YouTube Marketing by prodigitalbusiness

WHO I AM (ABOUT AUTHOR) My name is MURLI, an Indian, living & doing legitimate online business right here in India. I am founder of Digital Marketing Lifestyle Business Course & Book (co-founder of www.edoup.org) I am Digital Marketer, AMAZON BOOKS AUTHOR, Entrepreneur, Blogger & Online UDEMY Instructor & off-course a Lovable, Respectful and Helpful guy.

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I didnâ&#x20AC;&#x2122;t want to spend my life taking orders from someone else or making my boss rich. To keep my spirits up, I read books. I pretty much read whatever was on the top 10 list in the business section. Think & Grow Rich Rich Dad Poor Dad The 4-Hour Workweek The Millionaire Next Door How To Win Friends & Influence People I spent 12 years working in digital marketing and visual designs. I am primarily a Digital Marketer, with a fountain of knowledge SEO/SEM, Content Marketing, Lead Generation and Conversion, Online Advertising, Social media, User Experience (UX). Develop efficient market leading CRM strategies, Marketing Automation and drive inbound enquiries through SEO, PPC and Digital Marketing Strategies. I have Strong Experience in DIGITAL MARKETING - Now I am self-employed (ENTREPRENEUR). I have trained people and companies on ENTREPRENEUR - START, RUN & GROW your business and Digital Marketing. Now, I am focusing on helping other people create their own online empires. It is my goal to help others by teaching and coaching them to achieve their own successes!

I love creating content and helping my students reaches their potential. I created each one of them thinking about YOU. Let me help you achieve your learning goals & take you on a journey to success, wealth and happiness! Over the last decade, I have garnered so much knowledge and a vast wealth of practical experiences that I can now smell the perfect home based business opportunity a mile away. And once I identify a promising home business opportunity, I invest in it instantly. As of now, I am the proud owner and publisher of the following websites: https://www.edoup.com - Digital Marketing Blog https://www.witsourcetechnology.com â&#x20AC;&#x201C;Web Development & Digital Marketing Company Here I mention just a few of the many online businesses that I possess in my online business portfolio. With the success I have recorded in my numerous online businesses, it is obvious that I have a complete understanding of what makes many home based businesses fail where others succeed. Matter of fact, I will teach you how to make REAL money online from the comfort of your own home. My personal resume speaks volume as to the fact that I am the perfect choice when it comes to the best advice you could ever want on a choice of the internet marketing business. WARNING This Is Not A Get Rich Quick Book

Get Rich Quick Schemes Don’t Work! Believe me. By the time you finish reading this book, you will be able to judge for yourself whether my claim that I make over hundred thousand DOLLARS monthly from the internet is true or not. Without wasting any more of your time, please flip over to the next page and start your journey to a whole new world of limitless possibilities. Copyright © 2017 by MURLI (www.edoup.com) All Rights Reserved. No part of this book may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the author/publisher. DISCLAIMER The contents of this manual reflect the author’s views acquired through his experience on the topic under discussion. The author or publisher disclaims any personal loss or liability caused by the utilization of any information presented herein. The author is not engaged in rendering any legal or professional advice. The services of a professional person are recommended if legal advice or assistance is needed. While the sources mentioned herein are assumed to be reliable at the time of writing, the author and publisher, or their affiliates are not responsible for their activities. From time to time, sources may terminate or move and prices may change without notice. Sources can only be confirmed reliable at the time of original publication of this manual. This manual is a book only and, as such, should be considered solely for basic information. Earnings or profits derived from participating in the following program are entirely generated by the ambitions, motivation, desires, and abilities of the individual reader.

Without any further ado, letâ&#x20AC;&#x2122;s get started. How I Got Started? For many years my life was in the corporate world. I worked in Digital Marketing, was in the digital marketing business and got involved in a number of technology start-ups. But I was so burned out dealing with the complexities of businesses with lots of people and other things over which I had no control, that I decided to look at starting my own Internet business. Like you, I had heard all kinds of fantastic claims about people making $19,487 in three weeks or $150,000 per year working part time. That got my attention, but knowing the business world as well as I do, I found these claims VERY HARD to swallow. Looking for What Works So prior to making the decision to start an online business, I spent the better part of a year reading, studying and researching. I wanted to find out what really worked for the people who succeeded and to discover why so many people FAILED. I spent a lot of time surfing and visiting sites. I bought and read a lot of Books. I bought courses on how to market on the Internet. I interviewed successful internet marketers. And I spent $5,000 on Big Seminars where I met some heavy hitters. Being Overwhelmed At first I WAS OVERWHELMED. There was so much to learn, and there were so many different stories about how to succeed. Everybody had a different idea about what worked and what didnâ&#x20AC;&#x2122;t. Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

AND there was tons more to understand about marketing and selling on the Internet. Affiliate programs, traffic generation, conversion ratios, search engines, shopping carts, merchant accounts, and on and on. It seemed endless. Taking the Plunge Finally… I just decided to take the plunge, knowing that I would learn more in the water than watching from the beach. So I bought a small Internet business, a free traffic exchange. It was a bit bumpy at the start but that site is now doing almost $500 a month in revenues. And it only requires a few people to run it. Bottom line: with all my study, research, interviews, cold hard cash and hands-on experience (including a bunch of mistakes) I’ve uncovered… THREE SECRETS “GET-RICH-QUICK” BOOKS DON’T TELL YOU. 1) Most of the claims people make are in fact true! BUT… what they don’t tell you is that IT TOOK THEM A YEAR – SOMETIMES TWO OR THREE YEARS -- BEFORE THEY MASTERED THE SKILLS to make $$$$$$$ in three weeks or $$$$$$$ working part time. 2) ALL THE SUCCESSFUL PEOPLE LEARNED HOW TO MAKE MONEY BY FIRST LEARNING THE BASICS. Then they applied them to building one online business, then a second and a third and so on, until they had MULTIPLE-STREAMS OF INCOME. Once they figured out how to do it, they did it again and again. Just as you would never consider putting all your life savings into one stock, the same is true with online businesses.

