SALON PROJECT In. form
CONTENTS
WEEK 3 iterations 1. design characteristics 2. sketching
WEEK 1
WEEK 4
kick-off
concept
1. briefing 2. brain storm
1. build-up 2. development
WEEK 2
WEEK 5
research
interim
1. primary research 2. case studies
1. research review 2. concept review
WEEK 6 iterations 1. form 2. model making
WEEK 7
WEEK 9
interim
interim
1. concept review 2. models review
1. final concept review 2. business and service
WEEK 8
WEEK 10
concept
finals
1. re-evaluate 2. finalise
1. models 2. presentations
1
week
introduction kick-off project
16/03
kick-start project
17 /03
18/03
19 /03
20 /03
met with mark&simon
briefing
W hat is o u r b ra n d va lu e? w hat is th e en d g oa l? Cr eate b eauti fu l stu ff u n d er pi n n ed o n susta i n a b i lity Raw m ater ia ls to la n d fi ll B usi n ess m o d els Co m m ercia l po i nt o f vi ew. W hat a r e w e d r iven by (Tra pped system i f co n su m pti o n) Pro d u cts that d o n't co n fo r m Cu r r ent eco n o my m o d el, peo ple ca n't a ffo r d Si m ple pro d u cts (B usi n ess o f d esi g n i n g i ro n, kettle, toaster) W h er e d o th e o ppo rtu n iti es lay? Ca n't j usti fy spen d i n g Sed u ced by lovely stu ff, m a ke r ea l co ntr i b uti o n
mark
Wo r ksh o ps: I m po rta nt qu esti o n s a r e Categ o r ise th ose Fu n cti o n a lity o f toaster i ro n kettle, th r ee su bj ects, key cr iter ia w h en d esi g n i n g I n flu en ce pu rchase d ecisi o n Pro d u cts aspi r e to ow n Pro d u cts wa nt to keep fo r ever Ca ptu r e th o u g hts a b o ut each o bj ect D eliver fu n cti o n, r epa i r a b i lity i nto kettle i n pr i ce ca n a ffo r d, tech n o lo g i ca l i n n ovati o n g et peo ple n ever to th row th i n gs away
simon
ki cked o ff by d ivi d i n g i nto 4 catag o r i es a n d pa i r i n g to r esea rch i n th e catag o r i es: -toaster - kettle -i ro n - susta i n a b i lity r esea rch very b roa d ly o n th e to pi c (h isto ry, usag e, pa rts)
the kettle, toaster and iron
kettle, toaster, iron
timeline of products
sustainability
the problem
782000
Tonnes
90%
of homes own kettles and toasters
from linear to circular Raw Material
Design
Production Re-manufacturing
Recycling
Circular Economy Collection
End Of Prodcut Life
Distribution
Consumption
2
week
research primary data gathering Second week of the project consists mostly of research and data gathering. it is a vital part of the project to gain background understanding on what the problem is to find or design a viable solution for it.
23/03
24/03
workshop 1 met with ian
25/03
workshop 2
26/03
met with mark & simon
27/03
workshop 1
emotional attachment
simple/complex
CUSTOMER LOYALTY
materials & technology
what we learnt - Shocked that it's less about the product but more about the reputation - How simple and complex depends on function of product, eg. mouse- lots of function, kettle- just boils water - Simple= durable because less things to break, e.g. light switch - emotionally attached to what we wear everyday, inter action- tangibly touch - they Like natural materials, connectivity eg.leather or wood and the idea of modular, customisable products
workshop 2
cool/price wall
customer profiles
what we learnt - Everyone has different opinions and Well designed things look more expensive - the ones that are Monochrome= low, colourful= higher - there is Nothing that looks cool and cheap - Look at future trends in small electrical appliances - people are Provided with really cheap things sometime in their life= we need to break the norm/cycle - Concludes that a lot of things are circumstantial -We need solid people, justify why we are designing for the people
research
NORTHUMBERLAND STREET SURVEYS
our primary research asking people in northumberland street to get into the shoes of not only designers, but also everyday people. these people are the ones we are designing for, people who are not aware of the current sustainable situation.
research
online survey
we also did an online survey asking home owners simple questions about their small kitchen appliances and its longevity.
3
week
iteration sketching
after gathering data and information, it is now our turn to draw our ideas out on paper.
