II
Design Design
Wei-Hsin Lai’s Profolio Savannah College of Art and Design MFA Candidate of Industrial Design 912-228-0641 weilai20@student.scad.edu
I like beautiful objects, so I like design.
I like drawing, so I like design.
I like analyzing data, so I like design. I like observing people, so I like design.
I like challenge, so I like design. I like to create a better world, so I am here. What a wonderful design world!
ABOUT ME
Craftsmanship Design Language Accessory Design Sustainable DesignInteraction Design Service Design Air OS
Interaction Design 2009
Netbook UI Design
10 Weeks, 3 People, Roles on Research and GUI Design
In this sponsored project, we, the IxD students, cooprated with the industrial design students to help our client, Freescale, to develop the new concept of netbook in emerging market. Differed from the form development of ID team, our focus was to
evolve the initial framework and vision for a new graphical user interface to run on top of an existing operating system (like Linux) that can take advantage of an ARM CPU chipset on something akin to a netbook or a smartbook. Moreover, we explored the tween market (age 11-14) in order to find out more opportunities for the future.
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Netbook is not only a convenient substitute for laptop, but also a great platform to bring social connection and educational collaboration for tweenagers.
ASUS Eee PC
HP MINI1000
Tab menu desktop - Easy to access but not interesting
Widget desktop - More attractive but complicated
Rese
OLPC sugar OS
Graphic communication - Easy to learn but for younger age
UI Focus • • •
Netbook UI research
Market Trend research Research
iCloud
Jolicloud
organizing - friendly usability style - attractive style communication - clear social networking
User Research
Cloud Computing
Eye OS
Disadvantages • • •
Securely save data in the cloud. Low-cost way to load and go. added capabilities without download the software.
Need to access the internet to get the functionality and rely on the speed of internet.
earch Netbook - - - Completely new category
This would be like game consoles which are not on that continuum of mobile devices to laptops at all
Synthesis • • • • •
and where sophisticated tools & services around media consumption could have heavy impact.
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Web browser basis Collaboration & communication function Social device Personal Expression focus information exchange
Look into areas that didn’t include direct interaction with end-users
outside of school
Immediately ran to the web browser The plug-ins, like video and audio is just a gateway to the internet
Media Exploration
Usability Test
User Research (Tween)
Market Research
Linux operating systems
It revealed tendencies and characteristics of this user group Show Your Bag
Photo Journal Cultural Model
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Customization Home
me in
nt &
Education
n
Electronically social
m
t en
&p
ersonal
Tween (11~14)
General info Edu
al in on formaiton
texting face to face social network
Teacher
School
Standard Bag
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rm a tion
ca ti
Friends
They know where the people they communicate with are, and, whether the relationships were purely virtual, purely physical or somewhere in between; it is the geographic distance that seemed most meaningful to them.
No Lockers Outside Informaiton
TV home computer
Ability to collaborate Ente rta i
!
face to face cellphone facebook
al
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formative-pe rs
Family
on
Ability to scribble impromptu
Personal Expression
Virtual Environment
En ter ta
!
!
Had a hard time just turning the darn things on
Neighborhood face to face
Outside school
No Electronics except for USB thumb drivers
Analysis &
Scenario - A day of Joseph
Persona Joseph Wright
12 years old / 7th grade student / Household with both parents / One Brother and one younger sister
Wake up
Ready for school
1 Check his 2 Get a reminder 3 Send a notice MySpace and about his late art to his mother’s email accounts class from Emily calendar
Emily Walls
went to bed
13 years old / 7th Grade Student / Single-Father Household / One Older Brother
At home
Play games on his netbook
Work on his homework
Her mom organized the meals and grocery list for the week
Go home
Ride to karate class with Emily and her dad
On Bus Send another notice to his mom’s calendar
Flash his ID to access the school
At School
Present science work
Task Flow comic book characters to his friends
After the scenario was written and the story, developing an extensive
Susan Wright
mined from the scenario are then used as primary guideposts for the ideation process of our designs.