3) And then I discovered THE BIGGEST SINGLE REASON PEOPLE FAIL. Each and every person I talked with about their failures had TRIED TO DO TOO MUCH, TOO SOON. They tried to master the technology, product development, marketing and selling all at once. And IN EVERY CASE they were OVERWHELMED, FRUSTRATED and then…they CRASHED AND BURNED… long before they saw their first dollar. The whole name of the game is for you to LEARN how to make money online. You can easily do it, IF you’re willing to work at it for a couple of years because it will take your that long to learn how to make $5,000 or more, a year. Remember one of the three secrets, it takes everybody that long. Keep remembering what I said up front. This is NOT a GET RICH QUICK plan, this is GET RICH PLAN. The QUICK is what kills people…because they really get frustrated and angry when it doesn’t work right away and then they GIVE UP -- feeling they’ve failed. Our approach may take a little longer but …it WORKS. Once you’ve mastered all three phases, you’ll have your own SIMPLE MONEY MACHINE. Then you build a second, then a third, fourth, thereby creating MULTIPLE STREAMS OF INCOME… until you make enough to retire! What’s really exciting about this strategy is that by reversing the process and including a “money model” with each step, you start making money right from the beginning. And the MONEY is your constant reminder of what you need to focus on and what you need to LEARN. It’s a GREAT TEACHER. You’ll… LEARN MUCH FASTER… Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

You’ll… BE MORE MOTIVATED & BE MORE CONFIDENT… IF… you’re EARNING… WHILE YOU’RE LEARNING. Who Is The Program For? The DIGITAL LIFESTYLE ENREPRENUER, program is designed for four types of people: 1) Those who have decided to start an Internet business, but don’t know where or how to begin; 2) Those who already have a website or online business that is NOT living up to their expectations, (everything you’ll learn here can be directly applied to your existing online business or Website); 3) Those who are looking for a job, have time on their hands, and would like to make some money while waiting for a new position. 4) Those who are currently employed and wish to begin developing a business where they have control in the event their job is outsourced. Almost anyone can learn to make a DIGITAL BUSINESS. Because you can just stay at one level and prefect those skills so until you reach your financial goals or keep moving to the next level as your skills and confidence grows. Students, housewives, professional people, even kids are building DIGITAL BUSINESS. The Internet’s Different On the Internet, the medium is communications, the product is information, and the content is intellectual. Anybody with a brain can play. All you need in order to start is: (1) a computer, (2) high-speed access to the Net,

(3) the desire, (4) the willingness to learn, and (5) your HEAD. (While you don’t actually need a high-speed connection, you’ll want one so you don’t waste so much time waiting for things to happen while you’re working.) So what does all this mean to YOU? 1. You can start your business with LITTLE or NO CAPITAL. Unlike traditional businesses with hard assets, you don’t need to invest in building physical products, factories, inventory or stores. Assuming you already have a computer and Web access, you can start with little or no capital. Never before has it been possible to start a business with so LITTLE CAPITAL and still have the potential to make millions. 2. You can start your Internet business in your SPARE TIME. A Web business can be built by one person working at any time of the day or night. There’s no need to quit your day job before you’ve mastered the skills and built a new income base. 3. You don’t need EMPLOYEES. Most of the skills required for running an Internet business can be learned as you go. And to the extent that you do require the specialized skills of others, you can find these people on the Net and hire them as contractors, either by the job or by the hour. No need to worry about employees, insurance or benefits. 4. You can start and run the business from your HOME. Other businesses require a place where customers can come to purchase a product, a place to warehouse inventory, and offices to house a staff. But you can start your Internet business in the den, a spare bedroom or even a closet!

All of your customers arrive via the Internet and your inventory is on a hard disc in your computer. 5. You get to be your own BOSS. This is a great opportunity for those of you who want to take responsibility for yourselves and your future. You get to do things the way you want: work when you want, wear what you want and make as much as you want. The sense of FREEDOM is fantastic! 6. You can build your business ANYWHERE in the world. You can live and work wherever your heart desires you to be. You can start it where you are, build it up and then move to where you’ve always wanted to live. Moving your business is as easy as carrying your laptop anywhere. All you need is a highspeed connection to the Internet. 7. You can go as FAST or SLOW as you want. There’s no urgency to build a business in the next month. Start simple, learn the basics, make some money, develop your skills and confidence and move at your own pace. The only pressure is the pressure you create for yourself. Never before has it been so easy to start a business, with no capital, and that has the HUGE UPSIDE POTENTIAL that the Internet affords. The leverage is enormous. You can now reach a world-wide market from your computer. And it will be a few years before this window of opportunity closes. As more and more people discover the Net’s potential, the profitable market niches will get filled by those who get off their butts and swing into ACTION.

So Where Do You Start? I’ve talked about what a fantastic financial opportunity the Internet is. Hundreds of thousands of people make all or some portion of their living from one or more DIGITAL LIFESTYLE ENTREPREUR BUSINESS. What we’ve not talked about is…YOU. DIGITAL ENTREPREUR BUSINESS is built by people like YOU. However, there are three characteristics successful DIGITAL ENTREPREUR BUSINESS has. Do you have these characteristics…or are you willing to develop them? 1) You’re DECISIVE and TAKE ACTION. YOU will not create your first Money Machine, much less the second and third, until you decide to take ACTION. It’s a lot of fun to dream about having money, but money doesn’t come to people who don’t see the opportunities in front of them and TAKE ACTION. You have to identify an OBJECTIVE, develop a PLAN and then start to WORK. 2) You’re NOT AFRAID to make mistakes and you’re quick to fix them. YOU must be willing to experiment, to try something, and if it doesn’t work, try something else and keep trying…until you figure it out. The Internet is still in its infancy. And it’s changing rapidly. It’s in a very dynamic growth phase. There are no hard and fast rules. There are only guidelines. What worked yesterday may no longer work tomorrow…and vice versa. So YOU must be open to change, willing to experiment and not get discouraged when it doesn’t work the first time. As someone wise once said, “We don’t learn from our successes, we learn from our failures.” Since so many variables have to work right for success, it’s not possible to make a list of the reasons. Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

