We Norwegians 2015

— 2015 —

— VOSS — NORWAY —

— W W W.WENORWEGIANS.COM —

— A CONTEMPOR ARY TAKE ON WOOL —

— K AROLINE: SETESDAL HENLEY, BLACK —

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WE NORWEGIANS

2015

— JUVET LANDSCAPE HOTEL , VALLDAL —

A CONTEMPORARY TAKE ON WOOL — We Norwegians is an apparel company based in Voss, Norway, with focus on the design and manufacture of premium wool products. As newborns, Norwegians are wrapped in soft wool blankets and continue to wear wool as they grow up – all year round. The idea behind We Norwegians is to take the natural benefits that wool has and incorporate them into functional contemporary design, that can be dressed up or worn causally.

— The designs are a mix of modern basics and traditional Norwegian knitting patterns.

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— K AROLINE: SETESDAL JACKET, GREY MELANGE — HEGE: SETESDAL ROUNDNECK, GREY MELANGE —

JUVET LANDSCAPE HOTEL, VALLDAL — Juvet Landscape Hotel – created by architects Jensen & Skodvin, location for our very first photo shoot. The architecture and landscape work together in perfect harmony without impacting the surroundings; this is in keeping with We Norwegian’s philosophy.

— The design elements of our garments should not overshadow the consistent quality of the wool and the traditional Norwegian knitting patterns.

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— JUVET LANDSCAPE HOTEL , VALLDAL —

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— K AROLINE: SETESDAL JACKET, GREY MELANGE —

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— JUVET LANDSCAPE HOTEL , VALLDAL —

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— HARDANGER RETREAT, KJEPSO —

HARDANGER RETREAT, KJEPSO — This retreat was designed and built by Todd Saunders and Tommie Wilhelmsen. A self-initiated and self-financed project.

The main dilema for emerging architects is finding clients willing to take a chance with young, enthusiastic architects that have limited experience. When Saunders & Wilhelmsen first started their firm, they went looking for plots, rather than clients, to build an experimental structure. Doing this, they could pursue their architectural vision in line with their convictions: uncompromising, original and respect for the landscape.

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— FINN: REKKJER ROUNDNECK, BLACK —

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— KJERSTI: FROST SHAWL , GREY MELANGE —

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— STEINBOLIGEN, FINSE —

STEINBOLIGEN, FINSE — Steinboligen is located at Finse, 1,222 meters above sea level by the Bergen–Oslo railway. Steinboligen is both the oldest and newest building at Finse, refurbished in 2009, by Alliance Arkitekter with Snøhetta. Large panoramic windows have been cut out in the south facade giving a fantastic view across the Finse lake, towards the Hardangerjøkul glacier.

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— AMALIE: SETESDAL JACKET, GREY MELANGE / BASE ONE TEE, BLACK / SKUTLE SCARF, BLACK —

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— ELLA: FROST SHAWL , BLACK — LINEA: FROST SHAWL , GREY MELANGE — LOCATION: STEINBOLIGEN, FINSE —

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— GEORGIOUS: SKUTLE CARDIGAN, GREY MELANGE / BASE ONE TEE, WHITE / SKUTLE SCARF, GREY —

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— STEINBOLIGEN, FINSE —

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— HEGE: SETESDAL CARDIGAN, GREY MELANGE —

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— HEGE: SETESDAL CARDIGAN, BLACK —

VAAGHALS, OSLO — Vaaghals restaurant – situated in the Barcode district of Oslo – explores the heritage of Norwegian food, presented in contemporary dishes. Large glass windows – stretching from ceiling to floor and wall to wall – provide an incredible panorama of the Oslofjord, the waterfront and Opera House.

— The elegant and and modern Scandinavian interior creates the perfect scene to enjoy the exciting flavours of Norway.

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— THE DESIGNER —

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— THE DESIGNER —

TOVE GRANE — The founder and designer of We Norwegians is Tove Grane. She graduated from Esmod Oslo in 1996, and has worked in the fashion industry ever since.

— With years of experience and knowledge, she decided to bring her love for wool, sustainability and Norwegian knits together with contemporary design, to create the label We Norwegians.

— After careful planning and sourcing of the best suppliers and yarns, the brand was launched in October 2014.

