7-Minute Recap
The Blog as Mash-Up
Blog + Website
Why Blogging? Target Specific Audiences Automatic, Passive SEO
How to Leverage Your Blog
How Many Words? How Often?
How to Be a Better Writer? READ!
It’s Not All About You!
Get Inspired: • Industry Events • Community Service • Great Stories About Peers • Excep:onalism • Customer Service Brilliance • Staff Profiles and Stories • People/Things that Inspire • Client Events
Topic Idea Triggers • Magazines outside industry • TV commercials • Print ads • Exis:ng idea – new angle • Turn off your electronics • Ac:ve listening & watching • Science fic:on Don’t forget a great story idea. Write it down or dictate it to an audio recorder.