Major Project, Presentation and Validation

Page 1

WENDY ELY

CJ #TWO



Contents:

1. Introduction

2. Problem

3. Solution

4. Summary

5. Final Deliverables

6. Final Communication

7. Feedback

8. Reflection



1. Introduction


How to read this book

This is the heading. This is the description of the heading. Blab labl a...

Content


“feedback from validator/potential user according to colour in next page�

Description of content Thoughts and opinions Key Points


Validators and Potential Users Who is the validators in helping me in this project and who the potential users are.

Stephen Houghton - ID, UK

Director of Industrial Design for Home Products

Andrew Walker - R&D Engineering, UK Innovation Manager

Windy Shi - Suzhou Team, China Lead Industrial Designer


Ingrid Lin

23, Taiwanese Indonesian

Student in Hamburg, Germany

Nelly Teo

49, Singaporean

Housewife in Singapore



2. Problem


Inception of Idea Identification of a need from a friend


I knew from the beginning I wanted to design something close to home, and this idea came about because I had a friend that was allergic to dairy. Not only that, but she loved soymilk too. With this in mind, I decided I wanted to create something that could not only be of use for her, but also for other people that are intolerant or allergic, want a healthy lifestyle or just like to drink soymilk.


Health and Tradition With further research, it seemed that drinking soymilk is not only an alternative for milk, but it has a lot of health benefit to it.

Soy milk has properties that: 1. Lower cholesterol 2. Prevent heart disease 3. Help you lose weight 4. Fight cancer 5. Manage diabetes


I contacted Laura and asked her several question about soy, one of the most important one is about the controversial of the benefits of soy. This is her response: “When it comes to soy, there is a lot of epidemiological evidence to suggest that it can be part of a healthy diet; intake is high among populations with a low incidence of cancer and heart disease, the problem is that when we try and add soy to a western diet (i.e. one that’s not as healthy as a traditional Asian one) we might not see the same health benefits due to other dietary or lifestyle variables (smoking, exercise etc...). Another thing is that soy is often refined to make oil or ‘soy protein’. This is not the same as eating the whole soy bean (which contains lots of fibre, calcium, and essential fatty acids). Therefore, when we interpret studies of the health benefits of soy, we need to be clear whether or not they are using whole soy, or a component of soy.”


Insights and Brief

From all the research activities gathered, this is all the insights gathered summed up in catagories of: OPPORTUNITY BARRIER OBSERVATION


Revised Brief:

“Design a soy milk maker that is not only aesthetically beautiful, easy to use and

clean, but also let people live healthier, and identifies with the user. It will have a strong and lasting presence in the kitchen due to its design and material usage.�



3. Solution


Soy Milker



Concept Behind Dou Soymilker The idea and concept behind the soy milk maker and the extra components.

MACHINE LID

MAIN VESSEL

The soymilk is made in the main vessel when the machine lid as the heating element and grinder. The two is put on the base where it will connect to electricity.


SECONDARY LID

SECONDARY VESSEL

WASHING/ MEASURING CUP

BASE

The secondary vessel is used to measure water to put into the main vessel, and the washing and measuring cup is used to measure the beans and wash them under the tap. When the soymilk is done cooking, the machine lid is then transfered to the secondary vessel that is filled with water, this will make the lid easy to clean, with the machine lid gone, the secondary lid will replace it. Main vessel with the secondary lid with fresh soymilk is now ready to be taken to the dining room to serve.


Interface and Base The base will be where the electricity is, and all the smart system such as a timer and heating and grinding speed and temperature.



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2 7

8

9


3

4

6

5

10


Recipe and Quick Guide The additional things to let users better interact with the product.




4. Summary of Project


Concept Development This was the concept I showed during the Major Review because I was not happy with the current model of a jug, but this concept seemed a bit too complicated.


There were several concepts in which I tried to come up with before settling down with the jug idea. This concept is basically using a two vessel system, with one of the vessel being on the base, and the transfer of liquid between the first vessel to the second is through a pipe that runs down the base. The second vessel can then be taken and used as a jug.

I’ve conducted research on this concept and it is not liked by many potential users because they do not like the pipe system especially dealing with organic matter. Many also do not like how the machine is to be cleaned and it seemed very new and foreign to them, they doubt that it will work. This concept is therefore dismissed.


Iteration and Sketches From the different sketches and concepts, this one was chosen, and within it has its own iteration.