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— HEGE: SETESDAL HENLEY, NAV Y —

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— WE NORWEGIANS —

2015

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— WOMEN —

N o 1005

SETESDAL ROUNDNECK BLACK PEWTER

100% MERINO WOOL ITALIAN YARN JACQUARD KNIT MACHINE WASHABLE MADE IN EUROPE

NAV Y – GREY MELANGE – BLACK BLACK PEWTER – CAMEL

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NAV Y

CAMEL

BLACK

GREY MELANGE

— WOMEN —

2015

WE NORWEGIANS

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— WOMEN —

N o 1006

SETESDAL No X X X X X X X X HENLEY STYLENAVN GREY MELANGE

100% MERINO WOOL STOFFSTOFFSTOFFSTOFFSTOFF ITALIAN YARN GARNGARNGARNGARN JACQUARD KNIT TEKNIKKTEKNIKKTEKNIKKTEKNIKK MACHINE WASHABLE VASKVASKVASKVASKVASK MADE IN EUROPE PRODUSERTPRODUSERTPRODUSERTPRODUSERT NAV Y – GREY MELANGE – BLACK

NAV Y

BLACK

BLACK PEWTER – CAMEL

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CAMEL

BLACK PEWTER

— WOMEN —

2015

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— WOMEN —

N o 1007

SETESDAL CARDIGAN 100% MERINO WOOL NAV Y

ITALIAN YARN JACQUARD KNIT MACHINE WASHABLE MADE IN EUROPE

NAV Y – GREY MELANGE – BLACK

BLACK PEWTER

BLACK PEWTER

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BLACK

GREY MELANGE

— WOMEN —

2015

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— WOMEN —

N o 1122

SETESDAL BOYFRIEND CARDIE 100% MERINO WOOL ITALIAN YARN JACQUARD KNIT MACHINE WASHABLE MADE IN EUROPE

NAV Y

BLACK PEWTER

BLACK PEWTER – NAV Y

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WE NORWEGIANS

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— WOMEN —

BLACK PEWTER

BLACK PEWTER

N o 1123

SETESDAL DRESS 100% MERINO WOOL ITALIAN YARN JACQUARD KNIT MACHINE WASHABLE MADE IN EUROPE

BLACK PEWTER – NAV Y

2015

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— WOMEN —

N o 1008

SETESDAL JACKET NAV Y

100% MERINO WOOL ITALIAN YARN JACQUARD KNIT MACHINE WASHABLE MADE IN EUROPE

BLACK

GREY MELANGE

NAV Y – GREY MELANGE – BLACK

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WE NORWEGIANS

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— WOMEN —

N o 1084

BASE TWO JACKET 100% MERINO WOOL ITALIAN YARN SOLID COLORED JACQUARD KNIT MACHINE WASHABLE MADE IN EUROPE

BLACK

GREY MELANGE

BLACK – GREY MELANGE

2015

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— WOMEN —

WHITE

BURGUNDY

BLACK

DARK DENIM

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— WOMEN —

N o 1058

BASE ONE HENLEY 100% MERINO WOOL ITALIAN YARN SINGLE JERSEY MACHINE WASHABLE MADE IN EUROPE

WHITE – DARK DENIM – BURGUNDY – BLACK

2015

WE NORWEGIANS

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— WOMEN —

N o 1056

BASE ONE TEE 100% MERINO WOOL ITALIAN YARN SINGLE JERSEY MACHINE WASHABLE MADE IN EUROPE

WHITE – DARK DENIM – BURGUNDY – BLACK

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WHITE

BURGUNDY

BLACK

DARK DENIM

— WOMEN —

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BLACK

— WOMEN —

N o 1018

REKKJER ROUNDNECK 100% MERINO WOOL ITALIAN YARN JACQUARD KNIT MACHINE WASHABLE MADE IN EUROPE

BLACK – NAV Y

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NAV Y

BLACK

— WOMEN —

N o 1089

REKKJER No X X X X X X X X HENLEY STYLENAVN 100% MERINO WOOL STOFFSTOFFSTOFFSTOFFSTOFF ITALIAN YARN GARNGARNGARNGARN JACQUARD KNIT TEKNIKKTEKNIKKTEKNIKKTEKNIKK MACHINE WASHABLE VASKVASKVASKVASKVASK MADE IN EUROPE PRODUSERTPRODUSERTPRODUSERTPRODUSERT BLACK – NAV Y