39 years old / Soccer mom / Mar ried for 14 years / 3 Children / Graduated from Business school / Income - $124,000 a year
& Ideation Design Criteria
Initial Concept - Cube OS
• smart phone). --- Cloud computing (new for netbook) ---Video capabilities, presentation tools, sketching capabilities •
Unique layout approach that is user friendly and well-
organized with a clear hierarchy of information and people. • Focus on communication functionality • Customized and personalized capabilities
Design Criteria
Opportunity
User aspect – • Customization and personalization. • Communication with dierent tools. • Desire for control and privacy
Market aspect – Trend: Cloud computing
Limitation • •
Need to access the internet to utilize the function Most functions are similar to smartphone
Design Consideration
Features Cube interface Communication Collaboration space Dock organization Cloud storage
Proto Usability Test
Final UI Design - Air OS People (Social Network) Application Working Area
Collaboration Space
Many elements in the GUI needed to be presented more clearly Corner dock
Square dock
3D space
2D space
Basic Function
1
3
2
Log in
Navigate the UI
Open Word
Most used application show up
1. Cloud computing base - All the applications and data store in the cloud 2. Square dock organizing - Divide into four categories which are applicaAir OS
Navigate application dock
Change appearance 4 preference
3. Communicaiton focus - Provide easy access social networking and collaboration space to exchange message and information.
Status bar
otype Select people, object, and application to create a collaboration ball
Communication Function
5
6
Instant message window
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Send message to Mom
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Create a collaboration ball
Open “Movie night“ ball
Peole involve in the event
Online chating
• • •
People in the social networking Message board
Working Area (Public sharing space)
music, homework...)
Mobile Application Design 2013
GAG Pricing App Design
10 Weeks, 4 People, Roles on Information Architecture, Wireframe, Concept
The focus of this project was to help the Graphic Artists Guild reframe their business model and generate new revenue through the digital product design. One of the products is Bottom Line. Bottom Line is the artist’s pricing calculator that generates a quote based on current industry standards. Users can generate their price with a basic hourly calculation or a more detailed, project specific calculation. The timesheet function allows users to use a stopwatch-type function to time and track their hours on each project. The aim of this product is to provide freelancers a convenient and professional tool to help them succeed in their business.
Computer & Content
& Content
Cloud Tablet
Mobile Device
& Key Content
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The function of Bottom Line is not only for the mobile device, but also the tablet and computer. It can store the data in the cloud and create more flexibility for the users.
Persona Andy Lite
High School Student
NEEDS
- A mentor to help understanding the industry. - Basic information.
Learning opportunity about entrepreneurship of designers.
Kat Crawford Recent Grad
- Quick and understandable information. - Economical method to access the information.
Fast and instant information access.
Jill O’Donnell Non-Member
Alex Jones Current Member
- Constant customer resource. - More connections.
- More avenue, bigger business scale. - More connections.
Business consultancy with selected service.
Business consultancy with full service.
VALUES
Bottom Line (Smart Phone) Product
Bottom Line (Smart Phone, Tablet, Computer)
Bottom Line (Computer,
Tablet, Smart phone)
Initial Concept
Wireframe First version for tablet - Easy drag and drop function for users to add project costs and calculate easily.
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Print Cost Total Hours Photographer cost
Total Hours
My Note
My Project
Lo-fi Prototype
Total Hours
My Account
My Price
Dotted Line
My Note
Project Type Print Cost
Total Cost
Total Cost Hourly Rate Total Hours
Total Earnings
Total Earnings
My Price
Dotted Line
West
Total Hours
Total Hours
My Account
Photographer cost $100 GAG Price Chart Print Cost $80 North
My Note
My Project
Photographer cost $100 Print Cost $80
Photographer cost Print Cost
Middle
$180
East Total Cost
Total Hours $80
Total Cost
Hourly Rate Total Hours
My Price
Dotted Line
Save Share
Total Earnings
Price Range: 300 ~500
My Note
My Project
$180
Hourly Rate
South
My Account
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Logo AAA
Print Cost Total Hours Total Hours
Photographer cost Discipline
Hourly Rate
My Project
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Logo AAA
Print Cost Total Hours Total Hours Geolocation
Total Hours
Print Cost Create
Print Cost $80
Print Cost
Total Hours
Print Cost
Photographer cost $100
Photographer cost
Photographer cost
Total Hours
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Logo AAA
Print Cost Total Hours Total Hours
Print Cost
Photographer cost
Dotted Line
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Photographer cost
Print Cost
My Price
Logo AAA
Print Cost Total Hours
My Account
My Price
Dotted Line
My Note
Total Hours Total Earnings
My Project
My Account
Refined Concept Wireframe Second version for smart phone - Add time sheet function Create a Quote
Main menu
Log in
Bottom Line
Bottom Line
Bottom Line
Cancel
Login
Project Name Client Name Create a Quote
Password Save User ID
The project PHOTO cost EXPENSE here should include the necessary but not reimbursable expense.
