II
Design Design
Wei-Hsin Lai’s Profolio Savannah College of Art and Design MFA Candidate of Industrial Design 912-228-0641 weilai20@student.scad.edu
I like beautiful objects, so I like design.
I like drawing, so I like design.
I like analyzing data, so I like design. I like observing people, so I like design.
I like challenge, so I like design. I like to create a better world, so I am here. What a wonderful design world!
ABOUT ME
Craftsmanship Design Language Accessory Design Sustainable DesignInteraction Design Service Design Air OS
bacteria
The Lamp captures the image of an organism, like , and presents its tiny world into the bright lighting environment. I want to twist people’s general thinking about bacteria that is harmful for human body. What if you could see bacteria from a different angle, the little thing could be so beautiful. In other words,
evolution does not only mean the variation of object’s form but also the changes of people’s people can feel about the evolution has been done by modern materials feeling. Eventually, and concept transforming and the unique atmosphere of the light. 10 weeks, Solo project, All roles
Craftsmanship
Lamp Design
Wei-Hsin Lai [ Industrial Designer ]
Research Inspiration Organism, Nature, Micro world
Craft market Mostly handmade and high-end
Design Criteria - Nature concept - Bacterium - Complicated inside, simple outline - Minify giant item into a small world - Transform existing item into new form
Lamp Design
Wei-Hsin Lai [ Industrial Designer ]
Package Design Side View
Inside
Final Design Roll up
Using cable tie to connect the different size of PVC pipes and form the shape.
Material - Cardboard
Perspective
Clear plastic
Material - Cardboard
Headle
Tag
Branding
Business card
Lighting Design Wei-Hsin Lai laiscorner@yahoo.com.tw 912-228-0641
Front side Front side
Back side
Post card
Back side
This project is to successfully create a family of unified products, defined by the design language of the Bugatti automobile company using an iterative design process. The
design language of a certain product can be applied to seemingly unrelated toiletry through the use of elements such as signature lines, curves, colors, products materials, and intersections/changes in surfaces. 4 weeks, Solo project, All roles
Design Language
Bugatti Toiletry Set
D t b m
Design language is not only about the development of product form, but also the main force of product marketing. marketing Marketing Level
Design Level
Bugatti Toiletry Set
New Customer
By corresponding design language, people who adore Bugatti but can’t afford it will become potential customer.
Wei-Hsin Lai [ Industrial Designer ]
Research Brand Research - The Design Language of Bugatti Elegant / Two-tone color scheme / Bold yet well balanced surfaces, and clear line structures / State-of-the-art sports car identity
Product Research - Toiletries set
Through understanding the Bugatti brand identity we have learned that their customers are unique individuals with a taste for luxury and desire for speed. This knowledge has simplified the selection of potential products to include in the toiletry set. Through breaking down daily hygeine rituals we compiled a list of the most commonly used male toiletries. Even though a carrying case or some sort of consolidation system is included with the products, five speperate items may be somewhat cumbersome to transport which is why the factor of space economy is also considered.
Most used items / For male / Economical size / Target group – male, 30 up, luxury lifestyle
Synthesis product selection Shampoo & Conditioner Body Wash Toothbrush Electric Razor Cologne
Bugatti Toiletry Set
Shampoo & Conditioner Bottle
Design Criteria Two-tone color scheme Distinct sweeping curve Transition between surfaces
Body Wash Bottle
Cologne
Wei-Hsin Lai [ Industrial Designer ]
Toothbrush
Electric Razor
Estuche
Sketch Model
Body Wash Bottle
Electric Razor
Final Model Shampoo & Conditioner Bottle
Toothbrush
Cologne
Estuche
Traveling Package
One of the most obvious and powerful elements in Bugatti design is the two-tone color scheme. The red/black color scheme is the mostvisually intense and easily associated with Bugatti. Other characteristics associated in all of Bugatti’s models are the definition between the fenders and hood, both throguh use of color as well as transition of surfaces.
In this project, we have to explore the field of eyewear, including trend, market, consumer, material, and technology to design one optical frame and one sunglasses with cases for McGee Group. The
connect the creative eyewear with market demand and create the producible product. Therefore, the challenge is to balance the creative idea and manufacturing constraints.
goal of this project is to
10 weeks, Solo project, All roles
Accessory Design
Eyewear Design
Wei-Hsin Lai [ Industrial Designer ]
Research
Design Motif
Spirit & Style: - Performance becomes a pleasure contests in charm and elegance. - The purity and delicacy of a style that takes its inspiration from sport.
