EMAIL: DESIGNED. DELIVERED. ANALYSED.
HELLO FROM
WE HAVE A NEW IDEA FOR VIETNAM
your emails don’t have to become junk At We Create, we help you target your customers with e-marketing on a level you never knew existed. We have years of experience helping big brands with their emails - we know how to use the right creative, coding, platform and analysis to make sure your e-campaigns achieve high response rates and customer interaction.
Tell us your campaign’s vision. We’ll design and create the emails, test them across email platforms and deliver them. We even gather the response results for your company to act on and cleanse your data of any inactive data. Our knowledge of email providers, spam filters and back-end coding means that your emails meet the strict standards and have less chance of ending up as junk.
DESIGN AND CODE
developing your creative the look and feel of your creative material plays an important role in your e-marketing campaigns
we liaise with you to understand your
brand’s vision for the campaign and create initial design concepts
we build three concept templates for each creative, which will be sent to you for you feedback. Choose one of these for us to develop further
we create and code your HTML/CSS content that speaks on brand and meets the strict email design and delivery standards
we ensure your content bypass spam filters to help achieve the best results with inbox placement
DELIVERY
delivering your message we put in the right preparation to ensure that your inbox-placement rates are high
we liaise with your team on an initial delivery schedule and work out the best timing and volume options
we devise a list of subject lines that will make customers engage with your email. These words will be carefully thought through to sell the email as effectively as possible without spam words
we test the approved creative within our
platforms to ensure they deliver and render correctly with all major email providers. We will send you a final test for your approval
at the end of every campaign, we return all statistics and recommend actions moving forward
DATA
making more of your data data is vital when looking to achieve results through email marketing. If the data is bad, it is a wasted opportunity for you to target your customers, which is why we cleanse and suppress your data regularly
we host your data and perform any
necessary cleansing and suppression
we analyse your data to target the many different demographics
we perform data collection on your behalf with tailored landing pages for your campaign
PLATFORM FEATURES
it’s all in the platform our email platform is one of the most advanced in the industry. We have advanced and intuitive options to help us understand the market for your brand
pre-population forms – we pull through information from your data to pre-fill forms on your landing pages. If your clients are required to fill out a form to subscribe to a newsletter, or sign up to an offer, the chances of them proceeding will increase
heat map monitoring provides you with click maps to show the hot spots on the creative where people are interacting the most. This helps with making future campaigns even more successful
integrate with Facebook and Twitter – we setup the campaign so information is automatically posted to your Facebook page and Twitter feed with a link to the creative. We then monitor the response rates and act accordingly
utulise Google Analytics – if your website is setup with GA we link the email campaign to it, which allows us to monitor the customer journey from the email and get an understanding of how different types of people are engaging
re-mailing – we tailor “remails” to the people in your data who did not open the campaign, or send a new offer to the people that opened the previous email but did not act
split testing – if you have two approved emails designs but are unsure of which one may perform best; we set it up so that we mail to 20% of your data with the two creatives – depending on the results, the best performing email will automatically be mailed to the remaining 80% of data
our IP addresses are prewarmed which means they are known by the spam filters for sending non-spam content. This helps our inbox placement rates
personalization – if your data
advanced reporting –
we provide stats for the customers that open, click, unsubscribe and mark your email as spam. We then break this information down and tailor future emails accordingly
contains personal information, we make ‘warm’ emails addressing people with their full names or first names only
WE ARE
Rich Mills Digital Director
Rich has worked on digital marketing projects for brands like Bose, Royal Mail and Carillion Energy (Eaga). He makes sure your digital marketing campaigns are as engaging as possible to deliver the highest response rates. He generates results for your brand with his vast knowledge of email and web design – gained from years of digital marketing in the UK.
rich@wecreate.vn | 01289204735
Nguy Ha
JC Smith
Director
Creative Director
Nguy Ha is the agency’s native Hanoian. She is a communications specialist who has close and healthy relationships with the media and extensive networks. She has worked with United Nations Agencies and as a travel correspondent for the Vietnam Nation newspaper. She is also a freelance writer and photographer for newspapers and magazines and a public relations consultant.
JC Smith has almost a decade of experience in Vietnam’s English language media. He was managing editor for the weekly Vietnam Nation newspaper and monthly East&West magazine, and is and content editor for the English language online edition of Dan Tri. He specialises in editorial content, creative consultancy, art direction, publication development and events. Prior to his time in Vietnam, JC worked in London with clients such as Liberty, War on Want, the Greater London Authority and The Mayor of London.
ha@wecreate.vn | 0982915710
jc@wecreate.vn | 0936584094
Ian Paynton Managing Director
From the London 2012 Olympic Games to the British Army, Ian has helped create and market magazines for some of the biggest brands in the UK. Before managing the Official Olympic Games publications at London 2012, he was Deputy Editor in Chief for Word Vietnam magazine and created content for The Independent and Guardian newspapers. He also talked to over 1.5 million people with the viral online music video OiGioiOi. Now, with a deep knowledge of publishing for clients, he is helping We Create to bring content marketing to brands in Vietnam.
ian@wecreate.vn | 01218670853
WE ARE PROUD OF
our experience our core team has worked with some of the biggest brands in the world to create multimedia content across web, print and mobile devices – all to create unbreakable trust between brands and their consumers. We have experience of conceptualising and publishing multimedia content in Asia and the UK:
London 2012 Olympic Games Dan Tri UN-Habitat
Word Magazine Heritage
Nam Magazine East and West Magazine DCSF (UK Government) Liberty
War on Want
Greater London Authority
Mayor of London IAAF
British Army Recruitment Literature
hello@wecreate.vn