverr [RECOMMENDED] - The world's largest freelance services marketplace for lean entrepreneurs to focus on growth & create a successful business at affordable costs.

Click Here To Get Your Fiverr - Marketplace Many more useful tools to come!

NOTE: Certain products/services are affiliate links, & I may earn a commission for any purchases that you make. Those links won't cost you any extra money when you buy products after clicking on them. I mention these products/services to you because I believe in them & want to help you improve your life.

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I only recommend products/services that I feel deliver value to you. All efforts are made to ensure that affiliate links are disclosed in accordance with the FTC.

Thanks!

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