SALON PROJECT
rESEARCH & CONCEPT REVIEW
S e b S h a w , M e g a n C a t t l e y, B a r n e y Pa r s o n s , D a n i e l A l d r i d g e , W e n d y E ly. Y o o n k y u n g Y o o , N a t h a n n e S i q u e i r a , L i a m J a m e s S u r g e y
782000
Tonnes
90%
of homes own kettles and toasters
MINTEL
Raw Material
Design
Production Re-manufacturing
Recycling
Circular Economy Collection
Distribution
THE PROBLEM CHEAP AND INEFFICIENT APPLIANCES MADE FOR A MINIMAL COST ARE DEPLETING THE CIRCULAR ECONOMY A N D E A T I N G A W AY A T T H E W O R L D S R E S O U R C E S .
THIS MUST BE STOPPED. End Of Prodcut Life
Consumption
workshop 1
Do You Worry About a Products Environmental Impact?
How Do You Rectify A Broken Kitchen Appliance?
If You Move Home/Refurbish Would You Purchase New Kitchen Appliances?
20%
Have You Personalised You Mobile Phone With a Case?
Which Kettles are £20, £60 & £90? £20
52%
£60
Depends
Disregarding Price Which One Would You Want?
£90 28%
Yes
10% 62%
48%
No
workshop 2
PERSONAS I T ’S I M P O RTA N T TO U N D E R STA N D O U R E N D USERS AND THEIR NEEDS, TO DESIGN A S U I TA B L E P R O D U CT .
VALUES IN LIFE Serving his country and seeing his family and + girlfriend
DAILY ROUTINES
DAY START
MOTIVATIONS +
To be better than his friends
Earn lots of money and be able to provide for + his grilfriend and future family
Adam Wood
+ 24 years old + Lives in UK + Lance corporal
BASIC INFORMATION
ACTIVITIES
+ Degree
+ Cars
No
+ Job Lance Corporal + Family member Girlfriend
+ Income 22,000 pounds
+ House Type 4 person share ‘flat’ Ensuite Room
TECH ABILITY High level of technical ability due to his army training. However he is always in pursuit of the newest products
+ Gym + Going Out + Outdoor pursuits
PERSONALITY + Outgoing + Agressive + Competitive + Loyal
SHOPPING HABITS When he buys a product he is always loooking to see what is in trend and buys the most expensive thing.
DAY END
S u sta i n a b i l i t y A V I TA L F O U N D AT I O N T O T H E S A L O N P R O J E C T A N D M U S T B E U T I L I S E D T O P R E V E N T T H E T H R O W A W AY C U L T U R E .
hERE are EXISTING EXAMPLES OF S U STA I N A B L E DESIGN.
Botia food nest
goodwell toothbrush
b l ac ksta r bamboo bike
agency of design toaster
Miito kettle
DESIGN CHARACTERISTICS
N AT U R A L SIMPLE TIMELESS ERGONOMIC MODULAR EASE OF USE
N AT U R A L
TIMELESS
colour
form
MODULAR
sIMPLE
N AT U R A L
ERGONOMIC
m at e r i a l
user interaction
TIMELESS
EASE OF USE
i D E AT I O N g E N E R AT I N G D E S I G N S F O R T H E T O A S T E R / KETTLE COMBO