福特汽車公司-Business Strategy-Autonomous Car Future (Ride-hailing service)-Ford (Banner)

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FOR-de “Transforming the dealerships into hubs for Ford’s autonomous ride-hailing service” Present situation of NYC

FuTure of Work

1,2

$ 14,7 Billion / Year Total congestion cost in NYC

OPEN 24 Hrs

internet of things

$430 /month

The average parking cost in NYC

3

Office Sharing

20 Mins The average time of cruising for a parking space in NYC

Sharing information

74 hrs/year The time NYC drivers sit in traffic. An average of 6 hours and 18 minutes commuting each week

Introduction

Flexible working environment

CITY

SUBURBAN AREA FORD DEALERSHIP Autonomous car

Private car

In 2021 people still have their own cars.

“The existing dealerships will transform in to Park and Ride hubs where people can switch their own car for a autonomous car of Ford”

The landscape of the city will change when autonomous cars are introduced.

They drive the car for both private and business spending a couple of hours per day in the car. Cleaning service

Maintenance service

Co-working spaces

Distribution center

Parking spots will no longer be needed

Cloud Computing provides the best solution for the traffic

Service Model Save time Save Money Reliability

Easy to use

Benefit Safe (no human error)

Distinction

Gains Comfortable

Meet collegues and clients anywhere

Users

Choices of models

Ford dealerships

Work on laptop or tablet via the Internet

Freedom

Dealership as core focus

Service

Optimize car usage

Jobs

Flexibility

Share costs

Get from A to B

Experience

Stuck in traffic

No parking troubles

Feature

Parking

Go anywhere, anytime

24 hour service

Pains

Spend time efficiently

Value Proposition

Package delivery

Accidents due to tiredness Waste time for getting gas and car maintenance

2021

2025

2030

New York City

Europe

Global

Car manufacturers will introduce self-driving vehicles in the market.

Consumers trust the self-driving technology & the supply chain and logistics behind the cars are redefined

Self driving vehicles become the primary means of transport & city’s landscape starts to change

SERVICE EXPANSION

TRENDS & DEVELOPMENTS

4

GROWTH MARKET SELF-DRIVING VEHICLES 4

DRIVING RANGE City

Reference 1. Traffic jams in New York cost more than any other city in the country. (2015, August). Retrieved December 21, 2016, from http://www.bizjournals.com/newyork/news/2015/08/31/traffic-jams-in-new-york-cost-more-than-any-other.html 2.Guaranteed Parking | Find and Book Parking Anywhere. (n.d.). Retrieved December 21, 2016, from https://www.parkwhiz.com/ 3.Morgan, J. (2015, April 10). The 7 Principles Of The Future Employee. Retrieved January 21, 2017, from http://www.forbes.com/sites/jacobmorgan/2014/11/11/the-7-principles-of-the-future-employee/#71f6aa1b171d 4.Wee, M. B. (n.d.). Ten ways autonomous driving could redefine the automotive world. Retrieved January 21, 2017, from http://www.mckinsey.com/industries/automotive-and-assembly/our-insights/ten-ways-autonomous-driving-could-redefine-the-automotive-world

Ford 3B Wen Hui Huang, Yu-Hsiang Lu, Auke Verwaal

Suburban

Rural area


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