“jug design, nice clean and simple design—team here like the overall jug aesthetic�

- Shape will be slightly tall with a radius on the bottom - Spout will also be long, 1/2 of the jug length - Triangular spout to fit the triangular sensed jug - 3/4 handle of the same material for unity


Iteration and Models Mock up models of the design of the jug in a smaller scale


I did not have enough time to create more iteration of models because it took me awhile to get to my final concept and sketch iteration. Over the Easter break was when I decided upon it and after the break because time was running out it was best to start the final model. The two models I did manage to make looked like what I had in mind because the shape is ultimately really simple.

If I could do this project again, I’d hope I could take faster time to decide and set on a design so I could have more time to model make the iterations.


Size and Measurements Measuring different weights of jugs and the heating element can help determine how big my jug and vessel will be.


Understanding how much water the jug can contain is related to it’s shape. Therefore after deciding the shape, I didnt wanted to make sure that the shape fits the right volume of water. Because I didnt want the size of the jug to be too bulky and heavy, I tried on different kinds of jugs and measured their height and width. The different materials of the jug also gave me an idea on how heavy the jug will be when filled with water (soymilk). In the end, I concluded that I want the size of the jug to be about the size of the kettle because it is not too tall, and not as bulky looking as the actual soy milk maker.


Base/Interface Design The concept with the base is to give it a better sense of presence in the kitchen so it would not be easily forgotten.

“base station makes it easier to manage cable and useful for storing beans, having everything in one central area.�


“product has greater ‘on-shelf’ presence with the base station.”

Honestly, I did not spend a whole host of time designing the interface but I wanted it to be simple and easy to use thats for sure. The dial/button is therefore selected. A dial is used for selecting option and it could act as a button to select enter too. 13:07

28.04.2016

09:53


CAD and Renders CADing the work shows the dimensions and also provides it with material by rendering it with keyshot



Materials Material is vital in product design because it not only shows it’s quality but also appearance.

I wanted to use wood in my product because it has always been a warm material, having it makes the user connect to it in a natural way. And this is what I intend because making soy at home is “natural,� as there is no added preservatives or sugar. The inside of the jug and the machine lid will be stainless steel, it will then be coated with an anti stick coating making it easy to wash and not easy to stain.


“good use of looking at natural materials. the wooden handle adds quality and gives the product a modern, but traditional aesthetic�


Logo and Branding The name DOU comes from the Mandarin word ‘BEAN.’ And it is ultimately the name of my Soymilk maker brand, with a simple soy bean logo.


Deciding a name for this was harder than thought, I wanted to use a word that is connected to the soy and bean world. I looked at different soy milk maker brand names and found out that a lot of them had the word “soy” in it. I didn’t want to limit the usability of the machine by adding the word soy in the brand, therefore I thought of the Mandarin word for it which is pronounced “DOU” and decide to use that. Dou is where the word TO from tofu originates from, and I wasnt sure using a foreign language would be wise, so I thought Id give it a twist by adding ‘T’ so they can relate to TOFU. But in the end I deceded to use Dou because that is ultimately the correce pronounciation. Ive asked several people what they think about it, both groups of people that understand mandarin and dont and they find it simple and interesting. For those that dont understand it felt that they had learnt something new which made them happy.



5. Final Deliverables


Model Making: Planning To create the final model, there needs to be a clear plan of what needs to be done and what material is to be used.

1st draft


2nd draft

List down the specific stephs on how to make the main vessels, what is needed and what material to use.

The second most important part of the product is the lid with the machine. There are quite a lot of different parts in this model ranging from 3d print to using foam to using wood.

The secondary lid will be 3d printed with a wooden handle, should not be difficult to make. I wanted to create a measuring cup/sieve but was unsure how to make it yet.


Checklist divided into how each part is made, then what each part is on the model.



Model Making: Size Geting the models the right size is important because they are a set and one component should fit the other.

The secondary jug was the hardest to make, therefore Howard suggested to buy and work around it. The one I bought was slightly smaller than the size I had intended, therefore I’d need to change all the component size to fit this jug.


Changing the size from my original size got me confused for awhile but this is the final dimension and size of each component.


Model Making: Traditional One of the main model making skill was using the traditional method of making the model, using foam and sanding it.

Initially used a plate that was too big, I could not get the radius on the bottom of the jug. This is an exmaple of situatuations that were unplanned for therefore traditional model making took longer.