PRINT EXPENSE
Location
CONSULTANT EXPENSE
Project Type
Log In
$0
Bottom Line Quick Quote
Done
Save
Detail Quote
$ $20,000
Recent Project
Project A
$ 41000.00
?
$ 75
HOURS
Project B 04/2013
Project C
Discipline Graphic Discipline Design Illustration Discipline Animation Discipline Surface Discipline Design Cartooning Discipline Web Design Discipline & Other
Next
(Not include tax)
Side Tray
My Project
My Project
Time sheets
00 00 00 D
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Hourly Rate Total Hours
$75 160 hrs
Quick Quote
$12,000
Detail Quote
$13,500
Home
00 00 20
My Project
00 00 00
Settings
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Recent Project 05/2013
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Bottom Line
Profile Logot Create a Quote
Project A
My Time sheet
Project B
5/6/13 5 hrs 5/7/13 5 hrs 5/8/13 5 hrs
Project C
Total hours: 15
Time sheets Project A
My Quote 05/2013
$50,000
85
Detail Quote
Time sheet menu
Project A
Project A SUGGESTED PRICE RANGE
$
File Page
My Project
HOURLY RATE
Bottom Line Quick Quote
Project A
Project A
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Register
File Page
Done
Detail Quote
RESEARCH EXPENSE
Project Cost Time Sheets
Quick Quote
65
Zip code
Duration
Forgot Password?
Bottom Line
Done
Project Cost ?
Create a new project
Username
Bottom Line
04/2013
Time Sheets
Information architecture Building the site map to understand the structure of the application
Bottom Line
Log in page (Log in bottom line) <Index>
Settings
Accordion
Log out
Profile
Panel page Bottom Line
Settings page <Page 6>
Home
Main Menu page (Create a quote or create a timesheet) <Page 1_2>
Profile page <Page 5> Accordion
Three Column grids
Time sheets 00:00:00
Create a Project
Time Sheet page (Start count) <Page 4>
Create new project page (Input project information) <Page 1_3>
Project Cost $2000
My Project page (New project) <Page 3_1>
Project Cost page (Input project cost by adding items) <Page 1_4>
List / Search / Navbar My Project
My Project page (By Client) <Page 3_2>
List / Search / Navbar My Project
My Project page (By Type) <Page 3_3>
List / Search / Navbar My Project
My Project page (My Favorite) <Page 3_4>
List / Search / Navbar My Project
List / Check box / Dialogs Tool tip
Form
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(Without Panel) Time sheets 00:45:00
Time sheets 00:45:00
Time sheets 00:45:00
Time sheets 00:45:00
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<Page 1_5> <Page 1_6> List
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Quote
Quote
Quote
Quote
My Project
Quote
Project Project Save Time Sheet page (Stop count) <Page 4_1>
Time Sheet page (Add new timesheet) <Page 4_2>
Save to new project Save to previous project
Time Sheet page (Edit timesheet) <Page 4_3>
Cancel
Time Sheet page (Delet timesheet) <Page 4_4>
Quick Quote page (Adjust rate & hours to calculate price) <Page 2> Navbar
Detail Quote page Detail Quote page (Choose discipline) (Choose type) <Page 2_2> <Page 2_3> List Category Autocomplete
List
Detail Quote page Detail Quote page (Choose category) (Choose subcategory) <Page 2_4> <Page 2_5> List
List
Detail Quote page (Adjust final price) <Page 2_7> List / Slider Collapsible footbar Prefetching pages
Project detail page (Review project detail) <Page 2_8> List
Final Prototype Usability Test
Main Menu
“The information load is appropriate and not too complicated.” “The navigation is simple and straight forward.”