But it’s usually pretty easy to see what didn’t work and why. 3) You’re WILLING TO INVEST BOTH TIME AND MONEY IN LEARNING. Because the Internet is so new and changing so fast, the most successful people spend a lot of time and money on their CONTINUING EDUCATIONS. They constantly read books, both for new information and for motivation. They often read the same books multiple times to keep pounding the information home. They invest in courses and seminars. They spend time with other successful people looking for new ideas and better ways of doing things. So don’t think that by reading and studying this book alone you’re going to get rich. Though you don’t have to spend $3,000, you must be willing to read three books on the same subject just to get different perspectives. And you’re willing to re-read the same book five times to make sure you got it all, and you start hanging out at seminars with the gurus. Then you’re on your way. There are no shortcuts to success. That’s why Get-Rich-Quick books don’t work. This book will only work if…YOU work IT. Still with me? If so, let’s get to work…. Are you ready to take action? Let’s take a deeper dive into the skills you’ll be mastering through this Ebook Course offer. Here Is A Preview Of What You'll Learn

TABLE OF CONTENTS - Introduction To Video Marketing - Reasons Why Video Marketing Is Necessary? - How To Create A Video: Steps To Creating A Promotional Video Program - Video Content Types To Include In Your YouTube Marketing Strategy - Top 5 Professional Video Marketing & Editing Software/Tools CONCLUSION RECOMMENDED RESOURCES

1. Introduction To Video Marketing What Is Video Marketing? Video marketing can be defined in digital marketing context as all uses of video contents to promote a brand, product or service. Video marketing can take many different forms. It has been empowered by the increase in bandwidth and video consumption MUST READ -> The Best Video Editing Software Lists Videos can be used for advertising purposes by buying ad spaces (in-stream video, inbanner video, etc.) or by simply posting a video on a video platform (e.g., YouTube) and looking for viral dissemination. Videos are also used for showing and promoting products and services on commercial websites. For some products or services it can help transformation. Finally, video can be used for educational purposes in a content marketing strategy. In this case, videos can be placed on the sellerâ&#x20AC;&#x2122;s website or/and on a video platform (e.g. YouTube channel) The definition of video marketing is not complex. In fact, itâ&#x20AC;&#x2122;s rather simple: using video to promote or market your brand, product or service. Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

A strong marketing campaign incorporates video into the mix. Customer testimonials, videos from live events, how-to videos, explainer videos, corporate training videos, viral (entertainment) videos — the list goes on. Video Marketing Stats - 75 million people in the US watch online videos daily. - Viewers retain 95% of a message when it’s in a video compared to 10% when reading it in text. - Social video generates 1200% more shares than text and images combined. - Videos on Facebook Pages increase end user engagement by 33%. - Merely mentioning the word video in an email subject line increases click-through rate by 13%. - Video drives a 157% increase in organic traffic from Search Engine Result Pages. - Embedded videos in websites can increase traffic by up to 55%. - Marketers who use video grow revenue 49% faster than non-video users. - Videos can increase landing page conversions by 80% or more. - 76% of marketing professionals plan to use video to increase their brand awareness. As with any other content strategy, utilize video to its maximum benefit. Marketers need not have a hundred videos out there… even just a though leadership overview of a company, an explainer video that explains something difficult, or a client testimonial can have an incredible impact on your digital marketing strategies. 2. Reasons Why Video Marketing Is Necessary? Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

Itâ&#x20AC;&#x2122;s no secret that the use of video in content marketing is on the rise. And, itâ&#x20AC;&#x2122;s certainly not a tactic to be taken lightly. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. Video Marketing may not be a new topic, but it is one that needs to be talked about. Many feel that using video within marketing strategy is a huge commitment, but it is a commitment that reaps huge rewards.

MUST READ -> Know Who Your Viewers On YouTube Are Using video within marketing takes work, time and energy; however, it is a worthwhile endeavor. Video is the present and the future, and it is absolutely necessary for every brand and company to be using video to its fullest potential. Videos have been an important part of marketing strategies for years. As social media and mobile technology continues to advance, video marketing has played a central role in campaigns and practices. You might wonder why you even need video marketing but the more pressing question to ask is actually what video marketing is and how your company can benefit from powerful video marketing strategies? Simply put, video marketing is integrating videos into your marketing campaigns whether to promote your company, product or service. Video marketing needs to be taken seriously, in fact YouTube is now the 2nd largest Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

search engine on the web and by 2020, 75% of mobile traffic will be video Reason 1) Increases User Engagement It starts with user engagement. The biggest problem that most of the business faces is lack of user-engagement that affects their ranking. As compared to text content, the video content is more liked and shared by the viewers. According to the statistics, a video content is shared about 1200 percent more than the traditional text content. The video marketing even helps you increase the session duration of your users that provides you enough opportunities to showcase your products/services. MUST READ -> Why Create A Professional High Quality YouTube Videos? Customers prefer to go with those they trust, and it always begins with video content. They will want to see the product/service in action and gain a better explanation of what it has to offer. It also shows that you are not selling a random product and have put in time and effort before marketing it. This is a powerful sign for customers who are willing to purchase and just need a bit of convincing before spending their money. Reason 2. Video Is Easily Accessible There are endless platforms for video marketing. YouTube, broadcast television, video boards and street marketing, you name it. The possibilities are endless. With a Smartphone, consumers can access online video anytime, anywhere. The same is not true with traditional, paper marketing. With video, you can reach your audience wherever they are in a cost-effective way. Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

