Julie
Lauren
Claudia
Mike
Julianna
Brendan McClellan Associate Director, Customer Success Team
WeddingWire is the largest wedding network
Go beyond weddings with EventWire.com
3.1 Million Unduplicated unique visitors to the WeddingWire Network each month *ComScore(2014)
@WeddingWireEDU
#WWMM
8 Million Searches across the WeddingWire Network vendor catalog each month *ComScore(2014)
@WeddingWireEDU
#WWMM
Average year-over-year growth of vendor Storefront clicks from mobile devices @WeddingWireEDU
#WWMM
WeddingWire’s Mobile Audience •45% of WeddingWire visits come from a mobile device •70% mobile WeddingWire traffic growth year-over-year •WeddingWire was the first in the industry to go fully-mobile with a Family of Apps (WedTeam, WedStyle, and WedSocial)
23,239 Average number of engaged couples in the Lexington area that visit WeddingWire each month
@WeddingWireEDU
#WWMM
46,976 Searches for Lexington vendors on the WeddingWire Network each month @WeddingWireEDU
#WWMM
% of consumers who trust online reviews as much as personal recommendations
*Local Consumer Review Survey (2014)
% of consumers say positive reviews make them more likely to use a local business
*Local Consumer Review Survey (2012)
Quality matters, Quantity rules • High quality shows you are good! • High quantity shows your track record!
• Remember: customer service is key!
Double-digit reviews drive success
+106% traffic Create a Multiplier Effect on Your Listing
WeddingWire Award Programs
The Game Plan: • • • • • •
Get reviews from past clients Add your reviews to your site & blog Show off your positive feedback Use their words to define your brand Add to your marketing materials Always say “Thank You!”
Showcase all of your reviews on WW
The Reviews Tab makes it simple
Email Past Clients
Import Your Contacts
Best of all, you now have email transparency
% of people 18-24 consider info on social networks when making purchasing decision
Collect Reviews Through Social Media
Showcase Reviews on Social Media
We encourage all types of feedback REVIEWS
TESTIMONIALS
ENDORSEMENTS
SOCIAL SHARING
The Goal:
1 review a month
A BIG THANKS from
Thanks to Kate!
Thanks to:
Ruth
Jason
Vidyuta
Join us at WeddingWire World 2015!
WeddingWire World 2015 Monday – Tuesday, March 16 & 17 Gaylord National Resort & Convention Center at National Harbor
Register for $115 ($299 Value!) with code ‘LEXINGTON15’!
Thanks for joining us!