Advertising Design & Production Experience
wcpeticolas@verizon.net
Freelance Design and Production Artist
June 2008 - Present
MoneyGram Design and production of brochures, posters, fliers, banners and specialty items. Create 3-D images of products, color correct and clip images in Photoshop.
RCL Benzinger D esign and production of a 30 book series for students, parents and teachers. Photo manipulation: clipping image backgrounds out, colorizing, removing and adding details.
Sally Beauty Photo manipulation by clipping image backgrounds out, colorizing, removing and adding details. Creating mailers and catalogs by merging copy and images utilizing Excel spreadsheets and InDesign templates. Design and production of merchandising tags and signage.
Video Plus Design and production of magazine articles, advertisements and banners for Success for Women magazine. TWL Knowledge Group Art Director June 2006 - June 2008 Professional training videos for Fire, Police, Emergency, Healthcare and Industrial markets. • Responsible for design and production of all marketing print materials: brochures, flyers, catalogs, web ads, trade show signage, DVD and VHS covers, course guides and training calendars. • Convert files from QuarkXPress into InDesign. Created templates for projects that require branding elements to stay consistent. • Organized server, file system and workflow procedures. • Interview, hire, train and manage freelance staff as needed.
HIT Entertainment Senior Production Artist/Designer June 2000 - May 2006 In-house agency for brands including: Barney, Bob the Builder, The Wiggles, Thomas & Friends, Angelina Ballerina, Fraggle Rock, Kipper and Pingu. • Extensive experience with production, design and layout of video/DVD sleeves, plush and audio packaging, brochures, catalogs, inserts, magazine/newspaper ads, posters, web graphics, DVD screens for games, trailers, read-a-longs, style guides, signage, presentation comps and mock-ups. • Trade show experience: design and layout of space, production of large graphics, and estimating project costs. Show experience: N.Y. Licensing Show, N.Y. Toy Fair, Target Expo and MIPCOM. • Press check and color proof approval on all projects to ensure brand accuracy and consistency. • Supported a team of 5 Art Directors on multiple design projects, and assisted management with production team. • Interviewed, hired, trained and managed work load for a staff of 1-4 freelancers.
Colorado Institute of Art Associates Degree in Advertising Design
New Horizons Photoshop training classes
Awards
Education
• Developed and organized systems to catalog and maintain asset libraries of 14,000+ images. • Planned, prepared and directed photo shoots for still product and action photography with costumed characters and children 3-8 years old.
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Gold POP Award – Design of the Times Angelina Ballerina Floor display - Team effort
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2nd Placed Graphic Excellence Award Destin Point Resort’s corporate identity design
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Certificate of Excellence Award Tops’l Beach & Racquet Club poster design
Programs Proficient In: Adobe In-Design CC | Adobe Photshop CC | Adobe Illustrator CC | Adobe Acrobat | Microsoft Word & Excell