GOOD WORK
Creating a link from pasture to plate A new farmer-led beef retailer is building consumer by sharing its own stories.
W
hen a group of farmers and ranchers work together to bring their products to customers while highlighting what makes them stand out, the opportunities are multiplied. 14 WESTERN HORSE REVIEW July/August 2020
By WHR WRITERS The creation of the Craft Beef Company, an online meat shop and delivery service dedicated to promoting top-quality products from Alberta farms and ranches, proves just this. By working in partnership, this group of sustainability conscious producers can better reach customers while sharing
their own unique story. “We are farmers in our day-to-day lives, and I think that sets us apart from a lot of other beef businesses or your grocery stores,� said Trish Tetz, who established the Craft Beef Company with her husband, Greg.