Log in
Side Bar
Quick Quote
My Project
Detailed Quote
Time Sheet
Settings
bacteria
The Lamp captures the image of an organism, like , and presents its tiny world into the bright lighting environment. I want to twist people’s general thinking about bacteria that is harmful for human body. What if you could see bacteria from a different angle, the little thing could be so beautiful. In other words,
evolution does not only mean the variation of object’s form but also the changes of people’s people can feel about the evolution has been done by modern materials feeling. Eventually, and concept transforming and the unique atmosphere of the light. 10 weeks, Solo project, All roles
Craftsmanship
Lamp Design
Wei-Hsin Lai [ Industrial Designer ]
Research Inspiration Organism, Nature, Micro world
Craft market Mostly handmade and high-end
Design Criteria - Nature concept - Bacterium - Complicated inside, simple outline - Minify giant item into a small world - Transform existing item into new form
Lamp Design
Wei-Hsin Lai [ Industrial Designer ]
Package Design Side View
Inside
Final Design Roll up
Using cable tie to connect the different size of PVC pipes and form the shape.
Material - Cardboard
Perspective
Clear plastic
Material - Cardboard
Headle
Tag
Branding
Business card
Lighting Design Wei-Hsin Lai laiscorner@yahoo.com.tw 912-228-0641
Front side Front side
Back side
Post card
Back side
This project is to successfully create a family of unified products, defined by the design language of the Bugatti automobile company using an iterative design process. The
design language of a certain product can be applied to seemingly unrelated toiletry through the use of elements such as signature lines, curves, colors, products materials, and intersections/changes in surfaces. 4 weeks, Solo project, All roles
Design Language
Bugatti Toiletry Set
D t b m
Design language is not only about the development of product form, but also the main force of product marketing. marketing Marketing Level
Design Level
Bugatti Toiletry Set
New Customer
By corresponding design language, people who adore Bugatti but canâ&#x20AC;&#x2122;t afford it will become potential customer.
Wei-Hsin Lai [ Industrial Designer ]
Research Brand Research - The Design Language of Bugatti Elegant / Two-tone color scheme / Bold yet well balanced surfaces, and clear line structures / State-of-the-art sports car identity
Product Research - Toiletries set
Through understanding the Bugatti brand identity we have learned that their customers are unique individuals with a taste for luxury and desire for speed. This knowledge has simplified the selection of potential products to include in the toiletry set. Through breaking down daily hygeine rituals we compiled a list of the most commonly used male toiletries. Even though a carrying case or some sort of consolidation system is included with the products, five speperate items may be somewhat cumbersome to transport which is why the factor of space economy is also considered.
Most used items / For male / Economical size / Target group â&#x20AC;&#x201C; male, 30 up, luxury lifestyle
Synthesis product selection Shampoo & Conditioner Body Wash Toothbrush Electric Razor Cologne
Bugatti Toiletry Set
Shampoo & Conditioner Bottle
Design Criteria Two-tone color scheme Distinct sweeping curve Transition between surfaces
Body Wash Bottle
Cologne
Wei-Hsin Lai [ Industrial Designer ]
Toothbrush
Electric Razor
Estuche
Sketch Model
Body Wash Bottle
Electric Razor
Final Model Shampoo & Conditioner Bottle
Toothbrush
Cologne
Estuche
Traveling Package
One of the most obvious and powerful elements in Bugatti design is the two-tone color scheme. The red/black color scheme is the mostvisually intense and easily associated with Bugatti. Other characteristics associated in all of Bugattiâ&#x20AC;&#x2122;s models are the definition between the fenders and hood, both throguh use of color as well as transition of surfaces.
In this project, we have to explore the field of eyewear, including trend, market, consumer, material, and technology to design one optical frame and one sunglasses with cases for McGee Group. The
connect the creative eyewear with market demand and create the producible product. Therefore, the challenge is to balance the creative idea and manufacturing constraints.
goal of this project is to
10 weeks, Solo project, All roles
Accessory Design
Eyewear Design
Wei-Hsin Lai [ Industrial Designer ]
Research
Design Motif
Spirit & Style: - Performance becomes a pleasure contests in charm and elegance. - The purity and delicacy of a style that takes its inspiration from sport.