30/03
31/03 met with adrian
01/04
feedback
meeting adrian for the first time - to ld us a b o ut last yea rs proj ect a n d h ow th ey d i d nt r ea lly g rasp it - to ld us a sto ry a b o ut h ow th ese days pro d u cts a r e b ei n g over co m pli cated. si m ple th i n gs a r e n ot si mple a nym o r e. -gave us m a ny exa m ples eg. vw ca rs - w hat each o u r perspective is o n th e proj ect - en co u rag e us o n th e proj ect
ADRIAN
design characteristics
6 design characteristics
N AT U R A L SIMPLE TIMELESS ERGONOMIC MODULAR EASE OF USE
these were the six main key words we used when we were sketching out our ideas. we want to set a boundary to how the design would look so everyone's design would have some sort of linkage.
mood boards
materials: natural, timeless
mood boards
user interaction: ergonomic, ease of use
mood boards
colour: modular, natural
mood boards
form: timeless, simple
4
week
concept after taking inspiration from existing products and made our own sketches, the next step would be to build up the concepts and refine the iterations.
09/04
10/04
sketches
KETTLE DESIGN BRAINSTORM
- o pen li d (n atu ra l o pen) - ci rcu la r sha ped - flows n i cely (elega n ce) - g lass? m eta l? - m o r e i n d ivi d ua l pa rts (scr ew ha n d le) - sepa rate plu gs - ro ly po ly (fo r m o f i d enti fyi n g hyg i en e) - fi lter - o n e base d i ffer ent b o d i es
sketches
TOASTER DESIGN BRAINSTORM
- n o spr i n g m echa n ism - i ro n, si m ple - ro u n d co r n er - pu ll o pen (li ke pu lli n g o pen oven d o o r) - clay, cera m i cs, pottery - two flo o rs? - space effeci ent - i nteracti o n, tw ist - g ets r i d o f cru m bs
sustainability
brainstorm on the word ‘sustainability’
a n effective way to d esi g n o u r ow n susta i n a b le pro d u ct is to lo o k at existi n g pro d u cts a n d servi ces. by lo o ki n g at th ei r positives (h ow w e ca n use th em) a n d n egatives (h ow w e ca n i m prove o n th em). th ese a r e a few exa m ples that cau g ht o u r attenti o n:
GOOD WELL TOOTHBRUSH
BLACKSTAR BAMBOO BIKE
BLACKSTAR BAMBOO BIKE
sustainability
agency of design toaster
toaster that co u nts h ow m a ny ti m es th e user has used it + susta i n a b le, perso n a l, w ell d esi g n ed
miito kettle
I n d u cti o n ro d that h eats th e water i n a ny vessel + u n i qu e, susta i n a b le, en ergy effeci ent - ca n n ot b e used o n fer ro us m ater ia l
5
week
interim research review the first interim on our research took place this week. adrian gave us valuable feedback as to how to approach the next steps of our journey when we take our research and form it into physical products
13/04
14/04
15/04
16/04
17/04
interim: research review
concepts: kettle
one base, many vessels
- o n e base that ca n h eat u p d i ffer ent size vessels - i n spi r ed by tr ee r i n gs, h ow as th ey ag e th ey w i ll g row more r i n gs a ro u n d - o n e b i g vessel fo r o ffi ce, a sm a ller o n e fo r h o m e a n d a lso a perso n a l tu m b ler fo r i n d ivi d ua l use
removable plug
- use o n e ca b le a n d plu g fo r m u lti ple vessels - th is ca n h elp save electr i city a n d a lso g et r i d o f th e hassel o f havi n g ca b les
interim: research review
design feedback - natural materials
- there is a place for that
- perception,use material for the right reason, not just for the sake of it
- materials that are sourced locally?
- provide added benefit for local businesses?
-different components come from different places
- home base where everything is assembled
- interaction with product
- people like to discover
- are buttons really needed?
- the main point is that it does its job
- what is the story behind the story?
sustainability feedback -how can we educate people?
-what is the value of a brand
- how can we campaign for good
- we have to think in a completely different way
-we have to aim for good not just cheap
- create a movement
- create something that makes sense
- it is a failure of product if we dont educate people to behave differently - given the choice, people will make the right choice"
6
week
iteration model making/form
after conceptual review we made models to have an actual feel and touch of what our product would be like.
