The Wedding Connection Media Kit

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wedding + CONNEC

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Get acquainted with the only bridal magazine in West Texas.

The Wedding Connection provides a practical resource for the modern West Texas bride. Our rich content provides a premiere opportunity for targeted advertising. photos by Ryan Polei and Nessa K Photography

�media kit�

WEST TEXAS WEDDINGS ARE A BIG DEAL. For a bride the wedding day is heralded as the biggest day of her life.

Coincidentally, it’s also the most expensive.

The Wedding Connection is here to help the West Texas bride make important decisions that will help her make this day memorable and special, not just expensive.

+

�by the numbers�

14,431

weddings in West Texas in 2012

$24,044

average cost of a West Texas wedding

$266 million annual wedding spending in West Texas

$30 million

annual online wedding spending in West Texas

2400+

wedding-related businesses in West Texas

photo by Ryan Polei

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wedding + CONNEC

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J U N E + J U LY 2 0 1 3

Doege THE

WEDDING

T I p s f ro m o N E o f H o L LY W o o D' s H oT T E s T E x p E rT s

IT's THE

EDIbLEs

IssUE. Yum!

1

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A P R I L / M AY 2 0 1 3

T H E O N LY B R I D A L MAGAZINE IN WEST TEXAS. The Wedding Connection provides a unique connection between brides and the places they shop. We provide content on current trends in the wedding industry and help direct brides to local businesses.

We focus on unique ways for every bride to make her wedding fabulous!

From trends + traditions to budgeting + etiquette rules, The Wedding Connection covers anything and everything that matters to the modern bride.

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SWEET sOUtheRN

weddings

Ad placement in the magazine establishes your business as a premiere part of the West Texas bridal community.

h O w tO P L A N A weDDING wIth

$2500 Cover It’ s t h e

DIY Issue!

the MAGIC stARts ON PAGe 35

Brides love to shop and a wedding is their opportunity to shop in the places they have dreamed of. They choose to shop locally for more than 80% of their wedding expenditures, though savvy brides are beginning to shop in more than just one city. Help them find you, where ever you are, by advertising with The Wedding Connection.

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t I P s F ROM ON e O F L UB B OCK’s tO P t R AI N e Rs 1

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�distribution & circulation�

10,000 copies printed bimonthly. photo by Ryan Polei

WHO READS THE WEDDING CONNECTION? Brides-to-be, of course. But don’t forget all the mothers, bridesmaids and sisters. (Just maybe those grooms, too.)

With over 14,000 weddings annually in West Texas and thousands more planning and dreaming, local brides comprise a large market segment.

The modern bride is cost conscious, but not willing to scrimp on the wedding of her dreams. She believes in tradition, but couldn’t live without Pinterest. She’s looking for fresh ideas, ways to save money and practical advice for the day she’s been dreaming about her whole life.

Complimentary at free-standing rack locations throughout West Texas.

5,000 + monthly views of the online edition

Circulation will be increased as demanded. Rates will not change for advertisers who have prepaid.

WHY SHOULD I ADVERTISE IN THE WEDDING CONNECTION? we’re glad you asked...

The wedding industry can be tricky to navigate, and no other form of media knows it like we do.

“Evidence in America reached the same conclusion: dollar for dollar, magazines deliver significantly higher advertising awareness levels than television. Magazines generate more sales than television.” - Guy Consterdine “It would be sensationalist to claim printed zines and magazines were going to cease to exist...” - Lisa Maclean “People are driven toward something they can pick up. I think a lot of that is by virtue of our content.” - Paige Roselle “Print isn’t dying. It’s innovating, evolving and diversifying. It seems magazines have realized that, in the digital world, you’ve got to keep moving if you want to survive.” - Rachel Sanders

photo by Nessa K photography

W H AT ’ S INSIDE?

�in every issue�

Real West Texas Weddings Trend Report Fitness tips for the bride-to-be Advice from the industry’s top professionals DIY Projects you can actually do at home

+ �so

much more!

�editorial calendar�

april + may

june + july

august + september

Ad Deadline: March 1 Publication Date: March 22

Ad Deadline: April 26 Publication Date: May 30

Ad Deadline: June 28 Publication Date: July 25

october + november

december + january

february + march

Ad Deadline: August 23 Publication Date: September 26

Ad Deadline: October 25 Publication Date: November 28

Ad Deadline: December 27 Publication Date: January 30

THE DIY ISSUE

THE BUDGET ISSUE

THE EDIBLES ISSUE

T H E U LT I M AT E D R E S S I S S U E

THE TEXAS ISSUE

THE RECEPTION ISSUE

MAGAZINE ADVERTISING rates�

specs�

(per issue) one issue

three issues

six issues

Back cover

1500

1350

1200

Inside front

1250

1125

1000

Inside back

1200

1080

960

Spread

1600

1440

1280

Full page

1000

900

800

Half page

800

720

640

Third page vertical

700

630

560

Quarter page

500

450

400

Design fee (if client does not provide artwork): Half page or smaller - $50 Full page or larger - $75 All artwork must be submitted in press quality PDF or high resolution JPEG at actual size. All photos must be 300dpi or greater.

photo by C. Willbounds

Half page horizontal

Full page

Third page vertical

Half page vertical Quarter page

Bleed area - 8.75” x 11.25” Safety area - 7.25” x 10.25”

Bleed area - 4.25” x 11.25” Safety area - 3.5” x 10.25”

Bleed area - 8.75” x 5.65” Safety area - 7.25” x 5.125”

Non-bleed 3.5” x 4.75”

Bleed area - 3” x 11.25” Safety area - 2.25” x 10.25”

WEBSITE ADVERTISING premium placement

(homepage, magazine and contact pages) 250 x 250 px - $400 per month maximum 6 ads accepted

standard placement photo by Tammy McGary

(blog, inspiration, and informational pages ) 250 x 250 px - $100 per month 250 x 750 px - $200 per month

EMAIL ADVERTISING Include your advertisement in our email newsletter! $100 per email

THE

Hitching POST

The Hitching Post is a premium online directory with West Texas’s best wedding vendors! Your profile will include a description, photos, contact information, links to website and social media and contact form.

membership

$30/month or $250/year

featured vendor ad $50/month or $450/year

B U I L D YO U R O W N PA C K A G E Choose from: MAGAZINE ADVERTISEMENT WEBSITE ADVERTISEMENT EMAIL ADVERTISEMENT THE HITCHING POST MEMBERSHIP

select + save

2 OPTIONS � 5% OFF

3 OPTIONS � 10% OFF 4 OPTIONS � 15% OFF

photo by Marcie Meredith

C O N TA C T U S 806.319.9585 advertise@connectmywedding.com connectmywedding.com

the

wedding + CONNEC

photo by Ryan Polei

ION