Social Trend Eco-friendly Environment
Economics Downturn
& Style: : Spirit - An inspired, optimistic style, sparking with steady energy. - Movement with happyness and hope - Attractive and energetic cluster
- Seek a opportunity for new brand - “Smart sport� spirit for casual elegance - Elegant sporty look - Simple and unique style - Can be worn in daily life not only sporting Nature material
Trend Analysis Based on the trend to put fashion elements into the new sporty glasses market which aims on the young male
Market Analysis
Daily eyeglasses Elegant Sporty
Sporty glasses
ELEG Function & Fashion Low price, high quality Unique design
Eyewear Design
Function oriented / Extremely streamline
Target Group - 25 ~ 35 middle class salarymen - Male mainly - Outdoor activity (biking, jogging..) - Pursue premium lifestyle - Healthy life
Optical Frame One
Inspiration - skiing
Optical Frame Two
Fly fish
Sunglasses One
Muscle
Sunglasses Two
paper cut
Wei-Hsin Lai [ Industrial Designer ]
Optical Frame - Leap
Sunglasses - Shadow
Unsymmetrical bridge / Speed / Fish bone / Acetate + Rubber
Paper cut pattern / Different Face / Big Screw / Metal + Plastic
Optical Frame - Focus
Sunglasses - Hercules
Elegant speed
Plastic + Bamboo
Muscle & skeleton
Metal + Plastic + Rubber Center Focus Active color Step temple
Daily look
Optical Frame Case
Sunglasses Case Sporty look Made by bamboo
Attachable piece - Ruber material to avoid sunglasses slipping from face Handle is easy to hang on the bicycle or handbag
Final Design
Physical Model
Magazine AD
Optical Frame
Optical Frame
Sunglasses
Sunglasses
ELEG
Focus on your focus Natural & Elegant Style
Attachable rubber piece on the temple to give more protection and support when people are exercising.
ELEG
Onepair, two moods Cool Fashion & Elegant Sporty Style
individuals aren’t taking the necessary steps to persevere this water resource. In this project, we collaborated with architecture students to rebuild a new church in Pass Christian, MS. As the industrial design students, we focused on developing concepts for water conservation and gray the concepts also can be applied in other area, like water systems. Moreover, in Savannah. Due to a lack of knowledge and concern,
10 weeks, 2 people, Roles on design manager, strategy, concept development
Sustainable Design
Water Conservation System
S r a w n b
Sustainable design is not only about recycling or energy saving, but also a way to twist people’s logic. logic When water conservation is not a necessary need for life, it must be show its value by a different way. I know water conservation, but I have a lot of water. I don’t need….
WOW, so water can be used in such a different way. If I can save water….
Water Conservation System
Wei-Hsin Lai [ Industrial Designer ]
Research ?
PROBLEM Current products are not suitable for the need of people in rainy area.
Pass Christian
People in these areas are usually not aware of the concept about water conservation. Mostly Designed for Rain limitation area
User research
Site research
Competitive product
Material research
Savannah
The two areas are both full with rain resource.
Apply sustainable and recycled material in manufacturing process. PLA (Polylactic Acid)
Instead of satisfying the basic need for life (drinking, irrigation), the water conservation system should show its value and make people want to access it in an educational way. The goal is to advance the awareness level to action level of water conservation.
Water Conservation System
OPPORTUNITY Plenty resource can be used in water conservation system.
!
Green roof water collection
Design Criteria - Keep water circulation clear to make people in volve in the process - Modular design to fit dif ferent community’s need - Provide more functions into water - Use Eco friendly material
How to keep natural and fit in different kind of roof?
Water Screen Irregation
Mechanical Filter
Collection How to keep it natural and can be replaced easily?
How to make it functional and involve in peiple’s life?
Solution
Business Aspect Modular design is suitable for different areas
Design a flexible water conservation system that can be applied to different areas.
Problem Define
Design Aspect What you see is what you need ! Based on the research phase, we found that people in Pass Christian and Savannah don’t have much awareness and knowledge about water conservation. In order to improve this situation, we would like to design a clear water system in the community that can make people involve in the system. Moreover, by the clear water circulation system, people can be educated the possibility of water usage and conservation.
Filter
Dispersion Water Circulation Clear Visible Modular Aesthetic Storage
How to keep water alive and close to people?
Memorial Tank Storage bench
Transportation How to make it clear and fit in different area?
Walking water channel & wall glass brick
Wei-Hsin Lai [ Industrial Designer ]
Dispersion - Water Screen It is charged by the solar power. People can watch the video that is projected on the water screen.
Collection/Leaf Shade & Green Roof Using green and recycled material to build the green roof and outdoor church shade. This is modular design that can fit in different kind of roofs and places.
(Sketch by team member)
Storage - Water Bench people can sit on the water tank and use the water in irrigation.There are three different ways to supply water, filtered by plants, supplied by pipe, or collected by the shade.