20/04 model making
21/04
22/04
23/04
24/04
model making: kettle
model making: kettle
kettle forms - aim for thin and long kettles: - save space - small kettle, so people would not overboil water - detachable handle connected to base of body of kettle - easy cleaning - looked at different forms
model making: toaster
toaster forms - simple shaped - square with rounded edge - button - simple mechanics - hindge to open and close to take bread out - looked at different sizes of bread and how we can make the toaster as fitting as possible
7
week
interim 2 concept and form review
the second interim focuses on form and shape of product, it was not up to adrian's expectation. and this setback made us learn and improve a lot in moving forward with the project
27/04
28/04
29/04 interim: concept review
30/04 met with neil
01/05
materials
ceramic: porcelain
metal: stainless steel
feedback
"o bj ects that spea ks to yo u" - fo r m, n ot j ust a fo r m, b ut m a ke a fo r m that i f it's co n si d er ed w ell it w i ll spea k to yo u - en gag i n g, yo u g et it w h en yo u see it - i n d u cti o n base, h ow ca n w e use th e tech n o logy fu lly - w e d o n't wa nt less usefu l pro d u cts - n ot clea r en o u g h - w e n eed to th i n k a b o ut it n ot catch i n g fi r e, d o nt overco m pli cate certa i n facto rs
nick - oth er facto rs: -servi ce, b ra n d i n g - n eed a n a m e that r epr esents us - qu esti o n cu r r ent b usi n esses - b etter access to b ro ken pa rts? - m o d u la r, h ow else ca n w e explo r e it? - w hat oth er servi ce? - eg. r i ce fo r d i n n er? - n eed fi r m d ecisi o n m a ki n g
ADRIAN
feedback
- w hat is th e stru ctu r e a n d pr i n ci ple w e lo o k to ach i eve - h ow ca n w e expr ess each o n e - str i p away th e i ll co n si d er ed th i n ki n g - g otten a b it wo lly - n eed str en gth o f d i r ecti o n - n ot j ust g ivi n g sha pe b ut m a ki n g sen se - d eta i ls, h ow ca n use thta to a rti cu late o u r expr essi o n s
IAN what we learnt this interim was quite disappointing for adrian, and there were a lot of feedback we recieved. we took this as a good sign rather than being discouraged because it means we can take a step back and get back to the right path. we learnt that we were too focused on the form of the product that we lost sight of what is really important in the project. the form should follow and make sense when everythhing else is well considered. it was a good lesson for us and aim to improve for the next time.
RE-EVALUATE CONCEPTS
brainstorm AT OUR INITIAL SUSTAINABLE PRODUCT AND SERVICE INSPIRATIONS LOOKED AT WHAT IS POSITIVE WITH EACH EXISTING PRODUCT/ SERVICE
SOME OF THE KEY FEATURES WE GOT WERE: - GOOD STORY - DESIGNED BEAUTIFULLY - COMPLETE LIFE CYCLE CONSIDERED - INDUCTION (TECH) - CUSTOMISABLE - BUSINESS MODEL
RE-THINK CONCEPTS
brand name: in.form We at InForm believe that sustainable design holds the key to a better future. A future where mass consumption doesn't deplete natural resources, cause damage to the planet or exploit people in other countries. Good design is easy to use, understand and can be fixed. We pride ourselves on creating simple everyday objects that will last a lifetime.
8
week
concept 2 finalise concept after the setback from previous interim, we up our game and worked together and finalised the concepts and developed further on the technolgy side.
04/05
05/05
06/05
07/05
08/05
09/05
met with ian
brainstorm
brainstorm
concept brainstorm some of the things we wanted in our toaster were: - insert bread from top and pull out toast - visual count down - timer dial - open back/bottom to take the components out some of the things we wanted in our kettle were: - induction heating - multiple vessels, one for home, one for on the go - ceramic body and stainless steel - interaction/playfulness
concept: brainstorm
brand values
brand values
Products for life Responsible design High quality Well engineered Innovation in design Sustainable
- good solid concept - we need a 1:1 model to get a feel of it - how to turn off kettle? weight sensor? - story-telling - details thought of
ian
models: kettle
1:1 scaled cardboard models
models: toaster
9
week
interim 3 mid-project review
This week will focus more on the root of the project: which is why we do this project, why this project even exist in the first place. looked also at business plans to suport our products.