Reason 3. Future-Friendly Being future-friendly is a must while creating a marketing plan and that’s what videos bring into the equation. You’re able to present a future-centric option, which is going to help customers recognize what you bring to the table. This is empowering and is an ideal way to separate yourself and become a persuasive authority in the niche. Looking like a brand that cares about its customers is always going to be a winning point. This is what makes this form of marketing such a unique opportunity with numerous benefits. Reason 4. Videos Encourage Social Sharing Videos serve as crowd accelerated innovation. The more your video is shared, the more audience you reach and higher are the chances of conversion, sales, and revenue. Think about how many auto-play videos you regularly share on Facebook? Even if they are not good, you can’t deny that they are engaging. With the increase in a number of smart device users, video sharing on social networks has taken a huge leap. 92% of mobile video consumers share videos with others. Social sharing increases the traffic to your website and if you can create intuitive, relevant, valuable and innovative videos, then it can benefit your inbound marketing strategy. The audience on social media has a deeper connection with you. “And if you give them content where they can react and respond, or interact with you, it can be very effective for your business and might lead to conversations later,”. Reason 5. Videos Boost Search Engine Rankings Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

Google loves videos. Online studies conducted over the years have indicated that if your website has relevant and valuable video content, there is a significant chance of your website achieving a better ranking on Google SERPs. And who doesn’t want to be on the first page of Google? Research found that videos are 53 times more likely to receive an organic first-page ranking. Consumers spend 88% more time on a website which has video. And greater time spent on your website sends signals to search engines that the site has new and valuable content. 39% of business decision-makers contact a vendor after viewing a branded video. Studies have also revealed that a video placed on the landing page of your website can increase conversions by 80%. So, if you continuously add fresh, engaging, useful and informational video on your website, then it improves organic SEO of your company’s website and lowers the bounce rate. If you can add the video’s link back to your website, make shorter videos and use proper keywords, it again enhances SEO of the organization. “People remember videos more than text. Also, if you can make a video entertaining and informative, there are more chances of getting views,”. Today a number of online platforms and tools are available to create and host engaging videos. He also informs that through a video you can easily convey the message effectively to a wider audience easily. Reason 6. Stronger Emotional Connections Video is the most powerful way to evoke emotions online. It’s King because it offers a slew of attributes above and beyond traditional content like tone of voice, face expressions, and music, to name a few.

While you may not have feel the immediate need to run out and buy a product from an emotion-filled video, they will likely be at play later on in a more subtle and subconscious way. Evoking emotion in marketing has been proven to positively impact consumer decisionmaking, even in B2B markets. Reason 7. Increased Conversions The number one reason for using video in your content marketing plan? Video converts more customers. Since video has a large impact in the purchase decision process, it’s not a surprise to see it can also help you increase your conversion rate.

Simple, right? Recent research shows that 71% of marketers say video conversion rates outperform other marketing content. Reason 8. Video Commands More Attention There is so many things in the world that are demanding a consumer’s attention — and there is only so much attention to go around. Because video uses both visual and aural stimuli, it dominates static advertisements in capturing audience attention. By catching your viewer’s eye, video can raise awareness and possible ROI. For example, in a heat map study done tracking consumer eye movement and attention on the search page, videos were shown to be particularly powerful in capturing eyeballs compared to static ads, even when these videos were not the first results.

Reason 9. Easy To Use On Mobile People are flooded with content on their social media feeds, so it’s critical that yours stands out. According to reports, 92% of mobile video viewers share videos with others. The more widely you distribute your video on different social media platforms and web pages, the more likely someone will see it and share it. In addition, most social media platforms have the “autoplay” option, where a video will start playing as you scroll past it, grabbing the viewers’ attention easily. Reason 10. Videos Showcase Your Products Better Why shows off your products in a flat image when you can display it in a 3D realm, where customers can actually see how to use it? Videos are useful especially for your business to change how customers interact with the product. For example, why take a photo of a new lipstick product when you can highlight the colors and the product in use? The power video has in the purchase decision process explains why, 93% of businesses who use video believe that it has increased user understanding of their product or service, which affects their conversion rate Reason 11. Google Loves Videos Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. You’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase in how much video Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

affect your search engine rank. Final Thoughts: To get the most out of video marketing, you need well-thought-out and properly-executed commercial videos that represent your brand and effectively communicate your products or services. It’ll help reinforce your brand positioning and effectively engage with prospects to build trust and relationships. You have found over two dozen facts that have shown you the power of video for any online business. First, you saw how consumers love to watch videos and engage with them. Thanks to the attention you can get with video, you can increase the relevance of your website and attract more organic traffic. You can’t deny the fact that content is still ruling the market. But the type of content has become versatile. The need for rich content is the need of the hour. And hence visual content in the form of graphics and videos is in high demand. So, if you are looking for business promotion tactics, consider video marketing and promote your business. Video also helps consumers learn more about your company and your products. Thanks to that, video affects their decision-making process and makes them convert more. Video marketing is an opportunity to stand out and have your voice heard. Regular text isn’t going to cut it, and video content is a must. It’s a way to gain traction in your niche and differentiate your business from the rest.

3. How To Create A Video: Steps To Creating A Promotional Video Program? Have you ever wanted to create a promotional video? Video content, after all, can be used in so many ways, from social media posts and advertisements to emails and marketing sites. But how do you go from “wanting to create a video” to actually scripting and producing one? Seems complicated, right? It’s actually pretty simple! MUST READ -> How To Beat Your Competition On YouTube Now, I’ve written million-dollar commercials for big clients like Samsung and Visa, and I’ve written scrappy videos for SaaS companies like StartupThreads and Amino. And no matter the company, budget, or reason for the video, there’s a pretty basic format every video follows, from first idea to final cut. Below I’ve outlined the 8 steps, which I hope will help to get your video idea out of your head and onto your audience’s screens! Step 1: Identify Your Goal Before you sit down to script out your video, you’ll want to take a step back and consider why you want to create a video in the first place. Videos can be expensive to produce, so it’s important to get crystal clear on your goals before you start writing dialogue. For example: perhaps you’re a new company and you want a video that introduces your brand/mission to web visitors. Or perhaps you have a new product line that needs further explanation to prospective buyers. Maybe you’re just running a sale and need a video that pushes people to take action. Here are some common reasons many companies create promotional videos: Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