C
Transportation - Glass Brick & Water channel
D
F S
T
Differed from the normal pipe, we design the glass brick to be part of the building and the water channel. They all can be clear to see the flow of water and accompany the aesthetic function. Transparent fiber glasses
Concrete
Water Underground
3D Modeling
Storage - Water Bench
Collection/Leaf Shade & Green Roof
Filter/ Non-chemical filter Three sets of modular water tank
C D
F S
Shade for collecting rain water
Pipe for water input and output
T
Water window for observe
Transportation Glass Brick & Water channel
(Built by team member)
Final Model Storage - Water Bench
Collection/Leaf Shade (Made by team member)
C D
F S
Plant filter + Basic tank + Rain Collection shade
T
Glass window to see the recycled water
Collection/Green Roof (Made by team member)
Leaf shade
water channel Bio-filter (sand, rock, fiber) water tank
Collection
Dispersion
Filter
Water Circulation
Storage
Transportation
Over Flow Output
Irrigation Output
Design Objective To solve the problem of urban heat island effects To increase the green space in built-up centers To educate the concern of water conservation in public area
Redesign Bus Station According to the study from the University of Manchester, a mere 10 percent increase in the amount of green space in built-up centers would reduce urban surface temperatures by as much as four degrees Celsius. Therefore, this design is to rebuild the bus station to be a water conservation center. The more conserved water we have, the more green space we can get. In order to utilize the water resource effectively, we can collect rain water by the bus station and irrigate the green ground by the water. To complete a water circulation, the rain water can be collected by the leaf shade, go through the pipe, simply clean by the bio-filter, store in the bench, and be used on the irrigation and cooling the heat. People can release the water when they sit on the bench and see how much remains in the tank by the glass window. Also, the bus station provides people an opportunity to get closer with the water conservation system and feel about it.
Wei-Hsin Lai [ Industrial Designer ]
In this sponsored project, we, the IxD students, cooprated with the industrial design students to help our client, Freescale, to develop the new concept of netbook in emerging market. Differed
evolve the initial framework and vision for a new graphical user interface to run on top of an existing operating system (like Linux) that can
from the form development of ID team, our focus was to
take advantage of an ARM CPU chipset on something akin to a netbook or a smartbook. Moreover, we explored the tween market (age 11-14) in order to find out more opportunites for the future 10 weeks, 3 people, Research and GUI design
Interaction Design
Netbook UI Design
N s a c c
Netbook is not only a convenient substitute for laptop, but also a great platform to bring social connection and educational collaboration for tweenagers.
Wei-Hsin Lai [ Industrial Designer ]
Research ASUS Eee PC
HP MINI1000
Tab menu desktop - Easy to access but not interesting
Widget desktop - More attractive but complicated
OLPC sugar OS
Graphic communication - Easy to learn but for younger age
UI Focus • • •
Netbook UI research
Market Trend research Research
iCloud
Jolicloud
Eye OS
organizing - friendly usability style - attractive style communication - clear social networking
User Research
Cloud Computing
G.ho.st Virtual Computer
Benefits • • •
Netbook UI Design
Securely save data in the cloud. Low-cost way to load and go. Offer many valueadded capabilities without download the software.
Disadvantages Need to access the internet to get the functionality and rely on the speed of internet.
!
Netbook - - - Completely new category
This would be like game consoles which are not on that continuum of mobile devices to laptops at all
Media awareness and media consumption takes off and where sophisticated tools & services around media consumption could have heavy impact.
!
• Web browser basis • Collaboration & communication function • Social device • Personal Expression focus • information exchange
Look into areas that didn’t include direct interaction with end-users
Immediately ran to the web browser The plug-ins, like video and audio is just a gateway to the internet
Media Exploration
Usability Test Experience two different types of Linux operating systems
User Research (Tween)
Market Research
It revealed tendencies and characteristics of this user group Show Your Bag
Give us significant information about their lives outside of school Photo Journal
Cultural Model
!
Customization Home
me in
nt &
Education
n
Electronically social
m
en
t&
pers
onal
Tween (11~14)
General info Edu
Standard Bag
!
rm a tion
al in on
ca ti
formaiton
Friends
They know where the people they communicate with are, and, whether the relationships were purely virtual, purely physical or somewhere in between; it is the geographic distance that seemed most meaningful to them.
No Lockers Outside Informaiton
TV home computer
Ability to collaborate Ente rta i
!
face to face cellphone facebook
al
!
formative-pe rs
Family
on
Ability to scribble impromptu
Personal Expression
Virtual Environment
En ter ta
!