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WE NORWEGIANS

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— WOMEN —

N o 1067

FROST JACKET 100% MERINO WOOL ITALIAN YARN JACQUARD KNIT BRUSHED MACHINE WASHABLE MADE IN EUROPE

BLACK – GREY MELANGE – CHARCOAL – LIGHT GREY MELANGE

BLACK

GREY MELANGE

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— WOMEN —

CHARCOAL

LIGHT GREY MELANGE

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BLACK

GREY MELANGE

— WOMEN —

CHARCOAL

LIGHT GREY

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— WOMEN —

N o 1069

FROST SHAWL 100% MERINO WOOL ITALIAN YARN JACQUARD KNIT BRUSHED MACHINE WASHABLE MADE IN EUROPE

GREY MELANGE – LIGHT GREY – CHARCOAL – BLACK

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— WOMEN —

N o 1091

FROST COAT 100% MERINO WOOL ITALIAN YARN JACQUARD KNIT BRUSHED MACHINE WASHABLE MADE IN EUROPE

CHARCOAL

LIGHT GREY MELANGE

LIGHT GREY MELANGE – CHARCOAL

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BLUE

GREY

— WOMEN —

N o 1128

SKUMRING HENLEY 100% MERINO WOOL ITALIAN YARN JACQUARD KNIT MACHINE WASHABLE MADE IN EUROPE

GREY – BLUE

2015

WE NORWEGIANS

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— WOMEN —

N o 1078

BASE TWO PANTS NAV Y

100% MERINO WOOL ITALIAN YARN JACQUARD KNIT MACHINE WASHABLE MADE IN EUROPE

NAV Y – GREY MELANGE – BLACK

BLACK

GREY MELANGE

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2015

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BLACK

GREY MELANGE

— WOMEN —

N o 1081

BASE TWO JUMPSUIT 100% MERINO WOOL ITALIAN YARN JACQUARD KNIT MACHINE WASHABLE MADE IN EUROPE

GREY MELANGE – BLACK

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— WOMEN —

N o 1121

RIBB TIGHTS NAV Y

100% MERINO WOOL ITALIAN YARN JACQUARD KNIT MACHINE WASHABLE MADE IN EUROPE

NAV Y – GREY MELANGE – BLACK

BLACK

GREY MELANGE

2015

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—

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N o X X X X X X X X

STYLENAVN STOFFSTOFFSTOFFSTOFFSTOFF GARNGARNGARNGARN TEKNIKKTEKNIKKTEKNIKKTEKNIKK VASKVASKVASKVASKVASK PRODUSERTPRODUSERTPRODUSERTPRODUSERT

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WE NORWEGIANS

— JULIAN: BASE ONE TEE, BLACK —

2015

— WE NORWEGIANS —

WE NORWEGIANS

— MEN —

N o 1001

SETESDAL ½-ZIP 100% MERINO WOOL NAV Y

ITALIAN YARN JACQUARD KNIT MACHINE WASHABLE MADE IN EUROPE

NAV Y – GREY MELANGE – BLACK BLACK PEWTER

BLACK

GREY MELANGE

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WE NORWEGIANS

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BLACK PEWTER

— MEN —

2015

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— MEN —

N o 1004

SETESDAL ROUNDNECK GREY MELANGE

100% MERINO WOOL ITALIAN YARN JACQUARD KNIT MACHINE WASHABLE MADE IN EUROPE

NAV Y – GREY MELANGE – BLACK

NAV Y

BLACK

BLACK PEWTER (NEW )