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Brand awareness Drive sales Drive traffic Increase customer engagement Educate customers

One thing to note: if you have multiple goals, you may want to consider creating multiple videos. The more goals (or ideas) you try to cram into one video (especially a short one) the more likely you’ll complicate the script and confuse your audience. If you have multiple goals, you may want to consider creating multiple videos. Once you’ve identified why you want to create a video, it’s time to start looking at potential directions for how you could bring your video to life. Step 2: Choose A Direction Now that you have your “why,” it should be a little bit easier to determine what makes sense in terms of direction. For example, let’s say you’re a new company who wants to create an intro video for the homepage hero on your site; the goal of the video is to introduce the brand and get people to sign up. In this case, you would likely go with a video that’s more along the lines of “introductory” or “explanatory” in nature. You may even find that a combination of several directions makes sense. MUST READ -> Creating Winning Profitable YouTube Content For example, maybe you’re a new company, but you’re up against a lot of competition. Perhaps an “introductory” style video with a “problem/solution” angle would be ideal (showing the “old way” as the problem and the “new way” [meaning your company] as the solution). To give you some ideas, here’s a list of possible directions you could go in: Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

1. Introductory: tell your audience who you are, explain your mission, etc. 2. Explanatory: explain how something works (like your product or a specific feature) 3. Problem/solution: show the old way/new way and how your product is the solution 4. Narrative: use story elements (like plot, conflict, resolution, etc) to subtly introduce or explain something 5. Drive action: get the audience to do something (i.e. — shop now) 6. Product-focused: introduce or showcase a specific product or feature 7. Testimonial: interviews, quotes, soundbytes, etc, with customers around a specific topic or theme 8. Endorsement: use of celebrity or influencer approval / likeness 9. Informative: educate your audience about something specific, tutorial-style, etc. 10. Entertainment: delight or inspire your audience using story, humor, etc. Once you have your goal and direction finalized, it’s time to further refine your approach by setting the tone for your video. Step 3: Set The Tone Tone is defined as “the general character or attitude” of something. But to make it simple, you can just think of it as how your video is going to make your audience feel. For example, do you want to make your audience laugh or do you want them to be moved? Do you want them to feel informed, or do you want to tell them a story? Keep in mind, the creative direction (chosen in Step 2) should play well with whatever tone you decide to go with. For example, if you decide to create an “introductory” style video for your homepage hero, it probably doesn’t make sense to use an “urgent” tone, as that’s best for things like a sale. (Of course, pairing a particular creative direction with an unexpected tone isn’t necessarily a bad thing — it just comes down to proper execution). Below are some various tones you can explore for your concept and creative direction:   

Dramatic — moves you emotionally. Example: P&G Olympics commercial Straightforward/informative — clear and concise. Example: gumroad Conversational—casual and authentic. Example: Glossier “get ready with me” video

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Urgent— urges you to take action, like now. Example: Macy’s holiday sale Fun/playful —uses fun creative devices (like anthropomorphism, for example). Example: Slack Humorous — comedic; makes you laugh or smile. Example: Old Spice Quirky — uses peculiarity or the unexpected to drive home a point. Example: Zazzle Cutesy— something that makes you go, “awww!”. Example: Cheerios Entertaining — aims to inform and entertain. Super Bowl ads typically fall under this category. Example: Nerd Skin Care Inspirational —uses inspiration to drive action (manifestos are typically done in this style). Example: Squarespace Artsy /hip/cool— feels youthful, stylish, trendy, etc. Example: Converse Luxurious — shiny, fancy, flashy, sexy, rich. Think luxe car commercials, high-end hotel chains, etc. Example: Vegas Hotel commercial

There are certainly many more tones and directions you can explore, but hopefully this gives you some ideas as to how your video may come to life. Step 4: Decide On Duration Will this be a 30-second video? 60-second? A minute plus? 5 minutes? You may be thinking: “how can I know the length of the video until I script it out?” And trust me, I hear ya! But the reality is, without using some type of time parameters, your video will likely end up too long and potentially unfocused. Without using some type of time parameters, your video will likely end up too long and potentially unfocused. Remember, your idea should only be as big as the time it has to unfold, so putting restrictions on your concept will only help to make it stronger and more effective. MUST READ -> Why Informative Videos Work? This will also help you avoid frustrating situations, like forcing yourself to cut a two-minute script down to 30 seconds (which is like torture, btw). If you’re not sure how long your video should be, you’ll want to consider these factors: Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

  

Your goal (i.e. — brand awareness, clicks, etc) Where the ad will appear (i.e. — TV, social media, website, etc) Overall budget (i.e. — shoe-string, low, mid, high, unlimited, etc.

For example, if your goal is to promote your holiday sale, a 30-second ad is probably enough to get your point across. However, if you’re trying to move your audience to tears, you might need a 1.30, or even 2 minutes+ to get the job done. To get a gauge, think back to the direction and tone you’re aiming for. Next, check out existing videos that use a similar tone and see how long they are, as that may help guide you (for example, if all the videos are at least one-minute long, that may be a good starting place). The second thing to consider is where the ad will appear. For example, 30–60 second commercials are very common for cable TV, while longer-form videos are more common online. And then there’s online ads takeovers, Facebook/Instagram video ads, pre-roll ads, etc, all of which have their own set of restrictions and best practice guidelines. It doesn’t matter where your video is appearing, you just want to make sure you’re taking placement into consideration when planning it all out. Lastly, there’s your budget. If you’re on the lower end of the spectrum, you’re likely only going to be able to afford one cut (or one version) of the video, which is why Steps 1–3 are so important for “getting it right” the first time. If you’re on the higher end of the budgetary spectrum, you may be able to cut many different versions (i.e. —90, 60, 30, and 15 sec spots) which will give you more wiggle room when it comes to things like video placement, reworking the storyline with different focus/angles, etc. Once you’ve settled on duration, it’s time to think about what your video will look like.