Most of the time the machine used is the lathe to create the circular shape of the vessel and heating element. Getting the shape of the jug was more difficult than I thought because of the precision of it. Alex helped a lot during this process especially with new tools such as digging into the vessel.


Model Making: 3D Print Several parts that were detail oriented was best 3D printed

It was the first time using the 3D printer, and its very exciting to see the finished product. Dave provided many helpful insights on CAD to create the parts to print. I had quite a lot to print therefore time management is quite important because the printing can take days, and the queue pile up quickly.


Learnt that sanding 3D printed parts are very time consuing the hard way. But the finish is better than using foam if properly sanded because it does not have pores.


Model Making: Vacuum Form Vacuum forming the base of the product for a quick and nice finish.

Vacuum form creates a nice plastic finish and a radius between the edges that would take a long time if using traditional model making or 3D print. The thickness of plastic and the surface of the foam is very important, and found out about it after failing the first time. The thin plastic tore easily when bent.


The second time I used a 2 mm thickness plastic and it worked much better giving it more depthand better radius between the edges.


Model Making: Using Other Products Using and tweaking bought material and makingit part of my product range.

The secondary jug because of its material was bought, the words that were on the glass jug were then sand blasted. The outcome looked really nice because of the clean lines and also the material. The sand blasted part could then be used for adding a logo and water measurements.


The second product that was transformed is the measuring and washing cup. In the begining I had trouble trying to figure out how to make it due to the sieve part. I happen to ponder upon a measuring cup at home and decided that with a little tweak it would look like what I wanted. I bought a cheap pastic seive and trcombined the two to make one product.


Finalising/ Finishing Filling, sanding and spray painting the models after they are made.


The finishing part is as important as the making part, and I found out that if the finishing is not done properly, it could ruin the whole product. It took longer to finish than expected, and mostly becuase of the waiting time. I used up more spray paint and primer than I thought too, had to go to the shop 4-5 times becasue everytime I thought I would have enough.

What I learnt: Perseverance, from sanding especially the 3D printed parts Patience, from waiting for the paint and filler to dry Precision, from filling and sanding every little part Time management, not underestimating how long it takes just to fill, spray and sand.



6. Final Communication


Board Planning Planning what to show on the for an effective communication. Decided and summarised upon the information I wanted viewers to know.


After deciding what information to show, it is as important to place them in a way readers will easy digest the information presented to them. I pondered for ahile whether to include the problem or inception of idea on the boards.


Hero Shot For the ‘Hero Shot’ I wanted to use ‘family’ as a theme, therefore it would only make sense if it was in a setting with parents and children.


Taking pictures with children is challenging. Getting the right shot with the right facial expression is the hardest. James is 8 and Nina is 5, therefore asking them to “pretend� to do certain actions is difficult. Not to mention they get bored easily. But at the end of the day after taking about 100 pictures, this one was the one that showed my product the most effectively.


Product Photoshoot Rented the photography studio on the 4th floor to take pictures of the final product and the user interaction. Brought a long props and final product outcomes.


This is my first time renting and taking a proffesional photoshoot. Kevin was really helpful in the whole process. It took me longer than I thought, and harder than I thought, but I was very satisfied with the final outcome. The additional props really helped bring out the product. The photography area may look clean, but the background, due to all the different props and product outcome, is very messy, especially dealing with liquid and beans.


Model Placing Designing a soymilk maker would be like designing any kitchen appliances, therefore, this product design is viewed as a type of classic industrial design piece.

Before designing the board for the table, I put the models together to measure how much space is needed and where the placements would be to more effectively communicate.


Test print of the final board for the table. Turns out I would need more space to explain the interface, therefore shifting the priducts placement tighter together. Also left space for the logo and brand.


Final Presentation This is the final outcome of my major project, the presentation of models on the table and the board with information on it.


DOU WE KNOW FAMILY COMES FIRST

THAT’S WHY DOU SOYMILK MAKER MAKES THE FRESHEST, HEALTHIEST SOY MILK FOR YOU AND YOUR FAMILY

WHY SOY MILK ?

DOU SOY MILK

A little that contains a lot, soy beans are rich in protein, isoflavones and fibre. To name a few, it has properties that aids weight lost, fight cancer, prevent heart disease.

Finely grinding the beans and boiling the milk at just the right temperature, Dou soy milk is perfectly cooked, freshly made, pulp-free, and ready to drink in 20 minutes.