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— MEN —

BLACK PEWTER

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— MEN —

N o 1015

REKKJER CARDIGAN 100% MERINO WOOL ITALIAN YARN JACQUARD KNIT MACHINE WASHABLE MADE IN EUROPE

BLACK

BLACK

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— MEN —

NAV Y

BLACK

N o 1016

REKKJER ROUNDNECK 100% MERINO WOOL ITALIAN YARN JACQUARD KNIT MACHINE WASHABLE MADE IN EUROPE

NAV Y – BLACK

2015

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— MEN —

N o 1124

SETESDAL V-NECK NAV Y

100% MERINO WOOL ITALIAN YARN JACQUARD KNIT MACHINE WASHABLE MADE IN EUROPE

CAMEL

BLACK PEWTER

NAV Y – BLACK PEWTER – CAMEL

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WE NORWEGIANS

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BLUE

BLACK

— MEN —

N o 1125

SKUMRING V-NECK 100% MERINO WOOL ITALIAN YARN JACQUARD KNIT MACHINE WASHABLE MADE IN EUROPE

BLACK – BLUE

2015

WE NORWEGIANS

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— MEN —

BLUE

BLACK

N o 1127

SKUMRING CREW NECK 100% MERINO WOOL ITALIAN YARN JACQUARD KNIT MACHINE WASHABLE MADE IN EUROPE

BLUE – BLACK

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WE NORWEGIANS

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— MEN —

N o 1130

BASE TWO COLBLOCK CREW NECK NAV Y

100% MERINO WOOL ITALIAN YARN JACQUARD KNIT MACHINE WASHABLE MADE IN EUROPE

BLACK

GREY MELANGE

NAV Y – GREY MELANGE – BLACK

2015

WE NORWEGIANS

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— MEN —

N o 105 3

BASE ONE TEE BLACK

100% MERINO WOOL ITALIAN YARN SINGLE JERSEY MACHINE WASHABLE MADE IN EUROPE

WHITE

DARK DENIM

WHITE – DARK DENIM – BLACK

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WE NORWEGIANS

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— MEN —

N o 1054

BASE ONE SCOOP NECK BLACK

100% MERINO WOOL ITALIAN YARN SINGLE JERSEY MACHINE WASHABLE MADE IN EUROPE

WHITE

DARK DENIM

WHITE – DARK DENIM – BLACK

2015

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NAV Y

CHARCOAL

BLACK

GREY MELANGE

— MEN —

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WE NORWEGIANS

2015

— MEN —

N o 1086

BASE TWO CREWNECK 100% MERINO WOOL ITALIAN YARN SOLID COLORED JACQUARD KNIT MACHINE WASHABLE MADE IN EUROPE

NAV Y – GREY MELANGE – CHARCOAL – BLACK

2015

WE NORWEGIANS

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GREY MELANGE

— MEN —

N o 1068

FROST CREWNECK 100% MERINO WOOL ITALIAN YARN JACQUARD KNIT BRUSHED MACHINE WASHABLE MADE IN EUROPE

GREY MELANGE

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WE NORWEGIANS

2015

— MEN —

N o 1071

FROST ½-ZIP 100% MERINO WOOL ITALIAN YARN JACQUARD KNIT BRUSHED MACHINE WASHABLE MADE IN EUROPE

BLACK – GREY MELANGE

BLACK

GREY MELANGE

2015

WE NORWEGIANS

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— MEN —

N o 1090

BASE TWO ½-ZIP BLACK

100% MERINO WOOL ITALIAN YARN SOLID COLORED JACQUARD KNIT MACHINE WASHABLE MADE IN EUROPE

GREY MELANGE – CHARCOAL – BLACK

CHARCOAL

GREY MELANGE

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WE NORWEGIANS

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— TODD SAUNDERS: SETESDAL ROUNDNECK, NAV Y / SETESDAL SCARF, NAV Y —

AURLAND LOOKOUT — Driving up the mighty mountains of Aurland, you can stop and take in the incredible fjord filled view from the lookout, designed by Todd Saunders and Tommie Wilhelmsen.

Contemporary, simple and beautiful; this project is part of a national program on tourist routes commissioned by the Norwegian Highway Department.