Step 5: Choose A Video Style By this point, you should have your goal, direction, tone, and duration figured out. The next thing to consider will be the visual style of the video, meaning what it will look like. The visual style of your video can come to life in many different ways, but here are some general ideas for how it can be done:       

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Animated — illustrated (or “cartoon-like”) in style and brought to life through animation (2D, 3D, etc). Real people — as in actors who play out the characters you’ve created; this may or may not include dialogue (depends on your script). B-roll —supplemental or alternative footage typically used in between “main shots” or used as background, action, or flashback-style scenes. Stock — stock video you can purchase to create your story (usually used sparingly, versus the entire video being stock). Live action — combining real-life footage with elements of animation or special effects. Screencast — a digital recording of a computer screen often containing movement, audio, or some type of demonstration. Whiteboard — this is similar to a screencast, except imagine a hand holding a marker as it writes on a whiteboard (it can be any type of writing instrument / writing medium). This is usually used to write out a message (leading the story with visual text), create drawings, etc. Phone/tablet/app — again, this is sort of similar to screencast, but you’re showing something specific on the device (like a scrolling website, an action like clicking an icon, etc).

Many videos are a combination of some (or all) of these visual styles. For example, human actors who talk to animated characters (live action) or narrative-style videos that use a combination of main shots and b-roll footage. The combinations are endless, really. To decide what makes sense for your video, think back to Steps 1–4 (your goal, creative direction, tone, and duration) as all of these factors should ultimately influence the visual style you go with. Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

Alright, at this point you’ve done a lot of the pre-planning work that will hopefully set you up for success. It’s now finally time to start mapping out your idea! Step 6: Outline The Idea Assuming you have a loose idea for your video, it’s now time to start fleshing out the details. To do it, I would suggest you start at a high level, then work backward from there. For example, before I start laying out a script and all of the details, I usually write out a paragraph that essentially summarizes the idea from a high-level perspective.

MUST READ -> Simple Ways To Increase Watch Time On YouTube For Better YouTube Rankings This paragraph should focus on the concept itself, so you always have something to refer back to when you begin building out the ideas (and the script inevitably gets a little murky). Now that you’ve got your high-level overview, it’s time to start thinking about the details of the story. For example: Scenes How many different scenes will there be? How many locations will be needed? Characters How many characters? Who are they? What is their storyline? What do they look like? Audio / Voice over / text overlay Will the video be set to the sound of someone’s voice? Will there be background music? Will any text need to appear on screen in order to get the message across? Product How does the product fit into the story? How many times will the product appear and when/how? Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

Props Any major props needed to make your story work (i.e. — iPhone, car, bridge, elephant, etc)? Final CTA What’s the last message we leave the audience with? What do we want them to feel / do? There’s really an endless number of details to consider here, and every answer you come up with will likely lead to another question. The idea is to try and figure out as many details as you can, so when you go to write your script, all the pieces will start to fit together. Speaking of which, it’s time to get out your pen and pencil — it’s script time, baby! Start Your Video Marketing If you followed the above steps outlined above, you’re well on your way to creating an amazing set of videos and your learners will thank you for it. Video is a highly effective medium for instruction, and by breaking the learning into a series, you have a set of reusable content that your users can easily navigate.

Create Fully Interactive 3D, 2D and Human Talking Video Avatars In Seconds With Our Futuristic Technology... Get started making your own video series with videopal. 4. Video Content Types To Include In Your YouTube Marketing Strategy YouTube is the internet’s second largest search engine. The magnitude of that number allows for the platform to speak for itself and the power of a successful YouTube Marketing Strategy for your business.

If you’re venturing into the world of the video platform as a creator or the manager of a future famous YouTuber then you should be well versed in the type of content that gets the most views on the website. The world is shifting, and video marketing is the new darling of content marketing! The purpose of content marketing is to create and offer valuable content customized for your audience. It should attract, engage and convert your visitors – basically it should carry them down the marketing funnel. That’s where video marketing comes in. There are so many opportunities for you to offer your audience video content throughout the buyer’s journey – videos that will help educate them, make it easy to trust your brand, and move them to a purchase decision faster. Simply producing and publishing engaging videos, however, doesn’t always guarantee that a branded or brand-sponsored YouTube video will be viewed, liked, and shared. So how can marketers ensure that audiences will be receptive to their YouTube videos? Content Type 1: ‘How to’ Videos Nowadays, if anyone wants to know how to do something, the first thing they are most likely to do, is to check if there is a YouTube video of what they are looking for. ‘How to’ videos are only gaining popularity, and because YouTube is optimised for mobile devices – ‘How to’ videos are perfect for audiences who need tips and guidelines asap. These types of videos allow you to engage with your audience on a more personal level, yet still, communicate information that they need. Content Type 2: Interviews There are many types of interviews that a brand can use as part of its video promotional material. From building thought leadership to getting to know the people in your company – interviews are personal and engaging. For thought leadership, try inviting an industry expert for a filmed discussion about the future market.

For a more personal approach, employees can be interviewed to show a little behind the scenes footage of what it’s like at your company. Fans could even be interviewed answering questions about why they love your brand. One of the best things about interviews is that the content is real and unforced – making the viewer feel that it’s genuine and can be trusted. Creating interview videos can boost your company’s credibility in an industry or add personality to your brand. Content Type 3: Vlogs People love stories; it’s that simple. Why do ramblings about someone’s favourite food, or brand or a day in the life of videos get so many views? Because they’re unscripted and real. In a world where social media is dominating, everyone tries to put their best lives online. With Vlogs, it’s more natural. Vlogs are as diverse as videos come. They give fans an insight into the lives of personal heroes, loved brands and so forth. The communities these vlogs create have the ability to strengthen understanding and relationships, while also giving the audience rare and true insights. The beauty of vlogging and ‘vloggers’ is that most influential vloggers never intended for their vlogs to turn into a career. It was merely a creative outlet or hobby. This is what is making them gain popularity – the sheer honesty behind most of it. Viewers relate to Vloggers as they too started out just like them and started climbing the ladder of success. By including vlog-style videos into your YouTube Marketing Strategy, you allow that same feeling of relatability to resonate with your viewers and your brand. Rest assured, you don’t need to commit to daily vlogs as a company but including videos like ‘a day in the life of’ may boost your brand credibility loyalty and customer relationships.