11/05 interim: mid -review
12/05 met with mark
13/05
14/05
15/05
mid presentation review
mid presentation review
review feedback
- Need to think about repair service - Encourage local business - Everything needs to be more considered
ADRIAN - Create environment to encourage people to use product. - Detailing of product - Better informal thing behind consumer story. - We are informing people to responsible choose product. - Be arrogant with our brand
gavin - Sophistication - Joining part - rather than screw - Induction - consider materials, philosophically explained - Value - What people appreciate? Identify with? Simple occasion
david
feedback
- passion/belief
- lack of conviction, need more rehearsals.
- right word in right order
- consistency - everything should be considered, every detail - distributing labour, play to your strenghts - tracking down business - model that gets into the market - eg. toner for printer ink cartridges
mark
feedback
golden circle by simon sinek
brainstorm: why
our golden circle
what we believe: - changing perceptions - consumers can change their perceptions - exploiting other countries for their materials, labour should stop - increase awareness
m a i n fo c u s: fu t u r e g en er at i o n s w i ll s u ffer
business and service
looked at final deliverables: - wanted to use animation to show the 'why' - relatable graphics - presentation in the form of simple graphics
delivarables
animation
delivarables
mid-presentation
10
final touches
week
this is the final whole week we have before the final presention. final 1:1 models were made, business models, animations and preparations for the presentations were made.
18/05
19/05
20/05
21/05
22/05 presentation
dry run through
23/05
packaging
packaging and manual inspirations
packaging
model making
fiinal model shape and size
cad
model making
fiinal model shape and size
cad
11
final presentation
week
this week is d-week, where we present everything we have done in the past 10 weeks to adrian, rsa and vitsoe. an absolute priviledge to go down to london
25/05
26/05
27/05 final presentation with adrian
28/05
29/05 in london presenting to rsa and vitsoe
23/05
reflection
project reflection In the beginning I was quite sceptical of whether this project would be beneficial since it is seen more as an university project rather than a placement. But the 11 weeks has taught and changed me more than I expected and it is safe to say I am really satisfied working on the Salon project. Some of the things learnt are: Project management, we are our own boss, and we set our own deadlines, our own criteria. everything is self initiated and self motivated. Because there is no one there to be pushing us, we have to take our own initiative to divide task, set our own work schedule, communicate Working in a large group, being able to play to our strengths Understanding the importance of business in design Whole new experience, making a brand having brand values and filling up on them. Understand what our core value is in this project. It’s not just to make something sustainable, not just some form, but really has to be thought through because the form will speak for itself when enough to consideration is put into it. The things I learnt are not only about the design process but also on design values. It is not until Mark came to us after our mid review presentation and showed us the TED talk on the Golden Circle that changed our whole perspective of the project and how we want to present it. We have always been aware that this project is about sustainability, but once we shift our perspective to have it value driven, and to design responsible.
rsa visit reflection Today we went to London to present to the RSA and Vitsoe. It was an inspiration talking to the Sevra. Some of the things that really stood out and are valuable were: - People are sceptical, how can we really approach them? - Company do not put sustainability in the forefront, but it is an invisible added feature. - The two examples she gave was on Skype and eBay. - The general public don’t see Skype as something that can prevent carbon footprint but rather an easy way to connect with their loved ones. - eBay is seen as a good way to get rid of unwanted things, buy cheaper things, or make money but it’s not seen as a sustainable service for consumers to reuse things even though it does it.
vitsoe visit reflection And it was such a privilege to hear Mark Adam’s life story. It almost felt like meeting them and hearing them talk is worth the 11 weeks of work we did. (Not to mention we got a free copy of Dieter Rams’ book, More and Less.) We heard his story and his ethos about Vitsoe. The things he said that got my attention and learnt from was: - Design has to be thought through, everything today can be made so fast people just make things. Some products shouldn’t even see the light of day. - The culture of “new” why do people like new but not better. - We strive for the newest things making new products, new packaging. But we don’t improve on what we already have, make things better. The example he gave was in nature. We don’t strive to become a new species, be strive to become better humans. This concept should be applied to products and designs today too. - Failure is valuable, learn from it. His life story of literally putting everything on the line for something he truly believed in, that failures is a gain. - Culture today is so different. today we are provided with everything, but not post ww2 with the Marshall plan. During Rams’ age lining up is to get food, not for iPhones. How can we use his perspective, that we don’t have unlimited resources to run on, that we should reuse things rather than taking things for granted because they’re available now. - “Design eases divorce”
end.
SALON PROJECT