NZZ Chronik | 2011 Advertising rates | For clients outside Switzerland
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Table of contents
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Contents Characteristics
Page 3
Media data
Page 4
Publication date
Page 5
Advertising rates
Page 6
Advertising formats
Page 7
Technical data
Page 8
Services
Page 9
Contacts
Page 10
All rates in Swiss Francs, excluding 8% VAT. Subject to change. General Terms and Conditions as per www.nzzwerbung.ch apply.
Characteristics NZZ Chronik – a review of the year in magazine form “NZZ Chronik” will provide an attractive, entertaining and accomplished review of the eventful year 2011. Aside from a comprehensive classic chronology and high-quality journalism illustrated by some stunning images, the magazine will contain dedicated feature articles and commentary on the definitive events of such newspaper sections as International, Switzerland, Business, Features and Sport. This review of the year will be produced as a high-quality, perfect-bound magazine with a print run of more than 170,000 copies. The approximately 140-page long “NZZ Chronik” will be inserted in the “Neue Zürcher Zeitung” prior to Christmas and also distributed via the usual newsagents. You will gain valuable exposure by placing your advertisement in such a high-calibre publication that is typically read over a long period of time.
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Media data Performance and readership data NZZ Chronik1 Print run Readership Reach
Total 170,000 copies Switzerland 126,621 copies Outside Switzerland 11,000 copies Newsagents 32,379 copies German-speaking Switzerland 306,000 readers German-speaking Switzerland 7.0%
Neue Zürcher Zeitung Print run Readership Reach Composition
1 Publisher’s
Total 136,894 copies Switzerland 123,079 copies Outside Switzerland 13,815 copies German-speaking Switzerland 306,000 readers German-speaking Switzerland 7.0% Men/women 63%/37%
own figures, based on “Neue Zürcher Zeitung” (MACH Basic 2010-2). Sources: WEMF-Auflagen-Bulletin 2010, MACH Basic 2010-2.
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Publication date Publication date Der Jahresrückblick der «Neuen Zürcher Zeitung»
Nr. 2
Fr. 12.- / € 9.-
2009
Published 16 December 2010 Advertising deadline 16 November 2010
NZZ-Chronik 2009
Print material deadline 25 November 2010
Format, scope and paper quality Format A4 (210×297 mm) Scope About 144 pages Paper Cover: 200 g, matt finish, high-quality white Contents: 60 g, matt finish
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Advertising rates
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Standard advertisements Fixed formats farbig 2/1 pages 29,150.– 1/1 page 14,570.– 1/2 page 12,720.– 1/4 page landscape 7,330.–
Special placements Placement Inside front cover Outside back cover
Preis 17,090.– 18,720.–
Advertising formats
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Fixed formats Standard advertising formats page1
1/1 Print space: 178×250 mm With bleed margin:2 210×297 mm 1/2 page landscape Print space: 178×122 mm With bleed margin:2 210×148 mm Only available bottom of page as text-adjacent ad. 1/4 page landscape Print space: 178×59 mm Only available bottom of page as text-adjacent ad.
1 Inside
front cover: 7 mm adhesive edge right and thus only a 203 mm width visible. back cover: 7 mm adhesive edge left and thus only a 203 mm width visible. 2 Plus 3 mm bleed margin per page. 1 Inside
Panorama advertising format 2/1 pages With bleed margin:2 420×297 mm
Technical data
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Technical specifications
Data delivery
Colour/greyscale images 300 dpi
Medium CD or DVD
Logos/bitmaps 1200 dpi
Via email anzeigen@nzzmedia.ch
Screen Cover: 60 lines/cm (150 lpi) Contents: 60 lines/cm (150 lpi)
Via PrintOnline Clearly marked “NZZ Chronik” Please direct any questions to Phone: +41 (0)44 258 17 70 or www.printonline.ch
Minimum/maximum dot 2%/98% UCR (total ink density) Cover: 320% (cyan + magenta + yellow + black) Contents: 280% (cyan + magenta + yellow + black) Colour process Four-colour CMYK throughout Pantone colours converted to CMYK Image standard Cover: ISO norm “ISOcoated_V2.icc” Contents: ISO norm “ISOcoated_V2 300.icc” File format High-end pdf
Services
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NZZ Media services and rates Order changes – Date correction – Format adjustment – New print material etc.
per title 10.– 10.– 10.–
Cancellation of order Without alternative date
per title 20.–
Sample and invoice copies per item – Sample copy (immediate courtesy copy) in addition to free sample 20.– – Invoice copy in addition to free copy 5.– Box number ad rate
per order 40.–
Express fee
per delivery 30.–
Colour proof for new orders – Colour proof 1/1 page – Colour proof 1/2 page or less
per proof 30.– 20.–
Good-to-print proof 2nd good-to-print proof or more
per proof 10.–
Content alterations of files – Simple corrections or alterations – Creating a PDF print file – Complex changes to digital files – Creation of desktop publishing material
per file 20.– 20.– per hour 170.– 170.–
Dunning per reminder – Administration cost for second reminder or more 30.– – Interest on late payments 5% Management of cost centres Brochure inserts Additional booking of partial editions (not total edition, split by Canton Zurich, region or city)
per cost centre 25.– per year
300.–
Invoices per invoice – Copies of invoices for 3rd copy or more 5.– – Split invoice (per final invoice) 20.– – Retrospective invoice corrections 20.– – Copies of invoices attached to payment reminders 5.– – Special invoices or delivery to addresses other than client base 5.– Special evaluations/statistics
per hour 170.–
Special courier External courier
per delivery/ shipment third-party charges +20.–
Text entry for NZZexecutive.ch
per advertisement 55.–
Internal translations
per hour 170.–
External translations
per order third-party costs +20.–
Contacts Advertisements Publicitas AG NZZ Media Seehofstrasse 16 CH-8021 Zurich Phone +41 (0)44 258 16 98 Fax +41 (0)44 258 13 70 Email anzeigen@nzzmedia.ch www.nzzwerbung.ch The global Publicitas network with its NZZ titles is available for foreign clients to advertise in from abroad. With the help of the «location finder» in the «offices network» under www.nzzwerbung.ch/kontakt you can find the contact person in your country.
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Advertisements from French-speaking Switzerland Publicitas SA NZZ Media Avenue Mon-Repos 22 Case postale 7082 CH-1002 Lausanne Phone +41 (0)21 317 88 08 Fax +41 (0)44 258 13 70 Email ygumy@nzzmedia.ch www.nzzwerbung.ch
Advertising industry/cross media marketing Neue Zürcher Zeitung AG Marketing Werbemarkt Falkenstrasse 11 CH-8021 Zurich Phone +41 (0)44 258 12 88 Fax +41 (0)44 258 22 88 Email nzzwerbung@nzz.ch www.nzzwerbung.ch/crossmedia
Please do not hesitate to contact one of our consultants at: www.nzzwerbung.ch/kontakt.