Content Type 4: Testimonials Testimonials fall under the four most common videos on YouTube in 2017. Back to stories, Testimonials are ways where your clients can see stories that relate back to them and their lives. People want other people to tell them that your product works. - Testimonial improve brand credibility - Adds authentic insights - Improves brand relatability Content Type 5: Latest News/Tech Latest News and Tech videos stand out from the rest of the YouTube content as Tech videos donâ&#x20AC;&#x2122;t delve into the personal lives of the creators. They offer one thing: Facts. Tech videos cover areas like unboxing videos or product reviews. These types of videos need creators who have an eye for detail and are extremely clued up in the field of technology, being able to provide information that is relevant, factual and insightful. Content Type 6: Lifestyle Anything from cooking or recipes to fashion or beauty. This type of content acts as entertainment. People are scrolling or looking for something to watch. Lifestyle has been one of the most popular styles of videos, with people eagerly waiting until YouTube channels upload new videos containing not only the interests of watchers but more importantly the interests of the creators. Viewers want to know what recipes to make, what clothes to wear, daily routines and everything else that could possibly fall into the space of an average person and celebrityâ&#x20AC;&#x2122;s day. The effect of Lifestyle videos is exactly that. You are selling a lifestyle, not a product. People purchase products to fit in with a certain type of lifestyle that they are going for. Or to fit in with their current lifestyle. Lifestyle videos include: Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

- Cooking - Beauty - Fashion - Health and Fitness - Music/Dance - Sports - Tech - Travel Content Type 7: Product Reviews Product reviews have set up the rise of a whole new form of influencers, where it isnâ&#x20AC;&#x2122;t even really about the product anymore, but about the person who is reviewing it. People engage in these types of video content styles because the people reviewing have trusted voices and massively influence the general opinion about a certain product. Now, how can this benefit my brand? Many businesses partner up with these types of influencers by sending them complimentary products and packages to review on their YouTube channel. This could either be sponsored content or not. The clear trend to go to the internet for guidelines on whether or not to purchase a product Polls have regularly shown that people are more likely to purchase if the product has received a positive review online. Product review videos are also a great way to keep your brand promise and show your viewers that the benefits you keep talking about arenâ&#x20AC;&#x2122;t just a clever marketing tactic, but real. Product review videos are great for building

Similar to ‘how to’ videos, tutorials don’t just make learning easier, but they usually guide the viewer through the entire process. Tutorials are different to step-by-step videos as they generally include the entire walk-through along with comments from the creator. Tutorials aren’t just purely educational but can be entertaining and aren’t always even given by ‘experts’ in the field. In those cases, they act more as entertainment with a clever promotional value than anything else You can include tutorials in your YouTube Marketing Strategy and combine with it various other types of content. Tutorials can also act as product reviews as many brands partner up with either influencers or clients to film tutorial videos of how the product works, including and benefiting from alternative and authentic opinion.

Content Type 9: Educational Educational videos are excellent examples of teaching and learning concepts. As video uses the primary senses of sight and sound, using video in education allows concepts to be taught more easily and be retained better than reading off a page! This is thanks to the models of ‘multi-modal learning’ and ‘dual-coding theory’, which have shown that communicating with visuals and sound simultaneously will greatly increase comprehension and retention of new ideas. Examples of Educational Videos - Remote Online Classroom Instruction - Online Courses with Video Lessons (MooC) - How-To Training Videos - Student ‘Show and Tell’ Videos - Webinar Informational Videos

- Video Lesson Series - Animated Explainer Videos Content Type 10: Promotional Videos Promotional videos have become exceptionally popular with the convenience of fast wireless Internet, powerful mobile devices and businesses realizing that they can afford and use video with their marketing. These style of videos have adapted quickly to the habits of the modern viewer; short length videos, relevant information, engaging style and available where the viewer will be interested in viewing, and then ideally sharing the video with their social networks! Promotional videos differ from instructional and educational videos in that they’re targeting a very specific viewer and speaking to their needs, then presenting a solution and concluding with a ‘call to action’, asking the viewer to take action. With the art of persuasion and rapport, similar to an experienced salesperson, a viewer will ideally feel that the video offered value – and it’s their choice if they respond to the call to action. Taking action: a social like or share, or a purchase, are all common goals for promotional video marketers. Examples of Promotional Videos: - Talking-head Videos - Corporate Videos - Testimonial Videos - Presentation Videos - Explainer Videos - Human Resources Videos Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

- Unboxing Videos - Product Demonstration Videos - Real Estate Tour Videos - Event Videos - Presentation Videos - Keynote Slideshow Presentation Videos - Advertising Videos - Comparison Videos - Giveaway Videos - Product Review Videos - Announcement Videos - Destination Videos Content Type 11: Entertainment Videos Finally, the fun stuff, entertaining videos simply for entertainmentâ&#x20AC;&#x2122;s sake. The sky is the limit here, and many of the prior examples of video can fall under entertainment as well, so itâ&#x20AC;&#x2122;s not a hard and fast category. Entertaining videos can vary in scope, genre and purpose. Examples of Entertainment Videos: - Music Videos - Travel Videos - Automotive Enthusiast Videos - Wedding Videos

- Comedy Shows - YouTube Channel Stars - Reality Shows - Movies (Hollywood, etc) But remember, at the end of the day, these different types of video content won’t do you much good if you aren’t approaching content marketing from the right place. Great content engages by having an intrinsic value of its own apart from any product or service so create video content that will really wow your viewers!