Social Trend Eco-friendly Environment
Economics Downturn
& Style: : Spirit - An inspired, optimistic style, sparking with steady energy. - Movement with happyness and hope - Attractive and energetic cluster
- Seek a opportunity for new brand - â&#x20AC;&#x153;Smart sportâ&#x20AC;? spirit for casual elegance - Elegant sporty look - Simple and unique style - Can be worn in daily life not only sporting Nature material
Trend Analysis Based on the trend to put fashion elements into the new sporty glasses market which aims on the young male
Market Analysis
Daily eyeglasses Elegant Sporty
Sporty glasses
ELEG Function & Fashion Low price, high quality Unique design
Eyewear Design
Function oriented / Extremely streamline
Target Group - 25 ~ 35 middle class salarymen - Male mainly - Outdoor activity (biking, jogging..) - Pursue premium lifestyle - Healthy life
Optical Frame One
Inspiration - skiing
Optical Frame Two
Fly fish
Sunglasses One
Muscle
Sunglasses Two
paper cut
Wei-Hsin Lai [ Industrial Designer ]
Optical Frame - Leap
Sunglasses - Shadow
Unsymmetrical bridge / Speed / Fish bone / Acetate + Rubber
Paper cut pattern / Different Face / Big Screw / Metal + Plastic
Optical Frame - Focus
Sunglasses - Hercules
Elegant speed
Plastic + Bamboo
Muscle & skeleton
Metal + Plastic + Rubber Center Focus Active color Step temple
Daily look
Optical Frame Case
Sunglasses Case Sporty look Made by bamboo
Attachable piece - Ruber material to avoid sunglasses slipping from face Handle is easy to hang on the bicycle or handbag
Final Design
Physical Model
Magazine AD
Optical Frame
Optical Frame
Sunglasses
Sunglasses
ELEG
Focus on your focus Natural & Elegant Style
Attachable rubber piece on the temple to give more protection and support when people are exercising.
ELEG
Onepair, two moods Cool Fashion & Elegant Sporty Style
individuals arenâ&#x20AC;&#x2122;t taking the necessary steps to persevere this water resource. In this project, we collaborated with architecture students to rebuild a new church in Pass Christian, MS. As the industrial design students, we focused on developing concepts for water conservation and gray the concepts also can be applied in other area, like water systems. Moreover, in Savannah. Due to a lack of knowledge and concern,
10 weeks, 2 people, Roles on design manager, strategy, concept development
Sustainable Design
Water Conservation System
S r a w n b
Sustainable design is not only about recycling or energy saving, but also a way to twist people’s logic. logic When water conservation is not a necessary need for life, it must be show its value by a different way. I know water conservation, but I have a lot of water. I don’t need….
WOW, so water can be used in such a different way. If I can save water….
Water Conservation System
Wei-Hsin Lai [ Industrial Designer ]
Research ?
PROBLEM Current products are not suitable for the need of people in rainy area.
Pass Christian
People in these areas are usually not aware of the concept about water conservation. Mostly Designed for Rain limitation area
User research
Site research
Competitive product
Material research
Savannah
The two areas are both full with rain resource.
Apply sustainable and recycled material in manufacturing process. PLA (Polylactic Acid)
Instead of satisfying the basic need for life (drinking, irrigation), the water conservation system should show its value and make people want to access it in an educational way. The goal is to advance the awareness level to action level of water conservation.
Water Conservation System
OPPORTUNITY Plenty resource can be used in water conservation system.
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Green roof water collection
Design Criteria - Keep water circulation clear to make people in volve in the process - Modular design to fit dif ferent community’s need - Provide more functions into water - Use Eco friendly material
How to keep natural and fit in different kind of roof?
Water Screen Irregation
Mechanical Filter
Collection How to keep it natural and can be replaced easily?
How to make it functional and involve in peiple’s life?
Solution
Business Aspect Modular design is suitable for different areas
Design a flexible water conservation system that can be applied to different areas.
Problem Define
Design Aspect What you see is what you need ! Based on the research phase, we found that people in Pass Christian and Savannah don’t have much awareness and knowledge about water conservation. In order to improve this situation, we would like to design a clear water system in the community that can make people involve in the system. Moreover, by the clear water circulation system, people can be educated the possibility of water usage and conservation.
Filter
Dispersion Water Circulation Clear Visible Modular Aesthetic Storage
How to keep water alive and close to people?
Memorial Tank Storage bench
Transportation How to make it clear and fit in different area?
Walking water channel & wall glass brick
Wei-Hsin Lai [ Industrial Designer ]
Dispersion - Water Screen It is charged by the solar power. People can watch the video that is projected on the water screen.