THIS IS WHY DOU’S AIM IS TO ENCOURAGE A HEALTHY LIFESTYLE THROUGH SOY MILK:

THIS IS WHY DOU SOY MILK IS DIFFERENT:

1. HOME MADE FRESHNESS GUARANTEED

1. TODAY, MANY SICKNESSES COME FROM UNHEALTHY EATING HABITS

2. HEALTH BENEFITS OF SOY

3. NATURAL GOOD PROPERTIES OF BEAN

4. IDEAL ALTERNATIVE FOR PEOPLE ALLERGIC TO MILK OR LACTOSE INTOLERANT

2. MIX WITH A VARIETY OF BEANS, NUTS, SEEDS

3. THICK, FULL OF FLAVOUR

4, PULP-FREE SELECTION

5. EASILY CREATE SECONDARY PRODUCTS

LAURA THOMAS

Nutritionist and Wellness Advocate, holds a PhD in Nutritional Sciences and has over 10 years academic experience in nutrition.

6. CHEAPER THAN COMMERCIAL SOY MILK

“WHEN IT COMES TO SOY, THERE IS A LOT OF EPIDEMIOLOGICAL EVIDENCE TO SUGGEST THAT IT CAN BE PART OF A HEALTHY DIET; INTAKE IS HIGH AMONG POPULATIONS WITH A LOW INCIDENCE OF CANCER AND HEART DISEASE”

MAIN FEATURES

JUG AESTHETICS

1. EASE OF USE TIMER

SELF-WASH

NO CABLES

2. HEATING ELEMENT ENSURE PERFECTLY AND EVENLY COOKED SOY MILK

SOY MILKER

360 HEATING NO BURNT BASE OF JUG

MATERIALS

With Dou soy milker’s clean lines and white body, the jug is suitable for the kitchen and dining environment.

3. BLADES AND GRIND COVER

MAIN JUG AND LID WITH HEATING AND GRINDING ELEMENT

2

1

NEW NO PULP, FINE GRIND TECHNOLOGY NO NEED TO SOAK BEANS

3

4

1. SATIN TEXTURE PLASTIC, EASTMAN POLYMER

GRIND BEANS TO 5 NANOMETER

2. WALNUT 3. STEEL, WITH ANTI-STICK COATING

GRIND COVER TO ENSURE BEANS EQUALLY GRINDED

4. GLASS

USER INTERACTION W A I T 2 0

MEASURE BEAN

POUR IN JUG

POUR WATER IN JUG

SET SETTINGS ON BASE

PUT MACHINE LID ON

VALIDATION STEPHEN HOUGHTON (Director of Industrial Design for Home Products) Industrial Design Centre, UK

M I N U T E S

SWITH LIDS

MILK READY TO SERVE

ENJOY!

POTENTIAL USER FEEDBACK

WINDY SHI (Lead Industrial Designer) Suzhou Team - Industrial & Engineering, China

ANDREW WALKER (Innovation Manager) Innovation Engineer R&D Centre, UK

“I HAVE TWO DAUGHTERS THAT ARE ALLERGIC TO

BASE STATION MAKES IT EASIER TO MANAGE CABLE GOOD USE OF LOOKING AT NATURAL MATERIALS. THE WOODEN HANDLE ADDS QUALITY AND GIVES THE PRODUCT A MODERN, BUT TRADITIONAL AESTHETIC DURING AND WHEN NOT IN USE

“COMING FROM TAIWAN, I LOVE SOYMILK. BUT I

MILK, THEREFORE HAVING A SOYMILK MACHINE AT

CONSIDERATION TO KITCHEN AESTHETIC AND THAT IT WILL BE LEFT OUT, THOUGHTFULLY MADE THE SOLUTION CATER FOR STORAGE OF KEY INGREDIENTS JUG DESIGN, NICE CLEAN AND SIMPLE DESIGN—TEAM HERE LIKE THE OVERALL JUG AESTHETIC

LIN SHUN KENG Taiwan, 66 years old Businessman

NELLY TEO Singapore, 49 years old Housewife

CONSIDERED CLEANING BLADES WITH THE CLEANING CONTAINER PRODUCT HAS GREATER ‘ON-SHELF’ PRESENCE WITH THE BASE STATION

AM ALSO A BUSY PERSON SO CANNOT GO OUT AND

HOME IS IDEAL FOR US. I LOVE HOW THE JUG

BUY EVERYDAY. DOU IS EASY TO USE AND

DESIGN IS UNLIKE OTHER SOY MILK MACHINES, THE

UNDERSTAND AND CAN HELP ME GET FRESH SOYMILK

WHITE EXTERIOR LOOKS CLEAN AND IT FITS MY

FAST. AMD EASY TO CLEAN VERY RECOMMEND”

KITCHEN WELL.”