2015

WE NORWEGIANS

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WE NORWEGIANS

— WE NORWEGIANS —

WE NORWEGIANS

— SCARVES —

N o 1033

SKUTLE SCARF BURGUNDY

70% MERINO WOOL / 30% SILK ITALIAN YARN WOVEN JACQUARD DRY CLEAN ONLY MADE IN ITALY

LIGHT GREY

BURGUNDY – LIGHT GREY – BLACK – NAV Y

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WE NORWEGIANS

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NAV Y

BLACK

— SCARVES —

2015

WE NORWEGIANS

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— SCARVES —

N o 1034

REKKJER SCARF BLACK

100% MERINO WOOL ITALIAN YARN WOVEN JACQUARD DRY CLEAN ONLY MADE IN ITALY

NAV Y

BLACK – NAV Y

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WE NORWEGIANS

2015

— SCARVES —

2015

WE NORWEGIANS

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— SCARVES —

N o 1035

SETESDAL SCARF BLACK

100% MERINO WOOL ITALIAN YARN WOVEN JACQUARD DRY CLEAN ONLY MADE IN ITALY

BLACK – BURGUNDY – CHARCOAL – NAV Y

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WE NORWEGIANS

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— SCARVES —

BURGUNDY

NAV Y

CHARCOAL

2015

WE NORWEGIANS

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— WE NORWEGIANS —

WE NORWEGIANS

— WOOL —

COMFORT — Wool can easily absorb up to 30% of its own weight in moisture without feeling damp or clammy. It wicks moisture away from the body, keeping you warm without feeling wet.

Wool functions as a temperature regulator, protecting the body in both cold and warm conditions. To a certain degree, wool is considered water repellent. Light rain, snow and small spills will stay on the surface or run off the fabric.

WEARABILITY — Wool garments do not soil or wrinkle easily, making care easy. And since you don’t have to wash your wool garments often, it’s good for our planet. Wool is self-extinguishing; if exposed to flames, it chars or smolders. Good to know if you get too close to the campfire!

MERINO WOOL — The Merino is an economically influential breed of sheep prized for its wool. The breed is originally from Turkey and central Spain (Castille), and its wool was highly valued already in the Middle Ages. Today, Merinos are still regarded as having some of the finest and softest wool of any sheep.

Merino wool is finely crimped and soft. Merino needs to be shorn at least once a year because their wool does not stop growing. If the coat is allowed to grow, it can cause heat stress, mobility issues, and blindness.

— Merino is excellent at regulating body temperature, especially when worn against the skin. The wool provides some warmth, without overheating the wearer. It draws moisture (sweat) away from the skin, a phenomenon known as wicking. The fabric is slightly moisture repellent (keratin fibers are hydrophobic at one end and hydrophilic at the other), allowing the user to avoid the feeling of wetness.

Like cotton, wool absorbs water (up to 1/3 its weight), but, unlike cotton, wool retains warmth when wet, thus helping wearers avoid hypothermia after strenuous workouts (climbs) or weather events. Like most wools, merino contains lanolin, which has antibacterial properties. Merino is one of the softest types of wool available, due to finer fibers and smaller scales. Merino has an excellent warmth-to-weight ratio compared to other wools, in part because the smaller fibers have microscopic cortices of dead air, trapping body heat similar to the way a sleeping bag warms its occupant.

MICRON — On our web site, you will see that each garment has some information about what microns (micrometer) the wool yarns are made of. Micron is the measurement used to express the diameter of a wool fiber. 1 micron = 1 millionth of a meter.

The lower microns are the finer fibers. Merino wool can have as low as 10 microns, but that is quite rare. Merino wool is generally less than 24 micron. Merino wool qualities that are less than 21.5 micron will feel comfortable and soft on your skin, and they will not feel itchy. We Norwegians use yarns with 17.5 – 21.5 micron.

To a certain degree, wool is considered water repellent.

Light rain, snow and small spills will stay on the surface or run off the fabric.

Wool garments do not soil or wrinkle easily, making care easy. And since you don’t have to wash your wool garments often, it’s good for our planet.

Did you know that wool is self-extinguishing; if exposed to flames, it chars or s molders.

Good to know if you get too close to the campfire!

— 2015 —

— VOSS — NORWAY —

— DESIGN BY PAPERPLANE —

WE NORWEGIANS — BANKSMIDJA — STALLGATA 6–8 — N-5700 VOSS, NORWAY US: WE NORWEGIANS INC — 31681 CAMINO CAPISTRANO — SAN JUAN CAPISTRANO — CA 92675 — UNITED STATES CUSTOMERSERVICE@WENORWEGIANS.COM — W W W.WENORWEGIANS.COM —