Collection/Leaf Shade & Green Roof Using green and recycled material to build the green roof and outdoor church shade. This is modular design that can fit in different kind of roofs and places.
(Sketch by team member)
Storage - Water Bench people can sit on the water tank and use the water in irrigation.There are three different ways to supply water, filtered by plants, supplied by pipe, or collected by the shade.
C
Transportation - Glass Brick & Water channel
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F S
T
Differed from the normal pipe, we design the glass brick to be part of the building and the water channel. They all can be clear to see the flow of water and accompany the aesthetic function. Transparent fiber glasses
Concrete
Water Underground
3D Modeling
Storage - Water Bench
Collection/Leaf Shade & Green Roof
Filter/ Non-chemical filter Three sets of modular water tank
C D
F S
Shade for collecting rain water
Pipe for water input and output
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Water window for observe
Transportation Glass Brick & Water channel
(Built by team member)
Final Model Storage - Water Bench
Collection/Leaf Shade (Made by team member)
C D
F S
Plant filter + Basic tank + Rain Collection shade
T
Glass window to see the recycled water
Collection/Green Roof (Made by team member)
Leaf shade
water channel Bio-filter (sand, rock, fiber) water tank
Collection
Dispersion
Filter
Water Circulation
Storage
Transportation
Over Flow Output
Irrigation Output
Design Objective To solve the problem of urban heat island effects To increase the green space in built-up centers To educate the concern of water conservation in public area
Redesign Bus Station According to the study from the University of Manchester, a mere 10 percent increase in the amount of green space in built-up centers would reduce urban surface temperatures by as much as four degrees Celsius. Therefore, this design is to rebuild the bus station to be a water conservation center. The more conserved water we have, the more green space we can get. In order to utilize the water resource effectively, we can collect rain water by the bus station and irrigate the green ground by the water. To complete a water circulation, the rain water can be collected by the leaf shade, go through the pipe, simply clean by the bio-filter, store in the bench, and be used on the irrigation and cooling the heat. People can release the water when they sit on the bench and see how much remains in the tank by the glass window. Also, the bus station provides people an opportunity to get closer with the water conservation system and feel about it.
Wei-Hsin Lai [ Industrial Designer ]
helping the elderly living alone to restore their social life. The dandelion is a device
The dandelion program is a plan for
that can be applied in any non-profit organization which wants to help the elderly living alone. It is the core of the whole plan. By applying the appropriate product, the NPO can provide the complete service for the elderly living alone and rebuild the new social network for them. 3 weeks, 2 people, Roles on research, concept development, modeling
Service Design
Communication Device
Wei-Hsin Lai [ Industrial Designer ]
Research NPO
Problems
Opportunities
Trend 1. More than 3.6million people over the age of 65 now live alone. Some rarely leave their homes. 2. The number of men over the age of 65 living on their own has passed one million for the first time. 3. The figure is far higher for women with more than 2.5million female pensioners currently living alone.
By gathering the power of volunteers and NPO, we can provide an environment to restore the life of the elderly living alone.
Problems 1. Have little contact with their friends and family
The elderly living alone
Create a network for the elderly living alone
The elderly living alone
2. Many suffering severe loneliness and financial hardship
3. Feeling isolated and unhappy
4. Feel even more cut off from society
Communication Device
Volunteer
Talk Interact Listen
Volunteer
4
1
Next day Molly receives the message from Mr. Li which is about his trip in Japan 30 years ago.
Mr. Li is an elderly living alone. Jane, a social worker, introduces the Dandelion Program to Mr. Li and he is so excited about it.
5
2
For the elderly living alone Molly sees the advertisement on a bus, and she decides to help the elderly.
3
Jane introduces Molly to Mr. Li. He gives Molly a seed from his dandelion.
For volunteer Button for listening
Button for listening, recording
Button for speaking
6
When you want to listen to your messages, push the button. When you want to record a message, press the button. When you finish recording, push it again and the message will be send to all the seed holders at the same time. When you have a message from one of the seed holders, the hold will flash and provide music to notify you.
That night Molly sends message to Mr. Li: I like your story; could you tell us more about your trip?
Speaker He sits beside his Dandelion and smiles.
Wei-Hsin Lai [ Industrial Designer ]
Thank You Wei-Hsin Lai / MFA of Industrial Design