Had a hard time just turning the darn things on
Synthesis
texting face to face social network
Teacher
No Electronics except for USB thumb drivers
Neighborhood face to face
Outside school
School
Wei-Hsin Lai [ Industrial Designer ]
Persona Joseph Wright
scenario - A day of Joseph
12 years old / 7th grade student / Household with both parents / One Brother and one younger sister
Emily Walls
Wake up 1 Check his 2 Get a reminder 3 Send a notice MySpace and about his late art to his mother’s email accounts class from Emily calendar
went to bed 13 years old / 7th Grade Student / Single-Father Household / One Older Brother
Susan Wright
39 years old / Soccer mom / Married for 14 years / 3 Children / Graduated from Business school / Income - $124,000 a year
Ready for school
At home
Play games on his netbook
Work on his homework
Her mom organized the meals and grocery list for the week
Go home
Ride to karate class with Emily and her dad
On Bus Send another notice to his mom’s calendar
Flash his ID to access the school
At School
Present science work
Show off his newest comic book characters to his friends
Task Flow After the scenario was written and refined, we then deconstructed the story, developing an extensive chart of task flows. The task flows mined from the scenario are then used as primary guideposts for the ideation process of our designs.
Design Criteria
Initial Concept - Cube OS
• Unique point to differ from other competitor (netbook and smart phone). --- Cloud computing (new for netbook) ---Video capabilities, presentation tools, sketching capabilities (differ from smart phone) • Unique layout approach that is user friendly and well-
organized with a clear hierarchy of information and people. • Focus on communication functionality • Customized and personalized capabilities
Design Criteria
Opportunity
User aspect – • Customization and personalization. • Communication with dierent tools. • Desire for control and privacy
Market aspect – Trend: Cloud computing
Limitation • Need to access the internet to utilize the function • Most functions are similar to smartphone
Design Consideration
Features Cube interface Communication Collaboration space Dock organization Cloud storage
Ideation
Prototype Usability Test
Final UI Design - Air OS
People (Social Network) Application
Stuff Working Area
Collaboration Space
Many elements in the GUI needed to be presented more clearly Corner dock
Square dock
3D space
2D space
Air OS
Basic Function
1
3
2
Log in
Navigate the UI
Navigate application dock
Change appearance 4 preference
Open Word
Most used application show up
1. Cloud computing base - All the applications and data store in the cloud 2. Square dock organizing - Divide into four categories which are application, social networking, stuff, and collaboration space. 3. Communicaiton focus - Provide easy access social networking and collaboration space to exchange message and information. 4. Multi-tasking function - Reflect today’s necessities of the netbook users.
Status bar
Select people, object, and application to create a collaboration ball
Communication Function
5
6
Instant message window
7
Send message to Mom
8
Create a collaboration ball
Open “Movie night“ ball
Peole involve in the event
Online chating
• People in the social networking • Collection of different social tools • Message board
Working Area (Public sharing space)
Share data (film, document file, music, homework...)
helping the elderly living alone to restore their social life. The dandelion is a device
The dandelion program is a plan for
that can be applied in any non-profit organization which wants to help the elderly living alone. It is the core of the whole plan. By applying the appropriate product, the NPO can provide the complete service for the elderly living alone and rebuild the new social network for them. 3 weeks, 2 people, Roles on research, concept development, modeling
Service Design
Communication Device
Wei-Hsin Lai [ Industrial Designer ]
Research NPO
Problems
Opportunities
Trend 1. More than 3.6million people over the age of 65 now live alone. Some rarely leave their homes. 2. The number of men over the age of 65 living on their own has passed one million for the first time. 3. The figure is far higher for women with more than 2.5million female pensioners currently living alone.
By gathering the power of volunteers and NPO, we can provide an environment to restore the life of the elderly living alone.
Problems 1. Have little contact with their friends and family
The elderly living alone
Create a network for the elderly living alone
The elderly living alone
2. Many suffering severe loneliness and financial hardship
3. Feeling isolated and unhappy
4. Feel even more cut off from society
Communication Device
Volunteer
Talk Interact Listen
Volunteer
4
1
Next day Molly receives the message from Mr. Li which is about his trip in Japan 30 years ago.
Mr. Li is an elderly living alone. Jane, a social worker, introduces the Dandelion Program to Mr. Li and he is so excited about it.
5
2
For the elderly living alone Molly sees the advertisement on a bus, and she decides to help the elderly.
3
Jane introduces Molly to Mr. Li. He gives Molly a seed from his dandelion.
For volunteer Button for listening
Button for listening, recording
Button for speaking
6
When you want to listen to your messages, push the button. When you want to record a message, press the button. When you finish recording, push it again and the message will be send to all the seed holders at the same time. When you have a message from one of the seed holders, the hold will flash and provide music to notify you.
That night Molly sends message to Mr. Li: I like your story; could you tell us more about your trip?
Speaker He sits beside his Dandelion and smiles.
Wei-Hsin Lai [ Industrial Designer ]
Thank You Wei-Hsin Lai / MFA of Industrial Design