Create Fully Interactive 3D, 2D and Human Talking Video Avatars In Seconds With Our Futuristic Technology... Get started making your own video series with videopal. 5. Top 5 Professional Video Marketing & Editing Software/Tools Why video? Just read the stats:     

Social video draws 1,200% more shares than image and text content combined Video posts on Facebook have 135% greater organic reach than photo posts By 2019, consumer video traffic will account for 80% of all Internet traffic More than half (55%) of people watch video online every day 92% of mobile video viewers share videos with others

So if you skip out on video marketing, you’re limiting your reach.

So you’ve worked out that you need to start making videos to push your business on to the next level whilst staying in line with changing demands of the digital user, but where on earth do you start? Video is one of the most powerful tools in a marketer’s arsenal. In fact, a recent survey has shown that video as a marketing tool is up 63 percent in the past year and is on track to keep rising. As more and more marketers discover what video marketing can do for them, the field is poised to become saturated with videos – both good and bad in quality. For you to make an impact on your clients or customers, you should start by having the best software at your disposal. Some of these are paid platforms; others are free programs in case your business or brand isn’t quite prepared for that type of expense yet. These tools will help you tell the stories that your customers want to see, show your clients how to solve problems, and spread awareness of your brand to the masses. No matter your objective, it’s time to make video a regular part of your marketing plan. With all of this in mind, you’ll be pleased to know that there are a number of video marketing tools and software out there that can help you along the way; enabling you to create incredible looking videos for your business even if you don’t have any experience in video creation previously. But if you’re looking to take your video to the next level, be it for personal or professional reasons, you’re going to want to have a solid understanding of what kinds of video editing software is out there and what it can do. In this section, I’ll touch on a few of the highest rated pieces of software that you can use throughout the entire video marketing pipeline. To help you on the road to great video marketing, here are a few tools you might want to explore and look into in more detail to help you on your way: Copyright 2018. www.edoup.com No part of this book may be used or reproduced without permission from EDOUP.

1. GoAnimate

GoAnimate is video animation software that allows marketers, communicators and educators to create engaging instructional or explainer videos to capture their audienceâ&#x20AC;&#x2122;s interest. Itâ&#x20AC;&#x2122;s a cost-effective alternative to pricey video production companies. With GoAnimate, you can craft do-it-yourself videos using elements from its extensive library of themes, characters, backgrounds and actions. It also offers lip sync narration features to give your characters lines, or if you choose not to narrate the videos yourself, GoAnimate has professional voice partners you can tap for your projects. A free 14-day trial is available, and for $50 a month, the tool offers unlimited production, embed, hosting, playback and download capabilities. You can also benefit from GoAnimate coupons and read some reviews about this product.

2. VideoPal

VideoPal is the latest in website talking head technology with both animated & human video hosts. It enables you to place these 2d & 3d characters right on top of your web-site, or ANY web-site, and is equipped with the BEST text to speech technology available, in 24 different languages! Your animated spokesperson will say anything you want or you can load the ready-made done-for-you hosts which will work across dozens of niches.

3. VideoMakerFx

We, as online marketers, are aware of the importance of videos in the growth of our online business empire. No matter how big your budget is, the cost of creating professional videos will always be a massive number. Not to mention that producing a high-converting video is a complicated process with lengthy steps. A video can deliver emotions and messages in the most impactful manner. That is why a huge chunk of each major marketing budget goes in video advertising every year, whether on YouTube or TV. I wished to give it a try but I also knew the depth of my pockets. So the only choice that was left with me was to do it on my own and in limited budget or probably buy a great package. After trying everything I found that the answer lied in VideoMakerFx. It is more of a great idea than just a product, as it lets you create interactive and sensible videos by combining pre-loaded slides.

4.Camtasia Camtasia by TechSmith is a high-quality screen recorder that captures windows, specific areas of your computer screen, even your entire desktop, with astounding precision. It comes preloaded with features that allow users to import video footages, incorporate your computer’s webcam to put a face to the narrator’s voice, separately edit audio and video for maximum quality, clean up unwanted noise, add video captions, splice and stitch videos together, and cut out mistakes, among others. A free version of Camtasia with limited features is available for download, while a singleuser license is priced at $299. No monthly subscriptions or annual fees to worry about.

Video marketing isn’t going anywhere. In fact, it’s only going to get bigger. While creating and publishing videos may have been costly in the past, there are more than enough tools to generate, guide, or let you make the entire video yourself for an incredibly reasonable price – which is great news for your budget. In short, there’s absolutely no excuse for not launching a video marketing campaign. If you’re interested in learning how to create videos and you’re just starting out in the field of digital, learning some tools on your own or even taking a course will be safe bets, given the popularity of videos in content marketing and social media today.

Premiere Pro CC for Beginners: Video Editing in Premiere Learn how to edit videos in Adobe Premiere Pro with these easy-to-follow Premiere Pro video

editing tutorials.

CONCLUSION There is no shortcut to SUCCESS; you probably can’t make a million dollars by tomorrow if you’ve never done it before. But there is a process you can follow that will get you there. A massive amount of ACTION and PERSISTENCE is required. After all, you should be willing to do whatever it takes. To Your Success,

MURLI MY EMAIL –murli@edoup.org JOIN ME ON YOUTUBE: https://www.youtube.com/edoup (DIGITAL MARKETER, AMAZON BOOKS AUTHOR, Entrepreneur, Blogger & Online UDEMY Instructor) RECOMMENDED RESOURCES This is my list of tools & resources that I regularly use to supercharge my websites & boost my online income which I know you'll find useful for your own online business. There's everything from WordPress plugins to email marketing tools, content creation, traffic generation & more.

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Moreover, while we like products we suggest & link to with affiliate links, we can’t guarantee that you’ll like them. In fact, you might hate them. Therefore, do your due diligence before buying anything. We do our best to suggest & link to quality software & info products… stuff we use &/or have checked out. A Publication of