13:07

28.04.2016

start

09:53 SOUP IS COOKING, WITH 9 MINS 53 SECS LEFT

09:28

12.05.2016

start

RECIPE BOOK

00:00

Simple, easy to understand recipes ranging from sweet to savoury

SOY MILK IS READY AND KEEPING WARM

13:07

MEASURING-WASHING CUP

SECONDARY LID

19.05.2016

MEASURING-WASHING SECONDARY VESSEL start

To measure amount of beans to put in jug

A simple lid to serve soy milk in, to replace the main lid

Meshed bottom, to wash and rinse bean straight from the cup without transfering to another container

To measure amount of water to put in jug

03:45

Holder and washer for main lid after using

3MINS 45SECS LEFT OF SELF-WASHING

QUICK START MANUAL

INTELLIGENT BASE 1. No awkward cable 2. Connects electricity though jug 3. Simple, one button design

time & date

soy GRINDING

KEEP WARM

press to

start

n

ai

gr

w a s h

soup e ic

min:sec

time remaining

ju

COOKING

SOY MILKER COMPLEMENTARY COMPONENTS

Helping users quickly know about Dou Soymilker

UNDERSTANDING THE INTERFACE

DOU (豆) MEANS BEAN IN MANDARIN



7. Feedback


Potential User Feedback

NELLY TEO, HOUSEWIFE I feel like Dou is what I need now at home. I have 2 daughters that are allergic to milk, and all along the alternative milk I’ve bought them are the ones sold in stores. They are awefully sweet! Dou Soymilker is clean, and I love the use of wood. I feel like the wood will age with me and my daughters over time. Like the concept, will definitely save me time in the morning when cooking milk for them. Overall, I think Wendy has targeted what is lacking in current soymilk machines, as they are bulky, and does not look nice in my kitchen. Not only that, Wendy took away the cable problem by providing a base which I really like. Great product range!


INGRID LIN, STUDENT Dou Soymilker is a great product. Growing up in a taiwanese family, I drink soymilk almost everyday for breakfast and it has become an essential part of my nutritional intake. By making soy milk at home, I can save a lot of time and money. Fresh home-made soymilk is very different from the packaged ones bought from the store. Home-made soymilk has no artificial sweetener or chemicals that help preserve the product longer, thus I can control how much sugar I want to put in my soymilk and make the right amount of soymilk depending on how much I want to drink. Dou is very easy to use and can produce very delicious and thick soymilk without pulp!! For me, Dou is just like a super blender because other than soymilk, you can also make juice or soup with it. Cleaning the interior of machine after use is also very easy and fast. The white and simple, yet elegant design fits perfectly on my kitchen counter. I am very satisfied with the exceptional performance of this innovative kitchen helper and thoroughly recommend it to those who love to drink soy milk!


Validator Feedback


STEPHEN HOUGHTON, BLAKCK AND DECKER Hi Wendy, Thanks for the update. Great to see the final model and interface elements in one solution. The boards look good and the final solution takes up less countertop space than some of your earlier concept exploration. The improvements you have made – are in communicating the why for soy milk – health aspect, family time with a nice use of imagery setting the scene adding an emotional aspect to your product design. You have also clearly shown the user process- from measure, making and then to table to pour.. Logo placement – could add more brand presence if the icon you have generated was in-moulded or placed with a pad print onto the lower centre line of the jug, on front face. The interface we had not seen until now as was under construction.. looks OK, perhaps may suit the clean simplicity of the ID if the display was not on a two tone background split in the middle.. makes it stand out more than the unit.. It may be more complementary if the jug icon and dial were on a plane background and the jug could change colour with the heat intensity, or if just keeping it warm… so user could see at a glance…. Wishing you the all the best for your design show and graduation. Thanks Stephen



8. Reflection


Personal Reflection

process

From the begining of the project, I had never thought I would be desinging a soy milk maker. I had a lot of different thoughts on what my final project theme would be, but it was never I wanted to create something close to home, and all along I thought it would be something about Indonesia. The inception of the idea was one close to my heart. A good friend of mine is allergic to milk and The initial stages of market research, data gathering was one that was ‘fun’ for me, because I have seen and used a soy milk maker, and it is interesting to see I wanted


outcome



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